Download or read book Border crossings written by Russell West-Pavlov and published by Universitatsverlag Winter. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of human interaction around the globe with its extraordinary mobility, hostility, productivity and creativity has clearly been driven as much by the infringement of borders as by their maintenance. This collection of essays scrutinizes the functions of borders, demarcations and their transgression in literature and other cultural artefacts. This resolutely interdisciplinary volume straddles a number of literary domains and also celebrates intermedial and generic transgressions, with its own internal borders being inhabited by a photo essay and two cycles of poems by contemporary Australian poets. These disciplinary and artistic border-crossings index a fundamental mobility, whether geographical, cultural or intellectual, which provides the very grounds upon which the volume's critical undertaking reposes.
Download or read book Advertising as Multilingual Communication written by H. Kelly-Holmes and published by Springer. This book was released on 2016-01-11 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Download or read book Diversity and Decolonization in German Studies written by Regine Criser and published by Springer Nature. This book was released on 2020-02-13 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an approach to transform German Studies by augmenting its core values with a social justice mission rooted in Cultural Studies. German Studies is approaching a pivotal moment. On the one hand, the discipline is shrinking as programs face budget cuts. This enrollment decline is immediately tied to the effects following a debilitating scrutiny the discipline has received as a result of its perceived worth in light of local, regional, and national pressures to articulate the value of the humanities in the language of student professionalization. On the other hand, German Studies struggles to articulate how the study of cultural, social, and political developments in the German-speaking world can serve increasingly heterogeneous student learners. This book addresses this tension through questions of access to German Studies as they relate to student outreach and program advocacy alongside pedagogical models.
Download or read book Key Issues in Organizational Communication written by Dennis Tourish and published by Psychology Press. This book was released on 2004 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring key issues in communication and their impacts on organizational outcomes and management theory, this book considers the important changes in technology and globalization in the context of communications.
Download or read book Traditions and Transitions written by John L. Plews and published by Wilfrid Laurier Univ. Press. This book was released on 2013-11-21 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditions and Transitions: Curricula for German Studies is a collection of essays by Canadian and international scholars on the topic of why and how the curriculum for post-secondary German studies should evolve. Its twenty chapters, written by international experts in the field of German as a foreign or second language, explore new perspectives on and orientations in the curriculum. In light of shifts in the linguistic and intercultural needs of today’s global citizens, these scholars in German studies question the foundations and motivations of common curriculum goals, traditional program content, standard syllabus design, and long-standing classroom practice. Several chapters draw on a range of contemporary theories—from critical applied linguistics, second-language acquisition, curriculum theory, and cultural studies—to propose and encourage new curriculum thinking and reflective practice related to the translingual and cross-cultural subjectivities of speakers, learners, and teachers of German. Other chapters describe and analyze specific examples of emerging trends in curriculum practice for learners as users of German. This volume will be invaluable to university and college faculty working in the discipline of German studies as well as in other modern languages and second-language education in general. Its combination of theoretical and descriptive explorations will help readers develop a critical awareness and understanding of curriculum for teaching German and to implement new approaches in the interests of their students.
Download or read book Translation in Second Language Learning and Teaching written by Arnd Witte and published by Peter Lang. This book was released on 2009 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of a conference, "Translation in second language teaching and learning", that took place at the National University of Ireland, Maynooth, March 27-29, 2008
Download or read book English Grammar for Students of German written by Cecile Zorach and published by Hodder Arnold. This book was released on 2003-04 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers explanations of grammatical terms and functions as they apply to English and German. It illustrates the similarities and differences between the two languages and stresses the common linguistics pitfalls for English speakers. It includes review exercises with answers at the back.
Download or read book Vorsprung A Communicative Introduction to German Language and Culture written by Thomas A. Lovik and published by Cengage Learning. This book was released on 2013-01-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative and lively introductory program, VORSPRUNG: A COMMUNICATIVE INTRODUCTION TO GERMAN LANGUAGE AND CULTURE, 3E uses a five-skills approach that emphasizes the acquisition of communicative and cultural competence without sacrificing attention to formal accuracy. Unique focus on form activities help readers develop realistic abilities in speaking, listening, reading, and writing German. The program presents a systematic, clear introduction to the essentials of German grammar and practices high-frequency structures and vocabulary in interactive activities. It also provides relevant cultural knowledge as well as a wealth of spoken and written authentic textual materials. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Download or read book Cognitive Linguistics and Sociocultural Theory written by Kyoko Masuda and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-10-16 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: By integrating cognitive linguistics and sociocultural theories, this groundbreaking book presents empirical studies on selected grammatical and semantic aspects that are challenging for second/foreign language learners. Through in-depth studies exploring eight different languages, this book offers insights generated through the synergy between cognitive linguistics and sociocultural theories that can be readily incorporated into teaching.
Download or read book The Everything Essential German Book written by Edward Swick and published by Simon and Schuster. This book was released on 2013-07-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to speak and write German like a pro! Need a quick introduction to the German language? Whether you're planning a vacation, adding a valuable second language to your resume, or simply brushing up on your skills, The Everything Essential German Book is your perfect guide for learning to speak and write in German. This portable guide covers the most important basics, including: The German alphabet and translation Greetings and conversation starters Common questions and answers Verb tenses and sentence structure With step-by-step instructions, pronunciation guides, and practical exercises, you'll find learning German can be easy and fun! You'll be speaking--and understanding--German in no time!
Download or read book Vorsprung A Communicative Introduction to German Language And Culture Enhanced written by Thomas A. Lovik and published by Cengage Learning. This book was released on 2016-01-01 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative and lively first-year program, VORSPRUNG: A COMMUNICATIVE INTRODUCTION TO GERMAN LANGUAGE AND CULTURE, ENHANCED 3rd Edition, uses a unique five-skills approach to help you develop realistic abilities in speaking, hearing, reading, and writing German. Utilizing “focus on form” activities, the program presents a systematic, clear introduction to the essentials of German grammar and practices high-frequency structures and vocabulary in interactive activities. It also provides you with cultural knowledge relevant to your own life and then asks you to compare your culture to the habits and behaviors of the German-speaking people of Europe--providing you with a more enriching language experience. To prepare you for successful communication in today’s rapidly changing world, VORSPRUNG exposes you to a wealth of spoken and written authentic textual materials and offers an array of in-class activities that provide ample opportunities for you to practice German in current contexts. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Download or read book Identity Based Brand Management written by Christoph Burmann and published by Springer Nature. This book was released on 2023-03-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand platforms (electronic marketplaces). Numerous practical examples illustrate the applicability of the concept of identity-based brand management. The authors show that the concept of identity-based brand management is a valuable management model to make brands successful. In the 2nd edition, all chapters were fundamentally revised and up-to-date practical examples as well as latest research findings were added. Additional material is available via an app: Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.
Download or read book Networks of Modernity written by Jean-Michel Johnston and published by Oxford University Press. This book was released on 2021 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations. Networks of Modernity: Germany in the Age of the Telegraph, 1830-1880 offers a fresh perspective on the history of Germany by investigating the origins and impact of the 'communications revolution' that transformed state and society during the nineteenth century. It focuses upon the period 1830-1880, exploring the interactions between the many different actors who developed, administered, and used one of the most important technologies of the period-the electric telegraph. It reveals the channels through which scientific and technical knowledge circulated across Central Europe during the 1830s and 1840s, stimulating both collaboration and confrontation between the scientists, technicians, businessmen, and bureaucrats involved in bringing the telegraph to life. It highlights the technology's impact upon the conduct of trade, finance, news distribution, and government in the tumultuous decades that witnessed the 1848 revolutions, the wars of unification, and the establishment of the Kaiserreich in 1871. Following the telegraph lines themselves, it weaves together the changes which took place at a local, regional, national, and eventually global level, revisiting the technology's impact upon concepts of space and time, and highlighting the importance of this period in laying the foundations for Germany's experience of a profoundly ambiguous, networked modernity.
Download or read book Practice Makes Perfect Complete German Grammar written by Ed Swick and published by McGraw Hill Professional. This book was released on 2011-09-30 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build your confidence in your German skills with practice, practice, practice! From present tense regular verbs to double object pronouns, this comprehensive guide and workbook covers all those aspects of German grammar that you might find a little intimidating or hard to remember. Practice Makes Perfect: Complete German Grammar focuses on the practical aspects of German as it's really spoken, so you are not bogged down by unnecessary technicalities. Each unit features crystal-clear explanations, numerous realistic examples, and dozens of engaging exercises in a variety of formats--including multiple choice, fill-in sentences and passages, sentence rewrites, and creative writing--perfect for whatever your learning style. Whenever possible, explanations include comparisons you to understand the basic logic behind the rules and to remember correct usage. This new edition includes: Time-saving vocabulary panels that eliminate having to look words up Advice on how to avoid common mistakes A detailed answer key for quick, easy progress checks Offering a winning formula for getting a handle on German grammar right away, Practice Makes Perfect: Complete German Grammar your ultimate resource for learning to speak German the way the native speakers do.
Download or read book eDemocracy eGovernment written by Andreas Meier and published by Springer. This book was released on 2019-06-08 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook reviews and systematically presents the use of the Internet in public administration and politics. Further, it employs a process-oriented layer model to define the opportunities for exchange and participation for all stakeholder groups, covering the following topics: eAssistance, eProcurement, eService, eContracting, eSettlement, eCollaboration, eDemocracy, and eCommunity. In turn, real-world case studies demonstrate the practical applications in industry, administration and research. The second edition of this book has been completely revised and extended, and includes several new case studies. It offers a valuable asset for students in Business, Economics and Political Sciences courses, as well as practitioners interested in emerging opportunities for digital exchange and participation in the knowledge society.
Download or read book Sign Language Ideologies in Practice written by Annelies Kusters and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-08-10 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on how sign language ideologies influence, manifest in, and are challenged by communicative practices. Sign languages are minority languages using the visual-gestural and tactile modalities, whose affordances are very different from those of spoken languages using the auditory-oral modality.
Download or read book Foreign Languages in Advertising written by Jos Hornikx and published by Springer Nature. This book was released on 2019-12-17 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA). The book takes a multidisciplinary approach, integrating insights from both marketing and linguistics, presenting both theoretical perspectives (e.g., Communication Accommodation Theory, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and experimental studies. The authors demonstrate that three concepts are key to understanding foreign languages in advertising: language attitudes, language-product congruence, and comprehension. The book will appeal to students and researchers in the fields of sociolinguistics, applied linguistics, psycholinguistics, marketing and advertising.
