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Book Understanding Startups From Idea to Market

Download or read book Understanding Startups From Idea to Market written by Yenchun Jim Wu and published by Frontiers Media SA. This book was released on 2022-04-08 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Why Startups Fail

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Book Startups Grow with People

    Book Details:
  • Author : Ozan Dagdeviren
  • Publisher :
  • Release : 2018-05-20
  • ISBN : 9781982913373
  • Pages : 142 pages

Download or read book Startups Grow with People written by Ozan Dagdeviren and published by . This book was released on 2018-05-20 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Startups can only grow with the right people decisions. This is a playbook for managing the most complex variable in a startup's success.Startups Grow With People makes good use of metaphors and real life examples for clarity. You will find lists, action plans and frameworks you can immediately start using in your own startup.Part One: How to Pick Partners will discuss when it is best to go at it solo and when it is best to partner-up; how to choose a co-founder; which indicators and warning signs to look for before making the handshake.Part Two: How to Recruit the Top Talent will tell about the most important principles of making the very first hires of the company. You will learn about all the stages of top level hiring, from the interview to drafting up an offer that will get a "yes".Part Three: How to Build a Culture is based on the appreciation that as a company grows, culture becomes the main map of reference people use for their actions and decisions. Here, you will learn about the Universal Cultural Codes Startups Need, Actions-Rituals-Symbols-Stories, how to use them. You'll also get a Culture Shaping Toolbox!***The Author, Ozan Dagdeviren has studied sociology, psychology and marketing communications followed by holding people-related roles in large organizations. He's an entrepreneur and the founder of CommonWisdom.co.uk based in London. CommonWisdom helps growing startups with their people decisions & strategies. For early level startups, it provides go-to-market and customer acquisition strategies as well as mentoring to help them scale.

Book Super Founders

Download or read book Super Founders written by Ali Tamaseb and published by PublicAffairs. This book was released on 2021-05-18 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Super Founders uses a data-driven approach to understand what really differentiates billion-dollar startups from the rest—revealing that nearly everything we thought was true about them is false! Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on startups, comparing billion-dollar startups with those that failed to become one—30,000 data points on nearly every factor: number of competitors, market size, the founder’s age, his or her university’s ranking, quality of investors, fundraising time, and many, many more. And what he found looked far different than expected. Just to mention a few: Most unicorn founders had no industry experience; There's no disadvantage to being a solo founder or to being a non-technical CEO; Less than 15% went through any kind of accelerator program; Over half had strong competitors when starting--being first to market with an idea does not actually matter. You will also hear the stories of the early days of billion-dollar startups first-hand. The book includes exclusive interviews with the founders/investors of Zoom, Instacart, PayPal, Nest, Github, Flatiron Health, Kite Pharma, Facebook, Stripe, Airbnb, YouTube, LinkedIn, Lyft, DoorDash, Coinbase, and Square, venture capital investors like Elad Gil, Peter Thiel, Alfred Lin from Sequoia Capital and Keith Rabois of Founders Fund, as well as previously untold stories about the early days of ByteDance (TikTok), WhatsApp, Dropbox, Discord, DiDi, Flipkart, Instagram, Careem, Peloton, and SpaceX. Packed with counterintuitive insights and inside stories from people who have built massively successful companies, Super Founders is a paradigm-shifting and actionable guide for entrepreneurs, investors, and anyone interested in what makes a startup successful.

Book Lean B2B

    Book Details:
  • Author : Étienne Garbugli
  • Publisher : Étienne Garbugli
  • Release : 2022-03-22
  • ISBN : 1778074006
  • Pages : 225 pages

Download or read book Lean B2B written by Étienne Garbugli and published by Étienne Garbugli. This book was released on 2022-03-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.

Book Disciplined Entrepreneurship

Download or read book Disciplined Entrepreneurship written by Bill Aulet and published by John Wiley & Sons. This book was released on 2013-08-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/

Book The Lean Startup

Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Book The Startup Owner s Manual

Download or read book The Startup Owner s Manual written by Steve Blank and published by John Wiley & Sons. This book was released on 2020-03-17 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: Avoid the 9 deadly sins that destroy startups' chances for success Use the Customer Development method to bring your business idea to life Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Identify your customers and determine how to "get, keep and grow" customers profitably Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owners Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.

