Download or read book Understanding Use of Social Media for Dissemination of Transportation Information written by Janet Fraser and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This research explores how agencies use social media and how helpful these technologies are from both the agency and social media-using public perspectives. The impetus for this is the increased use of social media among transportation agencies to reach publics using these technologies. Surveys administered to both transportation agencies and the general public, as well as information collected directly from social media accounts, are used to statistically analyze (negative binomial, logit, ordered logit) how agencies utilize social media. Social media content analysis indicates that the content posted by agencies and the mode of the agency (e.g. transit or highway) are particularly important to the popularity of agency Twitter and Facebook accounts. Analysis of the agency survey found greater participation and engagement in social media activities leads to more successful outreach. These activities include events such as monitoring social media for service-impacting events, developing a formal system for collecting content, and establishing a formal social media strategy. Analysis of the general public survey found that those more engaged with technology and less engaged with traditional media have more specific preferences and critiques of agency use of social media.Comparing the results of the surveys, agencies and the general public have a mismatch both in how they perceive success in social media outreach and how information is best communicated. Agencies evaluated their success with social media better than the public did. The agencies also generally thought social media was a better platform for sharing more types of information than the public did.From comparing the results between the two sets of surveys and the content analyses, it is clear that evaluation and guidance tools for social media use for dissemination of transportation information could be helpful to improve the consistency of information shared, a critical weakness identified by the public, because social media are viewed as an increasingly authoritative and legitimate transportation information source.
Download or read book Understanding Transport Engineering written by Cybellium and published by Cybellium. This book was released on with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Data Analytics for Intelligent Transportation Systems written by Mashrur Chowdhury and published by Elsevier. This book was released on 2017-04-05 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Analytics for Intelligent Transportation Systems provides in-depth coverage of data-enabled methods for analyzing intelligent transportation systems that includes detailed coverage of the tools needed to implement these methods using big data analytics and other computing techniques. The book examines the major characteristics of connected transportation systems, along with the fundamental concepts of how to analyze the data they produce. It explores collecting, archiving, processing, and distributing the data, designing data infrastructures, data management and delivery systems, and the required hardware and software technologies. Users will learn how to design effective data visualizations, tactics on the planning process, and how to evaluate alternative data analytics for different connected transportation applications, along with key safety and environmental applications for both commercial and passenger vehicles, data privacy and security issues, and the role of social media data in traffic planning. Includes case studies in each chapter that illustrate the application of concepts covered Presents extensive coverage of existing and forthcoming intelligent transportation systems and data analytics technologies Contains contributors from both leading academic and commercial researchers Explains how to design effective data visualizations, tactics on the planning process, and how to evaluate alternative data analytics for different connected transportation applications
Download or read book Designing Mobility and Transport Services written by Mike Tovey and published by Taylor & Francis. This book was released on 2016-11-10 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: European cities increasingly face problems caused by transport and traffic. For many people transport provision is unsatisfactory and current arrangements are leading to a deteriorating environment. A fundamental problem is that our currently fragmented approach makes it difficult to understand fully the circumstances and needs of transport users. In any overall approach public transport is a crucial component. Designing Mobility and Transport Services shows how these issues can be addressed and resolved. The development of an inclusive, validated passenger experience measurement instrument is the first step in understanding the situation and thus tackling it. It is needed if we are to create high quality, user centred, integrated, accessible public transport services, which are capable of attracting and retaining public transport users whilst meeting sustainability targets. The METPEX research project was devised to tackle these issues. Coordinated by Coventry University, the METPEX consortium brought together 16 European partners from 12 countries. The project’s underlying rationale was the proposition that if transport operators and authorities were provided with a robust, reliable and tailorable means of measuring the whole multimodal passenger journey, they could improve service provision. The book describes how such an improvement can be achieved, to attract travellers out of their private vehicles, thereby reducing congestion and pollution and increasing health and well-being. It provides a template for a creative approach and a meta-design narrative in designing for transport systems to enhance mobility choices by improving the door to door journey and thus underpin sustainable transport initiatives.
