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EBookClubs

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Book Literacies Across Media

Download or read book Literacies Across Media written by Margaret Mackey and published by Routledge. This book was released on 2007-01-26 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contemporary young reader learns from a very early age to read and interpret through a broad range of media. Literacies Across Media explores how a group of boys and girls, aged from ten to fourteen, make sense of narratives in a variety of formats, including print, electronic book, video, DVD, computer game and CD-ROM. This book records these young people over a period of eighteen months as they read, view and play different texts, demonstrating variations and consistencies of interpretative behaviour across different media. Margaret Mackey analyses how the activities of reading, viewing and playing intertwine and affect each other's development. Her in-depth research shows young readers developing strategies for interpreting narratives through encounters with a diverse range of texts and media. The study breaks new ground in its illustration and exploration of the impact of cross-media fertilisation on how young readers come to an understanding of how to make sense of stories. Literacies Across Media offers both a vivid account of a group of young readers coming to terms with texts and a radical perspective on the growth of a generation of young readers. It is thought-provoking, fascinating and highly informative reading not only for theoreticians interested in the reading process, but also teachers, librarians, parents and anybody involved with young people and their texts.

Book Public Relations Strategies and Tactics

Download or read book Public Relations Strategies and Tactics written by Dennis L. Wilcox and published by Pearson Higher Ed. This book was released on 2013-03-18 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.