Download or read book Visual Hammer written by Laura Ries and published by Ries' Pieces Publishing. This book was released on 2015-04-02 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paperback version of Visual Hammer by Laura Ries.
Download or read book Every Tool s a Hammer written by Adam Savage and published by Atria Books. This book was released on 2020-10-27 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this New York Times bestselling “imperative how-to for creativity” (Nick Offerman), Adam Savage—star of Discovery Channel’s Mythbusters—shares his golden rules of creativity, from finding inspiration to following through and successfully making your idea a reality. Every Tool’s a Hammer is a chronicle of my life as a maker. It’s an exploration of making, but it’s also a permission slip of sorts from me to you. Permission to grab hold of the things you’re interested in, that fascinate you, and to dive deeper into them to see where they lead you. Through stories from forty-plus years of making and molding, building and breaking, along with the lessons I learned along the way, this book is meant to be a toolbox of problem solving, complete with a shop’s worth of notes on the tools, techniques, and materials that I use most often. Things like: In Every Tool There Is a Hammer—don’t wait until everything is perfect to begin a project, and if you don’t have the exact right tool for a task, just use whatever’s handy; Increase Your Loose Tolerance—making is messy and filled with screwups, but that’s okay, as creativity is a path with twists and turns and not a straight line to be found; Use More Cooling Fluid—it prolongs the life of blades and bits, and it prevents tool failure, but beyond that it’s a reminder to slow down and reduce the friction in your work and relationships; Screw Before You Glue—mechanical fasteners allow you to change and modify a project while glue is forever but sometimes you just need the right glue, so I dig into which ones will do the job with the least harm and best effects. This toolbox also includes lessons from many other incredible makers and creators, including: Jamie Hyneman, Nick Offerman, Pixar director Andrew Stanton, Oscar-winner Guillermo del Toro, artist Tom Sachs, and chef Traci Des Jardins. And if everything goes well, we will hopefully save you a few mistakes (and maybe fingers) as well as help you turn your curiosities into creations. I hope this book serves as “creative rocket fuel” (Ed Helms) to build, make, invent, explore, and—most of all—enjoy the thrills of being a creator.
Download or read book Blindness Through the Looking Glass written by Gili Hammer and published by University of Michigan Press. This book was released on 2019-10-03 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern Western culture is saturated with images, imprinting visual standards of concepts such as beauty and femininity onto our collective consciousness. Blindness Through the Looking Glass examines how gender and femininity are performed and experienced in everyday life by women who do not rely on sight as their dominant mode of perception, identifying the multiple senses involved in the formation of gender identity within social interactions. Challenging visuality as the dominant mode to understand gender, social performance, and visual culture, the book offers an ethnographic investigation of blindness (and sight) as a human condition, putting both blindness and vision “on display” by discussing people’s auditory, tactile, and olfactory experiences as well as vision and sight, and by exploring ways that individuals perform blindness and “sightedness” in their everyday lives. Based on in-depth interviews with 40 blind women in Israel and anthropological fieldwork, the book investigates the social construction and daily experience of blindness in a range of domains. Uniquely, the book brings together blind symbolism with the everyday experiences of blind and sighted individuals, joining in mutual conversation the fields of disability studies, visual culture, anthropology of the senses, and gender studies.
Download or read book Beginning C 6 Programming with Visual Studio 2015 written by Benjamin Perkins and published by John Wiley & Sons. This book was released on 2016-01-04 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get started with Visual C# programming with this great beginner's guide Beginning C# 6 Programming with Visual Studio 2015 provides step-by-step directions for programming with C# in the .NET framework. Beginning with programming essentials, such as variables, flow control, and object-oriented programming, this authoritative text moves into more complicated topics, such as web and Windows programming and data access within both database and XML environments. After your introduction to each of the chapters, you are invited to apply your newfound knowledge in Try it Out sections, which reinforce learning and help you understand the practical applications of the new concepts you have explored. Through this approach, you can write useful programming code following each of the steps that you explore in this essential text. Discover the basics of programming with C#, such as variables, expressions, flow control, and functions Discuss how to keep your program running smoothly through debugging and error handling Understand how to navigate your way through key programming elements, such as classes, class members, collections, comparisons, and conversions Explore object-oriented programming, web programming, and Windows programming Beginning C# 6 Programming with Visual Studio 2015 is a fundamental resource for any programmers who are new to the C# language.
