Download or read book Unpacking Creativity written by Paula Pérez Sobrino and published by Cambridge University Press. This book was released on 2021-09-02 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.
Download or read book Unpacking Creativity for Language Teaching written by Tan Bee Tin and published by Routledge. This book was released on 2022-06-19 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before unlocking creativity, we must first unpack what it means. In this book, creativity is unravelled from various perspectives and the relevance for language teaching and learning is explored. Tin offers a coherent discussion of creativity, adopting an inclusive and integrated but, at the same time, focused approach to creativity. Divided into 12 chapters, the book covers: A critical review of the way the term ‘creativity’ is used, defined and written about in various disciplines Various models and theories of creativity, the product- and process-oriented views of creativity and their relevance for language teaching Three pillars on which creative language pedagogy should be based Over 60 practical tasks, applying theoretical arguments and principles of creativity to language teaching and learning Based on the author’s own practice and research on creativity over the last two decades, the book provides exciting new ideas for scholars and practitioners interested in creativity and creative language pedagogy. The book serves as an important contribution for students, teachers and scholars in the field of applied linguistics, language teaching and education.
Download or read book Unpacking Creativity written by Paula Pérez Sobrino and published by Cambridge University Press. This book was released on 2021-09-02 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, evaluation, and communication of emotions. However, it also increases the potential for misunderstanding in situations when people lack shared background knowledge. This book combines theoretical frameworks with empirical studies that measure the effectiveness of different approaches to the use of figurative language in advertisements, to show how to maximise the benefits of creative metaphor and metonymy in global advertising. It highlights how subtle differences in colour, layout, and combinations of different kinds of figurative language affect the reception and appreciation of creative advertising, shedding new light on the nature of figurative communication itself. With a balance between theory, experiments and practical case studies, this book is accessible for academics in linguistics and communication studies, as well as advertising and marketing professionals.
Download or read book The Four Lenses of Innovation written by Rowan Gibson and published by John Wiley & Sons. This book was released on 2015-03-02 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss? Contrary to popular belief, innovation is not some mystical art that’s forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we’ve long been hoping for: the news that innovation is systematic, it’s methodical, and we can all achieve it. By asking how the world’s top innovators—Steve Jobs, Richard Branson, Jeff Bezos, and many others—came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: Challenging Orthodoxies—What if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong? Harnessing Trends—Where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward? Leveraging Resources—How can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts? Understanding Needs—What are the unmet needs and frustrations that everyone else is simply ignoring? Other books promise the keys to innovation—this one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, The Four Lenses of Innovation will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization. “Rowan Gibson has done a superb job of ‘unpacking’ what it takes to innovate.” —Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University “Can you develop an innovative mind? Yes, you can. And this book is the manual.” —John and Doris Naisbitt, authors of China’s Megatrends and The Global Game Change “An excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA.” —Camille Mirshokrai, Managing Director of Leadership Development, and Partner at Accenture “Rowan Gibson’s The Four Lenses of Innovation will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world.” —Robert B. Tucker, author of Driving Growth Through Innovation
Download or read book Creativity on Demand written by Eitan Y. Wilf and published by University of Chicago Press. This book was released on 2019-02-04 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business consultants everywhere preach the benefits of innovation—and promise to help businesses reap them. A trendy industry, this type of consulting generates courses, workshops, books, and conferences that all claim to hold the secrets of success. But what promises does the notion of innovation entail? What is it about the ideology and practice of business innovation that has made these firms so successful at selling their services to everyone from small start-ups to Fortune 500 companies? And most important, what does business innovation actually mean for work and our economy today? In Creativity on Demand, cultural anthropologist Eitan Wilf seeks to answer these questions by returning to the fundamental and pervasive expectation of continual innovation. Wilf focuses a keen eye on how our obsession with ceaseless innovation stems from the long-standing value of acceleration in capitalist society. Based on ethnographic work with innovation consultants in the United States, he reveals, among other surprises, how routine the culture of innovation actually is. Procedures and strategies are repeated in a formulaic way, and imagination is harnessed as a new professional ethos, not always to generate genuinely new thinking, but to produce predictable signs of continual change. A masterful look at the contradictions of our capitalist age, Creativity on Demand is a model for the anthropological study of our cultures of work.
Download or read book Unpacking My Library written by Walter Benjamin and published by Eris. This book was released on 2022-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I fully realize that my discussion of the mental climate of collecting will confirm many of you in your conviction that this passion is behind the times, in your distrust of the collector type. Nothing is further from my mind than to shake either your conviction or your distrust." Walter Benjamin was one of the great cultural critics of the twentieth century. In Unpacking My Library he offers a strikingly personal meditation on his career as a book collector and on the strange relations that spring up between objects and their owners. Witty, erudite and often moving, this book will resonate with bibliophiles of all kinds. Eris Gems make available in the form of beautifully produced saddle-stitched booklets a series of outstanding short works of fiction and non-fiction.
Download or read book Distributed Creativity written by Vlad Petre Glăveanu and published by Springer Science & Business Media. This book was released on 2014-03-28 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book challenges the standard view that creativity comes only from within an individual by arguing that creativity also exists ‘outside’ of the mind or more precisely, that the human mind extends through the means of action into the world. The notion of ‘distributed creativity’ is not commonly used within the literature and yet it has the potential to revolutionise the way we think about creativity, from how we define and measure it to what we can practically do to foster and develop creativity. Drawing on cultural psychology, ecological psychology and advances in cognitive science, this book offers a basic framework for the study of distributed creativity that considers three main dimensions of creative work: sociality, materiality and temporality. Starting from the premise that creativity is distributed between people, between people and objects and across time, the book reviews theories and empirical examples that help us unpack each of these dimensions and above all, articulate them into a novel and meaningful conception of creativity as a simultaneously psychological and socio-material process. The volume concludes by examining the practical implications in adopting this perspective on creativity.
Download or read book Be Creative written by Angela McRobbie and published by John Wiley & Sons. This book was released on 2018-03-15 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this exciting new book Angela McRobbie charts the ‘euphoric’ moment of the new creative economy, as it rose to prominence in the UK during the Blair years, and considers it from the perspective of contemporary experience of economic austerity and uncertainty about work and employment. McRobbie makes some bold arguments about the staging of creative economy as a mode of ‘labour reform’; she proposes that the dispositif of creativity is a fine-tuned instrument for acclimatising the expanded, youthful urban middle classes to a future of work without the raft of entitlements and security which previous generations had struggled to win through the post-war period of social democratic government. Adopting a cultural studies perspective, McRobbie re-considers resistance as ‘line of flight’ and shows what is at stake in the new politics of culture and creativity. She incisively analyses ‘project working’ as the embodiment of the future of work and poses the question as to how people who come together on this basis can envisage developing stronger and more protective organisations and associations. Scattered throughout the book are excerpts from interviews with artists, stylists, fashion designers, policy-makers, and social entrepreneurs.
Download or read book Creativity written by James C. Kaufman and published by Cambridge University Press. This book was released on 2021-04-08 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook features expert, cutting-edge theory and research on creativity tailored for undergraduate courses.
Download or read book Creativity Revealed written by Scott Jeffrey and published by Creative Crayon Publishers. This book was released on 2008-06 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some people seem more creative than others? How do brilliant minds gain key card access to unexplained depths of power and illumination while others struggle simply to choose a tie? Studies have demonstrated that creativity isnt necessarily linked with intelligence, yet our most profound philosophers and academic minds have yet to crack the creative genius code. Until now. The most current research into the nature of consciousnessour sense of existencehas shed new insight into and sparked provocative discussion on the origins of creative genius and the ideal conditions for channeling heightened creativity.
Download or read book The Oxford Handbook of Creativity Innovation and Entrepreneurship written by Jing Zhou and published by Oxford University Press. This book was released on 2015-04-15 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research-based investigations of creativity, innovation, and entrepreneurship have the potential to inform each other and enrich our knowledge of each of these areas, particularly with regard to cognitive processes and effective behaviors. Yet, while these research streams have increasingly received a great deal of attention, they have developed largely independently of one another. The Oxford Handbook of Creativity, Innovation, and Entrepreneurship addresses the critical need to integrate these three interrelated literatures. The handbook features contributions from the leading scholars in these research areas. As a group, the chapters examine the intersections of these topics to synthesize contemporary research and provide direction and stimulation for further interdisciplinary investigations of organizational creativity, innovation, and entrepreneurship.
Download or read book The Cambridge Handbook of Creativity written by James C. Kaufman and published by Cambridge University Press. This book was released on 2010-08-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cambridge Handbook of Creativity is a comprehensive scholarly handbook on creativity from the most respected psychologists, researchers and educators. This handbook serves both as a thorough introduction to the field of creativity and as an invaluable reference and current source of important information. It covers such diverse topics as the brain, education, business, and world cultures. The first section, 'Basic Concepts', is designed to introduce readers to both the history of and key concepts in the field of creativity. The next section, 'Diverse Perspectives of Creativity', contains chapters on the many ways of approaching creativity. Several of these approaches, such as the functional, evolutionary, and neuroscientific approaches, have been invented or greatly reconceptualized in the last decade. The third section, 'Contemporary Debates', highlights ongoing topics that still inspire discussion. Finally, the editors summarize and discuss important concepts from the book and look to what lies ahead.
Download or read book Creativity 101 written by James C. Kaufman, PhD and published by Springer Publishing Company. This book was released on 2016-03-18 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is creativity? How does it work? How does it flourish in individuals and organizations? Now in its second edition, this bestselling introductory text--written by one of the world's leading experts on the psychology of creativity--is completely updated and expanded to reflect the tremendous growth in this field. In a redesigned, reader-friendly format, the text surveys the latest theories and research to provide key information about what we know (and don't know) about creativity including its many definitions and measures. It addresses how creativity operates on individual and social/environmental levels, and the effects and outcomes of the creative mind. This much-praised book is an ideal brief text for courses on creativity in psychology, education, business, and other fields, as well as cross-disciplinary seminars and programs in creativity studies. New to the Second Edition: Completely updated and expanded with new theories and research Restructured to enhance flow of information and ease of use New chapters on measuring creativity, creativity and mental health, creative environments, how creativity is perceived by self and society, and its positive and negative aspects Coverage of new models and frameworks Expanded coverage of creativity and motivation, mental illness, and mood; history of creativity research; the creative process; and neuroscientific theories and approaches Thorough reconceptualization of creativity and personality New content on differences between creativity, imagination, and innovation Expanded coverage of creativity assessment Key Features: Surveys theory, research, and applications of creativity concisely and accessibly Written in an engaging style by a world-renowned creativity expert Ideal for courses on creativity in psychology, education, business, and other fields, as well as cross-disciplinary seminars
Download or read book Role Of Creativity In The Management Of Innovation The State Of The Art And Future Research Outlook written by Alexander Brem and published by World Scientific. This book was released on 2017-03-27 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The effective management of innovation is integral to the development of any business. This book provides a collection of articles dealing with creativity in the context of innovation management from an interdisciplinary perspective of business, psychology and engineering. It takes papers from a Special Issue in the International Journal of Innovation and Management, published by World Scientific in 2016, and combines them with original articles written by some of the top academic minds in business and management. It covers topics such as creativity in innovation from a leadership perspective, creativity reduction in avoidance- and approach-oriented persons, creativity techniques and innovation, and the interplay between cognitive and organisational processes.The Role of Creativity in the Management of Innovation gives MBA graduate and undergraduate students, professors and business managers a comprehensive overview of current thinking in the field of business.
Download or read book The Routledge Companion to Creativity written by Tudor Rickards and published by Routledge. This book was released on 2008-11-19 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprising contributions written by a wide array of leading creativity scholars, The Routledge Companion to Creativity is an exciting collection of articles that assesses contemporary issues in creativity research and practice, and identifies key themes and trends.
Download or read book Creativity at Work written by Roni Reiter-Palmon and published by Springer Nature. This book was released on 2021-01-04 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together leading scholars in the field of creativity to provide an overview and examination of the work of Teresa Amabile, a pioneer of research on organizational creativity. The authors explore Dr. Amabile’s contributions to the modern study of creativity in organizations and her influence on current research. Further, they also reflect on how her work might be used to advance future research, particularly in the areas of componential theory and its extension as well as the consensual assessment technique. The contributors include both eminent and emerging scholars and their diverse backgrounds can be seen to reflect the breadth of the impact of Teresa Amabile’s work across the areas of the social psychology of creativity, creativity measurement, and application of this knowledge to understanding creativity and innovation in the workplace. This book will provide an invaluable resource to students and scholars of social psychology, creativity studies, industrial and organizational psychology, business and management.
Download or read book Multi Level Issues in Creativity and Innovation written by Michael D. Mumford and published by Emerald Group Publishing. This book was released on 2008-02-29 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains five essays with commentaries and rebuttals that cover a range of topics, but in the realms of creativity and innovation. This title offers literature reviews, model developments, methodological advancements, and some data for the study of creativity and social influence, innovation and planning, and creativity and cognitive processes.
