Download or read book Valuepack the Practice of Market and Social Research written by Yvonne Mcgivern and published by Financial Times/Prentice Hall. This book was released on 2007-12-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This Value Pack consists of The Practice of Market and Social Research: An Introduction, 2/e by McGivern and Research Methods for Business Students, 4/e by Saunders/Thornhill/Lewis; 1/e (ISBN: 9781405888035)
Download or read book Valuepack the Practice of Market and Social Research written by Yvonne Mcgivern and published by Financial Times/Prentice Hall. This book was released on 2007-10-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This Value Pack consists of The Practice of Market and Social Research: An Introduction, 2/e by McGivern and How to Write Dissertations and Project Reports, 1/e by McMillan/Weyers; 1/e (ISBN: 9781405882941)
Download or read book The Practice of Market Research written by Yvonne McGivern and published by Pearson Education. This book was released on 2009 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sampling 9.
Download or read book Practice of Market and Social Research an Introduction with Marketing Research Generic Occ Pin Card written by Yvonne McGivern and published by Financial Times/Prentice Hall. This book was released on 2004-09-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Practice of Market Research written by Yvonne McGivern and published by Pearson Higher Ed. This book was released on 2021-10-04 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the techniques and practical tasks involved in designing and running a research project The Practice of Market Research: From Data to Insight, 5th edition, by McGivern offers a thorough introduction to the practice of market and social research. It is structured around the research process – from defining the problem to be researched to communicating the insight which the research produces. An ideal companion for a market research student or anyone doing a research project, the book takes you through data analytics and data mining in a market research context, in addition to explaining the ethical, legal and regulatory context in which research operates. The ‘Industry Insights’ draw real-world examples from successful market research projects in companies such as Formula One, BBC, IBM, PayPal, Twinings and Volvo. There are also examples of research on social issues including the COVID-19 pandemic, anti-social behaviour, HIV/AIDS, cancer support and many more. The new edition supports the MRS Advanced Certificate in Market and Social Research Practice. This is a great applied marketing research text that will be suitable for students going beyond the basics of research and learning about how marketing research works in practice Ben Lowe, Professor of Marketing, Kent Business School, University of Kent Marketing research clearly explained as a professional practice - with practical advice on issues to consider and ways forward - and as an academic discipline with methodological and theoretical concerns. Dr Philippa Ward, Reader in Services Marketing, University of Gloucestershire About the author: Yvonne McGivern has worked on both the agency and the client side and currently works as a consultant. She taught research methods at Queen’s University Belfast and at Trinity College Dublin. She is Joint Chief Examiner for the MRS Advanced Certificate in Market and Social Research Practice. Pearson, the world’s learning company.
Download or read book The Practice of Market and Social Research written by Yvonne McGivern and published by Financial Times/Prentice Hall. This book was released on 2003 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Practice of Market and Social Research is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, this book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks involved in running a research project. It guides the user through the preparation of the brief, writing of the proposal, managing of the research project, preparation of the report and finally the presentation and the evaluation of the findings. The Practice of Market and Social Research has been written especially for the MRS Advanced Certificate in Market and Social Research Practice. It covers the course syllabus in full and provides examples of both market and social research.
Download or read book The Practice of Market Research eBook written by Yvonne McGivern and published by Pearson Higher Ed. This book was released on 2013-05-20 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Linked to the professional body MRS (the Market Research Society) and with plenty of real-life examples from big-name companies such as McDonalds and Levis as well as governments and charities, the author’s depth of insight and experience of the real world of market research is evident throughout this book. The book offers: A well-rounded overview of market research Strong coverage of both qualitative and quantitative aspects of market research, including research design, sampling, qualitative data analysis and research ethics Valuable insight into the day-to-day tasks of a researcher Guidance and examples on everything from writing a proposal and creating a project timetable to preparing a report and giving a presentation This book is an ideal companion to any student’s market research course or research project and an indispensable guidebook with a long shelf-life for market research practitioners and people in the industry.
Download or read book Marketing and Social Research Practice written by E.S.O.M.A.R. and published by . This book was released on 1977 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Practice of Social Research written by Earl R. Babbie and published by Wadsworth Publishing Company. This book was released on 2001 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this edition of the most comprehensive, authoritative research methods text on the market, Earl Babbie offers the most cutting-edge and thorough revision ever. The new edition retains the strengths that made it the best-selling text in the market while seamlessly integrating qualitative material throughout and adding an additional chapter on Qualitative Data Analysis (13). The book is known for being straightforward, with a broad set of topics. It has great illustrations, comprehensive overviews, detailed discussions, brief outlines, and a concrete, well-defined chapter structure. Its reputation for being very readable continues through its use of minimum jargon and math, along with use of humor throughout.
Download or read book Pharmacotherapy Principles and Practice Third Edition written by Marie Chisholm-Burns and published by McGraw Hill Professional. This book was released on 2013-03-08 with total page 1969 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the essential principles of pharmacotherapy and how they apply to today’s healthcare Pharmacotherapy Principles & Practice, Third Edition uses a solid evidence-based approach to teach you how to design, implement, monitor, and evaluate medication therapy. This trusted text provides everything you need to gain an in-depth understanding of the principles essential optimal pharmacotherapy of disease. In order to be as clinically relevant as possible, the disease states and treatments discussed focus on disorders most often seen in clinical practice. Chapters were written or reviewed by pharmacists, nurse practitioners, physician assistants, and physicians who are authorities in their fields. The book opens with an introductory chapter followed by chapters on pediatrics, geriatrics, and palliative care. The remainder of the text consists of ninety-eight disease-based chapters that review etiology, epidemiology, pathophysiology, and clinical presentation, followed by therapeutic recommendations for drug selection, dosing, and patient monitoring.
