Download or read book Publicidad Para Hispanos written by Hilda Vel Squez and published by Ewe Editorial Acad MIA Espa Ola. This book was released on 2012-02 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: En este trabajo se analiza el primer corpus de la publicidad en espanol dirigida a hispanos en los Estados Unidos. Es un estudio profundo que se realiza desde el punto de vista linguistico y lexico del discurso de la publicidad, ademas de incluir los aspectos retoricos, semioticos, mercadologicos, publicitarios y culturales que componen estos mensajes. Todo con la intencion de responder a las siguientes preguntas: Como se configura la publicidad para hispanos en los Estados Unidos de America? Que imagen cultural subyacente se refleja en ella y por que? En suma, el planteamiento aqui presentado es que la imagen que los publicitarios tienen de la sociedad hispana condiciona el mensaje linguistico, semiotico y retorico que elaboran, lo cual, mediante el analisis del corpus construido, se puede comprobar detenidamente. Ademas, es posible identificar, desde la perspectiva del discurso publicitario, el lugar donde se producen las alteraciones mas significativas del complejo sistema de interacciones entre la sociedad norteamericana y la hispana, y sus correspondientes lenguas, la inglesa y la espanola."
Download or read book Condicionantes culturales de la publicidad para hispanos en los Estados Unidos written by Hilda Velásquez Garza and published by . This book was released on 2007 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Publicidad para hispanos written by Hilda Velásquez Garza and published by . This book was released on 2012 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2012-06-25 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors’ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics “Hispanic” Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future
Download or read book Latinos Inc written by Arlene Dávila and published by Univ of California Press. This book was released on 2012-09 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Davila has entered the back rooms of a new and important sector of the advertising industry, shedding light on the people and businesses that are working to exploit the marketing hot buttons of Hispanic USA. Latinos, Inc. could become a scholarly milestone, a vivid portrayal of the strange marriage between cultural anthropology and merchandising strategies that forms an elemental ingredient of U.S. consumer society."—Stuart Ewen, author of PR! A Social History of Spin "A work derived from prodigious fieldwork that sets a standard for the ethnography of cultural institutions in their varied corporate forms and market participations. Latinos Inc. provides a rich, fascinating, and fresh empirical venue for theories of identity and ethnicity in the U.S."—George Marcus, author of Ethnography Through Thick &Thin "An insightful and compelling account of Hispanic marketing and television as it becomes a significant force in U.S. corporate media. In its rigorous attention to the culture of marketing, Latinos, Inc. fills a significant void within the literature on mass communications, marketing, and television studies."—Chon A. Noriega, author of Shot in America: Television, the State, and the Rise of Chicano Cinema "Davila is the first to show us the world of Latin media through the eyes of advertising and programming professionals; the first to comprehend how Spanish language network television has reconfigured Latino identity; and the first to fully delineate the plurality and heterogeneity of Latino audiences. She enables us to understand the formative role played by advertising and commercial culture in shaping the contours of contemporary Latino/a identities. Latinos, Inc. sets a new standard for scholarship in ethnic studies and cultural studies."—George Lipsitz, author of The Possessive Investment in Whiteness : How White People Profit from Identity Politics
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2017-06-14 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Download or read book Latinos Inc written by Arlene D?vila and published by Univ of California Press. This book was released on 2001 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Davila has entered the back rooms of a new and important sector of the advertising industry, shedding light on the people and businesses that are working to exploit the marketing hot buttons of Hispanic USA. "Latinos, Inc." could become a scholarly milestone, a vivid portrayal of the strange marriage between cultural anthropology and merchandising strategies that forms an elemental ingredient of U.S. consumer society."--Stuart Ewen, author of "PR! A Social History of Spin" "A work derived from prodigious fieldwork that sets a standard for the ethnography of cultural institutions in their varied corporate forms and market participations. "Latinos Inc." provides a rich, fascinating, and fresh empirical venue for theories of identity and ethnicity in the U.S."--George Marcus, author of "Ethnography Through Thick &Thin" "An insightful and compelling account of Hispanic marketing and television as it becomes a significant force in U.S. corporate media. In its rigorous attention to the culture of marketing, "Latinos, Inc." fills a significant void within the literature on mass communications, marketing, and television studies."--Chon A. Noriega, author of "Shot in America: Television, the State, and the Rise of Chicano Cinema" "Davila is the first to show us the world of Latin media through the eyes of advertising and programming professionals; the first to comprehend how Spanish language network television has reconfigured Latino identity; and the first to fully delineate the plurality and heterogeneity of Latino audiences. She enables us to understand the formative role played by advertising and commercial culture in shaping the contours of contemporary Latino/a identities. "Latinos, Inc." sets a new standard for scholarship in ethnic studies and cultural studies."--George Lipsitz, author of "The Possessive Investment in Whiteness: How White People Profit from Identity Politics"
Download or read book Hispanic Marketing written by Elsevier Science & Technology and published by Academic Press. This book was released on 2005-10 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Familias Latinas en Los Estados Unidos written by Sally Jones Andrade and published by . This book was released on 1983 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Introducci n a la ling stica hisp nica actual written by Javier Muñoz-Basols and published by Routledge. This book was released on 2016-12-19 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducción a la lingüística hispánica actual is the ideal introduction to Spanish linguistics for all undergraduate and postgraduate students of Spanish. No prior knowledge of linguistics is assumed as the book takes you step-by-step through all the main subfields of linguistics, both theoretical and applied. Phonology. morphology, syntax, semantics, pragmatics, second language acquisition, history of the Spanish language, dialectology and sociolinguistics are concisely and accurately outlined providing a comprehensive foundation in the field. A comprehensive companion website provides a wealth of additional resources including further exercises to reinforce the material covered in the book, extra examples to clarify the most difficult concepts, extensive audio clips which reproduce the sounds of phonemes and allophones and sonograms. Written in a clear and accessible manner with extensive auxiliary materials, Introducción a la lingüística hispánica actual has been specially designed for students of Spanish with little or no linguistic background who need to understand the key concepts and constructs of Spanish linguistics.
Download or read book Selena s Secret written by María Celeste Arrarás and published by Simon and Schuster. This book was released on 2015-03-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no doubt that Yolanda Saldivar pulled the trigger and killed the beloved Tejano superstar Selena Quintanilla Perez. But does any of us know what really happened in Room 158 of the Days Inn, moments before Yolanda fired the gun that took Selena's life? Maria Celeste Arraras has many answers - and her unrivaled coverage of the murder, the trial, and the aftermath have made her an expert on the Selena case.
Download or read book An American Language written by Rosina Lozano and published by Univ of California Press. This book was released on 2018-04-24 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is the most comprehensive book I’ve ever read about the use of Spanish in the U.S. Incredible research. Read it to understand our country. Spanish is, indeed, an American language."—Jorge Ramos An American Language is a tour de force that revolutionizes our understanding of U.S. history. It reveals the origins of Spanish as a language binding residents of the Southwest to the politics and culture of an expanding nation in the 1840s. As the West increasingly integrated into the United States over the following century, struggles over power, identity, and citizenship transformed the place of the Spanish language in the nation. An American Language is a history that reimagines what it means to be an American—with profound implications for our own time.
Download or read book Spanish in New York written by Ricardo Otheguy and published by Oxford University Press. This book was released on 2012-01-06 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spanish in New York is a groundbreaking sociolinguistic analysis of immigrant bilingualism in a U.S. setting. Drawing on one of the largest corpora of spoken Spanish ever assembled for a single city, Otheguy and Zentella demonstrate the extent to which the language of Latinos in New York City represents a continuation of structural variation as it is found in Latin America, as well as the extent to which Spanish has evolved in New York City. Their study, which focuses on language contact, dialectal leveling, and structural continuity, carefully distinguishes between the influence of English and the mutual influences of forms of Spanish with roots in different parts of Latin America. Taking variationist sociolinguistics as its guiding paradigm, the book compares the Spanish of New Yorkers born in Latin America with that of those born in New York City. Findings are grounded in a comparative analysis of 140 sociolinguistic interviews of speakers with origins in Colombia, Cuba, Dominican Republic, Ecuador, Mexico and Puerto Rico. Quantitative analysis (correlations, anovas, variable hierarchies, constraint hierarchies) reveals the effect on the use of subject personal pronouns of the speaker's gender, immigrant generation, years spent in New York, and amount of exposure to English and to varieties of Spanish. In addition to these speaker factors, structural and communicative variables, including the person and tense of the verb and its referential status, have a significant impact on pronominal usage in New York City.
