Download or read book Thinking Small written by Andrea Hiott and published by Ballantine Books. This book was released on 2012-01-17 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.

Download or read book The Complete Book of Classic Volkswagens written by John Gunnell and published by Complete Book. This book was released on 2017-06-20 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: See the entire chronology of air-cooled Volkswagens in The Complete Book of Classic Volkswagens, a beautifully illustrated overview of one of the oldest and best-known foreign car brands in America.

Download or read book How to keep your Volkswagen alive written by John Muir and published by . This book was released on 1981 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Volkswagen Bus written by William M. Burt and published by . This book was released on with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Small on Safety written by Center for Auto Safety and published by . This book was released on 1972 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The People s Car written by Bernhard Rieger and published by Harvard University Press. This book was released on 2013-04-16 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.

Download or read book Volkswagen Cars and Trucks written by Keith Seume and published by . This book was released on with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Small Wonder written by Walter Henry Nelson and published by . This book was released on 1967 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Faster Higher Farther written by Jack Ewing and published by Corgi. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A shocking expose of Volkswagen's fraud by the New York Times reporter who covered the scandal. Updated with a New Afterword by the Author. When news of Volkswagen's clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, investors panicked, the company embarrassed and facing bankruptcy. As lawsuits and criminal investigations piled up, by August 2016 VW had settled with American regulators and car-owners for $15 billion, with additional fines and claims still looming. In Faster, Higher, Farther, Jack Ewing rips the lid off the scandal. He describes VW's rise from "the people's car" during the Nazi era to one of Germany's most prestigious and important global brands, touted for being "green." He paints vivid portraits of Volkswagen chairman Ferdinand Piech and chief executive Martin Winterkorn, arguing that their unremitting ambition drove employees, working feverishly in pursuit of impossible sales targets, to illegal methods. With unprecedented access to key players and a ringside seat during the course of the legal proceedings, Faster, Higher, Farther reveals how the succeed-at-all-costs culture prevalent in modern boardrooms led to one of corporate history's farthest-reaching cases of fraud-with potentially devastating consequences. As the future of one of the world's biggest companies remains uncertain, this is the extraordinary story of Volkswagen's downfall.

Download or read book How to Keep Your Volkswagen Alive written by Christopher Boucher and published by Melville House. This book was released on 2011-08-16 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s hard being a single-dad raising a son—especially if your kid is also a 1971 Volkswagen Beetle. There’s nothing more troubling than having your child break down on the side of the road, leaking oil, overheating, and asking tough questions like, “What is death?” and “Why did Mom leave?” But stay calm! Because How To Keep Your Volkswagen Alive is not only a dizzyingly beautiful novel, it’s also a handy manual with useful chapters on “Tools and Spare Parts,” “Valve Adjustment,” “How To Read This Novel,” and, most important of all, “How Works a Heart.” Welcome to Christopher Boucher’s zany literary universe, a place where metaphors shift beneath your feet, familiar words assume new meanings, objects talk, trees attack, and time actually is money. Modeled on the cult classic 1969 hippie handbook of the same name, How To Keep Your Volkswagen Alive is an astonishing tour-de-force that tackles some of life’s biggest questions: How do you cope with losing a parent? What’s the secret to raising a child? How do you keep love alive? How do you get your car to start?

Download or read book Fix Your Volkswagen written by Judson Alfred Purvis and published by . This book was released on 1968 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Volkswagen written by Max Wagner and published by Todtri Productions. This book was released on 1998 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 80 illustrations. This volume follows the amazing history of the Volkswagen Beetle, the popular bug which has become an American icon. Starting with its beginnings in pre-World War II Germany and its introduction into the United States in 1949, the story of how it came to be embraced by the American motoring public unfolds. Also featured are the distinctive Karmann Ghia, the beautiful Hebmuller cabriolet, the Microbus, and the Type III Notchback, Squareback, and Fastback models. This absorbing tale, illustrated with 88 full-color photographs, comes to its conclusion with the debut of the sleek and racy New Beetle.

Download or read book Volkswagen Bus written by Richard Copping and published by Veloce Publishing Ltd. This book was released on 2006-03-17 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying a car is an expensive business and mistakes can prove costly financially and in time, effort and stress. Wouldn't it be great if you could take an expert with you? With the aid of this book's step-by-step guidance from a marque specialist, you can! You'll discover all you need to know about the car you want to buy. The unique points system will help you to place the cars value in relation to condition while extensive photographs illustrate the problems to look out for. This is an important investment - don't buy a Volkswagen Bus without this book's help.

Download or read book Volkswagen Beetles and Buses written by Russell Hayes and published by Motorbooks. This book was released on 2020-10-06 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This illustrated history celebrates the 75th and 70th anniversaries of Volkswagen's two most iconic vehicles, from the first Beetles spearheaded by Ferdinand Porsche in the 1940s to the buses that became synonymous with a generation. Volkswagen is one of the most beloved brands in motoring history, thanks largely to two instantly recognizable vehicles: the Beetle (a.k.a. Bug) and the Bus. More than 23 million VW Beetles have buzzed into the world since 1945, while the VW Bus presaged the minivan by thirty-plus years. Volkswagen: Beetles and Buses examines and celebrates all aspects of the vehicles and the many cultural associations that have swirled around them for more than seven decades. The diminutive rear-engined and easily mass-produced Beetle became the most popular imported car in America during the 1960s. Its success was due to its familiar face, its wildly clever ad campaigns, and the sheer numbers produced. The equally compact yet spacious Bus (a.k.a. Kombi, Microbus, Type 2, Transporter, and simply “van”) has won millions of fans around the world with its practicality, simplicity, and design. In this beautifully illustrated and authoritatively written celebration, author Russell Hayes looks back at the vehicles while focusing on the classic air-cooled VWs that ran into the late 1970s. Along the way, readers witness the Beetle and Bus at work and at play and learn about vehicle development and growing roles in popular culture, including star appearances in films like The Love Bug, Little Miss Sunshine, Footloose, Fight Club, The Big Lebowski, and Fast Times at Ridgemont High, as well as television shows like Lost and Once Upon a Time and on the covers of the Beatles’ Abbey Road and Bob Dylan’s Freewheelin’ album. The story is brought up to date with coverage of the New Beetle and plans for the VW Buzz, a modern electric version of the iconic Microbus due in 2022. Volkswagen: Beetles and Buses deserves a place in the motoring libraries of VW owners, automotive enthusiasts, and those simply interested in pop culture. It's the ultimate illustrated history of these beloved vehicles.

Download or read book How to Rebuild Your Volkswagen Air Cooled Engine written by Tom Wilson and published by Penguin. This book was released on 1987-01-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to rebuild a Volkswagen air-cooled engine! This guide will teach the reader how to troubleshoot, remove, tear down, inspect, assemble, and install Bug, Bus, Karmann Ghia, Thing, Type-3, Type-4, and Porsche 914 engines. All models from 1961 on up are included.

Download or read book Remember Those Great Volkswagen Ads written by Alfredo Marcantonio and published by . This book was released on 2000 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1959, Doyle Dane Bernbach, the New York advertising agency was appointed to handle the Volkswagen account in the USA. The advertisements they produced through the sixties and early seventies changed the face of advertising, not just in America but across the world. Remember those great Volkswagen ads? looks briefly at the events surrounding the birth of the campaign and the car, and shows many of the highly acclaimed advertisements produced by the agency. This book has been written and compiled by Alfredo Marcantonio, Copywriter and one-time Advertising Manager of VWGB Ltd, John O?Driscoll, Art Director of many British Volkswagen ads, and David Abott, an ex-Creative and Managing Director of DDB?s London office. They decided to put the book together some 20 years ago as "to let the Beetle and its advertising pass on without a permanent record seemed a crying shame". This book is a story of the car and its advertising. In a unique way the two were indistinguishable ? the charming, honest advertising became part of the charm and honesty of the car. If you ever owned a Beetle, if you?ve ever chuckled at a Volkswagen advertisement, or if you simply appreciate wit and style, you will enjoy this book. It?s the tale of an ugly duckling that became an office pin-up.

Download or read book Volkswagen written by Richard Copping and published by Veloce Publishing Ltd. This book was released on 2005-12-24 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The original air-cooled Volkswagen Cars and Transporters were all incredibly popular 1960s design classics with enduring appeal. They are explored in this fascinating book, a unique pictorial chronicle of the Volkswagen story in the fifties and sixties. The author makes extensive use of the artwork from contemporary promotional literature and rare promotional material, giving the book a real period feel.