Download or read book The Practice of Social Research written by and published by . This book was released on 1996 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research Methods and Society written by Linda Eberst Dorsten and published by Routledge. This book was released on 2016-09-17 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a foundation for understanding research findings in social sciences. Designed to help students acquire basic skills in the methods of social science research, the second edition of Research Methods and Society contains numerous excerpts from professional journal articles, scholarly books, and popular press. The text uses a straightforward writing style to present essential information, without eliminating key concepts, tools, and their applications. Concrete, everyday examples and “hands-on” practice activities reinforce fundamental concepts that will be useful to students in their future careers and life. Topics are illustrated in ways that are student-centered, yet instructor-friendly. Features and updates to this 2nd edition include: Highlighted concepts and terms in each chapter -- In addition to a chapter-end list of key terms. These familiarize students with important content, and helps ensure they understand and retain it. Chapter summaries – Includes a section titled Your Review Sheet: Questions Discussed in This Chapter. Enables students to review the major themes presented in each chapter, and encourages them to reflect on the key points. Numerous “real-world” activities – Help students meet specific learning needs, such as evaluating excerpts from research articles, analyzing secondary data, and analyzing primary data from direct observation and other mini-projects Excerpts from professional journal articles and popular press readings – these are followed by questions, which guide learning on specific methods topics, and illustrates specific issues related to methodology typically employed by social scientists. Added and expanded discussion of Ethics, with special attention to chapters on direct methods of data collection, as well as new discussions about online research. New secondary data tables and their discussions/applications.
Download or read book Family Violence written by Paul Harvey Wallace and published by Routledge. This book was released on 2015-08-27 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the entire spectrum of family violence, focusing onsocial processes and social relationships. The seventh edition of Family Violence: Legal, Medical, and Social Perspectives by Harvey Wallace and Cliff Roberson is a comprehensive introduction to the study of family violence that guides readers to a better understanding of the challenges involved in reducing or eliminating violence. The six major topics are: domestic partner abuse, child abuse, elder abuse, physical and psychological abuse, identifying when abuse occurs, and discussing the effects of the various types of abuse or violence. Learning Goals Upon completing this book, readers will be able to: -Understand the facets of family violence. -Discuss how violence may be reduced or eliminated. -Identify how each major type of abuse impacts the social and law enforcement agencies that are involved.
Download or read book Crucial Conversations Tools for Talking When Stakes Are High Second Edition written by Kerry Patterson and published by McGraw Hill Professional. This book was released on 2011-09-16 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times and Washington Post bestseller that changed the way millions communicate “[Crucial Conversations] draws our attention to those defining moments that literally shape our lives, our relationships, and our world. . . . This book deserves to take its place as one of the key thought leadership contributions of our time.” —from the Foreword by Stephen R. Covey, author of The 7 Habits of Highly Effective People “The quality of your life comes out of the quality of your dialogues and conversations. Here’s how to instantly uplift your crucial conversations.” —Mark Victor Hansen, cocreator of the #1 New York Times bestselling series Chicken Soup for the Soul® The first edition of Crucial Conversations exploded onto the scene and revolutionized the way millions of people communicate when stakes are high. This new edition gives you the tools to: Prepare for high-stakes situations Transform anger and hurt feelings into powerful dialogue Make it safe to talk about almost anything Be persuasive, not abrasive
Download or read book Communications Toolkit 5e written by Jane Grellier and published by Cengage AU. This book was released on 2021-10-01 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Communications Toolkit contains practical advice, tips and strategies to enable learners to develop the communication skills needed to be successful students. The text helps students make a successful transition to tertiary studies, develop effective research skills for their discipline, approach academic writing with confidence, refine their writing skills, and enhance their face-to-face communication experience. This fifth edition includes more information than ever on academic integrity and referencing, while taking into account the changing nature of university communication including new information on recent text-types such as blogs, twitter, digital articles, online research questionnaires, presentation formats and Turn-it-in. As students are increasingly studying online, additional examples of online students’ communication work and additional coverage of the communication challenges students face when going to university via an online channel are included. The direct, inclusive, motivational and student-friendly text addresses both individual students and those working in seminar or workshop groups, and provides activities for both types of student throughout the book. The new MindTap offers students resources for learning and revision, making this the strongest communications textbook in the market today. Learn more about the online tools au.cengage.com/mindtap
Download or read book Leveled Texts for Science Life Science written by Joshua BishopRoby and published by Teacher Created Materials. This book was released on 2008-03-05 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Open up a world of discovery with these engaging texts featuring 15 different life science topics covering biomes to taxonomy! Leveled Texts for Science is designed to help all students grasp important science concepts through high-interest science material written at four different reading levels ranging from 1.5 to 7.2. Each text is presented in two-page formats and complemented with comprehension questions written at each reading level. Includes a Teacher Resource CD with a modifiable version of each passage plus full-color versions of the text and image files. 144 pages + CD.
Download or read book Likeable Social Media How to Delight Your Customers Create an Irresistible Brand and Be Generally Amazing on Facebook Other Social Networks written by Dave Kerpen and published by McGraw Hill Professional. This book was released on 2011-06-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking
