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Book The Edna Lewis Cookbook

Download or read book The Edna Lewis Cookbook written by Edna Lewis and published by Axios Press. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edna Lewis is renowned as one of the greatest American chefs and as an African-American woman who almost single handedly revived a forgotten world of refined Southern cooking. Lewis won many industry awards and was often referred to as "the Grande Dame of Southern Cooking" and the "South's answer to Julia Child."

Book Top Chef the Cookbook

    Book Details:
  • Author : The Creators of Top Chef
  • Publisher : Chronicle Books
  • Release : 2008-04-02
  • ISBN : 0811864308
  • Pages : 257 pages

Download or read book Top Chef the Cookbook written by The Creators of Top Chef and published by Chronicle Books. This book was released on 2008-04-02 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cookbook based on the first three seasons of the television cooking competition also includes behind-the-scenes anecdotes from the show, competitors' reflections, and episode guides.

Book Carla Hall s Soul Food

    Book Details:
  • Author : Carla Hall
  • Publisher : HarperCollins
  • Release : 2018-10-23
  • ISBN : 0062669842
  • Pages : 524 pages

Download or read book Carla Hall s Soul Food written by Carla Hall and published by HarperCollins. This book was released on 2018-10-23 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beloved TV chef (ABC’s Emmy Award-winning The Chew and fan favorite on Bravo’s Top Chef), Carla Hall takes us back to her own Nashville roots to offer a fresh, lip-smackin’ look at America’s favorite comfort cuisine. In Carla Hall’s Soul Food, the beloved chef and television celebrity takes us back to her own Nashville roots to offer a fresh, lip-smackin’ look at America’s favorite comfort cuisine and traces soul food’s history from Africa and the Caribbean to the American South. Carla shows us that soul food is more than barbecue and mac and cheese. Traditionally a plant-based cuisine, everyday soul food is full of veggie goodness that’s just as delicious as cornbread and fried chicken. From Black-Eyed Pea Salad with Hot Sauce Vinaigrette to Tomato Pie with Garlic Bread Crust, the recipes in Carla Hall’s Soul Food deliver her distinctive Southern flavors using farm-fresh ingredients. The results are light, healthy, seasonal dishes with big, satisfying tastes—the mouthwatering soul food everyone will want a taste of. Recipes include: Cracked Shrimp with Comeback Sauce Ghanaian Peanut Beef Stew with Onions and Celery Caribbean Smothered Chicken with Coconut, Lime, and Chiles Roasted Cauliflower with Raisins and Lemon-Pepper Millet Field Peas with Country Ham Chunky Tomato Soup with Roasted Okra Rounds Sweet Potato Pudding with Clementines Poured Caramel Cake With Carla Hall’s Soul Food, you can indulge in rich celebration foods, such as deviled eggs, buttermilk biscuits, Carla’s famous take on Nashville hot fried chicken, and a decadent coconut cream layer cake. Featuring 145 original recipes, 120 color photographs, and a whole lotta love, Carla Hall’s Soul Food is a wonderful blend of the modern and the traditional—honoring soul food’s heritage and personalizing it with Carla’s signature fresh style. The result is an irresistible and open-hearted collection of recipes and stories that share love and joy, identity, and memory.

Book Luxury Selling

Download or read book Luxury Selling written by Francis Srun and published by Springer. This book was released on 2017-04-07 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers – whether you’re selling luxury products or high value bespoke professional services – is a very different process to selling anything else to anyone else. Francis Srun has twenty years experience in the luxury industry, based in France, Switzerland, China and Hong Kong, most recently with Maison Boucheron. The first step is learning how to physically embody “Luxury”. You need to look, speak, and move “Luxury”. The true luxury attitude is not submissive nor is it hauteur – it is gentle, generous and simply, truly human. Success comes from not just being professional but from building a genuinely luxury relationship with clients. To do that you need to truly understand your client. High value customers today are younger, international in outlook and residence, and increasingly from Asia. Their buying motivation is always about self-affirmation and pleasure and never about money. The luxury customer’s decision process is unlike that of other customers. While emotion is important when selling anything to anyone – with luxury selling it is paramount. Srun shows how the psychology of Brand, Product, Place, Price and Time all play a role in customer’s motivations. Finally this book guides you step by step with concrete examples and useful techniques through the seven steps of luxury selling: be prepared to sell, welcome appropriately, listen genuinely, propose and present with style, meet objections with persuasion rather than refutation, conclude sharply and finally gain loyalty for a long term relationship.

Book Carla and the Christmas Cornbread

Download or read book Carla and the Christmas Cornbread written by Carla Hall and published by Simon and Schuster. This book was released on 2021-11-02 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this heartwarming tale inspired by her childhood, superstar chef and TV host Carla Hall shares the story of young Carla, who eats a sugar cookie meant for Santa on the night before Christmas and tries to make things right. Christmas is Carla’s favorite holiday of the year. She goes to her grandparents’ house and eats grandma’s special recipe—a perfectly delicious cornbread. She listens to her grandpa Doc’s marvelous stories about traveling the world. And, best of all, she spends lots of time with her family. But when Carla accidentally takes a bite out of Santa’s sugar cookie, she thinks she’s ruined Christmas. How will Santa know to stop at their house if they don’t leave him a midnight snack? With her grandmother’s help, Carla comes up with a plan, but will it be enough to save Christmas?

Book Southern Grit

    Book Details:
  • Author : Kelsey Barnard Clark
  • Publisher : Chronicle Books
  • Release : 2021-08-10
  • ISBN : 179720579X
  • Pages : 259 pages

Download or read book Southern Grit written by Kelsey Barnard Clark and published by Chronicle Books. This book was released on 2021-08-10 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: A modern take on Southern cooking with 100+ accessible Southern recipes and hospitality tips, from Kelsey Barnard Clark, 2016 Top Chef winner and Fan Favorite From preeminent chef, multitasking mom, proud Southerner, and 2016 Top Chef winner Kelsey Barnard Clark comes this fresh take on Southern cooking and entertaining. In Southern Grit, Kelsey Barnard Clark presents more than 100 recipes that are made to be shared with family and friends. Indulge your loved ones in delicious modern Southern meals, including Bomb Nachos, Savannah Peach Sangria, Roasted Chicken and Drippin' Veggies, and six variations of Icebox Cookies. Featuring beautifully styled shots of finished dishes and the Southern home style, as well as Kelsey Barnard Clark's tips for stocking the pantry, entertaining with ease, and keeping your house guest-ready (with or without toddlers). Readers of Magnolia Table by Joanna Gaines and Whiskey in a Teacup by Reese Witherspoon, fans of Kelsey Barnard Clark and her stint on Top Chef, and any home cooks who love cooking and serving Southern food, have a young family, and like to host guests will appreciate these modern homemaking tips, the approachable instruction, and the contemporary repertoire of recipes that brim with flavors of the Deep South. SOUTHERN FOOD IS PERENNIALLY POPULAR: With 100 simple recipes that cover all occasions, plus entertaining tips throughout the book, Southern Grit has wide-ranging appeal for the broad audience of people who love Southern flavors. TOP CHEF WINNER & FAN FAVORITE: Kelsey Barnard Clark is a self-branded "spicy Joanna Gaines." Her personality and talent were showcased on Top Chef, leading her to win the title of Fan Favorite in addition to winning the season overall—only the second time in 16 seasons when that's happened. Perfect for: • Fans of TOP CHEF and Kelsey Barnard Clark • Southerners and fans of Southern cooking • Home cooks who like to host and entertain • Home cooks with young families

Book Cook Real Hawai i

    Book Details:
  • Author : Sheldon Simeon
  • Publisher : Clarkson Potter
  • Release : 2021-03-30
  • ISBN : 1984825836
  • Pages : 306 pages

Download or read book Cook Real Hawai i written by Sheldon Simeon and published by Clarkson Potter. This book was released on 2021-03-30 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of Hawaiian cooking, by a two-time Top Chef finalist and Fan Favorite, through 100 recipes that embody the beautiful cross-cultural exchange of the islands. ONE OF THE TEN BEST COOKBOOKS OF THE YEAR: The New Yorker • ONE OF THE BEST COOKBOOKS OF THE YEAR: The New York Times, The Washington Post, NPR, Taste of Home, Vice, Serious Eats Even when he was winning accolades and adulation for his cooking, two-time Top Chef finalist Sheldon Simeon decided to drop what he thought he was supposed to cook as a chef. He dedicated himself instead to the local Hawai‘i food that feeds his ‘ohana—his family and neighbors. With uncomplicated, flavor-forward recipes, he shows us the many cultures that have come to create the cuisine of his beloved home: the native Hawaiian traditions, Japanese influences, Chinese cooking techniques, and dynamic Korean, Portuguese, and Filipino flavors that are closest to his heart. Through stunning photography, poignant stories, and dishes like wok-fried poke, pork dumplings made with biscuit dough, crispy cauliflower katsu, and charred huli-huli chicken slicked with a sweet-savory butter glaze, Cook Real Hawai‘i will bring a true taste of the cookouts, homes, and iconic mom and pop shops of Hawai‘i into your kitchen.

Book Asian American

    Book Details:
  • Author : Dale Talde
  • Publisher : Grand Central Life & Style
  • Release : 2015-09-15
  • ISBN : 1455585254
  • Pages : 483 pages

Download or read book Asian American written by Dale Talde and published by Grand Central Life & Style. This book was released on 2015-09-15 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: The eagerly awaited cookbook from Dale Talde, Top Chef favorite and owner of the acclaimed Brooklyn restaurant Talde. Born in Chicago to Filipino parents, Dale Talde grew up both steeped in his family's culinary heritage and infatuated with American fast food--burgers, chicken nuggets, and Hot Pockets. Today, his dual identity is etched on the menu at Talde, his always-packed Brooklyn restaurant. There he reimagines iconic Asian dishes, imbuing them with Americana while doubling down on the culinary fireworks that made them so popular in the first place. His riff on pad thai features bacon and oysters. He gives juicy pork dumplings the salty, springy exterior of soft pretzels. His food isn't Asian fusion; it's Asian-American. Now, in his first cookbook, Dale shares the recipes that have made him famous, all told in his inimitable voice. Some chefs cook food meant to transport you to Northern Thailand or Sichuan province, to Vietnam or Tokyo. Dale's food is meant to remind you that you're home.

Book Everyone s Table

    Book Details:
  • Author : Gregory Gourdet
  • Publisher : HarperCollins
  • Release : 2021-05-11
  • ISBN : 0062984527
  • Pages : 780 pages

Download or read book Everyone s Table written by Gregory Gourdet and published by HarperCollins. This book was released on 2021-05-11 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner James Beard Book Award General category 2022 One of Esquire's Most Anticipated Cookbooks 2021 The beloved Top Chef star revolutionizes healthy eating in this groundbreaking cookbook—the ultimate guide to cooking globally inspired dishes free of gluten, dairy, soy, legumes, and grains that are so delicious you won’t notice the difference. When award-winning, trendsetting chef Gregory Gourdet got sober, he took stock of his life and his pantry, concentrating his energy on getting himself healthy by cooking food that was both full of nutrients and full of flavor. Now, he shares these extraordinary dishes with everyone. Everyone’s Table features 200 mouth-watering, decadently flavorful recipes carefully designed to focus on superfoods—ingredients with the highest nutrient-density, the best fats, and the most minerals, vitamins, and antioxidants—that will delight and inspire home cooks. Gourdet’s dishes are inspired by his deep affection for global ingredients and techniques--from his Haitian upbringing to his French culinary education, from his deep affection for the cuisines of Asia as well as those of North and West Africa. His unique culinary odyssey informs this one-of-a-kind cookbook, which features dynamic vegetable-forward dishes and savory meaty stews, umami-packed sauces and easy ferments, and endless clever ways to make both year-round and seasonal ingredients shine. Destined to be an everyday kitchen essential, featuring 180 sumptuous color photographs, Everyone’s Table will change forever the way we think about, approach, and enjoy healthy eating.