Download or read book Logic and Visual Information written by Eric Hammer and published by Center for the Study of Language and Information Publications. This book was released on 1995-10-27 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the logical foundations of visual information: information presented in the form of diagrams, graphs, charts, tables, and maps. The importance of visual information is clear from its frequent presence in everyday reasoning and communication, and also in computation. Chapters of the book develop the logics of familiar systems of diagrams such as Venn diagrams and Euler circles. Other chapters develop the logic of higraphs, Peirce diagrams, and a system having both diagrams and sentences among its well-formed representations. Syntax, semantics, rules of inference, and soundness and completeness results are provided for each of the systems. In addition to developing the logic of diagrams, key questions about the status of visual information are discussed, such as the relationship between language and visually-presented information.
Download or read book The Fall of Advertising and the Rise of PR written by Al Ries and published by Harper Collins. This book was released on 2009-03-17 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.
Download or read book Visual Hammer Color written by Laura Ries and published by Ries' Pieces Publishing. This book was released on 2015-05-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Eye Rhymes written by Kathleen Connors and published by Oxford University Press, USA. This book was released on 2007 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the first book to bring long-overdue attention to Sylvia Plath's surprisingly accomplished visual art and to place that art in relation to her literary career. Plath trained as a studio artist before her sophomore year at Smith and her work in tempera and watercolor paintings, pastels, ink, crayon and pencil drawings, and other media reveals a talent that both complements and illuminates her genius as a writer. Eye Rhymes brings together essays by six Plath scholars-including renowned authors Diane Middlebrook, Landgon Hammer and Christiana Britzolakis, book editors Kathleen Connors and Sally Bayley, and Fan Jinghua-and contextualizes approximately sixty of Plath's visual works within her writing oeuvre, starting with juvenilia that reveal the extensive play between her two disciplines. Special attention is given to Plath's unpublished teen diaries and book reports containing drawings and early textual experiments, created years before her famous "I am I" diary notes of age seventeen, when critical examination of her writing usually begins. The book offers new critical approaches to the artist's multidimensional output, including writing that appropriates sophisticated visual and color effects years after painting and drawing became her hobby and writing her chosen profession. The essays gathered here also relate Plath's visual art interests to her early identity as a writer in Cambridge, her teen artwork and writing on war, mid-career "art poems" on the works of de Chirico, her representations of womanhood within mid-century commercial culture, and her visual aesthetics in poetry. Filled with stunning reproductions of her art and fresh readings of many of her most important poems, Eye Rhymes offers readers a new way of understanding the full range of Plath's creative expression.
Download or read book Visible Empire written by Daniela Bleichmar and published by University of Chicago Press. This book was released on 2012-10-08 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between 1777 and 1816, botanical expeditions crisscrossed the vast Spanish empire in an ambitious project to survey the flora of much of the Americas, the Caribbean, and the Philippines. While these voyages produced written texts and compiled collections of specimens, they dedicated an overwhelming proportion of their resources and energy to the creation of visual materials. European and American naturalists and artists collaborated to manufacture a staggering total of more than 12,000 botanical illustrations. Yet these images have remained largely overlooked—until now. In this lavishly illustrated volume, Daniela Bleichmar gives this archive its due, finding in these botanical images a window into the worlds of Enlightenment science, visual culture, and empire. Through innovative interdisciplinary scholarship that bridges the histories of science, visual culture, and the Hispanic world, Bleichmar uses these images to trace two related histories: the little-known history of scientific expeditions in the Hispanic Enlightenment and the history of visual evidence in both science and administration in the early modern Spanish empire. As Bleichmar shows, in the Spanish empire visual epistemology operated not only in scientific contexts but also as part of an imperial apparatus that had a long-established tradition of deploying visual evidence for administrative purposes.
Download or read book Beginning Visual C 2010 written by Karli Watson and published by John Wiley and Sons. This book was released on 2011-02-08 with total page 1079 pages. Available in PDF, EPUB and Kindle. Book excerpt: Update to Wrox's leading C# book for beginners Get ready for the next release of Microsoft's C# programming language with this essential Wrox beginner's guide. Beginning Microsoft Visual C# 2010 starts with the basics and brings you thoroughly up to speed. You'll first cover the fundamentals such as variables, flow control, and object-oriented programming and gradually build your skills for Web and Windows programming, Windows forms, and data access. Step-by-step directions walk you through processes and invite you to "Try it Out," at every stage. By the end, you'll be able to write useful programming code following the steps you've learned in this thorough, practical book. The C# 4 programming language version will be synonymous with writing code with in C# 2010 in Visual Studio 2010, and you can use it to write Windows applications, Web apps with ASP.NET, and Windows Mobile and Embedded CE apps Provides step-by-step instructions for mastering topics such as variables, flow controls, and object-oriented programming before moving to Web and Windows programming and data access Addresses expressions, functions, debugging, error handling, classes, collections, comparisons, conversions, and more If you've always wanted to master Visual C# programming, this book is the perfect one-stop resource. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Download or read book Dracula in Visual Media written by John Edgar Browning and published by McFarland. This book was released on 2014-01-10 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive sourcebook on the world's most famous vampire, with more than 700 citations of domestic and international Dracula films, television programs, documentaries, adult features, animated works, and video games, as well as nearly a thousand comic books and stage adaptations. While they vary in length, significance, quality, genre, moral character, country, and format, each of the cited works adopts some form of Bram Stoker's original creation, and Dracula himself, or a recognizable vampiric semblance of Dracula, appears in each. The book includes contributions from Dacre Stoker, David J. Skal, Laura Helen Marks, Dodd Alley, Mitch Frye, Ian Holt, Robert Eighteen-Bisang, and J. Gordon Melton.
Download or read book Barbara Hammer written by Sarah Keller and published by . This book was released on 2021-08-24 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys the boundary-pushing career of pioneering filmmaker and artist Barbara Hammer.
Download or read book The Trilobite Book written by Riccardo Levi-Setti and published by University of Chicago Press. This book was released on 2014-05-21 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: A scientist recounts his global adventure documenting trilobite fossils in this full-color book perfect for armchair paleontologists. Distant relatives of modern lobsters, horseshoe crabs, and spiders, trilobites swam the planet’s prehistoric seas for 300 million years, from the Lower Cambrian to the end of the Permian eras—and they did so very capably. Trilobite fossils have been unearthed on every continent, with more than 20,000 species identified by science. One of the most arresting animals of our pre-dinosaur world, trilobites are also favorites among the fossil collectors of today, their crystalline eyes often the catalyst for a lifetime of paleontological devotion. And there is no collector more devoted—or more venerated—than Riccardo Levi-Setti. With The Trilobite Book, a much-anticipated follow-up to his classic Trilobites, Levi-Setti brings us a glorious and revealing guide to these surreal arthropods of ancient Earth. Featuring specimens from Bohemia to Newfoundland, California to the Tucson Gem and Mineral Show, and Wales to the Anti-Atlas Mountains of Morocco, Levi-Setti’s magnificent book reanimates these “butterflies of the seas” in 235 astonishing full-color photographs. All original, Levi-Setti’s images serve as the jumping-off point for tales of his global quests in search of these highly sought-after fossils; for discussions of their mineralogical origins, as revealed by their color; and for unraveling the role of the now-extinct trilobites in our planetary history. Sure to enthrall paleontologists with its scientific insights and amateur enthusiasts with its beautiful and informative images, The Trilobite Book combines the best of science, technology, aesthetics, and personal adventure. It will inspire new collectors for eras to come. Praise for The Trilobite Book “[The Trilobite Book]marries the intertwined story of [Levi-Setti’s] global hunt for specimens and trilobites’ place in prehistory with 235 superb color photographs of select fossils. Perhaps most astounding is the array found by Arkadiy Evdokimov in Russia: their preservation is exquisite, down to the rococo flourishes of curving spines and protuberant, complex eyes.” —Barbara Kiser, Nature “This gorgeous, well-researched book is a must-have for anyone interested in these prehistoric creatures.” —Carla Sinclair, Boing Boing
Download or read book Beginning C 7 Programming with Visual Studio 2017 written by Benjamin Perkins and published by John Wiley & Sons. This book was released on 2018-03-20 with total page 1188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Easily get started programming using the ultra-versatile C# 7 and Visual Studio 2017 Beginning C# 7 Programming with Visual Studio 2017 is the beginner’s ultimate guide to the world’s most popular programming language. Whether you’re new to programming entirely, or just new to C#, there has never been a better time to get started. The new C# 7 and Visual Studio 2017 updates feature a number of new tools and features that streamline the workflow, simplify the code, and make it easier than ever to build high-quality apps. This book walks you through everything you need to know, starting from the very basics, to have you programming in no time. You’ll learn about variables, flow control, and object oriented programming, then move into Web and Windows programming as well as databases and XML. The companion website provides downloadable code examples, and practical Try It Out sections provide explicit, step-by-step instructions for writing your own useful, customizable code. C# 7 can be used to build Windows applications, program Windows 10, and write Web apps when used alongside ASP.NET. With programming skills becoming de rigueur in fields far beyond the tech world, C# 7 is a great place to start building versatile, helpful skills. This book gets you started quickly and easily with instruction from a master-team of C# programmers. Learn how to program using the world’s leading programming language Build smarter, faster apps using the latest features in C# 7 and Visual Studio 2017 Find and fix bugs sooner, saving headaches down the line Integrate with all .NET Core, Azure applications, cloud services, Docker containers, and more The world of programming can seem intimidating to a beginner, and the prospect of learning a whole new “language” can seem daunting. Beginning C# 7 Programming with Visual Studio 2017 demystifies the process and shows you how to bring your ideas to life.
Download or read book Visual Thinking for Design written by Colin Ware and published by Morgan Kaufmann Pub. This book was released on 2008 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting visual thinking as a complex process that can be supported in every stage using specific design techniques, this text provides practical, task-oriented information for designers and software developers charged with design responsibilities.
Download or read book Battlecry written by Laura Ries and published by Ries' Pieces Publishing. This book was released on 2015-09-04 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are most slogans and taglines ineffective? Because they're just words and a mind cannot understand words. A mind can only understand sounds. Why do most Americans remember the battlecry of the French Revolution (Libert , galit , fraternit ) when they cannot remember the battlecry of the American Revolution? Because the sounds of the words "Libert , galit , fraternit " rhyme and that's one of the powerful techniques for creating a memorable slogan. In addition to "rhyme," there are four other techniques outlined in my new book, Battlecry. (1) Rhyme: "Roto-Rooter, that's the name. And away go troubles down the drain." (2) Alliteration: "M&Ms melt in your mouth, not in your hands." (3) Repetition: "The few. The proud. The Marines." (4) Reversals: "Two great tastes that taste great together. Reese's peanut butter cups." (5) Double-entendre: "A diamond is forever." You might think companies and their ad agencies would be wise to these techniques. But few slogans actually use any of these memory-building tactics. In a recent survey of 266 advertising slogans, only 19 used any one of them. Battlecry is a companion book to my previous book, Visual Hammer, and should be read together. Creating a slogan is only half the battle. The other half of the battle is a visual that will help drive your slogan into prospects' minds. The contour bottle helps drive "The real thing" into the minds of cola drinkers. The duck helps drive the Aflac name into prospects' minds. The straw-in-the-orange helps drive "Not from concentrate" into the minds of Tropicana buyers. Even "The ultimate driving machine" would not have been effective, in my opinion, without a visual hammer. And what was BMW's visual hammer? It was the television commercials showing BMWs being driven over winding road by happy owners. Over the years, there have been many advertising campaigns showing beautiful automobiles being driven over lush, winding roads. The hammers are terrific, but the nails are missing. The trick is to find the right combination of a visual hammer and a verbal nail. And my two books, Battlecry and Visual Hammer, can help you do exactly that.
Download or read book Focus written by Al Ries and published by Harper Collins. This book was released on 2005-09-27 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
