Download or read book Turning Ideas Into Market Winning Products written by Chad McAllister and published by . This book was released on 2019-07-26 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking for a simple overview of product development and management? Look no further. With this book, new product team members, managers, and innovation professionals will quickly access a concise, easy-to-follow guide that shows how successful teams develop new products that consumers love.Chad McAllister's 25+ years of experience in product innovation are condensed into a brief but thorough synopsis. This book was written for people who are entering the product development profession and need a quick start to acquaint them with core concepts and practices. Explained in a clear, conversational style, and peppered with case studies and commonly used practices, McAllister tells the story of product development from the perspective of a seasoned developer and manager. For a small investment of time, you will discover the essential framework for product development, management, and innovation. You will gain a foundation in the profession of product management and innovation, learning about the activities related to: Generating ideas. Testing and justifying ideas to become product concepts. Transforming concepts into products that customers love and value.- Managing products to extend their success with customers. Who Should Buy This Book This book is ideal for those wanting to quickly understand what product development, management, and innovation are really about - the concepts, tools, and processes to be successful, as well as pitfalls to avoid. Specifically, it is for: Employees moving into a product development, management, or an innovation role as a team member or leader. Very often, engineers, project managers, marketers, trainers, and others become important contributors to product development teams. Those who learn that product development and management is a discipline with processes and practices will excel in their new roles. CEOs, VPs of Engineering & Marketing, executives responsible for product development, and businesses wanting to create a culture of innovation and improve product development success. This short guide can be used to get everyone on the same page by explaining the terminology and activities for innovation. Buy This Book to Discover: What to do as a product developer, manager, and innovator. How project and product management differ. Methods for finding and testing ideas that lead to valuable products customers love. How to really use the Minimal Viable Product approach. Specific organizational structures and tools that increase creativity.... and more. Why You Should Buy This Book: Less than 2% of product managers have had professional training in their discipline. It's no surprise, then, that many product developers and managers lack confidence in their ability to perform well in their roles and are likely to make costly mistakes. If you're looking for a quick read and a way to come up to speed comfortably, use this book and recommend it to your colleagues to grasp key product development and management concepts in a quick, easy, and fun guide.About the Author: Chad McAllister, PhD is the host of The Everyday Innovator, a podcast enjoyed by thousands of product managers, leaders and innovators. Each week he provides a valuable discussion exploring topics that equip you for success. Find the podcast on your favorite podcast player by searching for The Everyday Innovator, or at https://www.TheEverydayInnovator.com. Chad is also a recognized Top 40 Product Management Influencer and a Top 10 Innovation Blogger. He loves helping product managers make the move to product masters, equipping them for real leadership in organizations. He also teachers product management and innovation management for Colorado State U, Walden U, and Boston U.

Download or read book Turn Ideas Into Products written by Steve Johnson and published by . This book was released on 2017-04-02 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: We've all heard stories of amazing product successes: the brilliant college kid who started a business in his dorm room; the team who built a business from the back of a napkin with just a few friends and sold it for millions. Yet for every amazing success story, there are thousands of stories of products that went nowhere. Most of us aren't looking at billion-dollar valuations; we're not looking for an exit. Instead we have a few ideas -- some innovative, some not -- and we're trying to determine which to pursue. Likely, you're working for a company today and you need a step-by-step approach to turn ideas, regardless of their source, into businesses. In Turn Ideas into Products, author Steve Johnson introduces a nimble idea-to-market process with strong emphasis on personal experience with customers. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers.

Download or read book How We Make Stuff Now Turn Ideas into Products That Build Successful Businesses written by Jules Pieri and published by McGraw Hill Professional. This book was released on 2019-04-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This step-by-step DIY guide shows today’s entrepreneurs how to create and launch new products, package and market them to consumers, and build a thriving business. Thanks to high-speed Internet, game-changing technology, and innovative new platforms, individuals with vision and heart can go from idea to marketplace on a shoestring budget. In How We Make Stuff Now, Jules Pieri—cofounder and CEO of The Grommet, a product launch platform that helps innovative products reach a community of millions—takes readers through the entire consumer product creation process, showing how individual Makers, inventors, and entrepreneurs have utilized technology, the Maker Movement, and perseverance to turn ideas for innovative consumer goods into thriving businesses, breaking the rules of traditional retailing in the process. Jules details what goes into each of the steps they take: ideation, education, research, design and documentation, prototyping, funding, manufacturing, packaging, marketing, distribution, logistics, payments, customer service, financial and inventory management, and growth. Using case studies of successful startups, she reveals how entrepreneurs overcome obstacles, solve challenges, and rise above them to deliver innovations. If you’re an aspiring entrepreneur, Maker, or inventor, the first crucial step in your journey to turning your ideas into products that build thriving businesses is learning How We Make Stuff Now.

Download or read book Winning at New Products written by Robert G. Cooper and published by Basic Books. This book was released on 2017-09-19 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

Download or read book The Lean Product Playbook written by Dan Olsen and published by John Wiley & Sons. This book was released on 2015-05-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

Download or read book Turn Your Ideas Into Millions written by Kate Masters and published by Carol Publishing Corporation. This book was released on 1994 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone's heard those "rags to riches" stories, but they always seem to apply to someone else. Now anyone can turn their idea, product, or invention into a million dollars with some help from this new Learning Annex title. Offers a step-by-step course taking the reader from idea to product to incoming cash.

Download or read book How To Know What To Sell written by Jocelyn Rioux and published by Independently Published. This book was released on 2023-04-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you struggling to come up with a winning product idea and bring it to market? Look no further than "The Ultimate Guide to Finding Your Next Best Product to Sell". This comprehensive guide provides practical strategies and insights for identifying your target market, conducting market research, evaluating product ideas, creating prototypes, finding a manufacturer, building a marketing plan, and much more. With step-by-step instructions and real-world examples, this book is an essential resource for any entrepreneur or aspiring product creator. It's time to turn your ideas into reality and build a successful business that meets the needs of your customers. So if you're ready to take your product to the next level, grab a copy of this book and start your journey today. Your next best product idea could be just around the corner, waiting to be discovered and launched. Don't wait any longer, take action now and turn your dreams into reality!

Download or read book EMPOWERED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2020-12-03 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--

Download or read book The Business Innovation Playbook written by Martin Shoniwa and published by . This book was released on 2020-01-06 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to turn your ideas into a portfolio of great products that will boost the performance of your business then this book is for you. Whether you are a startup, serial entrepreneur or corporate executive this book will take you through what is involved in generating ideas, testing their viability and developing them into products. Once you master the simple concepts in this easy-to-read book, you will have an ability to continuously develop products that customers just love. The book is a quick read and takes you through a very direct, practical and business-minded approach to transforming ideas into products. The book also gives you lots of hands-on tips and advice on how to foster creativity and innovation in your personal life and in your business.CHAPTER BREAKDOWN CHAPTER 1 - CREATIVITY This chapter defines creativity and the sources of creative thinking. Are people naturally born creative or is creativity a skill that can be acquired through training? What are the resources and social connections that are required to foster creative thinking in people?CHAPTER 2 - INNOVATION This chapter starts by defining innovation and discussing the link between creativity and innovation. You will learn how innovation boosts economies and how innovation will help your business win customers from your competition. You will also learn about the different types of innovation and how to build your business strategy around each type of innovation CHAPTER 3 - CONTEXTIn this chapter you will learn how culture shapes innovation in your business. You will also learn about hiring innovative people and the role of knowledge in innovative businesses. Then you will learn about how to use your business' unique capabilities to enhance your innovativeness. Finally you will learn the importance of process and geographic location in business' innovation.CHAPTER 4 - IDEASThis chapter talks about the different ways to generate ideas for your products. You can source ideas from your staff, outside partners, from your customers, from manipulating what you know, from studying how products are used or assessing your market. This chapter discusses how you can make the most of each of these ways of sourcing ideas for your products. CHAPTER 5 - CONCEPTThis chapter teaches you how to take the ideas you generate and refine them into a viable concept for a product. This includes identifying a significant customer pain that your product addresses. This chapter also discusses how to identify your customers and how to conduct market research. The chapter rounds off by discussing how you can test the viability of your idea by a process called developing proof-of-concept.CHAPTER 6 - PROTOTYPE This chapter discusses how you can build an initial working model of your product and how to refine that product into the first version that you can mass produce and sell. This includes explaining what the minimum feature set is, discussing how you can acquire customers and feedback, testing your product and failing fast until you achieve product-market fit. The end goal of this chapter is to help you to release a minimum viable product from which you can build your business model and commercialize your product.CHAPTER 7 - PRODUCTThis chapter discusses how to build the framework that helps you to commercialize your product. This includes explaining the important factors of product design and how to package your product. This chapter also talks about how you can build your product roadmap to shape a path into the future. Then you will learn about the different ways you can legally protect your ideas and products from being copied by your competitors. CHAPTER 8 - IMPLEMENTATION This chapter explains how you can build a business model to scale up production and sell your product for profit. This includes defining what a business model is, describing your go-to-market strategy for and structuring your revenue model

Download or read book Your Business Innovation Playbook written by Martin Shoniwa and published by . This book was released on 2020-04-14 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT THIS BOOK IS ABOUT If you want to turn your ideas into a portfolio of great products that will boost the performance of your business then this book is for you. Whether you are a startup, serial entrepreneur or corporate executive this book will take you through what is involved in generating ideas, testing their viability and developing them into products. Once you master the simple concepts in this easy-to-read book, you will have an ability to continuously develop products that customers just love. The book is a quick read and takes you through a very direct, practical and business-minded approach to transforming ideas into products. The book also gives you lots of hands-on tips and advice on how to foster creativity and innovation in your personal life and in your business.CHAPTER BREAKDOWN CHAPTER 1 - CREATIVITY This chapter defines creativity and the sources of creative thinking. Are people naturally born creative or is creativity a skill that can be acquired through training? What are the resources and social connections that are required to foster creative thinking in people?CHAPTER 2 - INNOVATION This chapter describes innovation and discusses the link between creativity and innovation, how innovation boosts economies and how innovation will help your business win customers from your competition.CHAPTER 3 - CONTEXTIn this chapter you will learn how culture shapes innovation in your business. You will also learn about hiring innovative people and the role of knowledge in innovative businesses. Then you will learn about how to use your business' unique capabilities to enhance your innovativeness.CHAPTER 4 - IDEASThis chapter talks about the different ways to generate ideas for your products. You can source ideas from your staff, outside partners, from your customers, from manipulating what you know, from studying how products are used or assessing your market.CHAPTER 5 - CONCEPTThis chapter teaches you how to take the ideas you generate and refine them into a viable concept for a product. This includes identifying a significant customer pain that your product addresses. This chapter also discusses how to identify your customers and how to conduct market research.CHAPTER 6 - PROTOTYPE This chapter discusses how you can build an initial working model of your product and how to refine that product into the first version that you can mass produce and sell. This includes explaining what the minimum feature set is, discussing how you can acquire customers and feedback, testing your product and failing fast until you achieve product-market fit.CHAPTER 7 - PRODUCTThis chapter discusses how to build the framework that helps you to commercialize your product. This includes explaining the important factors of product design and how to package your product. This chapter also talks about how you can build your product roadmap to shape a path into the future. Then you will learn about the different ways you can legally protect your ideas and products from being copied by your competitors. CHAPTER 8 - IMPLEMENTATION This chapter explains how you can build a business model to scale up production and sell your product for profit. This includes defining what a business model is, describing your go-to-market strategy for and structuring your revenue model.

Download or read book The Four Steps to the Epiphany written by Steve Blank and published by . This book was released on 2013-05-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new.

Download or read book One Simple Idea Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work written by Stephen Key and published by McGraw Hill Professional. This book was released on 2011-03-11 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn your great idea into millions—without lifting a finger! Yes, a good idea is enough to build a fortune! Too many people think production, marketing, and distribution are essential to the entrepreneurial process. As One Simple Idea shows, you can hand these tasks off to others—and make big money in doing so. Stephen Key, a highly successful entrepreneur whose creations have generated billions of revenue, offers the simple, effortless secret to success: license your simple idea and let others do the work. Breaking down the process of generating and licensing a product idea to a large company, he explains why you don’t need to reinvent the wheel: Simple improvements to existing products can be very successful endeavors—and the most lucrative. The old method of bringing products to market through prototyping and patents doesn’t work anymore. It’s cheaper and more profitable to do it Key’s way. One Simple Idea gives you everything you need to tap into the marketing and sales power of partners and licensors for maximum profit.

Download or read book From Concept to Consumer written by Phil Baker and published by FT Press. This book was released on 2008-10-22 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In From Concept to Consumer, renowned product developer Phil Baker reveals exactly what it takes to create great products and bring them to market. Baker’s product successes range from Apple’s PowerBook to the Stowaway portable keyboard, the most successful PDA accessory ever created. Here, he walks you through the entire development process, showing how to develop products holistically, reflecting the crucial linkages between product design, engineering, testing, manufacturing, marketing, and distribution. You’ll discover what makes a winning product, and why great ideas are just 5% of the process...the easiest 5%! You’ll find practical guidance for planning, establishing teams, creating marketing requirements, avoiding “feature creep,” prototyping, protecting intellectual property, market testing and positioning, preparing for customer service, implementing the optimal distribution strategy, and much more. After you’ve delivered your first breakthrough product, Baker shows how to follow up with another winner! Optimize your entire product development process Make everything work together seamlessly: from planning and engineering through distribution and marketing Get breakthrough industrial design without overpaying for it Deliver products that create a powerful emotional bond with your customer Time product delivery for maximum competitive advantage Make sure you don’t reach your market too late—or too early, either Leverage Asian manufacturing without falling victim to its pitfalls Successfully coordinate even the most complex worldwide product delivery programs

Download or read book Testing Business Ideas written by David J. Bland and published by John Wiley & Sons. This book was released on 2019-11-06 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

Download or read book Smart Strategies for Turning an Idea into a Product or Service written by Jennifer Swanson and published by The Rosen Publishing Group, Inc. This book was released on 2014-07-15 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turning an idea into a product or service takes dedication and perseverance, but the best part is anyone can do it. This savvy volume presents practical ways for becoming an entrepreneur and starting a business, including researching ideas, products, and services, as well as compiling a business plan and details to include in it, market research and testing, calculating start-up costs, finding funds for investment in the business, keeping costs under control, patent protection, insurance, manufacturing costs and building on service, licensing, hiring employees, advertising (including Internet marketing), keeping up with demand, and maintaining focus on a thriving business.

Download or read book Sell Your Ideas with Or Without a Patent written by Stephen Key and published by Createspace Independent Publishing Platform. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides insight into intellectual property protection. Know what it takes to protect an idea - and it isn't always with a patent.

Download or read book From Idea to Product market Fit written by Omar Mohout and published by . This book was released on 2017 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: