Download or read book Ultimate Guide to Search Engine Optimization Drive Traffic Boost Conversion Rates and Make Lots of Money written by Jon Rognerud and published by Jon Rognerud SEO. This book was released on 2008-03-13 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn Your Website into A Marketing Powerhouse! Author and search engine optimization (SEO) expert, Jon Rognerud unlocks the mystery of SEO and removes the fears of intimidating technology with this step-by-step guide to building a fully optimized web site and a successful, traffic-driving SEO campaign. Begin by learning how to lay the foundation of your SEO campaign, from building your web site to identifying your market and creating web-savvy content. Next, master the implementation of SEO tools and tactics, including keyword research, linking, and submitting to search engines. Then learn how to apply proven strategies, including using social media, pay-per-click, paid advertising, landing page conversions and much more. This is your guide to gaining exposure and creating a buzz big enough to put a lot of money in your pocket! Learn how to: Create an attractive website with SEO-enriched content Choose the right keywords and create an effective seed list Use effective tools to identify and attract quality traffic Safeguard your site from becoming spam Use cutting-edge tactics to gain exposure and land on page 1 of Google Create relationships with other sites through linking Use social media sites within your online marketing plan Turn traffic into sales Everything you ever needed to build a website and get results is right here-all in one place!

Download or read book Ultimate Guide to Optimizing Your Website written by Jon Rognerud and published by Entrepreneur Press. This book was released on 2014-02-18 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of the author's Ultimate guide to search engine optimization.

Download or read book Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2018-11-09 with total page 857 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

Download or read book Encyclopedia of Information Science and Technology Fourth Edition written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2017-06-20 with total page 8356 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, our world has experienced a profound shift and progression in available computing and knowledge sharing innovations. These emerging advancements have developed at a rapid pace, disseminating into and affecting numerous aspects of contemporary society. This has created a pivotal need for an innovative compendium encompassing the latest trends, concepts, and issues surrounding this relevant discipline area. During the past 15 years, the Encyclopedia of Information Science and Technology has become recognized as one of the landmark sources of the latest knowledge and discoveries in this discipline. The Encyclopedia of Information Science and Technology, Fourth Edition is a 10-volume set which includes 705 original and previously unpublished research articles covering a full range of perspectives, applications, and techniques contributed by thousands of experts and researchers from around the globe. This authoritative encyclopedia is an all-encompassing, well-established reference source that is ideally designed to disseminate the most forward-thinking and diverse research findings. With critical perspectives on the impact of information science management and new technologies in modern settings, including but not limited to computer science, education, healthcare, government, engineering, business, and natural and physical sciences, it is a pivotal and relevant source of knowledge that will benefit every professional within the field of information science and technology and is an invaluable addition to every academic and corporate library.

Download or read book Public Relations Business written by and published by Entrepreneur Press. This book was released on 2012-07-15 with total page 733 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaign for Your Success! The explosion of media opportunities and the rapidly changing communications landscape have served as key drivers for the public relations industry, creating huge opportunities for communications and PR specialists like you! Coaching you all the way, the experts at Entrepreneur show you how to parlay your PR experience into a successful new business. Our experts take you step by step from building the business foundation to managing day-to-day operations. Learn how to set up your firm, choose your market niche, prospect and sign clients, build media relationships, set fees, and more! Plus, gain priceless insight, tips, and techniques from practicing entrepreneurs and industry experts! Learn how to: Set up your own PR firm Choose your market niche Win over, sign, and keep clients Build strong, well-planned campaigns using the latest tools of the trade Develop prosperous relationships and partnerships Boost profits by expanding your business And more Go from public relations pro to CEO! Start your own public relations firm today! The First Three Years In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. • Pin point your target market • Uncover creative financing for startup and growth • Use online resources to streamline your business plan • Learn the secrets of successful marketing • Discover digital and social media tools and how to use them • Take advantage of hundreds of resources • Receive vital forms, worksheets and checklists • From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success. BONUS: Entrepreneur’s Startup Resource Kit! Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compliled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.