Book Prune

    Book Details:
  • Author : Gabrielle Hamilton
  • Publisher : Random House
  • Release : 2014-11-04
  • ISBN : 0812994108
  • Pages : 619 pages

Download or read book Prune written by Gabrielle Hamilton and published by Random House. This book was released on 2014-11-04 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER From Gabrielle Hamilton, bestselling author of Blood, Bones & Butter, comes her eagerly anticipated cookbook debut filled with signature recipes from her celebrated New York City restaurant Prune. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY PUBLISHERS WEEKLY NAMED ONE OF THE BEST BOOKS OF THE SEASON BY Time • O: The Oprah Magazine • Bon Appétit • Eater A self-trained cook turned James Beard Award–winning chef, Gabrielle Hamilton opened Prune on New York’s Lower East Side fifteen years ago to great acclaim and lines down the block, both of which continue today. A deeply personal and gracious restaurant, in both menu and philosophy, Prune uses the elements of home cooking and elevates them in unexpected ways. The result is delicious food that satisfies on many levels. Highly original in concept, execution, look, and feel, the Prune cookbook is an inspired replica of the restaurant’s kitchen binders. It is written to Gabrielle’s cooks in her distinctive voice, with as much instruction, encouragement, information, and scolding as you would find if you actually came to work at Prune as a line cook. The recipes have been tried, tasted, and tested dozens if not hundreds of times. Intended for the home cook as well as the kitchen professional, the instructions offer a range of signals for cooks—a head’s up on when you have gone too far, things to watch out for that could trip you up, suggestions on how to traverse certain uncomfortable parts of the journey to ultimately help get you to the final destination, an amazing dish. Complete with more than with more than 250 recipes and 250 color photographs, home cooks will find Prune’s most requested recipes—Grilled Head-on Shrimp with Anchovy Butter, Bread Heels and Pan Drippings Salad, Tongue and Octopus with Salsa Verde and Mimosa’d Egg, Roasted Capon on Garlic Crouton, Prune’s famous Bloody Mary (and all 10 variations). Plus, among other items, a chapter entitled “Garbage”—smart ways to repurpose foods that might have hit the garbage or stockpot in other restaurant kitchens but are turned into appetizing bites and notions at Prune. Featured here are the recipes, approach, philosophy, evolution, and nuances that make them distinctively Prune’s. Unconventional and honest, in both tone and content, this book is a welcome expression of the cookbook as we know it. Praise for Prune “Fresh, fascinating . . . entirely pleasurable . . . Since 1999, when the chef Gabrielle Hamilton put Triscuits and canned sardines on the first menu of her East Village bistro, Prune, she has nonchalantly broken countless rules of the food world. The rule that a successful restaurant must breed an empire. The rule that chefs who happen to be women should unconditionally support one another. The rule that great chefs don’t make great writers (with her memoir, Blood, Bones & Butter). And now, the rule that restaurant food has to be simplified and prettied up for home cooks in order to produce a useful, irresistible cookbook. . . . [Prune] is the closest thing to the bulging loose-leaf binder, stuck in a corner of almost every restaurant kitchen, ever to be printed and bound between cloth covers. (These happen to be a beautiful deep, dark magenta.)”—The New York Times “One of the most brilliantly minimalist cookbooks in recent memory . . . at once conveys the thrill of restaurant cooking and the wisdom of the author, while making for a charged reading experience.”—Publishers Weekly (starred review)

Book Fabio s Italian Kitchen

    Book Details:
  • Author : Fabio Viviani
  • Publisher : Hachette Books
  • Release : 2013-04-23
  • ISBN : 140130544X
  • Pages : 370 pages

Download or read book Fabio s Italian Kitchen written by Fabio Viviani and published by Hachette Books. This book was released on 2013-04-23 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Fabio Viviani was growing up in a housing project in Florence, Italy, the center of his world was the kitchen, where his mother, grandmother, and especially his great-grandmother instilled in him a love for cooking and good food. Now he shares the best of Italian home cooking while telling the story of his hardscrabble childhood, his success as a chef in the United States, and the women in his family who inspired him. In more than 150 delicious recipes, Viviani takes us from his family home, where his great-grandmother taught him to make staples like Italian Apple Cake and Homemade Ricotta, to the kitchen of a local trattoria, where he honed his craft cooking restaurant favorites like Gnocchi and the Perfect Tiramisu, and then across Italy where he studied each region's finest recipes, from Piedmont's Braised Ossobuco to Emilia Romagna's Perfect Meat Sauce. A gorgeously illustrated cookbook, Fabio's Italian Kitchen is a celebration of food and family that brings all the joy, fun, and flair that Fabio Viviani embodies to your kitchen. Fabio Viviani was born in Florence, Italy, and became a sous chef at Il Pallaio, a trattoria in Firenze, at the age of sixteen. He now works as the owner and executive chef of Cafe Firenze, a renowned Italian restaurant in Ventura County, California, and Osteria Firenze, a Los Angeles Italian eatery. He has appeared on Top Chef (season five), Top Chef All Stars, and Life After Top Chef. From growing up in a Florentine housing project to charming millions on Top Chef, Italian chef Fabio Viviani blends his amazing personal story with his favorite recipes from his home country. Fabio shares the best of Italian home cooking while telling the story of his own, hardscrabble Italian childhood (and subsequent success upon arrival in US) and especially the women in his life mother and great grandmother who taught him to cook and inspired him. The book will feature photos and over 150 recipes with stories, including Viviani staples (Italian Apple Cake, 7 Flavors Meat), restaurant favorites (Gnocchi, the Perfect Tiramisu), and recipes from his travels and apprenticeships across different regions of Italy (Braised Ossobuco from Piedmont, the Perfect Meat Sauce from Emilia Romagna).

Book Consuming Reality

Download or read book Consuming Reality written by J. Deery and published by Springer. This book was released on 2012-05-03 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging in a comprehensive examination of reality TV's advertising and promotional strategies, as well as the commodification of viewers, Consuming Reality dissects the unique and startling relation between mediation and consumption.

Book Financial Services Sales Handbook

Download or read book Financial Services Sales Handbook written by Clifton T. Warren and published by Business Expert Press. This book was released on 2016-08-11 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acquiring, retaining, and developing clients are the major steps for any successful business; failure to accomplish these steps is the major reason many professionals and firms fail to achieve their full potential.The financial services industry is currently facing its biggest challenge: increased competition; smarter buyers who want to deal with professionals instead of sales people; and the emergence of social media, including Facebook, Twitter, LinkedIn, and Google. The Financial Sales Handbook: A Guide to Become a Top Producer is for experienced professionals as well as for those who want to make the transition from managing work to more effective selling. The book is also for professionals who want to sharpen their skills. It is intended as the nucleus for corporate training programs as well as for self-employed professionals who must market and sell to stay in business.

Book Kristen Kish Cooking

    Book Details:
  • Author : Kristen Kish
  • Publisher : Clarkson Potter
  • Release : 2017-10-31
  • ISBN : 0553459775
  • Pages : 288 pages

Download or read book Kristen Kish Cooking written by Kristen Kish and published by Clarkson Potter. This book was released on 2017-10-31 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From one of the most exciting young chefs in America today, a cookbook with more than 80 recipes that celebrate impeccable technique and bridge her Korean heritage, Michigan upbringing, Boston cooking years, and more. Kish won legions of fans, first by helming two of Barbara Lynch’s esteemed Boston restaurants, and then by battling her way back from elimination to win season ten of Top Chef. Her path from Korean orphan to American adoptee, sometime model to distinguished chef, shines a light on her determination and love of food. Her recipes are surprising yet refined, taking the expected—an ingredient or a technique, for example—and using it in a new way to make dishes that are unique and irresistible. She sears avocado and pairs it with brined shrimp flavored with coriander and ginger. A broth laced with pancetta and parmesan is boosted with roasted mushrooms and farro for an earthy, soulful dish. Caramelized honey, which is sweet, smoky, and slightly bitter, is spiked with chiles and lemon and served with fried chicken thighs. The results are delicious, inspiring, and definitely worth trying at home.

Book Once Upon a Chef  Weeknight Weekend

Download or read book Once Upon a Chef Weeknight Weekend written by Jennifer Segal and published by Clarkson Potter. This book was released on 2021-09-14 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • 70 quick-fix weeknight dinners and 30 luscious weekend recipes that make every day taste extra special, no matter how much ​time you have to spend in the kitchen—from the beloved bestselling author of Once Upon a Chef. “Jennifer’s recipes are healthy, approachable, and creative. I literally want to make everything from this cookbook!”—Gina Homolka, author of The Skinnytaste Cookbook Jennifer Segal, author of the blog and bestselling cookbook Once Upon a Chef, is known for her foolproof, updated spins on everyday classics. Meticulously tested and crafted with an eye toward both flavor and practicality, Jenn’s recipes hone in on exactly what you feel like making. Here she devotes whole chapters to fan favorites, from Marvelous Meatballs to Chicken Winners, and Breakfast for Dinner to Family Feasts. Whether you decide on sticky-sweet Barbecued Soy and Ginger Chicken Thighs; an enlightened and healthy-ish take on Turkey, Spinach & Cheese Meatballs; Chorizo-Style Burgers; or Brownie Pudding that comes together in under thirty minutes, Jenn has you covered.

