Download or read book To Investigate the Relationships Among Brand Image Country of Origin Effect Price Sensitivity and Purchase Intention Towards Japanese Fast Fashion Brand Products in Indonesian Gen Z written by 李國維 (管理科學) and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book STUDY ON PERCEIVED QUALITY BRAND IMAGE AND COUNTRY OF ORIGIN TOWARD PURCHASE INTENTION AMONG YOUNGERS ON INTERNATIONAL BRANDED CLOTHES FASHION IN JAKARTA written by ABBAS ABDUL AZIS BALAHMAR (TP026598) and published by . This book was released on 2014 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Influence of Foreign Branding and Brand Personality Towards Perceived Product Advantage and Brand Image written by Yohanes and Suresh Kumar, S.T., M.Si. and published by Rasibook. This book was released on 2020-03-11 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph is studying the impact of foreign branding on purchase intention. Other than foreign branding, this study is also aware the needs of brand personality in purchase intention. It is believed that customers not only buy products because of its usefulness but also its brand since it provides guarantee, comfortability, and security. This monograph aims at the understanding of purchase intention through foreign branding, brand personality, product advantage, and brand image. It is expected this study would give benefit not only to Lea Jeans but also local players to win the customers. It is also expected the results would give better ideas for local players to play in other industry than fashion.
Download or read book AN EXPLANATORY STUDY OF BRAND IMAGE PERCEIVED QUALITY CELEBRITY ENDORSEMENT AND COUNTRY OF ORIGIN EFFECT TOWARDS PURCHASE INTENTION AMONG YOUNG CONSUMERS IN KLANG VALLEY written by LIM WEI REN (TP028000) and published by . This book was released on 2016 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sustainability in Fashion written by Claudia E. Henninger and published by Springer. This book was released on 2017-06-27 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry. Contributors use their diverse backgrounds and expertise to provide a contemporary approach in examining key theoretical concepts, constructs and developments. Topics include consumer behaviour, communications, circular economy and supply chain management. The individual chapters focus on sustainability and provide a range of fashion sector examples from high street to luxury apparel.
Download or read book THE STUDY ON BRAND IMAGE PERCEIVED QUALITY CUSTOMER SATISFACTION TOWARDS PURCHASE INTENTION OF APPLE PRODUCTS AMONG YOUNGSTERS IN SURABAYA INDONESIA written by ELWIN SETIA AVIETTA (TP036166) and published by . This book was released on 2016 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Effect of Fast Fashion Brand Awareness on Purchase Intention written by 陳慧儀 and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Effects of Country of Origin and Corporate Image on the Perceptions of Product Quality and Purchase Intentions written by Jung Wan Lee and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study analyses how consumer perceptions on the quality of products are influenced by the marketing appeals of multinational firms and by the country-of-origin effects. It presents findings derived from the results of country-of-origin effect, corporate image, its brand image and purchase intention survey conducted in Almaty, Kazakhstan, one of the CIS countries that are considered as developing countries and transition economies. The findings suggest that while attitudes of consumers towards country-of-origin and corporate image exert a great deal of influence on their perceptions of product quality and purchase behaviour, the effects of certain country image appeals on products purchase behaviour are moderated by the broad socio-demographics and national cultural characteristics. Finally, this study highlights the importance of global brands building associated with corporate image and how they can be further improved by global marketing appeals.
Download or read book Product Country Images written by Nicolas Papadopoulos and published by Routledge. This book was released on 2014-05-01 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
Download or read book Private Label Strategy written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth in private labels has huge implications for managers on both sides.
Download or read book Harnessing Omni Channel Marketing Strategies for Fashion and Luxury Brands written by Wilson Ozuem and published by Universal-Publishers. This book was released on 2019-11-15 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical comprehensive overview of the phenomenon across diverse streams. The book provides insight into fashion and luxury retailing in the context of both online and brick and mortar retailers based on a variety of market scenarios. It deciphers the rationale of customer behavioral and decision making in online and offline luxury and fashion purchasing contexts. It provides an overview of the challenges that the industry faces with the advent of the evolving omni-channel environment. The multiple theoretical and practical nuances of the fashion and luxury industry are presented. In this sense, the book is a fundamental reference point for the students and academics. This book will be of interest to practitioners in the fashion and luxury retailing sectors. Also, many policy makers will find the conceptual and exploratory insight of this book relevant to their organizational and retailing policies. The new knowledge that is produced in this book is a ground breaker in the fashion and luxury literature. It offers insight from both theoretical and practical perspectives from both retailer and customer perspectives.
Download or read book Green Consumerism written by Ruchika Singh Malyan and published by Apple Academic Press. This book was released on 2021-03-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume provides a holistic understanding the importance of promoting green products and discusses consumers' buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives.
Download or read book Introducing Intercultural Communication written by Shuang Liu and published by SAGE. This book was released on 2010-11-09 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Books on intercultural communication are rarely written with an intercultural readership in mind. In contrast, this multinational team of authors has put together an introduction to communicating across cultures that uses examples and case studies from around the world. The book further covers essential new topics, including international conflict, social networking, migration, and the effects technology and mass media play in the globalization of communication. Written to be accessible for international students too, this text situates communication theory in a truly global perspective. Each chapter brings to life the links between theory and practice and between the global and the local, introducing key theories and their practical applications. Along the way, you will be supported with first-rate learning resources, including: • theory corners with concise, boxed-out digests of key theoretical concepts • case illustrations putting the main points of each chapter into context • learning objectives, discussion questions, key terms and further reading framing each chapter and stimulating further discussion • a companion website containing resources for instructors, including multiple choice questions, presentation slides, exercises and activities, and teaching notes. This book will not merely guide you to success in your studies, but will teach you to become a more critical consumer of information and understand the influence of your own culture on how you view yourself and others.
Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Download or read book Building Customer based Brand Equity written by Kevin Lane Keller and published by . This book was released on 2001 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book I Love Jesus But I Want to Die written by Sarah J. Robinson and published by WaterBrook. This book was released on 2021-05-11 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compassionate, shame-free guide for your darkest days “A one-of-a-kind book . . . to read for yourself or give to a struggling friend or loved one without the fear that depression and suicidal thoughts will be minimized, medicalized or over-spiritualized.”—Kay Warren, cofounder of Saddleback Church What happens when loving Jesus doesn’t cure you of depression, anxiety, or suicidal thoughts? You might be crushed by shame over your mental illness, only to be told by well-meaning Christians to “choose joy” and “pray more.” So you beg God to take away the pain, but nothing eases the ache inside. As darkness lingers and color drains from your world, you’re left wondering if God has abandoned you. You just want a way out. But there’s hope. In I Love Jesus, But I Want to Die, Sarah J. Robinson offers a healthy, practical, and shame-free guide for Christians struggling with mental illness. With unflinching honesty, Sarah shares her story of battling depression and fighting to stay alive despite toxic theology that made her afraid to seek help outside the church. Pairing her own story with scriptural insights, mental health research, and simple practices, Sarah helps you reconnect with the God who is present in our deepest anguish and discover that you are worth everything it takes to get better. Beautifully written and full of hard-won wisdom, I Love Jesus, But I Want to Die offers a path toward a rich, hope-filled life in Christ, even when healing doesn’t look like what you expect.
Download or read book Basic Methods of Policy Analysis and Planning written by Carl Patton and published by Routledge. This book was released on 2015-08-26 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in its 3rd edition, Basic Methods of Policy Analysis and Planning presents quickly applied methods for analyzing and resolving planning and policy issues at state, regional, and urban levels. Divided into two parts, Methods which presents quick methods in nine chapters and is organized around the steps in the policy analysis process, and Cases which presents seven policy cases, ranging in degree of complexity, the text provides readers with the resources they need for effective policy planning and analysis. Quantitative and qualitative methods are systematically combined to address policy dilemmas and urban planning problems. Readers and analysts utilizing this text gain comprehensive skills and background needed to impact public policy.
