Download or read book Twitter 101 written by Lauren Dugan and published by FT Press. This book was released on 2012-07-25 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter 101 is the perfect quick Twitter primer for every entrepreneur and social media marketer, from novices to pros! Leading social media business consultant Lauren Dugan shares dozens of actionable tips, low-cost techniques and powerful tools for transforming Twitter into your all-in-one digital billboard, branded outpost, customer support channel, networking system, web traffic driver, data gatherer, and lead generator. Dugan starts with three revealing Twitter case studies, then walks through mastering the jargon, getting started, defining strategy, optimizing your presence, avoiding beginner's mistakes, and much more. Drawing on personal experience and up-to-the-minute industry research, she helps you time your tweets for maximum impact, follow the right accounts, attract the right followers, learn more about customers and competitors, and use hashtag chats to network at the speed of light. Dugan concludes by listing today's most valuable third-party tools for managing and optimizing your Twitter presence. Lauren Dugan's Twitter 101: it's the fastest way to transform Twitter into your newest high-profit marketing channel!
Download or read book Stolen Focus written by Johann Hari and published by Crown. This book was released on 2022-01-25 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • Our ability to pay attention is collapsing. From the author of Chasing the Scream and Lost Connections comes a groundbreaking examination of why this is happening—and how to get our attention back. “The book the world needs in order to win the war on distraction.”—Adam Grant, author of Think Again “Read this book to save your mind.”—Susan Cain, author of Quiet WINNER OF THE PORCHLIGHT BUSINESS BOOK AWARD • ONE OF THE BEST BOOKS OF THE YEAR: The Wall Street Journal, Financial Times, New York Post, Mashable, Mindful In the United States, teenagers can focus on one task for only sixty-five seconds at a time, and office workers average only three minutes. Like so many of us, Johann Hari was finding that constantly switching from device to device and tab to tab was a diminishing and depressing way to live. He tried all sorts of self-help solutions—even abandoning his phone for three months—but nothing seemed to work. So Hari went on an epic journey across the world to interview the leading experts on human attention—and he discovered that everything we think we know about this crisis is wrong. We think our inability to focus is a personal failure to exert enough willpower over our devices. The truth is even more disturbing: our focus has been stolen by powerful external forces that have left us uniquely vulnerable to corporations determined to raid our attention for profit. Hari found that there are twelve deep causes of this crisis, from the decline of mind-wandering to rising pollution, all of which have robbed some of our attention. In Stolen Focus, he introduces readers to Silicon Valley dissidents who learned to hack human attention, and veterinarians who diagnose dogs with ADHD. He explores a favela in Rio de Janeiro where everyone lost their attention in a particularly surreal way, and an office in New Zealand that discovered a remarkable technique to restore workers’ productivity. Crucially, Hari learned how we can reclaim our focus—as individuals, and as a society—if we are determined to fight for it. Stolen Focus will transform the debate about attention and finally show us how to get it back.
Download or read book Maximize Your Twitter Presence 101 Strategies for Marketing Success written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash the Power of Twitter and Catapult Your Marketing Success! Are you ready to turn your Twitter presence into a marketing powerhouse? Do you want to unlock the secrets that successful brands use to dominate the Twitterverse? Look no further because "Maximize Your Twitter Presence: 101 Strategies for Marketing Success" is your ticket to Twitter stardom! 🚀 Blast Off to Twitter Success: Twitter isn't just a platform; it's a launchpad for your brand's success. Learn how to harness its real-time engagement, global reach, and diverse audience to skyrocket your marketing efforts. 📈 101 Proven Strategies: We've packed this book with 101 battle-tested strategies that cover every aspect of Twitter marketing. From crafting compelling tweets to running effective Twitter Ads, we've got you covered. 💡 Insider Secrets: Gain access to insider insights from Twitter experts who've cracked the code to Twitter success. Learn from their experiences and triumphs to supercharge your own strategy. 📣 Create Compelling Content: Crafting tweets that captivate your audience is an art, and we'll teach you the brushstrokes. Dive into tweet design, storytelling, hashtag mastery, and more to create content that converts. 📊 Data-Driven Domination: Don't fly blind! Discover the power of Twitter Analytics and use data to optimize your strategy. Uncover the metrics that matter and turn them into actionable insights. 🔥 Twitter Ads Mastery: Want to reach a broader or more targeted audience? We'll show you how to create Twitter Ads campaigns that drive results, boost your ROI, and make your competition tremble. 🌐 Global Reach, Global Impact: Twitter knows no borders, and neither should your brand. Learn to navigate cultural sensitivities, manage multilingual accounts, and connect with audiences worldwide. 🌟 Influencer Magic: Ever wondered how influencers can boost your brand? Find out how to identify, collaborate with, and measure the impact of influencers on Twitter to amplify your reach. 🤯 Trendsetters Unite: Ride the waves of Twitter trends and master the art of virality. Craft trend-related content that keeps your brand authentic and the talk of the town. 