Download or read book Towards Improved Decision Calculus Models written by David Shani and published by . This book was released on 1987 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Models and Managers written by John D. C. Little and published by Createspace Independent Publishing Platform. This book was released on 2017-08-08 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: A manager tries to put together the various resources under his control into an activity that achieves his objectives. A model of his operation can assist him but probably will not unless it meets certain requirements. A model that is to be used by a manager should be simple, robust, easy to control, adaptive, as complete as possible, and easy to communicate with. By simple is meant easy to understand; by robust, hard to get absurd answers from; by easy to control, that the user knows what input data would be required to produce desired output answers; adaptive means that the model can be adjusted as new information is acquired; completeness implies that Important phenomena will be included even if they require judgmental estimates of their effect; and, finally, easy to communicate with means that the manager can quickly and easily change inputs and obtain and understand the outputs.
Download or read book Models and Managers written by John D. C. Little and published by Hardpress Publishing. This book was released on 2013-12 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.
Download or read book Models and Managers The Concept of a Decision Calculus written by John D. C. Little and published by Palala Press. This book was released on 2018-03-03 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Download or read book Models and Managers written by John D. C. Little and published by Forgotten Books. This book was released on 2017-10-12 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Models and Managers: The Concept of a Decision Calculus The big problem with management science models is that practically nobody uses them. This is especially true in marketing. There have been a few applications, of course, but the practice is a pallid picture of the promise. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2006 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Building Models for Marketing Decisions written by Peter S.H. Leeflang and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Download or read book Recent Developments in Decision Support Systems written by Clyde W. Holsapple and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades, many advances have been made in the decision support system (DSS) field. They range from progress in fundamental concepts, to improved techniques and methods, to widespread use of commercial software for DSS development. Still, the depth and breadth of the DSS field continues to grow, fueled by the need to better support decision making in a world that is increasingly complex in terms of volume, diversity, and interconnectedness of the knowledge on which decisions can be based. This continuing growth is facilitated by increasing computer power and decreasing per-unit computing costs. But, it is spearheaded by the multifaceted efforts of DSS researchers. The collective work of these researchers runs from the speculative to the normative to the descriptive. It includes analysis of what the field needs, designs of means for meeting recognized needs, and implementations for study. It encompasses theoretical, empirical, and applied orientations. It is concerned with the invention of concepts, frameworks, models, and languages for giving varied, helpful perspectives. It involves the discovery of principles, methods, and techniques for expeditious construction of successful DSSs. It aims to create computer-based tools that facilitate DSS development. It assesses DSS efficacy by observing systems, their developers, and their users. This growing body of research continues to be fleshed out and take shape on a strong, but still-developing, skeletal foundation.
Download or read book Rethinking Marketing written by Douglas Brownlie and published by SAGE. This book was released on 1999-03-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar
Download or read book Transit Pricing Techniques to Improve Productivity written by and published by . This book was released on 1979 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book From Little s Law to Marketing Science written by John R. Hauser and published by MIT Press. This book was released on 2016-01-29 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: The legacy of a pioneer in operations research and marketing science. John D. C. Little of MIT's Sloan School of Management is famous for his contributions to operations research and marketing science. He formulated a fundamental theorem in queuing theory known as Little's Law, which is used widely in a variety of fields. His work on such topics as optimal advertising experimentation, advertising budgeting, and aggregate marketing models, and its subsequent applications, has generated entire streams of research. This volume gathers papers from prominent researchers, including many of Little's colleagues and former colleagues, that reflect this pioneering scholar's lasting influence. The book includes a profile of Little, detailing his career accomplishments; writings on managerial models, including papers on advertising media selection, customer lifetime value, and micromarketing; discussions of decision information models, covering topics that range from customer channel choice to stochastic variance assumption; and (in a paper coauthored by Little) an examination of Little's Law today. Contributors Makoto Abe, Rene Befurt, André Bonfrer, Robert Bordley, Maria Luisa Ceprini, Peter J. Danaher, Xavier Drèze, Daria Dzyabura, Theodoros Evgeniou, Fred M. Feinberg, John R. Hauser, Kamel Jedidi, Laoucine Kerbache, Janghyuk Lee, Guilherme (Gui) Liberali, John D. C. Little, Erin MacDonald, Dina Mayzlin, Wendy W. Moe, Elisa Montaguti, Ricardo Montoya, Pamela D. Morrison, Scott A. Neslin, Oded Netzer, John H. Roberts, Linda Court Salisbury, Jiwoong Shin, Rajendra Srivastava, Olivier Toubia, Michael Trusov, Glen L. Urban, Sara Valentini, Masahiko Yamanaka
Download or read book Progressive Decision Making Tools and Applications in Project and Operation Management written by Mohammad Yazdi and published by Springer Nature. This book was released on with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Perspectives on Promotion and Database Marketing written by Robert C. Blattberg and published by World Scientific. This book was released on 2010 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by some of his doctoral students is a magnificent testament to the genius of Robert Blattberg. The chapters in this book are organized into six parts. The first part, titled ?Early Bob?, traces research which he completed during the first decade after he joined University of Chicago. The second part is titled ?Statistical Bob?. This part comprises papers that Robert wrote in characterizing the response of consumers to dealing. The third part is titled ?Promotional Bob?, and covers roughly a ten-year stretch from 1987 to 1996. The fourth part titled ?Big Bob?, describes Robert's contribution to and impact on marketing practice. The fifth part is titled ?Direct Bob?, and focuses on what customer level data should be gathered, how they should be organized, linked and analyzed, and what metrics should be used to assess customer value. The sixth and final part titled ?Micro-Macro Bob?, is not genre or area specific as much as an illustration of Robert's overall research interests in marketing-mix modeling.
Download or read book Resources in Education written by and published by . This book was released on 1982 with total page 922 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the First ORSA TIMS Special Interest Conference on Market Measurement and Analysis written by David Bruce Montgomery and published by . This book was released on 1980 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Modeling Markets written by Peter S.H. Leeflang and published by Springer. This book was released on 2014-11-12 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.