Download or read book The Public School Advantage written by Christopher A. Lubienski and published by University of Chicago Press. This book was released on 2013-11-07 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nearly the whole of America’s partisan politics centers on a single question: Can markets solve our social problems? And for years this question has played out ferociously in the debates about how we should educate our children. From the growth of vouchers and charter schools to the implementation of No Child Left Behind, policy makers have increasingly turned to market-based models to help improve our schools, believing that private institutions—because they are competitively driven—are better than public ones. With The Public School Advantage, Christopher A. and Sarah Theule Lubienski offer powerful evidence to undercut this belief, showing that public schools in fact outperform private ones. For decades research showing that students at private schools perform better than students at public ones has been used to promote the benefits of the private sector in education, including vouchers and charter schools—but much of these data are now nearly half a century old. Drawing on two recent, large-scale, and nationally representative databases, the Lubienskis show that any benefit seen in private school performance now is more than explained by demographics. Private schools have higher scores not because they are better institutions but because their students largely come from more privileged backgrounds that offer greater educational support. After correcting for demographics, the Lubienskis go on to show that gains in student achievement at public schools are at least as great and often greater than those at private ones. Even more surprising, they show that the very mechanism that market-based reformers champion—autonomy—may be the crucial factor that prevents private schools from performing better. Alternatively, those practices that these reformers castigate, such as teacher certification and professional reforms of curriculum and instruction, turn out to have a significant effect on school improvement. Despite our politics, we all agree on the fundamental fact: education deserves our utmost care. The Public School Advantage offers exactly that. By examining schools within the diversity of populations in which they actually operate, it provides not ideologies but facts. And the facts say it clearly: education is better off when provided for the public by the public.
Download or read book Speaking Spanish in the US written by Janet M. Fuller and published by Multilingual Matters. This book was released on 2020-06-02 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces readers to basic concepts of sociolinguistics with a focus on Spanish in the US. The coverage goes beyond linguistics to examine the history and politics of Spanish in the US, the relationship of language to Latinx identities, and how language ideologies and policies reflect and shape societal views of Spanish and its speakers. Accessible to those with no linguistic background, this book provides students with a foundation in the study of language and society, and the opportunity to relate theoretical concepts to Spanish in the US in a range of contexts, including everyday speech, contemporary culture, media, education and policy. The book is a substantially revised and expanded 2nd edition of Spanish Speakers in the USA, including new chapters on the history of Spanish in the US, the demographics of Spanish in the US, and language policy; and expanded chapters on language ideologies, race, identity, media, and education. A Spanish-language edition of this book is also available: https://www.multilingual-matters.com/page/detail/?K=9781800413931.
Download or read book The Routledge Handbook of Hispanic Applied Linguistics written by Manel Lacorte and published by Routledge. This book was released on 2014-09-19 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of Hispanic applied linguistics, allowing students to understand the field from a variety of perspectives and offering insight into the ever-growing number of professional opportunies afforded to Spanish language program graduates. The goal of this book is to re-contextualize the notion of applied linguistics as simply the application of theoretical linguistic concepts to practical settings and to consider it as its own field that addresses language-based issues and problems in a real-world context. The book is organized into five parts: 1) perspectives on learning Spanish 2) issues and environments in Spanish teaching 3) Spanish in the professions 4) the discourses of Spanish and 5) social and political contexts for Spanish. The book’s all-inclusive coverage gives students the theoretical and sociocultural context for study in Hispanic applied linguistics while offering practical information on its application in the professional sector.
Download or read book American Sabor written by Marisol Berros-Miranda and published by University of Washington Press. This book was released on 2017-12-19 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evoking the pleasures of music as well as food, the word sabor signifies a rich essence that makes our mouths water or makes our bodies want to move. American Sabor traces the substantial musical contributions of Latinas and Latinos in American popular music between World War II and the present in five vibrant centers of Latin@ musical production: New York, Los Angeles, San Antonio, San Francisco, and Miami. From Tito Puente�s mambo dance rhythms to the Spanglish rap of Mellow Man Ace, American Sabor focuses on musical styles that have developed largely in the United States�including jazz, rhythm and blues, rock, punk, hip hop, country, Tejano, and salsa�but also shows the many ways in which Latin@ musicians and styles connect US culture to the culture of the broader Americas. With side-by-side Spanish and English text, authors Marisol Berr�os-Miranda, Shannon Dudley, and Michelle Habell-Pall�n challenge the white and black racial framework that structures most narratives of popular music in the United States. They present the regional histories of Latin@ communities�including Chicanos, Tejanos, and Puerto Ricans�in distinctive detail, and highlight the shared experiences of immigration/migration, racial boundary crossing, contesting gender roles, youth innovation, and articulating an American experience through music. In celebrating the musical contributions of Latinos and Latinas, American Sabor illuminates a cultural legacy that enriches us all.