🔒 Crisis-Proof Your Brand: Prepare for Twitter storms and negative feedback with confidence. Learn to respond effectively and turn challenges into opportunities that strengthen your brand. 👥 Build a Twitter Tribe: Create a thriving Twitter community that engages with your brand. Celebrate user-generated content and turn your followers into enthusiastic brand advocates. 🔄 Cross-Pollinate for Success: Integrate Twitter seamlessly into your overall marketing strategy. Leverage other social media platforms, your website, and email marketing to achieve a holistic approach. 💬 Top 30 FAQs: Get answers to the burning questions about Twitter, covering profile management, content creation, engagement, and platform features. Ready to take your Twitter presence to the next level? "Maximize Your Twitter Presence: 101 Strategies for Marketing Success" is your roadmap to Twitter domination. Whether you're a seasoned marketer or just starting your journey, this book is your key to unlocking Twitter's full potential for your brand's growth and success. Don't miss out on this opportunity to become a Twitter marketing maestro. Grab your copy now and start maximizing your Twitter presence for unparalleled marketing success! 🚀📈🌟
Download or read book Ceremony written by Brianna Wiest and published by . This book was released on 2021-04-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Do Epic Shit written by Ankur Warikoo and published by Ankur Warikoo. This book was released on 2022-06-21 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ankur Warikoo is an entrepreneur and content creator whose deep, witty and brutally honest thoughts on success and failure, money and investing, self-awareness and personal relationships have made him one of India’s top personal brands. In his first book, Ankur puts together the key ideas that have fuelled his journey – one that began with him wanting to be a space engineer and ended with him creating content that has been seen and read by millions. His thoughts range from the importance of creating habits for long-term success to the foundations of money management, from embracing and accepting failure to the real truth about learning empathy. This is a book to be read, and reread, a book whose lines you will underline and think about again and again, a book you will give your family and friends and strangers. Ankur hopes for this book to become the most gifted book ever!
Download or read book The Incomplete Book of Running written by Peter Sagal and published by Simon & Schuster. This book was released on 2019-09-10 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peter Sagal, the host of NPR’s Wait Wait...Don’t Tell Me! and a popular columnist for Runner’s World, shares “commentary and reflection about running with a deeply felt personal story, this book is winning, smart, honest, and affecting. Whether you are a runner or not, it will move you” (Susan Orlean). On the verge of turning forty, Peter Sagal—brainiac Harvard grad, short bald Jew with a disposition towards heft, and a sedentary star of public radio—started running seriously. And much to his own surprise, he kept going, faster and further, running fourteen marathons and logging tens of thousands of miles on roads, sidewalks, paths, and trails all over the United States and the world, including the 2013 Boston Marathon, where he crossed the finish line moments before the bombings. In The Incomplete Book of Running, Sagal reflects on the trails, tracks, and routes he’s traveled, from the humorous absurdity of running charity races in his underwear—in St. Louis, in February—or attempting to “quiet his colon” on runs around his neighborhood—to the experience of running as a guide to visually impaired runners, and the triumphant post-bombing running of the Boston Marathon in 2014. With humor and humanity, Sagal also writes about the emotional experience of running, body image, the similarities between endurance sports and sadomasochism, the legacy of running as passed down from parent to child, and the odd but extraordinary bonds created between strangers and friends. The result is “a brilliant book about running…What Peter runs toward is strength, understanding, endurance, acceptance, faith, hope, and charity” (P.J. O’Rourke).
Download or read book Twitter written by Jean Burgess and published by NYU Press. This book was released on 2020-04-28 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sometimes surprising, often humorous story of the forces that came together to shape the central role Twitter now plays in contemporary politics and culture Is Twitter a place for sociability and conversation, a platform for public broadcasting, or a network for discussion? Digital platforms have become influential in every sphere of communication, from the intimate and everyday to the public, professional, and political. Since the scrappy startup days of social media in the mid-2000s, not only has the worldwide importance of platforms grown exponentially, but also their cultures have shifted dramatically, in a variety of directions. These changes have brought new opportunities for progressive communities to thrive online, as well as widespread problems with commercial exploitation, disinformation, and hate speech. Twitter’s growth over the past decade, like that of much social media, has far surpassed its creators’ vision. Twitter charts this trajectory in the format of a platform biography: a new, streamlined approach to understanding how platforms change over time. Through the often surprising, fast-moving story of Twitter, it illuminates the multiple forces—from politics and business to digital ideologies—that came together to shape the evolution of this revolutionary platform. Jean Burgess and Nancy K. Baym build a rich narrative of how Twitter has evolved as a technology, a company, and a culture, from its origins as a personal messaging service to its transformation into one of the most globally influential social media platforms, where history and culture is not only recorded but written in real time.
Download or read book Twitter For Dummies written by Laura Fitton and published by John Wiley & Sons. This book was released on 2014-12-05 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully updated new edition of the fun and easy guide to getting up and running on Twitter With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business. Fully updated to cover all the latest features and changes to Twitter Written by a Twitter pioneer who was one of the first marketers to fully tap into Twitter's business applications Ideal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and services Explains how to incorporate Twitter into other social media and how to use third-party tools to improve and simplify Twitter
Download or read book Twitter Tips Tricks and Tweets written by Paul McFedries and published by John Wiley & Sons. This book was released on 2010-05-14 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximize your fun and boost your productivity with this updated, full-color guide to tantalizing Twitter tips! The popularity of Twitter continues to soar, and is fast becoming the most popular social networking site online. Whether you're looking to learn how to set up an account for the first time or are on the prowl for some cool third-party Twitter apps, this full-color guide will boost your entire Twitter experience. Allowing you to communicate with fellow Twitters within a 140-character limit, this fun and fascinating social networking tool is easier than maintaining a blog and quicker than sending an e-mail or text. With these tips, tricks, and tweets, you'll stay in the know and up to date on anything and everything you find interesting. Explores the newest Twitter features, including the new re-tweet feature, which adds a re-tweet button to each tweet on a person's timeline, much like the sites current "reply" button Discusses Twitter's new search widget, which is more sophisticated and precise Shows how to use the just-announced Geolocation API, which adds location-based information to tweets Explains how to tweet from mobile devices Shows how to add Twitter to a blog or to other social networking sites such as Facebook Offers ideas for using Twitter in business as well as for personal contacts Covers Twitter terminology and provides helpful tips and tricks for expanding Twitter's usefulness through third-party applications Explore the possibilities of Twitter and discover what the buzz is all about with this tremendously terrific guide to Twitter!
Download or read book 100 Twitter Tips and Marketing Tips written by and published by Dan Hollings, Marketing. This book was released on with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Rough Guide Snapshot to Social Media Twitter Basics written by Sean Mahoney and published by Rough Guides UK. This book was released on 2012-09-24 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rough Guide Snapshot to Social Media: Twitter Basics will tell you everything you need to know to get started on Twitter, the biggest contender to Facebook's social networking crown. Twitter's simple, fast, furious and incredibly effective formula has made it the site for breaking news, gossip and generally staying in touch (and all within a maximum of 140 characters). This guide will walk you through set-up and sending your first tweet to basic business applications. It also includes tips on privacy, reaching out to new followers and managing your messages as their volume increases. Get connected now - from your desk or on the move - and join the social media revolution. Also published as part of The Rough Guide to Social Media for Beginners. Full coverage: Getting started, Adjust your settings, Privacy, Tweeting, Respect your limits, Videos, Following, The sidebar, Going mobile, Mobile shorthand, Twitter + Facebook, Twitter for business, Twitter Parties (Equivalent printed page extent 34 pages)
Download or read book Twitter For Dummies written by Laura Fitton and published by John Wiley & Sons. This book was released on 2010-07-09 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully updated guide to the how and why of using Twitter The fastest-growing social network utility sports new features, and they’re all covered in this how-to guide from a leading Twitter marketing consultant. Nearly 20 million people are tweeting on Twitter, and this book shows you how to join them and why you should. You’ll learn the nuts and bolts of using Twitter, how to make good connections, and how it can benefit your life and your business. Twitter is the fastest-growing of the social networking tools; this book gets you up to speed on the basics as well as how Twitter can enrich your life and boost your business Explains how to sign up, find friends and people you want to follow, make the most of shortcuts, use popular Twitter tools, and Twitter on the go Discusses how Twitter can be used for business, fundraising, and maintaining contact with people who share common goals With complete information about all the latest Twitter enhancements, Twitter For Dummies, 2nd Edition will help you get the most from this popular social networking tool.
