Download or read book Two Essays on Crowdfunding and Consumer Returns written by Dan Liu and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: During my childhood, my family owned a small convenience store that served members of our community. However, our family business had to close because of customers who failed to pay. I find that small businesses tend to be more susceptible to unexpected internal and external forces than their larger counterparts. Small businesses constitute the economy's lifeblood, but they obviously need more help and support than large companies. I am thus interested in researching the funding-related and operational difficulties that small retailers and startups face and especially what I can do to help them survive these challenges.My first dissertation research focuses on how crowdfunding platforms can help protect economically struggling entrepreneurs during the COVID-19 pandemic. Crowdfunding is a new technology platform providing access to two parties: entrepreneurs and SMEs who launch campaigns to collect money and funders who visit the platform and decide whether to support the project. Despite only being around since 2009, crowdfunding has become a popular entrepreneurship financing option and is catching up to traditional financing channels like venture capital. I propose that such a fast-growing online technology platform offers a vital financing resource for financially constrained entrepreneurs during the pandemic. My empirical analysis results confirm my proposition that the number of funders, the size of their contributions, and their total investment amounts all increased with the increased severity of COVID-19, challenging the existing belief that a crisis has a negative effect on entrepreneurship financing. I further examine that one plausible reason for funders' increasing investment demand is altruism-- funders are more willing to support and help entrepreneurs to bring their projects to life when they are struggling financially due to COVID-19. This result is consistent with current findings about the altruistic nature of funders noted in the literature. However, on the supply side, entrepreneurs have reduced their project-launching activities despite more financing opportunities on the demand side. I therefore urge entrepreneurs to launch new ventures to tap into crowdfunding resources. My second dissertation paper focuses on consumers' response to a product failure: product returns. Many retailers treat product returns as an evil because returns hurt their bottom line. However, researchers have pointed out recently that a return serves as another customer touchpoint to enhance consumer relationships. A superior return experience can turn angry, frustrated customers into happy ones so that they increase their purchases in the future. While existing research focuses on the overall effect of returns on future consumer purchases, I question whether this effect applies to all returns. I classify consumer returns based on the reason for the return-the wrong size, not liking the item, disappointment with the quality, and other reasons. Then I examine how the reason for the return impacts future consumer purchases. My regression results suggest that only sizing returns increase the likelihood of consumer repurchases. In contrast, items returned because the consumer doesn't like the product decrease consumer repurchases and returns based on quality concerns do not significantly affect consumer repurchases. I explain my results based on the attribution theory: customers return reasons influence how they blame a seller and then how they respond. For example, sizing returns, at least partially, can be self-ascribed to consumers because consumers' body dimensions- height, chest size, waist size, and so on-vary significantly, and so designing a product to fit everyone can be challenging. Due to self- attribution, customers tend to have a lower initial dissatisfaction caused by a return event, which a redress process (id est, a good return experience) can easily recover. Our paper contributes to consumer return literature by addressing the rarity of return-reason-related research. We also provide important managerial insights to improve retailers' return service recovery practices and customer value evaluation using return reason data.
Download or read book Two Essays on Crowdfunding written by Zhixing Zhang and published by . This book was released on 2019 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Essays on Crowdfunding written by Onochie Fan-Osuala and published by . This book was released on 2017 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the recent years, crowdfunding (a phenomenon where individuals collectively contribute money to back different goals and projects through the internet) has been gaining a lot of attention especially for its socio-economic impact. This dissertation explores this phenomenon in three distinct but related essays. The first essay explores the nature and dynamics of backers contributions and uses the insights generated to develop a forecasting model that can predict crowdfunding campaign outcomes. The second essay investigates how creators crowdfunding campaign design decisions impact their funding and post-funding outcomes. Interestingly, the essay highlights that certain crowdfunding campaign design decisions have differential effects on both funding and post-funding phases and this has implications for creators, backers, and crowdfunding platform owners. Finally, the third essay investigates whether creators post-funding relations-building efforts with backers matter and how such relations-building efforts might impact the performance of their subsequent crowdfunding campaign. In general, this dissertation not only increases our understanding of the crowdfunding phenomenon across the funding and post-funding phases, it also provides insights and tools that can help stakeholders maximize the benefits accruable to them when they engage in crowdfunding.
Download or read book Equity Crowdfunding written by Kazem Mochkabad Khoramchahi and published by Springer Nature. This book was released on 2020-09-18 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because of the subprime mortgage crisis in 2008, the challenges of securing necessary external capital have become more significant for young ventures. In this realm, equity crowdfunding has evolved into the most promising financing alternative for entrepreneurs and received worldwide attention. By focusing on three subsequent research questions, this book aims to contribute to the ongoing scientific discussion of equity crowdfunding. First, it reveals fruitful future research avenues by providing a systematic overview of the development of equity crowdfunding research. Second, it sheds light on the so far less explored investor perspective and analyzes the decision-making process of equity crowdfunding investors. Third, based on a multi-method approach, the questions of how equity crowdfunding investors evaluate radically innovative ventures and how radically innovative ventures can establish venture legitimacy are explored.
Download or read book Essays on Crowdfunding and the Sharing Economy written by Li, Xi and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Information technology creates links that connect people, organizations, and resources together. My thesis is focused on modeling and studying the marketing strategies in two business models in the connected economy: online crowdfunding and the sharing economy. Online crowdfunding allows creators to raise money from a large number of people (the â crowdâ ) to make their projects happen. In Chapter 2, I examine the product and pricing decisions in crowdfunding. Two key ways of how crowdfunding scenario differs from traditional list-price setting are identified. With crowdfunding, the fundraiser is more likely to offer a line of products, and the quality gap between products becomes smaller. In Chapter 3, I study the effects of video advertising in online crowdfunding. While a video ad helps improve the success rate of a crowdfunding project, I show that merely having a video is not enough. The length, stimulation level, and content of a video ad all have significant effects on the funding outcomes of a project. Together, these results contribute to a further understanding about the rising crowdfunding industry. Sharing economy refers to the peer-to-peer based sharing of goods and services. Among all sectors of the sharing economy, short-term rental is becoming more and more popular and important. In Chapter 4, I empirically study the behaviors of hosts on Airbnb, the leading sharing economy platform. I compare the differences between professional hosts and amateur hosts, showing that amateur hosts tend to charge higher prices, provide better services but less information. These results can be helpful to the platform, hosts and the legislative authorities.
Download or read book The Everything Guide to Crowdfunding written by Thomas Elliott Young and published by Simon and Schuster. This book was released on 2012-12-18 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of the crowd to turn your dreams into reality! Crowdfunding is the newest way to fund projects and start businesses. You don't need to hit up family and friends, max out your credit cards, or get a second mortgage--there are perfect strangers out there who will help you fund your idea. You just have to know how to find them. The Everything Guide to Crowdfunding is a step-by-step handbook to harnessing the power of social media to raise funds. Inside, you'll find real-life case studies and techniques for creating a successful campaign, including: Gaining an online presence Tapping into the crowd Understanding the different crowdfunding platforms Designing a successful campaign plan Promoting your campaign with social media, search engine optimization, and affiliate marketing Dealing with donors after your campaign ends Almost 50 percent of crowdfunding ventures fail to get funded. With this guide, you will learn how to be in the 50 percent that succeed. Whatever your dream or business idea, there is no reason it can't become a reality with the power of crowdfunding.
Download or read book The Crowdfunding Book written by Patty Lennon and published by . This book was released on 2014-04-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Crowdfunding allows a large number of people to finance an idea through small individual contributions. By harnessing the power of collective energy, crowdfunding can get a project off the ground and in the public eye with astounding speed and success if its done the right way. In this easy-to-use guide, you'll learn: * Learn how to structure your campaign for maximum funding with the least amount of your time and energy * Become a magnet to potential funders so they are finding you before you have to go out and find them * Access the insiders secrets that helped author, Patty Lennon reach her goal in 14 days and be featured by Indiegogo! * Springboard your campaign into social media buzz to create an eager following of campaign evangelists * Avoid the mistakes most crowdfunders make so you are part of the elite group of crowdfunders who fund above their goal amount Drawing from her years of experience in marketing, project planning and communications, as well as, her real-life experience in crowdfunding Patty Lennon provides an easy-to-follow guide to launching a crowdfunding project.