Download or read book Start Your Own Public Relations Business written by Jacquelyn Lynn and published by Entrepreneur Press. This book was released on 2009-03-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting your own Public Relations business just got easier. Our experts take you step-by-step from building the business foundation to day-to-day operations, covering industry-specific essentials including how to sign clients, market your business, build media relationships, assemble a team, set your fees and more.

Download or read book The Entrepreneur s Information Sourcebook written by Susan C. Awe and published by Bloomsbury Publishing USA. This book was released on 2012-01-16 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small business—and in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.

Download or read book Ultimate Guide to Search Engine Optimization Drive Traffic Boost Conversion Rates and Make Tons of Money written by Jon Rognerud and published by Entrepreneur Press. This book was released on 2010-12-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master Search Advertising Whether they "Google" "Yahoo" or even "Bing," millions of potential customers are searching within your business category--wouldn't you like to capture their business? Search engine optimization expert Jon Rognerud cuts through the confusion surrounding search engine optimization and delivers a step-by-step plan to gaining greater visibility, drastically boosting website traffic, and multiplying sales numbers. Learn how to create a search-friendly website and employ a powerhouse SEO marketing plan using proven tools and tactics including keyword research, link building, local search, social media and more! Learn how to: Create an attractive website with SEO-enriched content Choose the right keywords and create an effective seed list Use effective tools to identify and attract quality traffic Safeguard your site from becoming spam Use cutting-edge tactics to gain local exposure and land on page 1 of Google Create relationships with other sites through linking Use social media tools to create targeted traffic Turn traffic into sales "Rognerud is a Master in search engine optimization and internet marketing. The tips and suggestions that he offers in his book are easy to understand and to implement even for the novice. He also offers many other powerful strategies that even an old pro like me finds insightful. Ultimate Guide to Search Engine Optimization is one of the few books that I recommend to students at our SEO Workshops." -- Radar by Roy Reyer, Certified Advanced SEO – Search Engine Academy,www.SEOtrainingSW.com Jon Rognerud owns and runs chaosmap.com, a search marketing firm focusing on SEO, SMM, PPC, client strategy and implementation. He is a technologist with more than 20 years in the industry. His depth of experience includes owning an SEO development company, designing online database web applications and search systems, one of which was licensed to Expedia/Microsoft, and running internal business solutions at Overture/Yahoo.

Download or read book Ultimate Guide to Pay Per Click Advertising written by Richard Stokes and published by Entrepreneur Press. This book was released on 2014-03-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions compete for exposure on Google and Bing but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it. Using proven strategies from today’s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts. Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. Bing now accounts for 30 percent of all U.S. searches. Finally, "search extensions" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.

Download or read book ChatGPT Millionaire Money Making Guide written by Robert Cooper and published by LEGENDARY EDITIONS. This book was released on 2024-04-09 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash the Power of AI: Transform Your Business Today Are you struggling to find innovative ways to grow your business? Are you overwhelmed by the rapidly changing technology landscape? Do you want to stay ahead of the competition and achieve unparalleled success? If so, this book is your ultimate guide to harnessing the power of AI and revolutionizing your business. Do you ever wonder: How can I leverage AI to identify profitable opportunities? How can I use AI to create winning business plans and strategies? How can I boost my productivity and automate my workflows with AI? Discover the Expertise of a Seasoned Professional With years of experience in the AI and business industries, the author has helped countless entrepreneurs and businesses unlock the full potential of AI. Having faced and overcome the same challenges you're facing today, the author shares their unique insights and practical solutions to help you succeed. 8 Key Topics That Will Transform Your Business Mastering the art of AI prompts to tailor solutions to your specific needs Identifying profitable opportunities with AI-powered market research Crafting winning business plans using AI-driven insights Enhancing your content marketing strategy with AI-generated content Boosting productivity through AI-powered automation Providing exceptional customer service with AI-assisted support Scaling your business for long-term success with AI-driven growth strategies Navigating the ethical considerations of AI in business If you want to: Stay ahead of the competition and achieve unparalleled success Learn how to leverage AI to identify profitable opportunities Discover the power of AI in automating your workflows and boosting productivity Master the art of AI-driven content marketing and customer service Scale your business for long-term success with AI-powered strategies Then scroll up and buy this book today! Don't miss out on the chance to transform your business and achieve the success you've always dreamed of.

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Download or read book The Digital Business Start Up Workbook written by Cheryl Rickman and published by John Wiley & Sons. This book was released on 2012-05-07 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: • Assess whether your business idea will work online/digitally • Choose the right business model for your proposition and avoid wasting time • Assess demand, viability and uncover untapped needs and gaps in the market • Build a usable, engaging website and mobile app • Create a buzz using social networking • Drive high quality traffic to your site and convert visitors into paying customers • Use search engine optimization (SEO) and marketing (SEM) tools effectively • Raise finance and protect your business • Build and maintain a strong brand • Recruit and retain a strong team • Sell the business or find a suitable successor. Reviews for the book: “If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.” Nick Jenkins, Founder of Moonpig.com “This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.” Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food) “If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!” Rowan Gormley, Founder and CEO of NakedWines.com “Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.” Elizabeth Varley, Founder and CEO of TechHub

Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2012-03-07 with total page 715 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides. "SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business." —Tony Hsieh, CEO of Zappos.com, Inc., author of New York Times bestseller Delivering Happiness

Download or read book Website Optimization written by Rich Page and published by John Wiley & Sons. This book was released on 2012-04-23 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits. Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimize Walks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process Guides you through important optimization areas such as optimizing text and images Addresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more Includes a companion website that features expanded examples, additional resources, tool reviews, and other related information Full of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.

Download or read book Landing Page Optimization written by Tim Ash and published by John Wiley & Sons. This book was released on 2012-03-29 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

Download or read book Search Engine Marketing Inc written by Mike Moran and published by IBM Press. This book was released on 2014-12-09 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 Step-by-Step Guide to Search Marketing Success...Now Updated and Reorganized to Help You Drive Even More Value For years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have completely rewritten their best-seller to present valuable new strategies, best practices, and lessons from experience. Their revamped and reorganized Third Edition introduces a holistic approach that integrates organic and paid search, and complements them both with social media. This new approach can transform the way you think about search, plan it, and profit from it. Moran and Hunt address every business, writing, and technical element of successful search engine marketing. Whatever your background, they help you fill your skills gaps and leverage the experience you already have. You’ll learn how search engines and search marketing work today, and how to segment searchers based on their behavior, successfully anticipating what they’re looking for. You’ll walk through formulating your custom program: identifying goals, assessing where you stand, estimating costs, choosing strategy, and gaining buy-in. Next, you’ll focus on execution: identifying challenges, diagnosing and fixing problems, measuring performance, and continually improving your program. You’ll learn how to Focus relentlessly on business value, not tactics Overcome the obstacles that make search marketing so challenging Get into your searcher’s mind, and discover how her behavior may change based on situation or device Understand what happens technically when a user searches—and make the most of that knowledge Create a focused program that can earn the support it will need to succeed Clarify your goals and link them to specific measurements Craft search terms and copy that attracts your best prospects and customers Optimize content by getting writers and tech people working together Address the critical challenges of quality in both paid and organic search Avoid overly clever tricks that can destroy your effectiveness Identify and resolve problems as soon as they emerge Redesign day-to-day operating procedures to optimize search performance Whether you’re a marketer, tech professional, product manager, or content specialist, this guide will help you define realistic goals, craft a best-practices program for achieving them, and implement it flawlessly. NEW COMPANION WEBSITE PACKED WITH TOOLS AND RESOURCES SEMincBook.com includes exclusive tools, deeper explorations of key search management techniques, and updates on emerging trends in the field mikemoran.com whunt.com SEMincBook.com

Download or read book Convert written by Ben Hunt and published by John Wiley & Sons. This book was released on 2011-02-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here. Understand the essentials - your market, your proposition, and your delivery. Create a site that is seen by the right people, provides a compelling experience, and generates the desired action. Learn how to use testing to improve your site's conversion rate. Discover the holistic nature of web site optimization and why multiplicity matters. Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry. Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.