Download or read book Using Market Knowledge written by Rohit Deshpande and published by SAGE. This book was released on 2001 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we use market knowledge effectively? What needs to be done to move from market knowledge to market insight? These and other questions of significance to marketers, researchers, and scholars alike are addressed in this timely volume. Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what's next. The contributing authors are scholars from leading business schools including Harvard, MIT, and Wharton. Using Market Knowledge is appropriate for students in advanced marketing courses, scholars and faculty interested in improving their understanding of knowledge management, and professionals in market research firms.

Download or read book Collecting and Using Market and Marketing Knowledge written by Marion Debruyne and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mobilizing Minds Creating Wealth From Talent in the 21st Century Organization written by Lowell L. Bryan and published by McGraw Hill Professional. This book was released on 2007-06-17 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a decade of exclusive research, Lowell Bryan and Claudia Joyce of McKinsey & Company have come up with a simple yet revolutionary conclusion: Your workforce is the key to growth in the 21st century. By tapping into their underutilized talents, knowledge, and skills you can earn tens of thousands of additional dollars per employee, and manage the interdepartmental complexities and barriers that prevent real achievements and profits. This can only be accomplished through organizational design and redesign. That's the new model for survival in the modern, digital, global economy. With the right design, your organization will have the capabilities to pursue whatever strategy is necessary to compete on any scale, react to any market change, leverage any opportunity, and sail past the competition. In Mobilizing Minds, the authors distill their research into seven strategic ideas that shatter the complexity frontiers, have the potential to unleash enormous profits, and enable long-term success for every company. Bryan and Joyce outline innovative principles that enable corporations to: Manage complexity, bureaucracy, and redundancy Use hierarchical authority to strengthen the authority of key managers and drive performance Deliver operating earnings while implementing wealth-creation strategies Allow formal networks, talent, and knowledge marketplaces to work in a large company Motivate and reward wealth-creating behavior Pursue organizational design as a corporate strategy Increase worker satisfaction It is imperative for corporations to put the same energy used for new products and processes into organizational design. That's where the money is. That's where the opportunities lie. That's the key to surviving and prospering in the 21st century.

Download or read book Creating Market Insight written by Brian D. Smith and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage." Beverley Dipper, Market Insight Manager, Microsoft UK Ltd "I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to again and again." Mark Irvine, Strategy Manager, De Beers Diamond Trading Company "A readable and well-founded description of how to generate actionable customer insight and follow it through with passionate and consistent execution" Dag Larsson Global Brand Insight Director, AstraZeneca Creating Market Insight addresses the key strategic issue facing any company: How do we make sense of our market and find those precious nuggets of knowledge that lead to real competitive advantage? Creating Market Insight: Explains how firms tailor their market scanning behaviour to work well in the special conditions of their market Describes the process through which data is translated first into information, and then knowledge Differentiates routine market knowledge from true insight and details how firms turn insight into value Provides a detailed, step-by-step process that enables the reader to emulate the success of insightful firms Creating Market Insight is written for managers who need to need to create value in the real world.

Download or read book Research Methodology in Strategy and Management written by David J. Ketchen and published by Elsevier. This book was released on 2004-08 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research methods present the strategic management field with great opportunities and challenges. This first volume includes three types of chapters aimed at exploiting the opportunities and meeting the challenges. One group of chapters addresses broad issues of science, including the state of strategy research, issues surrounding the age of data, and how to build cumulative knowledge within the strategic management field. A second group of chapters highlight ways to improve specific practices, including the measurement of knowledge, the assessment of limited dependent variables, and designing studies. A final group of chapters describe how strategy researchers can better use particular methods. These methods include social network analysis, longitudinal analysis, qualitative methods, survey research, and structural equation modeling. Collectively, the chapters offer state of the art thinking about research methodology provided by intellectual leaders within the strategic management field.

Download or read book Marketing Market Opportunity and Ephemeral Market Knowledge EMK written by Teresa Preston and published by . This book was released on 2012 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much of the literature in marketing on competitive market processes identifies knowledge as both a heterogeneous resource and capability. In addition, the literature on knowledge identifies and defines different types of knowledge which fail the test of being scientific, but have proven to be useful to both scholars and practitioners. However, within the theory of competitive processes, very little research has specifically examined the type of market knowledge that is used to identify opportunities. In particular, context-specific knowledge is often implied; yet, very little of the research has examined that type of market knowledge described in Hayek (1945) as knowledge of "particular circumstances of time and place" (p.52). This gap in the literature is one area to be studied to contribute to theory of competitive market processes. This study formalizes a type of market knowledge which is highly localized and transitory within dynamic markets. The concept of Ephemeral Market Knowledge (EMK) is introduced as a type of context-specific market knowledge. A proposed working definition is studied using a Grounded Theory Approach (GTA) to identify and examine knowledge properties and examine the use of EMK. Results from coding and analysis identify four themes in the data. First, Opportunity represents two general categories of EMK. In addition, two thematic properties of EMK were identified: Window of Time and Place. Within Window of Time, a sub-theme of Timing also emerged through analysis. Moreover, Speed emerged as a theme separate from Window of Time, and reflects the rate of response within Window of Time. This study is the initial step to understanding EMK as a type of context-specific knowledge that is pervasive in competitive market processes. Future research should include further examination of both the explicit and tacit components of EMK, along with decision-making and implementation, to advance a theory of the role of both in competitive processes.

Download or read book Data Expert Knowledge and Decisions written by Wolfgang A. Gaul and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.

Download or read book The Measurement of Scientific Technological and Innovation Activities Oslo Manual 2018 Guidelines for Collecting Reporting and Using Data on Innovation 4th Edition written by OECD and published by OECD Publishing. This book was released on 2018-10-22 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is innovation and how should it be measured? Understanding the scale of innovation activities, the characteristics of innovative firms and the internal and systemic factors that can influence innovation is a prerequisite for the pursuit and analysis of policies aimed at fostering innovation.

Download or read book Connected Strategy written by Nicolaj Siggelkow and published by Harvard Business Press. This book was released on 2019-04-30 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. Whether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you: Reshape your connections with your customers Find new ways to connect with existing suppliers while also activating new sources of capacity Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and practical tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.

Download or read book Market Intelligence written by Martin Callingham and published by Kogan Page Publishers. This book was released on 2004 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this title is to examine the client-side perspective of market research and describe the pitfalls and problems when commissioning, briefing and using market research.

Download or read book Measuring Entrepreneurial Businesses written by John Haltiwanger and published by University of Chicago Press. This book was released on 2017-09-21 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measuring Entrepreneurial Businesses: Current Knowledge and Challenges brings together and unprecedented group of economists, data providers, and data analysts to discuss research on the state of entrepreneurship and to address the challenges in understanding this dynamic part of the economy. Each chapter addresses the challenges of measuring entrepreneurship and how entrepreneurial firms contribute to economies and standards of living. The book also investigates heterogeneity in entrepreneurs, challenges experienced by entrepreneurs over time, and how much less we know than we think about entrepreneurship given data limitations. This volume will be a groundbreaking first serious look into entrepreneurship in the NBER's Income and Wealth series.

Download or read book Creating Customer Value Through Strategic Marketing Planning written by Edwin J. Nijssen and published by Springer. This book was released on 2000-12-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place. Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a strategic marketing plan. Suggestions for using the tools help to apply them successfully. This book helps students of marketing strategy to understand strategic marketing planning at work and how to use specific tools. Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations.

Download or read book Knowledge Market Third Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-08-05 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the usability implications of Knowledge market actions? What are your current levels and trends in key measures or indicators of Knowledge market product and process performance that are important to and directly serve your customers? how do these results compare with the performance of your competitors and other organizations with similar offerings? Are there any specific expectations or concerns about the Knowledge market team, Knowledge market itself? When a Knowledge market manager recognizes a problem, what options are available? Are there Knowledge market problems defined? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Knowledge market investments work better. This Knowledge market All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Knowledge market Self-Assessment. Featuring 694 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Knowledge market improvements can be made. In using the questions you will be better able to: - diagnose Knowledge market projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Knowledge market and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Knowledge market Scorecard, you will develop a clear picture of which Knowledge market areas need attention. Your purchase includes access details to the Knowledge market self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book Knowledge Based Marketing written by Ian Chaston and published by SAGE. This book was released on 2004-05-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.

Download or read book Contractors and Engineers Monthly written by and published by . This book was released on 1926 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Stock Market Strategies That Work written by Jake Bernstein and published by McGraw Hill Professional. This book was released on 2002-01-10 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to tradeand make moneyin today's volatile market Making significant money in the stock market isn't a given. However, investors can greatly increase their odds of success by knowing the basics of how the market works andmore importanthow to trade profitably in the market. Stock Market Strategies That Work goes far beyond other introductory books on the market, explaining in step-by-step detail the specific techniques, systems, methods, and indicators that veteran investors have used for years to prey on the unsuspecting average investor and fatten their own trading accounts. Jake and Elliott Bernstein use numerous charts and graphs to emphasize timing, entry and exit methods, trend analysis, risk management, and other higher-level topics. Methods covered in this unique introduction to profitable investing include: Risk management in today's volatile market Charting techniques to track the consistent big movers Finding key entry and exit points using technical analysis