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Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

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Download or read book Dictionary of Building and Civil Engineering written by Don Montague and published by Taylor & Francis. This book was released on 1996 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dual-language dictionary lists over 20,000 specialist terms in both French and English, covering architecture, building, engineering and property terms. It meets the needs of all building professionals working on projects overseas. It has been comprehensively researched and compiled to provide an invaluable reference source in an increasingly European marketplace.

Download or read book Standard Specifications for Highway and Structure Construction written by Wisconsin. Department of Transportation and published by . This book was released on 1997 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Anagram Solver written by Bloomsbury Publishing and published by Bloomsbury Publishing. This book was released on 2009-01-01 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.

Download or read book General Catalog No 5 written by Wm. Frankfurth Hardware Company and published by . This book was released on 1917 with total page 1642 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Basic Vocabulary of Scientific and Technological German written by Joseph Horne and published by Pergamon. This book was released on 1969 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Basic Vocabulary of Scientific and Technological German is a collection of common scientific and technological terms used in many fields in science, commerce, and industry. This book provides the most commonly used German terms and words in the applied and pure sciences, such as anatomy and physiology, and in commerce and industry. The author explains German grammar particularly as it is used in modern scientific and research papers. He introduces the concept of separable and inseparable compounds and explains sample uses. Like in English, he also explains how words are compounded and const ...

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Download or read book UK Standard Industrial Classification of Economic Activities 2007 written by and published by Palgrave Macmillan. This book was released on 2010-01-15 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear and logical aid to the revised coding of industrial activities for the United Kingdom in accordance with European regulations, introduced in 2008. This volume contains a hierarchical classification of all industrial activities. Also available: Index to the UK Standard Industrial Classification of Economic Activities 2007.