Download or read book Understanding Media Theory written by Kevin Williams and published by Bloomsbury Academic. This book was released on 2003 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last- an introduction to media theory which doesn't give you a headache! Virtually all students find media theory difficult both to understand and to apply; this book is intended to lighten their burden.
Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Download or read book Understanding Media Cultures written by Nick Stevenson and published by SAGE. This book was released on 2002-04-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Understanding Media Cultures is now fully revised and takes account of the recent theoretical developments associated with New Media and Information Society, as well as the audience and the public sphere.
Download or read book Understanding Media Semiotics written by Marcel Danesi and published by Bloomsbury Publishing. This book was released on 2018-11-15 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.
Download or read book Understanding Media Economics written by Gillian Doyle and published by SAGE. This book was released on 2002-04-04 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.
Download or read book Understanding Media written by Dominic Boyer and published by Paradigm. This book was released on 2007 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do we understand media the way we do? In their simplest forms, media are means of communication and instruments of human creativity. But on another level, media are powerful technologies that govern how we think and act in the world, and they can even take on a sinister character, with media conglomerates working in opposition to freedom of information. Dominic Boyer grapples with these complexities in Understanding Media, where he questions what our different ways of engaging media actually tell us about media, how we relate to information, and about ourselves. Understanding Media explores, in a serious yet entertaining way, our common habits of thinking about the presence and significance of media in our lives. Offering analysis of the philosophical and social foundations of contemporary media theory as well as everyday strategies of knowing media, it addresses the advantages and limitations of different ways of understanding media. Finally, Boyer reflects on how we can know media better than we do.
Download or read book Media Theory for A Level written by Mark Dixon and published by Routledge. This book was released on 2019-10-08 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Theory for A Level provides a comprehensive introduction to the 19 academic theories required for A Level Media study. From Roland Barthes to Clay Shirky, from structuralism to civilisationism, this revision book explains the core academic concepts students need to master to succeed in their exams. Each chapter includes: • Comprehensive explanations of the academic ideas and theories specified for GCE Media study. • Practical tasks designed to help students apply theoretical concepts to unseen texts and close study products/set texts. • Exemplar applications of theories to set texts and close study products for all media specifications (AQA, Eduqas, OCR and WJEC). • Challenge activities designed to help students secure premium grades. • Glossaries to explain specialist academic terminology. • Revision summaries and exam preparation activities for all named theorists. • Essential knowledge reference tables. Media Theory for A Level is also accompanied by the essentialmediatheory.com website that contains a wide range of supporting resources. Accompanying online material includes: • Revision flashcards and worksheets. • A comprehensive bank of exemplar applications that apply academic theory to current set texts and close study products for all media specifications. • Classroom ready worksheets that teachers can use alongside the book to help students master essential media theory. • Help sheets that focus on the application of academic theory to unseen text components of A Level exams.
Download or read book Understanding Communication Theory written by Stephen M. Croucher and published by Routledge. This book was released on 2015-08-20 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.
Download or read book The Handbook of Media and Mass Communication Theory written by Robert S. Fortner and published by John Wiley & Sons. This book was released on 2014-03-10 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes
Download or read book Understanding Media Studies written by Tony Schirato and published by Oxford University Press, USA. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mass media and popular culture mediate the world for us by providing the images, information, stories, templates and categories we use to see and understand everything around us. Understanding Media Studies is a lively and thought-provoking text that looks at how and why the field of the media has taken on such a central role in contemporary society and culture. Using an up to date framework and current examples, this book guides students from square one to a complex understanding of the key concepts of media analysis. Focusing on the relations between the media and its audiences and users, the book examines the forms of address, strategies, literacies, and practices that characterize those relations. The authors have used recurrent case studies across the chapters to illustrate different concepts, helping students to view forms of media in a number of contexts. FEATURES * A clear structure and good sign-posting of key concepts allows students to easily navigate the text. * Case studies are integrated into the text to create a strong narrative flow. * Contemporary examples are used to demonstrate the relationship between bodies of theory and socio-cultural practices. * Glossary terms are included in margin notes throughout the text (with a full glossary at the end), making the material more accessible to students. * An integrated Companion Website accompanies the book--providing further information, case studies, and annotated weblinks.
Download or read book Understanding Audiences written by Andy Ruddock and published by SAGE. This book was released on 2000-12-05 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.
Download or read book Understanding Media Psychology written by Gayle S. Stever and published by Routledge. This book was released on 2021-09-28 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Media Psychology is the perfect introductory textbook to the growing field of media psychology and its importance in society, summarizing key concepts and theories to provide an overview of topics in the field. Media is present in almost every area of life today, and is an area of study that will only increase in importance as the world becomes ever more interconnected. Written by a team of expert authors, this book will help readers to understand the structures, influences, and theories around media psychology. Covering core areas such as positive media psychology, the effects of gaming, violence, advertising, and pornography, the authors critically engage with contemporary discussions around propaganda, fake news, deepfakes, and the ways media have informed the COVID-19 pandemic. Particular care is also given to addressing the interaction between issues of social justice and the media, as well as the effects media has on both the members of marginalized groups and the way those groups are perceived. A final chapter addresses the nature of the field moving forward, and how it will continue to interact with closely related areas of study. Containing a range of pedagogical features throughout to aid teaching and student learning, including vocabulary and key terms, discussion questions, and boxed examples, this is an essential resource for media psychology courses at the undergraduate and introductory master’s level globally.
Download or read book Understanding Media Culture written by Jostein Gripsrud and published by Bloomsbury Publishing. This book was released on 2017-09-07 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mass media open our private lives to the world around us. They are central to economic, cultural and political processes, through words, images and music. They address us in innumerable genres - from advertising to news journalism, from soap operas to sports coverage, from political debates to feature films and novels. This refreshingly different introduction to media studies offers an understanding of the mass media which is critical but which does not deny the pleasures they offer. Reflecting the trends of today's media and cultural studies courses, it introduces students both to social scientific approaches and those of the humanities and aesthetics. The central debates of media and communication studies are presented, starting from the individual's relation to the mass media and exploring questions of identity, influence and social differences. It then introduces the different methods used in analysing media texts, and concludes with a discussion of the public sphere and democracy, media technology, institutions and production. Each topic is presented in such a way as to encourage the reader to take part in discussions and further work. Understanding Media Culture is written in an engaged and engaging way and offers an invitation to a deeper understanding for anyone interested in the field.
Download or read book EBOOK Key Themes in Media Theory written by Dan Laughey and published by McGraw-Hill Education (UK). This book was released on 2007-10-16 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Key Themes in Media Theory is wonderfully wide-ranging and deservedly destined to become a key text for students of Media Studies." Professor John Storey, University of Sunderland, UK "The very best text books are not just summaries of complex ideas for a student audience or an introduction to a critical canon; the very best add something to the canon they reflect upon, and Dan Laughey’s Key Themes in Media Theory is one such book. [It] is not a means to an end, as many such books can be. Rather it is a motivational primer, and one that should send both students and teachers heading to the library toread the theorists presented here again, for the first time." Richard Berger, Art, Design, Media; The Higher Education Academy, UK What is media theory? How do media affect our actions, opinions and beliefs? In what ways do media serve powerful political and economic interests? Is media consumerism unhealthy or is it empowering? Key Themes in Media Theory provides a thorough and critical introduction to the key theories of media studies. It is unique in bringing together different schools of media theory into a single, comprehensive text, examining in depth the ideas of key media theorists such as Lasswell, McLuhan, Hall, Williams, Barthes, Adorno, Baudrillard and Bourdieu. Using up-to-date case studies the book embraces media in their everyday cultural forms – music, internet, film, television, radio, newspapers and magazines – to enable a clearer view of the ‘big picture’ of media theory. In ten succinct chapters Dan Laughey discusses a broad range of themes, issues and perspectives that inform our contemporary understanding of media production and consumption. These include: Behaviourism and media effects Feminist media theory Postmodernity and information society Political economy Media consumerism With images and diagrams to illustrate chapter themes, examples that apply media theory to media practice, recommended reading at the end of every chapter, and a useful glossary of key terms, this book is the definitive guide to understanding media theory.
Download or read book Understanding Media Production written by Paul Adrian Dwyer and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through in-depth analysis of different types of film, TV and online content, Understanding Media Production examines whether media theory can help inform good practice in media production.
Download or read book No Medium written by Craig Dworkin and published by MIT Press. This book was released on 2013-02-15 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Close readings of ostensibly “blank” works—from unprinted pages to silent music—that point to a new understanding of media. In No Medium, Craig Dworkin looks at works that are blank, erased, clear, or silent, writing critically and substantively about works for which there would seem to be not only nothing to see but nothing to say. Examined closely, these ostensibly contentless works of art, literature, and music point to a new understanding of media and the limits of the artistic object. Dworkin considers works predicated on blank sheets of paper, from a fictional collection of poems in Jean Cocteau's Orphée to the actual publication of a ream of typing paper as a book of poetry; he compares Robert Rauschenberg's Erased De Kooning Drawing to the artist Nick Thurston's erased copy of Maurice Blanchot's The Space of Literature (in which only Thurston's marginalia were visible); and he scrutinizes the sexual politics of photographic representation and the implications of obscured or obliterated subjects of photographs. Reexamining the famous case of John Cage's 4'33”, Dworkin links Cage's composition to Rauschenberg's White Paintings, Ken Friedman's Zen for Record (and Nam June Paik's Zen for Film), and other works, offering also a “guide to further listening” that surveys more than 100 scores and recordings of “silent” music. Dworkin argues that we should understand media not as blank, base things but as social events, and that there is no medium, understood in isolation, but only and always a plurality of media: interpretive activities taking place in socially inscribed space.
Download or read book Understanding Media Convergence written by August E. Grant and published by Oxford University Press, USA. This book was released on 2009 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Repurposing print journalism for the Internet and beyond, convergent journalism invigorates and transforms how we create and experience media. The present book outlines and investigates the broad theoretical and conceptual issues surrounding this emergent subject.
