Download or read book Understanding Classified Advertising written by California Newspaper Publishers Association. Newspapers First Committee and published by . This book was released on 1974 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Story of Classified Ads and Their Relation to Human Progress written by Gilbert N. Gundersen and published by . This book was released on 1924 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The New York Times Classified Advertising Manual for Advertising Agents written by and published by . This book was released on 1924 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Classified Love written by Alan Marshall and published by Marshall Pub. This book was released on 1994-04-01 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Discourse of Classified Advertising written by Paul Bruthiaux and published by Oxford University Press. This book was released on 1996-07-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linguists who have studied simplified varieties of a given language, such as pidgins or the language of care-givers, have tended to explain similarities in their structure by the fact that they use the same mechanisms of simplification. Bruthiaux tests this idea by looking at the structure of classified ads in American English, using a body of 800 ads from four categories: automobile sales, apartments for rent, help wanted, and personal ads. Bruthiaux's thesis is that strict, uniform constraints on space should result in uniformly simple texts, no matter which category they are in, and that any variation would be due to the particular needs of each category. To prove this he describes the linguistic structure of classified ads, and shows that they are characterized by a minimal degree of morphosyntactic elaboration. He then examines aspects of their conventions to highlight the role of pre-patterned and prefabricated segments whose collocational rigidity may force the inclusion of otherwise dispensable items. He finds that there is indeed significant variation across ad categories in terms of morphosyntactic elaboration, and concludes that this is due to a greater or lesser need to be explicit, as well as a greater or lesser anticipation of interaction. Finally, he examines the implications of these findings for the study of linguistic simplification and register variation.

Download or read book Understanding Media Economics written by Gillian Doyle and published by SAGE. This book was released on 2002-04-04 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.

Download or read book Understanding Commerce written by Dr. Cryford Mumba and published by Trafford Publishing. This book was released on 2015-03-19 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Easy Way to Understand Commerce This interactive text provides you with knowledge, understanding, skills, and applied techniques required for passing the commerce exam the first attempt. The text is both user-friendly and closely related to current commercial practice, including recent developments. It offers the following features: Clear presentation and explanation in a straightforward English language Key concepts covered in the chapter summarized Key points covered in the chapter summarized Thought-provoking progress tests after each chapter intended to help students assess their own progress In-text highlighted application questions intended to help students apply to real-life situations

Download or read book How to Use Classified Advertising to Sell More Real Estate written by Morton J. A. McDonald and published by . This book was released on 1957 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Principles and Practices of Classified Advertising written by Morton J. A. McDonald and published by . This book was released on 1952 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Understanding The Local Media written by Aldridge, Meryl and published by McGraw-Hill Education (UK). This book was released on 2007-04-01 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: How will local media deal with the challenge of the Internet? How important is regional news to the nations of the UK? What does the future hold for newspapers, regional television and local radio news? Most adults in the UK read a local newspaper; regional news bulletins are among the most-watched on television; and local radio has a loyal following. This is hardly surprising as, for most people, the everyday activities of life take place within familiar local territory. Even though the majority of political and economic decisions affecting daily life are taken far away and are shaped by global processes, their impact is experienced locally. Local media are vital if there is to be an effective arena for informed debate about these issues. But despite being both popular and politically important, local media are often overlooked on media-related courses and in discussions of the role of the media in contemporary society. Understanding the Local Mediaaddresses this gap by explaining how regional newspapers and broadcast news are owned, regulated and organized; how these factors produce the outputs we see and hear; what we know of audiences’ attitude to them; and discusses local media as places of work. Meryl Aldridge brings issues alive by the extensive use of real examples and offers a fascinating insight into this media sector for students and teachers on academic and professional media courses. It also provides stimulating reading for anyone interested in UK media today.

Download or read book Proceedings Annual Convention of the Association of Newspaper Classified Advertising Managers written by Association of Newspaper Classified Advertising Managers (U.S.). Convention and published by . This book was released on with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How to Sell Classified Advertising written by and published by . This book was released on 1947 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Guidebook to Classified Advertising Costs written by Charles Moore and published by . This book was released on 1980 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Making Money with Classified Ads written by Melvin Powers and published by . This book was released on 1995 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Proceedings of Annual Convention of the Association of Newspaper Classified Advertising Managers written by Association of Newspaper Classified Advertising Managers (U.S.). Convention and published by . This book was released on with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Classified Directory Advertising Services Market Investigation written by Great Britain: Competition Commission and published by The Stationery Office. This book was released on 2006-06-29 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication sets out the Commission's provisional findings of its investigation into the market for classified directory advertising services (CDAS) in the UK. This type of advertising is often referred to as directional advertising and includes media such as classified directories, classified adverts in newspapers, online directories and certain forms of internet advertising. The Commission's inquiry focuses on advertising in printed classified directories, and the three largest classified directory publishers are Yell, Thomson and BT. Issues discussed include: the Yell undertakings in relation to prices and directory areas, market definition and concentration, pricing and revenues, barriers to entry and expansion, buyer power, the impact on competition of 'second tiering' or the introduction of additional directory publications in a given geographic area. Amongst its provisional findings, the report concludes that this sector is highly concentrated with Yell, Thomson and BT have a market share of around 98 per cent. Yell has market power and is the price setter in the market. The Commission will consider options to remedy the adverse effect on competition and will report on these separately.

Download or read book Strange Red Cow written by Sara Bader and published by Clarkson Potter Publishers. This book was released on 2005 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This amusing, enlightening, and truly one-of-a-kind collection examines 300 years of classified advertisements and reveals a rich cultural history of America.