Download or read book Three Essays on Crowdfunding Exploring what Mobilizes Backers and Drives Crowdfunding Success written by Constantin Selasinsky and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Three Essays on the Value Creating Interactions of Innovative Two sided Platforms written by ZUYIN ZHENG and published by . This book was released on 2021 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: In my dissertation, I study factors that affect the value-creating interactions between value producers and value consumers on two-sided platforms (e.g., Freelancer and Kickstarter). In the first essay, I study how bid price dispersion affects the value-creating interactions (i.e., contracting) between service providers (freelancers) and buyers in online labor markets. I find that bid price dispersion has a negative effect on buyers' offering a contract and service providers' tendency to accept the contract if offered one. I theorize that both service providers and buyers face uncertainty over price as to how much to charge or to pay for IT services and a higher bid price dispersion leads to higher uncertainty, and thus a lower contracting rate. In the second essay, I examine the role of the lottery in value-creating interactions (namely backings) in crowdfunding platforms. I find that the lottery, when designed as an option with a participation cost, decreases backers' average contribution and the total value created for a project, albeit it incentivizes more low-value interactions (i.e., more low-value backings). I theorize that the lottery, on the one hand, incentivizes low-value interactions that would otherwise not happen, but on the other hand, transforms high-value interactions into low-value interactions. In the third essay, I study the effect of backers' online identity concealment on the value-creating interactions (i.e., backings) in crowdfunding platforms. Contradictory to a common practice that crowdfunding platforms often maintain a public list of all backers' identity information, assuming a positive observational learning effect among peer backers, the empirical results demonstrate with backers' online identity concealed completely, campaigns on average gain more backings and money as well as become more likely to succeed. And this effect is larger for donors-those back a campaign without receiving any reward-than for rewardees-those back the campaign for the reward.
Download or read book Essays on the Impact and Mechanism of Crowdfunding written by 駱雪琛 and published by . This book was released on 2019 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Crowdfunding in Higher Education Institutions written by Regina Lenart-Gansiniec and published by Springer Nature. This book was released on 2023-09-02 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive review of crowdfunding at Higher Education Institutions, both in theory and practice. In addition, it sheds new light on the emerging concept of crowdfunding at Higher Education Institutions and presents an overview of current academic discussions and best practices regarding crowdfunding in education. Approaching crowdfunding from an integrated perspective, the book explores the relationship between crowdfunding and higher education institutions from both theoretical and practical perspectives. The theory part outlines why higher institutions should interact with crowdfunding platforms beyond the goal of simply raising funds. It continues to define science crowdfunding and education crowdfunding and provides a literature review of education crowdfunding. It follows with an outline of teaching alternative finance theory. The practice part consists of an attempt to develop a core curriculum for teaching crowdfunding, with cases stemming from university education as well as professional education. Two contributions deal with the implementation of crowdfunding platforms at universities. Furthermore, crowdfunding is then connected to non-fungible tokens used to alleviate student debt. Lastly, crowdfunding is put into the context of crowdsourcing practices. It includes contributions from international academics, scholars and professionals in the field and provides a global, multidimensional perspective on crowdfunding. Lastly, the book is unique in that it points the way forward, both for policymakers and for the research community, in terms of thinking about crowdfunding at Higher Education Institutions and the complex issues surrounding its development.
Download or read book Essays on Reward based Crowdfunding written by Stefan Manfred Rose and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Essays on Equity Crowdfunding and the Gender Aspect written by Dandan Wang and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Three Essays on Equity Crowdfunding and the Digitalization of Entrepreneurial Finance written by Denis Iurchenko and published by . This book was released on 2019 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thèse. HEC. 2019
Download or read book Essays on Crowdfunding and Innovation written by Jermain Christopher Kaminski and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Crowdfunding written by The New York Times Editorial Staff and published by The Rosen Publishing Group, Inc. This book was released on 2019-07-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the age of social media networking and personal brands, a new form of fundraising is gaining significant traction. Whether you are a paleontologist seeking financial assistance for fossil excavation, or a musician looking to fund your first album, people are turning to crowdfunding as a way to realize projects, spread awareness about a cause, or even cover medical expenses. The New York Times articles collected in this volume give a sense of the great variety of crowdfunded projects, the particular advantages or drawbacks of the method, and the potential challenges and controversies that can arise from crowdfunding. Features such as media literacy questions and terms help readers understand how the reporting of the topic has developed.
Download or read book Know Your Place written by Nathan Connolly and published by Dead Ink. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In 21st century Britain, what does it mean to be working class? This book asks 24 working class writers to examine the issue as it relates to them. Examining representation, literature, sexuality, gender, art, employment, poverty, childhood, culture and politics, this book is a broad and firsthand account of what it means to be drawn from the bottom of Britain's archaic, but persistent, class structure."--Provided by publisher.