Download or read book Building Machine Learning Powered Applications written by Emmanuel Ameisen and published by "O'Reilly Media, Inc.". This book was released on 2020-01-21 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the skills necessary to design, build, and deploy applications powered by machine learning (ML). Through the course of this hands-on book, you’ll build an example ML-driven application from initial idea to deployed product. Data scientists, software engineers, and product managers—including experienced practitioners and novices alike—will learn the tools, best practices, and challenges involved in building a real-world ML application step by step. Author Emmanuel Ameisen, an experienced data scientist who led an AI education program, demonstrates practical ML concepts using code snippets, illustrations, screenshots, and interviews with industry leaders. Part I teaches you how to plan an ML application and measure success. Part II explains how to build a working ML model. Part III demonstrates ways to improve the model until it fulfills your original vision. Part IV covers deployment and monitoring strategies. This book will help you: Define your product goal and set up a machine learning problem Build your first end-to-end pipeline quickly and acquire an initial dataset Train and evaluate your ML models and address performance bottlenecks Deploy and monitor your models in a production environment
Download or read book American Spirit written by David Jennings and published by Mascot Books. This book was released on 2020-12 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of Wild Turkey is in many ways the story of bourbon itself. From the struggles of nineteenth-century immigrants, to the triumphs of the longest-tenured master distiller in the world, a bold, uniquely American spirit emerges. American Spirit: Wild Turkey Bourbon from Ripy to Russell is a tribute to the perseverance of two families, each perfecting their passion through extraordinary circumstances. It's a testament to Jimmy Russell and his sixty-five years of unmatched dedication to quality. And much like a glass of fine bourbon, it's a journey - a personal reflection on something carefully crafted over time. This book is a love letter to Wild Turkey that all bourbon enthusiasts can raise a glass to and enjoy.
Download or read book Twitter Marketing For Dummies written by Kyle Lacy and published by John Wiley & Sons. This book was released on 2011-03-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2nd Edition helps you build a following, promote your product, and drive more traffic to your Web site. Details the changes to Twitter since the previous edition and explores the newest features and functionality that Twitter now offers to businesses looking to market their product on the fastest-growing social networking service Shows you how to effectively increase your visibility and promote your message via Twitter Looks at the new promoted Tweets and Twitter lists Delves into the marketing possibilities that exist with the new feature of sharing tweets on other social networking sites So stop twiddling your thumbs and start tweeting today with the Twitter marketing advice shared within the pages of Twitter Marketing For Dummies, 2nd Edition.
Download or read book Chasing the Scream written by Johann Hari and published by Bloomsbury Publishing USA. This book was released on 2015-01-20 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times Bestseller What if everything you think you know about addiction is wrong? Johann Hari's journey into the heart of the war on drugs led him to ask this question--and to write the book that gave rise to his viral TED talk, viewed more than 62 million times, and inspired the feature film The United States vs. Billie Holiday and the documentary series The Fix. One of Johann Hari's earliest memories is of trying to wake up one of his relatives and not being able to. As he grew older, he realized he had addiction in his family. Confused, not knowing what to do, he set out and traveled over 30,000 miles over three years to discover what really causes addiction--and what really solves it. He uncovered a range of remarkable human stories--of how the war on drugs began with Billie Holiday, the great jazz singer, being stalked and killed by a racist policeman; of the scientist who discovered the surprising key to addiction; and of the countries that ended their own war on drugs--with extraordinary results. Chasing the Scream is the story of a life-changing journey that transformed the addiction debate internationally--and showed the world that the opposite of addiction is connection.
Download or read book Twitter and Tear Gas written by Zeynep Tufekci and published by Yale University Press. This book was released on 2017-05-16 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A firsthand account and incisive analysis of modern protest, revealing internet-fueled social movements’ greatest strengths and frequent challenges To understand a thwarted Turkish coup, an anti–Wall Street encampment, and a packed Tahrir Square, we must first comprehend the power and the weaknesses of using new technologies to mobilize large numbers of people. An incisive observer, writer, and participant in today’s social movements, Zeynep Tufekci explains in this accessible and compelling book the nuanced trajectories of modern protests—how they form, how they operate differently from past protests, and why they have difficulty persisting in their long-term quests for change. Tufekci speaks from direct experience, combining on-the-ground interviews with insightful analysis. She describes how the internet helped the Zapatista uprisings in Mexico, the necessity of remote Twitter users to organize medical supplies during Arab Spring, the refusal to use bullhorns in the Occupy Movement that started in New York, and the empowering effect of tear gas in Istanbul’s Gezi Park. These details from life inside social movements complete a moving investigation of authority, technology, and culture—and offer essential insights into the future of governance.
