Download or read book Renewing Unilever written by Geoffrey Jones and published by OUP Oxford. This book was released on 2005-08-25 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which, from its origins in Britain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operations cover food and home and personal care, and its brands include Lipton, Hellmann's, Birds Eye, Wall's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe, and Ben & Jerry's. In particular the book focuses on the evolution of the company over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human resource management. The author has had full access to corporate archives and executives and provides us with a unique insight into the workings and strategies of one of the world's oldest and largest multinationals.
Download or read book Labour Rights in Unilever s Supply Chain From compliance to good pracitce An Oxfam study of labour issues in Unilever s Viet Nam operations and supply chain written by Rachel Wilshaw and published by Oxfam. This book was released on with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Lonely Quest of Unilever s CEO Paul Polman written by Jeroen Smit and published by Anthem Press. This book was released on 2023-07-25 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Paul Polman became the CEO of the multinational Unilever in 2009, he set out on a quest to convince his colleagues, his board, and the outside world that companies do not have the right to exist if their only purpose is making money. More importantly, he set out to prove that a company could in fact be both profitable and sustainable. The Great Battle or The Lonely Quest of Unilever's CEO Paul Polman investigates how Polman navigated between making money and doing the right thing. Smit convincingly argues that Polman was too far ahead of his time, but that his ideas about responsible capitalism are the very thing we need to turn the tide.
Download or read book Net Positive written by Paul Polman and published by Harvard Business Press. This book was released on 2021-10-05 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Financial Times Best Business Book of the Year Named one of 10 Best New Management Books for 2022 by Thinkers50 "An advocate of sustainable capitalism explains how it's done" — The Economist "Polman's new book with the sustainable business expert Andrew Winston…argues that it's profitable to do business with the goal of making the world better." — The New York Times Named as recommended reading by Fortune's CEO Daily "…Polman has been one of the most significant chief executives of his era and that his approach to business and its role in society has been both valuable and path-breaking." — Financial Times The ex-Unilever CEO who increased his shareholders' returns by 300% while ensuring the company ranked #1 in the world for sustainability for eleven years running has, for the first time, revealed how to do it. Teaming up with Andrew Winston, one of the world's most authoritative voices on corporate sustainability, Paul Polman shows business leaders how to take on humanity's greatest and most urgent challenges—climate change and inequality—and build a thriving business as a result. In this candid and straight-talking handbook, Polman and Winston reveal the secrets of Unilever's success and pull back the curtain on some of the world's most powerful c-suites. Net Positive boldly argues that the companies of the future will profit by fixing the world's problems, not creating them. Together the authors explode our most prevalent corporate myths: from the idea that business' only function is to maximise profits, to the naïve hope that Corporate Social Responsibility will save our species from disaster. These approaches, they argue, are destined for the graveyard. Instead, they show corporate leaders how to make their companies "Net Positive"—thriving by giving back more to the world than they take. Net Positive companies unleash innovation, build trust, attract the best people, thrill customers, and secure lasting success, all by helping create stronger, more inclusive societies and a healthier planet. Heal the world first, they argue, and you’ll satisfy your investors as a result. With ambitious vision and compelling stories, Net Positive will teach you how to find the inner purpose and courage you need to embrace the only business model that will matter in the years ahead. You will learn how to lead others and unlock your company's soul, while setting and delivering big and aggressive goals, and taking responsibility for all of your company's impacts. You'll find out the secrets to partnering with others, including your competition and critics, to drive transformative change from which you will prosper. You'll build a company that serves your people, your customers, your communities, your shareholders—and your children and grandchildren will thank you for it. Is this win-win for business and humanity too good to be true? Don't believe it. The world's smartest CEOs are already taking their companies on the Net Positive journey and benefitting as a result. Will you be left behind? Join the movement at netpositive.world
Download or read book The History of Unilever written by Charles Wilson and published by . This book was released on 1968 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The History of Unilever Jurgens and Van den Bergh s written by Charles Henry Wilson and published by . This book was released on 1954 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book European Business and Marketing written by Phil Harris and published by SAGE. This book was released on 2004-05-25 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of European Business and Marketing will be published in 2000 in time for the millennium and has been fully revised to incorporate much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union and the development of global companies with a European base. The text has been researched and written especially for students on undergraduate and post graduate courses, who need to understand modern European marketing, the European Union and the distinct features that are emerging in the World's largest market place. The second edition of the successful European Business and Marketing text has been fully revised and includes new chapters on marketing strategy in Euro
Download or read book Directory of Multinationals written by John M. Stopford and published by . This book was released on 1992 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book LexisNexis Corporate Affiliations written by and published by . This book was released on 2006 with total page 2664 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Trade Marks Journal written by and published by . This book was released on 1999-06-16 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Gazette Du Bureau Des Brevets written by Canada. Patent Office and published by . This book was released on 1969 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes annual cumulative index of inventors and patentees.
Download or read book International Business and National War Interests written by Ben Wubs and published by Routledge. This book was released on 2008-06-11 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book ties together business history, the history of the Nazi economic administration and European history. It is relevant to several disciplines, including international relations, economic and business history, European history and political science.
Download or read book International Directory of Corporate Affiliations written by and published by . This book was released on 1992 with total page 1228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Directory of Corporate Affiliations written by and published by . This book was released on 2003 with total page 1604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Unilever Overseas written by David Kenneth Fieldhouse and published by Taylor & Francis. This book was released on 1978 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Who Owns Whom written by and published by . This book was released on 1975 with total page 1628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Building Brand Equity and Consumer Trust Through Radical Transparency Practices written by Veselinova, Elena and published by IGI Global. This book was released on 2017-07-13 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.
