Download or read book Voluntary Regulation of Advertising written by Gordon E. Miracle and published by Free Press. This book was released on 1987 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Voluntary Self Regulation of the Advertising Industry written by Janie Mitchell Harris and published by . This book was released on 1983 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising at the Crossroads written by Max A. Geller and published by . This book was released on 2013-08 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Self Regulation and Outside Participation written by Jean J. Boddewyn and published by Praeger. This book was released on 1988-05-17 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders. Many other studies have lauded self-regulation or dismissed it preemptorily, but this book focuses on its logic, limits, and ultimate contributions to the societal control of advertising. It shows how outsiders--where available and willing to participate--contribute to its functioning while the advertising industry remains in control of the standards applied by self-regulatory bodies. Practitioners, consumerists, and policy-makers should greatly benefit from reading this multinational comparison of a dozen countries with very different economic and legal environments. Sylvan M. Barnet, Jr., Chairman, Advisory Council, International Advertising Association It is generally recognized that the development and application of voluntary industry standards is a necessary complement to governmental regulation of advertising. With the expansion of advertising opportunities, however, the tasks of self-regulation have grown, along with doubts as to the industry's ability--or willingness--to enforce appropriate ethical guidelines. In attempt to resolve this situation, self-regulatory bodies increasingly invite the participation of non-industry members, especially where consumer protection is at issue. The first broadly based, comparative study of advertising self-regulation, this book explores the global implications of recent trends through detailed analyses of self-regulation in Europe, Asia, and the Western Hemisphere.

Download or read book Advertising Regulation written by S.S. Kaptan and published by Sarup & Sons. This book was released on 2003 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Global Advertising Regulation Handbook written by Mary Alice Shaver and published by M.E. Sharpe. This book was released on 2013-09-30 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. This book is designed to fill this need for students and professionals by taking a thorough and critical view of the process in 21 countries, representing four continents of developed countries.

Download or read book Advertising Self regulation written by James P. Neelankavil and published by Hastings House Book Publishers. This book was released on 1980 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The relevance of industry self regulation in the light of the principle of subsidiarity enshrined in Article 5 para 3 TEU written by Christoph Wronka and published by GRIN Verlag. This book was released on 2020-10-27 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2015 in the subject Law - European and International Law, Intellectual Properties, grade: 82, University of Warwick (Law School), language: English, abstract: The dissertation aims to identify the role of industry self-regulation in EU-legislation, jurisdiction and political discussions against the background of the principle of subsidiarity enshrined in Art. 5, par. 3, of the Treaty on European Union (TEU). This approach requires an analysis of the linkage between self-regulatory and statutory regimes as both systems – autonomous, voluntary provisions and state rules – jointly form the regulatory environment imposed on the target groups or sectors. Indispensable, therefore, is a definition of what the term self-regulation means, a description of its structure and mode of action, and an analysis of its advantages and disadvantages compared to statutory regulation. The characterization and evaluation of self-regulation is followed by an interpretation of Art. 5, par. 3, TEU, including the determination of its scope of application. The resulting interpretation shows which relevance is – or should be – attributed to self-regulation in regard to the principle of subsidiarity. This is followed by a brief look at the significance of self-regulation as detailed by many EU-documents and legal acts, such as directives, for example. This short “tour d’horizon” illustrates that self-regulation is an integral part of European policy. A special issue discussed here is whether EU-directives can be implemented into national regulation by means of self-regulation. The European Court of Justice denies the possibility of transposing EU-directives in this way and insists on the necessity of formal domestic legislative acts for this purpose. The dissertation largely refers to self-regulation in the advertising area, to make the issue of self-regulation more concrete and transparent. Therefore, it concludes with a systemic comparison between the UK and Germany. It is shown that despite their different approaches to regulating advertising, there are no significant differences with regard to efficiency.

Download or read book Voluntary Control in the Advertising Industry written by Edward Jackson Baur and published by . This book was released on 1944 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Effective Advertising Self regulation written by Albert B. Stridsberg and published by . This book was released on 1974 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Self regulation of Advertising written by Verne Edwin Burnett and published by . This book was released on 1950 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Operation of the Voluntary Control System in Advertising written by Advertising Association and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Catalogue of Deception written by Non-Smokers' Rights Association and published by . This book was released on 1986 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book European Regulation of Advertising written by Rein Rijkens and published by North Holland. This book was released on 1986 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Energy and Advertising written by Jean J. Boddewyn and published by . This book was released on 1980 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Influence of Legal and Voluntary Restraints Upon the Gatekeeping Function in the Regulation of Retail Advertising Copy written by Dena Winokur and published by . This book was released on 1900 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Regulation of Advertising by the FTC written by Richard A. Posner and published by American Enterprise Institute Press. This book was released on 1973 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: