Download or read book Visual Retailing written by Valeria M. Iannilli and published by Società Editrice Esculapio. This book was released on 2016-04-06 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: The retail space is now recognized as the place where the enterprise enacts an important step in the process of value creation, not only from the economic point of view, but also regarding the relational processes it establishes with its users. The supply system of the enterprise is increasingly linked to the consistency of information, symbolic and sense assets. The organization of space, material and immaterial, leads to the creation of specific atmospheres in which displaying all the products means highlighting their main symbolic value. Through a skillful knowledge of the structures of perception, interpretation and motivation which underlie the mode of experiencing space - coupled with the ability of design to define its shape and significance - the visual merchandising project is able to lead the public through the brand’s new narrative experiences.
Download or read book Visual Merchandising and Display written by Martin M. Pegler and published by Bloomsbury Publishing USA. This book was released on 2018-02-22 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of Visual merchandising and display, c2012.
Download or read book Store Design and Visual Merchandising Second Edition written by Claus Ebster and published by Business Expert Press. This book was released on 2015-03-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.
Download or read book Visual Merchandising and Display written by Martin M. Pegler and published by . This book was released on 1991 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This best-selling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer's image and the target market.
Download or read book Visual Merchandising written by Richard Carty and published by . This book was released on 1985 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Silent Selling written by Judy Bell and published by Bloomsbury Publishing USA. This book was released on 2017-08-10 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This all-inclusive approach to best practices in visual merchandising includes a new "Creative Challenge" chapter feature offering experiential tools to deepen students' understanding of the material, plus full-page color photographs of the latest retail concept stores.
Download or read book Retail Desire written by Johnny Tucker and published by Rotovision. This book was released on 2004 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains the visual merchandisers creative process and how they use design to attract customers.
Download or read book New Trends in Visual Merchandising Intl written by Judy Shepard and published by Harper Design. This book was released on 2013-01-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Included is a truly extensive number of merchandise displays - on the selling floor and in the store window - as well as communications and signage, lighting, colour stories, and digital technology. Organized by topic, each chapter is introduced by the editor and illustrated with multiple photos from numerous retailers - more than 500 photos in total.
Download or read book Visual Merchandising written by Tony Morgan and published by Laurence King. This book was released on 2021-11-25 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Write well. Live well. The practice of creative writing - being expressive, exploring ideas, crafting words, shaping stories - can deepen your appreciation of life and enhance your wellbeing. With 100 inspiring prompts, insights and exercises specially devised by an award-winning author and creative writing teacher, discover how to write well - and thrive. This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish color photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
Download or read book Visual Merchandising Second Edition written by Tony Morgan and published by Laurence King Publishing. This book was released on 2011-10-24 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains new case studies and updated images. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
Download or read book Store Design and Visual Merchandising written by Claus Ebster and published by Business Expert Press. This book was released on 2011 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store Topics covered in the book include: goals and relevance of store design; design tips de
Download or read book Visual Merchandising Third Edition written by Tony Morgan and published by Laurence King Publishing. This book was released on 2015-09-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising. Visual Merchandising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
Download or read book Visual Merchandising written by Louisa Iarocci and published by Routledge. This book was released on 2017-07-05 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as both a business and an art. It seeks to challenge that scholarly ambivalence that often celebrates the spectacle but denies the agenda of consumerism. The volume considers strategies in the imaging of selling from the mid nineteenth century to the present, in terms of the visual interaction that occurs between the commodity and the consumer and between body and space. Under the categories of Promotion, Product and Place, contributors to the volume examine the strategies in the presentation of retail goods and environments that range from print advertising to product design to store display and architecture. Visual Merchandising: The Image of Selling is located directly at the nexus of business practice and cultural myth, where the spectator never loses sight of their status as buyer and the object of desire is always still a commodity.
Download or read book RETAILING TRENDS IN THE NEW MILLENNIUM written by R. Shanthi, M. Rafeeque Ahmed, S. Gurusamy, P. Murari and published by MJP Publisher. This book was released on 2019-06-03 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: The origins of retail are old as trade itself. Barter was the oldest form of trade. For centuries, most merchandise was sold in market place or by peddlers. Medieval markets were dependent on local sources for supplies of perishable food because Journey was far too slow to allow for long distance transportation. However, customer did travel considerable distance for specialty items. The peddler, who provided people with the basic goods and necessities that they could not be self sufficient in, followed one of the earliest forms of retail trade. Even in prehistoric time, the peddler traveled long distances to bring products to locations which were in short supply. “They could be termed as early entrepreneurs who saw the opportunity in serving the needs of the consumers at a profit” Later retailers opened small shops, stocking them with such produce. As towns and cities grew, these retail stores began stocking a mix of convenience merchandise, enabling the formation of high-street bazaars that become the hub retail activity in every city. In the great sweep of social and retail history, the ‘modern’ shopping experience can be said to have commenced with the appearance of the department store in the middle of the 19th century.
Download or read book Retail Product Management written by Rosemary Varley and published by Routledge. This book was released on 2014-08-21 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as "Retail Marketing", "Retail Management" and "The Retail Environment" with an excellent introduction to this important topic. With an emphasis on the operational side, this text incorporates features including expanded case vignettes, questions for further discussion, and application tasks. It also includes a new chapter on ethical and sustainable retail product management. Retaining the popular style and elements of the first two editions, Rosemary Varley's Retail Product Management will continue to find favour with students and lecturers involved with retailing.
Download or read book Fashion Technology written by Nirupama Pundir and published by Mittal Publications. This book was released on 2007 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion technology today has metamorphosed into a career option which was once the prerogative of those who were bereft of other choices, to a lucrative position eyed by many. The purview of fashion has increased too, with everyone from a socialite to an adolescent being able to boast of ourning 'designer label' outfits.
Download or read book Branding a Store written by Ko Floor and published by Kogan Page Publishers. This book was released on 2006 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First the book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The author explains in detail the potential benefits of a strong retail brand for both the retailer and the consumer. It discusses the factors to consider when positioning the brand: assortment; price; convenience; and customer experience. The author considers the three competitive strategies to follow to build a strong, distinct brand identity: increasing sales; cutting costs; and increasing differentiation from the competition. Then he explains the most effective ways to communicate with the consumer. Finally he offers insights into the future development of successful retail brands.
