Download or read book Tide News Magazine of Advertising and Marketing written by and published by . This book was released on 1941 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Tide of Advertising and Marketing written by and published by . This book was released on 1943 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tide written by and published by . This book was released on 1957 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tide The Newsmagazine For Advertising Executives written by and published by . This book was released on 1951 with total page 1576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tide The Newsmagazine Of Adventure Marketing And Public Relations written by and published by . This book was released on 1949 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tide of Advertising and Marketing written by and published by . This book was released on 1955 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Tide of Advertising and Marketing written by and published by . This book was released on 1942 with total page 904 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tide written by and published by . This book was released on 1959 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The January Tide of Advertising and Marketing written by and published by . This book was released on 1936 with total page 1196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tide written by and published by . This book was released on 1957 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Style and Status written by Susannah Walker and published by University Press of Kentucky. This book was released on 2007-02-23 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between the 1920s and the 1970s, American economic culture began to emphasize the value of consumption over production. At the same time, the rise of new mass media such as radio and television facilitated the advertising and sales of consumer goods on an unprecedented scale. In Style and Status: Selling Beauty to African American Women, 1920--1975, Susannah Walker analyzes an often-overlooked facet of twentieth-century consumer society as she explores the political, social, and racial implications of the business devoted to producing and marketing beauty products for African American women. Walker examines African American beauty culture as a significant component of twentieth-century consumerism, and she links both subjects to the complex racial politics of the era. The efforts of black entrepreneurs to participate in the American economy and to achieve self-determination of black beauty standards often caused conflict within the African American community. Additionally, a prevalence of white-owned firms in the African American beauty industry sparked widespread resentment, even among advocates of full integration in other areas of the American economy and culture. Concerned African Americans argued that whites had too much influence over black beauty culture and were invading the market, complicating matters of physical appearance with questions of race and power. Based on a wide variety of documentary and archival evidence, Walker concludes that African American beauty standards were shaped within black society as much as they were formed in reaction to, let alone imposed by, the majority culture. Style and Status challenges the notion that the civil rights and black power movements of the 1950s through the 1970s represents the first period in which African Americans wielded considerable influence over standards of appearance and beauty. Walker explores how beauty culture affected black women's racial and feminine identities, the role of black-owned businesses in African American communities, differences between black-owned and white-owned manufacturers of beauty products, and the concept of racial progress in the post--World War II era. Through the story of the development of black beauty culture, Walker examines the interplay of race, class, and gender in twentieth-century America.
Download or read book The January Tide of Advertising and Marketing written by and published by . This book was released on 1935 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bernard Shaw and Modern Advertising written by Christopher Wixson and published by Springer. This book was released on 2018-06-13 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw’s 'G.B.S.' public persona was achieved through masterful imitation of patent medicine marketing strategies and a shrewd understanding of the relationship between product and spokesman. Helping to enhance the visibility of his literary writing and dovetailing with his Fabian political activities, 'G.B.S.' also became a key figure in the evolution of testimonial endorsement and the professionalizing of modern advertising. The study analyzes multiple ad series in which Shaw was prominently featured that were occasions for self-promotion for both Shaw and the agencies, and presage the iconoclastic style of contemporary 'public personality' and techniques of celebrity marketing.
Download or read book Engineered to Sell written by Jan L. Logemann and published by University of Chicago Press. This book was released on 2019-11-20 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mid-twentieth-century marketing world influenced nearly every aspect of American culture—music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the “Americanization” paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the emigrés at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. By focusing on the transnational lives of emigré consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the midcentury transformation of American marketing and the subsequent European shift to “American” consumer capitalism.
Download or read book TIDE NEWSMAGAZINE OF SALES AND ADVERTISING JANUARY 4TH 1952 written by and published by . This book was released on 1952 with total page 1540 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Duncan Hines written by Louis Hatchett and published by University Press of Kentucky. This book was released on 2014-03-27 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This delightful biography “offers conclusive proof that Hines was not only a real human being, but an American culinary hero” (The Weekly Standard). Duncan Hines may be best known for the cake mixes, baked goods, and bread products that bear his name, but many people don’t know that he was a real person and not just a fictitious figure invented for the brand. America's pioneer restaurant critic, Hines discovered his passion while working as a traveling salesman during the 1920s and 1930s—a time when food standards were poorly enforced and food safety was a constant concern. He traveled across America discovering restaurants and offering his recommendations to readers in his bestselling compilation Adventures in Good Eating—and the success of this work and his subsequent publications led Hines to manufacture the extremely popular food products that we still enjoy today. In this biography, Louis Hatchett explores the story of the man, from his humble beginnings in Bowling Green, Kentucky, to his lucrative licensing deal with Procter & Gamble. Following the successful debut of his restaurant guide, Hines published his first cookbook at age fifty-nine and followed it with The Dessert Book—culinary classics including recipes from establishments he visited on his travels, favorites handed down through his family for generations, and new dishes that contained unusual ingredients for the era. Many of the recipes served as inspiration for mixes that eventually became available under the Duncan Hines brand. This is a comprehensive account of the life and legacy of a savvy businessman and an often-overlooked culinary pioneer whose love of good food led to his name becoming a grocery shelf favorite.
Download or read book Undercover Girl written by Lisa E. Davis and published by Charlesbridge Publishing. This book was released on 2017-05-09 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the height of the Red Scare, Angela Calomiris was a paid FBI informant inside the American Communist Party. As a Greenwich Village photographer, Calomiris spied on the New York Photo League, pioneers in documentary photography. While local Party officials may have had their sus-picions about her sexuality, her apparent dedication to the cause won them over. When Calomiris testified for the prosecution at the 1949 Smith Act trial of the Party's National Board, her identity as an informant (but not as a lesbian) was revealed. Her testimony sent eleven party leaders to prison and decimated the ranks of the Communist Party in the US. Undercover Girl is both a new chapter in Cold War history and an intimate look at the relationship between the FBI and one of its paid inform-ants. Ambitious and sometimes ruthless, Calomiris defied convention in her quest for celebrity.