Book Notes from a Young Black Chef

Download or read book Notes from a Young Black Chef written by Kwame Onwuachi and published by Vintage. This book was released on 2020-03-31 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Kwame Onwuachi’s story shines a light on food and culture not just in American restaurants or African American communities but around the world.” —Questlove By the time he was twenty-seven years old, Kwame Onwuachi had opened—and closed—one of the most talked about restaurants in America. He had sold drugs in New York and been shipped off to rural Nigeria to “learn respect.” He had launched his own catering company with twenty thousand dollars made from selling candy on the subway and starred on Top Chef. Through it all, Onwuachi’s love of food and cooking remained a constant, even when, as a young chef, he was forced to grapple with just how unwelcoming the food world can be for people of color. In this inspirational memoir about the intersection of race, fame, and food, he shares the remarkable story of his culinary coming-of-age; a powerful, heartfelt, and shockingly honest account of chasing your dreams—even when they don’t turn out as you expected.

Book Mastering the Sales Recipe

Download or read book Mastering the Sales Recipe written by Mark Eggerding and published by . This book was released on 2020-08-07 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food and life, food and selling-you can't have either without the other. Do you want to know how the lessons from cooking and food in history can inspire you to simply and easily turn a prospect into a customer, and a customer to a loyalist, and ultimately create memorable customer experiences? Mastering the Sales Recipe: Creating Memorable Customer Experiences and Sales Success is designed for anyone who has been selling professionally for a week, a year, or a lifetime. The seven ingredients in this book layout the right recipe for sales success in quick anecdotal stories and sales lessons. The book concludes with a 30-day workbook which is the perfect ingredient for mastering your sales recipe. Ultimately, this is more than a sales book. It is a proclamation on how the techniques of selling can be enlivened and enriched with a fresh point of view borrowed from the world of the professional kitchen. The author: From an early age, I've loved both cooking and selling. They don't sound like they belong together, but for me these two passions have always been intertwined. My grandmother tells the story that I started my culinary career by pointing to the pots on the stove and demanding to be lifted up to see what was inside them. I was two years old at the time. When I was six, I won my first sales contest selling Christmas cards. Already, I was hooked on both cooking and selling. Growing up, I alternated career paths between selling things-newspapers, light bulbs, candy bars-and cooking things. Of my two competing interests, I had focused on a career in cooking first, but then one day, I made a shift back to selling. I was talking to a salesperson from John Sexton & Company. They were purveyors of fine foods, teas and coffee, beginning in 1883, and they had grown to be the leader in their field. Not long afterward, I left the kitchen to join John Sexton & Company (which later became US Foods) to pursue a career in selling the most important product in the world: food.Immediately, I discovered that the perfectionism I learned in the kitchen was equally important in sales. As a chef, when you are in the weeds on a busy Saturday night with tickets all over the board, you get in a mental zone and rely on your instincts and repetition of preparation to get you through it all. Every plate has to be perfect and every day needs to be better than the one before. Constant improvement has to be a chef's mantra; otherwise, he goes stale and collapses under the pressure of the kitchen. In sales, you are constantly striving to get better, too-not only to work harder every day-but to work smarter every day. A sales call or prospect meeting needs to be a mosaic of creativity, simplicity, determination, repetition, and perfection.I was inspired to write this book because my entire life I have been in one field or the other, cooking or selling, and I have learned that their recipes for high accomplishment are similar. Everything for both is always in motion, serving, prospecting, pitching, cooking, challenging, and creating. Food and sales are both about creating memorable experiences for the customer. Chefs and salespeople have much in common. They are both in the hospitality business. They both should be passionate, energetic, creative, competitive. To be successful, they both should love people.Both food and selling embody my personal philosophy: "I love to serve." This is my declaration and inspiration-a rallying cry for us sales professionals and foodies at heart across the country.