Download or read book Uses of Social Media in Public Transportation written by and published by . This book was released on 2022 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: A high percentage of transit agencies believe social media is important for increasing ridership, improving customer satisfaction, and improving agency image. The TRB Transit Cooperative Research Program's TCRP Synthesis 156: Uses of Social Media in Public Transportation updates 2012's TCRP Synthesis 99: Uses of Social Media in Public Transportation and again explores the use of social media among transit agencies. It documents innovative and effective practices in the United States and Canada.
Download or read book Urban Public Transport Systems Innovation in the Fourth Industrial Revolution Era written by Trynos Gumbo and published by Springer Nature. This book was released on 2022-04-02 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the physical and electronic integration of innovative urban public transport systems in seven metropolitan cities in South Africa and Zimbabwe in the era of the Fourth Industrial Revolution (Industry 4.0). The book also highlights how collaborative engagement can improve new transport projects in cities of the Global South. It demonstrates how integration concerns remain in transport infrastructure projects in cities of the developing countries. Consequently, in order to strengthen the emerging and promising economies of these cities, there is a need for efficient, integrated, reliable and affordable public transport systems. The book explains that plans to deliver innovative transport systems in the Global South need to be well coordinated and managed to yield physically and electronically integrated systems.
Download or read book Research Anthology on Strategies for Using Social Media as a Service and Tool in Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-05-28 with total page 1865 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
Download or read book Research in Multidisciplinary Subjects Volume 11 written by Chief Editor- Biplab Auddya, Editor- Rukhsar Parveen, Dr. G. Jyothi Olivia, Prathigadapa Anuradha, Shraddha Gaikwad, Dr. Lata Sharma, Dr. Arif M. Khan and published by The Hill Publication. This book was released on 2023-11-07 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Toward New Possibilities for Library and Information Science written by Scott Sikes and published by Emerald Group Publishing. This book was released on 2023-03-01 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2018 West Virginia teachers’ strike in the USA exemplifies the changing shape of dissent and protest in the digital age. The use of social media has changed the ways such events develop, offering new tools for organizing, strategizing, generating large numbers of participants, and for communicating crucial information.
Download or read book Social Networks and Travel Behaviour written by Matthias Kowald and published by Routledge. This book was released on 2016-03-03 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: In aiming to understand and model peoples’ out-of-home movements, the academic field of transport planning is confronted with two major challenges. Firstly, leisure travel is increasing in importance and is more complex and variable than work-related travel, being less rigid in temporal and spatial patterns and more influenced by external factors such as social contacts or weather conditions. Secondly, traditional aggregated transport models do not include any information on peoples’ social interactions or their personal social networks. In contrast, the recent development and availability of disaggregated models allows more detailed modelling of elements such as individual characteristics, motivations, constraints and travel costs, as well as a consideration of influences from an actor’s social environment. People travel not only within an infrastructure but also within a social structure. These two main factors have driven transport planners to focus on peoples’ interaction and their social network. In recent years there have been a remarkable number of data collection efforts in the field, surveying information on the link between travel behaviour and social motivation. Providing an overview of selected exemplary studies, this volume addresses the overlap between transport planning and methods of social network analysis; applied methods of social network analysis and related empirical results; and current challenges and new research questions in this field.
Download or read book International Encyclopedia of Transportation written by and published by Elsevier. This book was released on 2021-05-13 with total page 4418 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly globalised world, despite reductions in costs and time, transportation has become even more important as a facilitator of economic and human interaction; this is reflected in technical advances in transportation systems, increasing interest in how transportation interacts with society and the need to provide novel approaches to understanding its impacts. This has become particularly acute with the impact that Covid-19 has had on transportation across the world, at local, national and international levels. Encyclopedia of Transportation, Seven Volume Set - containing almost 600 articles - brings a cross-cutting and integrated approach to all aspects of transportation from a variety of interdisciplinary fields including engineering, operations research, economics, geography and sociology in order to understand the changes taking place. Emphasising the interaction between these different aspects of research, it offers new solutions to modern-day problems related to transportation. Each of its nine sections is based around familiar themes, but brings together the views of experts from different disciplinary perspectives. Each section is edited by a subject expert who has commissioned articles from a range of authors representing different disciplines, different parts of the world and different social perspectives. The nine sections are structured around the following themes: Transport Modes; Freight Transport and Logistics; Transport Safety and Security; Transport Economics; Traffic Management; Transport Modelling and Data Management; Transport Policy and Planning; Transport Psychology; Sustainability and Health Issues in Transportation. Some articles provide a technical introduction to a topic whilst others provide a bridge between topics or a more future-oriented view of new research areas or challenges. The end result is a reference work that offers researchers and practitioners new approaches, new ways of thinking and novel solutions to problems. All-encompassing and expertly authored, this outstanding reference work will be essential reading for all students and researchers interested in transportation and its global impact in what is a very uncertain world. Provides a forward looking and integrated approach to transportation Updated with future technological impacts, such as self-driving vehicles, cyber-physical systems and big data analytics Includes comprehensive coverage Presents a worldwide approach, including sets of comparative studies and applications
Download or read book Social Media Strategies for Tourism Interactivity written by Ramos, Célia M.Q. and published by IGI Global. This book was released on 2024-04-15 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple with the urgent need for a transformative approach, questioning how best to navigate the complex web of issues threatening the industry's stability. The convergence of evolving tourist behaviors, uncertainties related to new trends, and the escalating pressure for sustainability creates a pressing need for collaborative, tech-driven strategies to reshape the future of tourism management. Social Media Strategies for Tourism Interactivity emerges as a pivotal resource in this tumultuous landscape. Within the pages of this book, a strategic guide unfolds for decision-makers seeking to thrive in the face of challenges. By delving into the current trends of cooperative competition among traditional micro, small, and medium-sized enterprises (TSMEs), the book advocates for a transformative approach that leverages technological advancements and digitalization. It explores how these strategies can lead to more efficient resource utilization, rapid adaptation to changing tourism demands, and a sustainable balance that aligns with contemporary concerns. In the context of rapid change, this book becomes an essential tool, offering practical and visionary solutions for the substantial challenges of the tourism industry.
Download or read book Empowering Human Dynamics Research with Social Media and Geospatial Data Analytics written by Atsushi Nara and published by Springer Nature. This book was released on 2021-09-20 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses theoretical backgrounds, techniques and methodologies, and applications of the current state-of-the-art human dynamics research utilizing social media and geospatial big data. It describes various forms of social media and big data with location information, theory development, data collection and management techniques, and analytical methodologies to conduct human dynamics research including geographic information systems (GIS), spatiotemporal data analytics, text mining and semantic analysis, machine learning, trajectory data analysis, and geovisualization. The book also covers applied interdisciplinary research examples ranging from disaster management, public health, urban geography, and spatiotemporal information diffusion. By providing theoretical foundations, solid empirical research backgrounds, techniques, and methodologies as well as application examples from diverse interdisciplinary fields, this book will be a valuable resource to students, researchers and practitioners who utilize or plan to employ social media and big data in their work.
Download or read book Tourism Development in Japan written by Richard Sharpley and published by Routledge. This book was released on 2020-10-29 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This significant and timely volume focuses on the unique trajectory of tourism development in Japan, which has been characterized by an historical emphasis on promoting both domestic and international tourism to Japanese tourists, followed by the more recent policy of competing aggressively in the international incoming tourist market. Initial chapters present an overview of past and present tourism, including policy and research perspectives. Thematic perspectives on tourism and specific contexts and places in which tourism occurs are then examined. Strains of Japanese tourism such as sport, surf, forest, mountain, urban, tea, pilgrimage and even whaling heritage tourism are among those analyzed. The book also explores tourism’s role in confronting difficult pasts and presents, and the challenges facing the development of tourism in contemporary Japan. A short postscript outlines some of the challenges and possible future directions tourism in Japan may take in light of the COVID-19 crisis. Written by a team of well-known editors and contributors, including academics from Japan, this volume will be of great interest to upper-students and researchers and academics in development studies, cultural studies, geography and tourism.
Download or read book The Media and Globalization written by Terhi Rantanen and published by SAGE. This book was released on 2005 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media.