Book Startup Runway

    Book Details:
  • Author : Peter Rasmussen
  • Publisher :
  • Release : 2019-11-03
  • ISBN : 9781704993669
  • Pages : 276 pages

Download or read book Startup Runway written by Peter Rasmussen and published by . This book was released on 2019-11-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to start your own business... but don't know where to start? As a newbie entrepreneur, starting a business has hundreds of hidden pitfalls and hurdles that can trip you up at any moment. Maybe it's the idea that sucks, the business model, or the market that is not ready. Perhaps it is founder disagreements, or you run out of money too early and fail to raise the necessary capital... the list goes on. While you can't guarantee success, you can certainly put yourself in the best position for success. The main reason newbies fail is poor preparation. They didn't have a plan. They weren't ready for the challenges. And these days, there's no reason not to be. Instead of slogging through 10-15 books to piece together all the relevant bits of information you need Peter Rasmussen has distilled his experience from helping over 300 companies getting started in China - including six of his own startups - into manageable 'must-know' steps that are critical to successful entry into the start-up world. Take the self-tests: Are you prepared for life as an entrepreneur? Is your business idea going to work? These are the signs you need to look for. Discover your 'Unfair' Advantage: There's a balance between standing out and being too unique. Find your strengths so your business can have the right focus. Develop your start-up business model: What value are you proposing to your customers and how will you deliver? Turn your ideas and strategy into revenue streams and profits with a solid system. Research, test and brand: Understanding your target market and developing your product involving the customer is one of the most important things in business to get right. Navigate the legal jungle: It's important to understand the structure of your company and how to protect you and your business' rights--just in case the worst happens. Bring together your A-team: A great idea in the hands of a mediocre team has little chance of success, your team will make or break your start-up. It's all about the Money: The longer you wait before taking on external investors the higher your chances of retaining control. Maintain strong control over your finances at all cost. Launch your start-up into commercial orbit: When you have your plan in place, you're finally ready to secure funding and launch your venture! Peter's book is your simple, comprehensive entrepreneur's guide to starting a business. Give yourself the best chance of success. Start your startup right by clicking the button above.

Book All In Startup

Download or read book All In Startup written by Diana Kander and published by John Wiley & Sons. This book was released on 2014-06-30 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: If Owen Chase can't find a way to turn his company around in the next nine days, he'll be forced to shut it down and lay off all of his employees. He has incurred substantial debt and his marriage is on shaky ground. Through pure happenstance, Owen finds himself pondering this problem while advancing steadily as a contestant at the World Series of Poker. His Las Vegas path quickly introduces him to Samantha, a beautiful and mysterious mentor with a revolutionary approach to entrepreneurship. Sam is a fountain of knowledge that may save his company, but her sexual advances might prove too much for Owen's struggling marriage. All In Startup is more than just a novel about eschewing temptation and fighting to save a company. It is a lifeline for entrepreneurs who are thinking about launching a new idea or for those who have already started but can't seem to generate the traction they were expecting. Entrepreneurs who achieve success in the new economy do so using a new "scientific method" of innovation. All In Startup demonstrates why four counterintuitive principles separate successful entrepreneurs from the wanna-preneurs who bounce from idea to idea, unable to generate real revenue. You will likely get only one opportunity in your life to go "all in" in on an idea: to quit your job, talk your spouse into letting you drain the savings account, and follow your dream. All In Startup will prepare you for that "all in" moment and make sure that you push your chips into the middle only when the odds are in your favor. This book holds the keys to significantly de-risking your idea so that your success appears almost lucky. Join Owen and Sam for this one-of-a-kind journey that will set you on the right path for when it's your turn to put everything on the line.

Book How to Validate Your Startup Business Idea

Download or read book How to Validate Your Startup Business Idea written by Ravi Kikan and published by Independently Published. This book was released on 2018-10-22 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many startups and entrepreneurs fail because they do not validate their startup business idea. I run some of the largest startup communities on LinkedIn. One of the largest communities that I moderate and engage on LinkedIn has around 300,000 global members including startups, venture capitalists, entrepreneurs, mentors and global experts. With my own experience of working with many startups, entrepreneurs, corporates and my regular interactions with successful business ventures I have understood the importance of validating your startup business idea before launching your product or services in the market.In this book not only have I collected my thoughts and experiences for validating a business idea but I have reached out to many experts globally to understand how to validate a business idea before going all out and launching your own business. Who Is This Book For ? It is extremely important that you validate your startup business idea in the market if you are a wannabe entrepreneur, a student, homemaker, professional, expert or anyone who is trying to launch a startup business This is extremely important for you to understand this right from the ideation stage itself. Sometimes in the enlightenment of the business idea or in the haste of getting things done faster with shortcuts (Howsoever the idea might be great), we end up doing the following: 1. We forget the simple basics 2. We tend to overlook similar experiences 3. We do not take stable advises 4. We rush into getting things done faster 5. We often get misguided 6. We overlook readily available data 7. We sometimes ONLY look at money and not the business process 8. We don't validate things before going all out Why This Book? Time and again I have seen my friends, colleagues, students, awesome entrepreneurs, startups (including myself) getting into a new business without validating their startup business idea. This often has led to extremely disastrous and sometimes fatal outcomes. Lot of things get on stake when you risk getting into a new business e.g. you risk your time, money, resources, relationships, career etcNever hurry into things. Always validate things from a rational and practical perspective. This will give you depth, more understanding and a far clear picture of how, when,where and what to do while going ahead into a new ventureThis book is a step to overcome all those hassles and validate your awesome business idea. A huge thanks to all these awesome global experts,entrepreneurs who have also contributed their ideas with me on the topic: Tina Zurbi, Sandeep Balaji, Neeraj Saini, Praval Kant, Dr Aniruddha Malpani, Joseph Roos, Avigail Berg, Diana Palchik, Dr Rajeev Tewari, Patrick Osman, Tishana Simon, Dr Pranab Sen, Nitin Jain, Ed Zimmer, Andrea Sica, Zile Soilihi, Jeffrey Hilton, Guy Cleveland, Richard Coleness, Tabitha Jean Taylor, Andrew MacWhirter, Matt Kurleto, Daniel Leping I would also love to hear from you once you have read this book on your experiences and how you have dealt with validating your own startup business idea. If you still might have some doubts please feel free to reach out to me on Twitter or LinkedIn. Scroll To The Top and Buy Now With Single Click and I Look Forward To Hearing From You.

Book Trajectory  Startup

Download or read book Trajectory Startup written by Dave Parker and published by BenBella Books. This book was released on 2021-03-30 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have a startup idea? Want to launch it fast? People often spend years on working on startup ideas that fail—and they could have known long before, had they asked the hard questions earlier. Five-time tech founder Dave Parker has been there, and in Trajectory: Startup he offers a path to get you from ideation to launch and revenue in just six months. With a track record of starting companies from scratch, raising both angel and venture capital, and participating in eight exits as founder, operator, and board member, Parker's experience is practical and actionable. Having sold three of his own startups and closed two, Parker learned just as much from his failures as from his successes, and he brings this wit and wisdom into his writing in a transparent way. Parker shares advice on: • What makes a good idea that makes money • Recruiting and working with cofounders • Asking customers what product they want (customer development) • How to build a tech product even as a non-tech founder • How to get out of your head, ship a product, and make your first sale Trajectory: Startup removes the mystery from the startup process and outlines a roadmap of tasks and timeframes, with monthly milestones and resources. This pre-accelerator program will help you get the momentum you need. Skip the Executive MBA and go make money! This guide makes starting a company accessible to a broad range of founders, investors, and employees who have the spark of innovation and drive to follow their dreams.

Book Startup CEO

    Book Details:
  • Author : Matt Blumberg
  • Publisher : John Wiley & Sons
  • Release : 2020-08-04
  • ISBN : 1119723663
  • Pages : 486 pages

Download or read book Startup CEO written by Matt Blumberg and published by John Wiley & Sons. This book was released on 2020-08-04 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." —Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it’s difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you’re likely to make mistakes, fail, get things wrong, and feel like you don’t have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: How to tell your story to new hires, investors, and customers for greater alignment How to create a values-based culture for speed and engagement How to create business and personal operating systems so that you can balance your life and grow your company at the same time How to develop, lead, and leverage your board of directors for greater impact How to ensure that your company is bought, not sold, when you exit Startup CEO is the field guide every CEO needs throughout the growth of their company.

Book How Venture Capital Works

Download or read book How Venture Capital Works written by Phillip Ryan and published by The Rosen Publishing Group, Inc. This book was released on 2012-07-01 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explanations to the inner workings of one of the least understood, but arguably most important, areas of business finance is offered to readers in this engaging volume: venture capital. Venture capitalists provide necessary investment to seed (or startup) companies, but the startup is only the beginning, there is much more to be explored. These savvy investors help guide young entrepreneurs, who likely have little experience, to turn their businesses into the Googles, Facebooks, and Groupons of the world. This book explains the often-complex methods venture capitalists use to value companies and to get the most return on their investments, or ROI. This book is a must-have for any reader interested in the business world.

Book Zero to One

Download or read book Zero to One written by Peter Thiel and published by Crown Currency. This book was released on 2014-09-16 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • “This book delivers completely new and refreshing ideas on how to create value in the world.”—Mark Zuckerberg, CEO of Meta “Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”—Elon Musk, CEO of SpaceX and Tesla The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

Book The Lean Product Playbook

Download or read book The Lean Product Playbook written by Dan Olsen and published by John Wiley & Sons. This book was released on 2015-05-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

Book UX for Lean Startups

Download or read book UX for Lean Startups written by Laura Klein and published by "O'Reilly Media, Inc.". This book was released on 2018-11-16 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: p>Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they’ll truly love, and reduce the time it takes to get your product to market. No prior experience in UX or design is necessary to get started. If you’re an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for researching, identifying, and designing an intuitive, easy-to-use product. Determine whether people will buy your product before you build it Listen to your customers throughout the product’s lifecycle Understand why you should design a test before you design a product Get nine tools that are critical to designing your product Discern the difference between necessary features and nice-to-haves Learn how a Minimum Viable Product affects your UX decisions Use A/B testing in conjunction with good UX practices Speed up your product development process without sacrificing quality