Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Download or read book Quantum Mechanics Volume 3 written by Claude Cohen-Tannoudji and published by John Wiley & Sons. This book was released on 2019-12-16 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new, third volume of Cohen-Tannoudji's groundbreaking textbook covers advanced topics of quantum mechanics such as uncorrelated and correlated identical particles, the quantum theory of the electromagnetic field, absorption, emission and scattering of photons by atoms, and quantum entanglement. Written in a didactically unrivalled manner, the textbook explains the fundamental concepts in seven chapters which are elaborated in accompanying complements that provide more detailed discussions, examples and applications. * Completing the success story: the third and final volume of the quantum mechanics textbook written by 1997 Nobel laureate Claude Cohen-Tannoudji and his colleagues Bernard Diu and Franck Laloë * As easily comprehensible as possible: all steps of the physical background and its mathematical representation are spelled out explicitly * Comprehensive: in addition to the fundamentals themselves, the books comes with a wealth of elaborately explained examples and applications Claude Cohen-Tannoudji was a researcher at the Kastler-Brossel laboratory of the Ecole Normale Supérieure in Paris where he also studied and received his PhD in 1962. In 1973 he became Professor of atomic and molecular physics at the Collège des France. His main research interests were optical pumping, quantum optics and atom-photon interactions. In 1997, Claude Cohen-Tannoudji, together with Steven Chu and William D. Phillips, was awarded the Nobel Prize in Physics for his research on laser cooling and trapping of neutral atoms. Bernard Diu was Professor at the Denis Diderot University (Paris VII). He was engaged in research at the Laboratory of Theoretical Physics and High Energy where his focus was on strong interactions physics and statistical mechanics. Franck Laloë was a researcher at the Kastler-Brossel laboratory of the Ecole Normale Supérieure in Paris. His first assignment was with the University of Paris VI before he was appointed to the CNRS, the French National Research Center. His research was focused on optical pumping, statistical mechanics of quantum gases, musical acoustics and the foundations of quantum mechanics.

Download or read book UNESCO General History of Africa Vol I Abridged Edition written by Jacqueline Ki-Zerbo and published by Univ of California Press. This book was released on 1990 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This volume covers the period from the end of the Neolithic era to the beginning of the seventh century of our era. This lengthy period includes the civilization of Ancient Egypt, the history of Nubia, Ethiopia, North Africa and the Sahara, as well as of the other regions of the continent and its islands."--Publisher's description

Download or read book In Vessel Melt Retention and Ex Vessel Corium Cooling IAEA Tecdoc No 1906 written by International Atomic Energy Agency and published by International Atomic Energy Agency. This book was released on 2020-08-06 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication results from a technical meeting on phenomenology and technologies relevant to in-vessel melt retention (IVMR) and ex-vessel corium cooling (EVCC). The purpose of the publication is to capture the state of knowledge, at the time of that meeting, related to phenomenology and technologies as well as the challenges and pending issues relevant to IVMR and EVCC for water cooled reactors by summarizing the information provided by the meeting participants in a form useful to practitioners in Member States.

Download or read book Clinical Chronopharmacology written by Alain Reinberg and published by CRC Press. This book was released on 1990-07 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Periodical and predictable changes in biological susceptibility and response to a large variety of chemical agents, including drugs and food, have been documented since the early 1970s. This book provides a survey of clinically-documented research in chronopharmacology.

Download or read book Crying Out for Change written by Deepa Narayan-Parker and published by World Bank Publications. This book was released on 2000 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multi-country research initiative to understand poverty from the eyes of the poor, the Voices of the Poor project was undertaken to inform the World Bank's activities and the upcoming World Development Report 2000/01. The research findings are being published in three books: "Can Anyone Hear Us?" gathers the voices of over 40,000 poor women and men in 50 countries from the World Bank's participatory poverty assessments (Deepa Narayan, Raj Patel, Kai Schafft, Anne Rademacher, and Sarah Koch-Schulte, authors). "Crying Out for Change" pulls together new field work conducted in 1999 in 23 countries (Deepa Narayan, Robert Chambers, Meera Shah, and Patti Petesch, authors). "From Many Lands" offers regional patterns and country case-studies (Deepa Narayan and Patti Petesch, editors). Voices of the Poor marks the first time such an exercise has been undertaken in so many developing countries and transition economies around the world. It provides a unique and detailed picture of the life of the poor and explains the constraints poor people face to escape from poverty in a way that more traditional survey techniques do not capture well. Each of the three volumes demonstrates the importance of voice and power in poor people's definition of poverty. Voices of the Poor concludes that we need to expand our conventional views of poverty which focus on income expenditure, education, and health to include measures of voice and empowerment.

Download or read book Minimum competence in scientific English written by Sue Blattes and published by L'Editeur : EDP Sciences. This book was released on 2003 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage, devenu célèbre sous son sigle MCSE, a déjà été utilisé par plus de 50 000 étudiants, chercheurs, professionnels. L'objectif est de lire et écrire des textes en anglais scientifique avec facilité et pertinence. L'ouvrage est conçu pour que l'apprenant devienne un véritable utilisateur de l'anglais. La méthode originale repose sur l'analyse des fonctions et structures nécessaires : measurement, frequency, comparison, modification, link words, time, cause and consequence, hypothesis, modality, purpose and process, impersonal forms, compound nouns and adjectives. Dans chaque unit, des tests d'auto-évaluation permettent de se situer et de construire son parcours de formation, d'abord en définissant ses objectifs à l'aide des key points et du lexis, puis, de façon plus personnalisée, en puisant dans les examples in context, checkpoints (back to basics, word web), web search, FAQs... MCSE est l'outil de base d'une méthode qui comprend aussi d'autres outils dans la même collection (Listening Comprehension for Scientiflc English et Speaking Skills in Scientitic English). L'ouvrage est destiné à tout apprenant de niveau baccalauréat qui désire acquérir une réelle compétence dans l'écriture et la lecture de textes en anglais scientifique.

Download or read book An Introduction to Differential Manifolds written by Jacques Lafontaine and published by Springer. This book was released on 2015-07-29 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an introduction to differential manifolds. It gives solid preliminaries for more advanced topics: Riemannian manifolds, differential topology, Lie theory. It presupposes little background: the reader is only expected to master basic differential calculus, and a little point-set topology. The book covers the main topics of differential geometry: manifolds, tangent space, vector fields, differential forms, Lie groups, and a few more sophisticated topics such as de Rham cohomology, degree theory and the Gauss-Bonnet theorem for surfaces. Its ambition is to give solid foundations. In particular, the introduction of “abstract” notions such as manifolds or differential forms is motivated via questions and examples from mathematics or theoretical physics. More than 150 exercises, some of them easy and classical, some others more sophisticated, will help the beginner as well as the more expert reader. Solutions are provided for most of them. The book should be of interest to various readers: undergraduate and graduate students for a first contact to differential manifolds, mathematicians from other fields and physicists who wish to acquire some feeling about this beautiful theory. The original French text Introduction aux variétés différentielles has been a best-seller in its category in France for many years. Jacques Lafontaine was successively assistant Professor at Paris Diderot University and Professor at the University of Montpellier, where he is presently emeritus. His main research interests are Riemannian and pseudo-Riemannian geometry, including some aspects of mathematical relativity. Besides his personal research articles, he was involved in several textbooks and research monographs.

Download or read book Biological Rhythm Research written by A. Sollberger and published by . This book was released on 1965 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Max Weber and Karl Marx written by Karl Lowith and published by Routledge. This book was released on 2002-11-01 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2004. Lowith's study of Max Weber and Karl Marx is a key text in modem interpretations of the theme of alienation in Marxist theory and rationalisation in Weber's sociology. It remains the best short student introduction to the differences and comparisons between these essential thinkers. This new edition includes a Preface by Professor Bryan S. Turner which demonstrates the relevance of the book for contemporary sociology.

Download or read book Endocrine Rhythms written by Dorothy T. Krieger and published by . This book was released on 1979 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Translators Through History written by Jean Delisle and published by John Benjamins Publishing. This book was released on 2012 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acclaimed, when it first appeared, as a seminal work – a groundbreaking book that was both informative and highly readable – Translators through History is being released in a new edition, substantially revised and expanded by Judith Woodsworth. Translators have played a key role in intellectual exchange through the ages and across borders. This account of how they have contributed to the development of languages, the emergence of literatures, the dissemination of knowledge and the spread of values tells the story of world culture itself. Content has been updated, new elements introduced and recent directions in translation scholarship incorporated, providing fresh insights and a more nuanced view of past events. The bibliography contains over 100 new titles and illustrations have been refreshed and enhanced. An invaluable tool for students, scholars and professionals in the field of translation, the latest version of Translators through History remains a vital resource for researchers in other disciplines and a fascinating read for the wider public.

Download or read book Signal Processing for Communications written by Paolo Prandoni and published by Collection Savoir suisse. This book was released on 2008-06-17 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a novel, less classical approach to the subject, the authors have written a book with the conviction that signal processing should be taught to be fun. The treatment is therefore less focused on the mathematics and more on the conceptual aspects, the idea being to allow the readers to think about the subject at a higher conceptual level, thus building the foundations for more advanced topics. The book remains an engineering text, with the goal of helping students solve real-world problems. In this vein, the last chapter pulls together the individual topics as discussed throughout the book into an in-depth look at the development of an end-to-end communication system, namely, a modem for communicating digital information over an analog channel.

Download or read book Energy Technology Perspectives 2010 written by International Energy Agency and published by Organization for Economic Co-Operation & Development. This book was released on 2010 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2010 edition of Energy Technology Perspectives examines the extent to which an energy technology revolution is taking place, the key technologies that are emerging, the costs and benefits of these technologies, and policies needed to foster their use. ETP 2010 presents updated scenarios from the present to 2050 that show which new technologies will be most important in key sectors and in different regions of the world. It highlights the importance of finance to achieve change, examines the implications of the scenarios for energy security and looks at how to accelerate the deployment of low-carbon technologies in major developing countries. It presents roadmaps and transition pathways for spurring deployment of the most important clean technologies and for overcoming existing barriers. With extensive data, projections and analysis, Energy Technology Perspectives 2010 provides decision makers with the detailed information and insights needed to accelerate the switch to a more secure, low-carbon energy future.

Download or read book Organic Solid State Lasers written by Sébastien Forget and published by Springer. This book was released on 2013-07-03 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organic lasers are broadly tunable coherent sources, potentially compact, convenient and manufactured at low-costs. Appeared in the mid 60’s as solid-state alternatives for liquid dye lasers, they recently gained a new dimension after the demonstration of organic semiconductor lasers in the 90's. More recently, new perspectives appeared at the nanoscale, with organic polariton and surface plasmon lasers. After a brief reminder to laser physics, a first chapter exposes what makes organic solid-state organic lasers specific. The laser architectures used in organic lasers are then reviewed, with a state-of-the-art review of the performances of devices with regard to output power, threshold, lifetime, beam quality etc. A survey of the recent trends in the field is given, highlighting the latest developments with a special focus on the challenges remaining for achieving direct electrical pumping of organic semiconductor lasers. A last chapter covers the applications of organic solid-state lasers.

Download or read book An Introduction to Generative Grammar written by Nicolas Ruwet and published by . This book was released on 1973 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Oedipus at Thebes written by Bernard Knox and published by Yale University Press. This book was released on 1998-01-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the way in which Sophocles' play "Oedipus Tyrannus" and its hero, Oedipus, King of Thebes, were probably received in their own time and place, and relates this to twentieth-century receptions and interpretations, including those of Sigmund Freud.