Download or read book This Little Pinot Went to Market written by Larry Lockshin and published by . This book was released on 2015-09-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationally-respected wine marketing expert Larry Lockshin* has teamed up with WBM - Australia's Wine Business Magazine, to publish a dynamic new book called This Little Pinot Went to Market: A Guide to Wine Marketing.The 228-page book - published by Adelaide media company Newstyle Media - is now available in both digital and printed formats from $49.95.A collection of magazine columns Lockshin has written over the past 17 years, the book covers a range of topics including branding, consumer behaviour, communication, distribution, tourism and merchandising.If you are serious about the wine business you should have a copy of this book.
Download or read book Wine All the Time written by Marissa A. Ross and published by Penguin. This book was released on 2017-06-27 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Can I just be Marissa, please? I want to be hilarious and sexy and smart and insanely knowledgeable about wine.” —Mindy Kaling A fresh, fun, and unpretentious guide to wine from Marissa A. Ross, official wine columnist for Bon Appétit. Does the thought of having to buy wine for a dinner party stress you out? Is your go-to strategy to pick the bottle with the coolest label? Are you tired of choosing pairings based on your wallet, instead of your palate? Fear not! Bon Appétit wine columnist and Wine. All The Time. blogger Marissa A. Ross is here to help. In this utterly accessible yet comprehensive guide to wine, Ross will walk you through the ins and outs of wine culture. Told in her signature comedic voice, with personal anecdotes woven in among its lessons, Wine. All the Time. will teach you to sip confidently, and make you laugh as you're doing it. In Wine. All The Time., you’ll learn how to: • Describe what you’re drinking, and recognize your preferences • Find the best bottle for you budget and occasion • Read and understand what’s written on a wine label • Make the perfect pairings between what you’re drinking and what you’re eating • Throw the best damn dinner party your guests will ever attend • And much more
Download or read book The Wine Value Chain in China written by Roberta Capitello and published by Chandos Publishing. This book was released on 2016-11-21 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism. - Collects and collates research on wine consumer behavior in China - Presents an outstanding scholarly look at wine marketing studies - Offers a whole market perspective that focuses on demand - Provide academics, practitioners, and students with new investigation tools in marketing and communication that are in-line with the characteristics of this market - Draw conclusions relevant to other emerging markets, detailing why China is different from other such markets
Download or read book Pacific Pinot Noir written by John Winthrop Haeger and published by Univ of California Press. This book was released on 2008-11-17 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for North American Pinot Noir: "Every religion needs its scripture. Now pinot noir worshipers have theirs."—Carol Emert, San Francisco Chronicle "A great resource . . . . Exciting, thought-provoking reading."—Tara Q. Thomas, Wine & Spirits magazine
Download or read book The Routledge Handbook of Wine and Culture written by Steve Charters and published by Routledge. This book was released on 2022-04-26 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: The link between culture and wine reaches back into the earliest history of humanity. The Routledge Handbook of Wine and Culture brings together a newly comprehensive, interdisciplinary overview of contemporary research and thinking on how wine fits into the cultural frameworks of production, intermediation and consumption. Bringing together many leading researchers engaged in studying these phenomena, it explores the different ways in which wine is constructed as a social artefact and how its representation and use acquire symbolic meaning. Wine can be analysed in different ways by varying disciplines involved in exploring wine and culture (anthropology, economics and business, geography, history and sociology, and as text). The Handbook uses these as lenses to consider how producers, intermediaries and consumers use and create cultural significance. Specifically, the work addresses the following: how wine relates to place, belief systems and accompanying rituals; how it may be used as a marker of the identity and mechanisms of civilising processes (often in conjunction with food and the arts); how its framing intersects with science and nature; the ideologies and power relations which arise around all these activities; and the relation of this to wine markets and public institutions. This is essential reading for researchers and students in education for the wine industry and in the humanities and social sciences engaged in understanding patterns of human ingenuity and interaction, such as sociology, anthropology, economics, health, geography, business, tourism, cultural studies, food studies and history.
Download or read book Wine Marketing written by Colin Michael Hall and published by Routledge. This book was released on 2008 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.
Download or read book Terroir and Other Myths of Winegrowing written by Mark A. Matthews and published by Univ of California Press. This book was released on 2016-03-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Matthews brings a scientist's skepticism and scrutiny to widely held ideas and beliefs about viticulture--often promulgated by people who have not tried to grow grapes for a living--and subjects them to critical examination: Is terroir primarily a marketing ploy that obscures our understanding of which environments really produce the best wine? Can grapevines that yield a high berry crop generate wines of high quality? What does it mean to have vines that are balanced or grapes that are fully mature? Do biodynamic practices violate biological principles? These and other questions will be addressed in a book that could alternatively be titled (in homage to a PUP bestseller) On Wine Bullshit"--Provided by publisher.
Download or read book Wine and Society written by Stephen Charters and published by Routledge. This book was released on 2006 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wine and Society: The social and cultural context of a drink examines the cultural forces which have shaped both how wine is made and the way in which it is consumed. It's divided into four parts and illustrated by case studies from around the world."--BOOK JACKET.
Download or read book Money Taste and Wine written by Mike Veseth and published by Rowman & Littlefield. This book was released on 2015-08-04 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: “It’s complicated!” That’s a simple way to describe the sort of relationship that seemingly defies simple explanations. Like a love triangle, money, taste, and wine are caught in a complicated relationship affecting every aspect of the wine industry and wine enthusiast experience. As wine economist and best-selling author Mike Veseth peels back the layers of the money-taste-wine story, he discovers the wine buyer’s biggest mistake (which is to confuse money and taste) and learns how to avoid it, sips and swirls dump bucket wines and Treasure Island wines, and toasts anything but Champagne. He bulks up with big-bag, big-box wines and realizes that sometimes the best wine is really a beer. Along the way he questions wine’s identity crisis, looks down his nose at wine snobs and cheese bores, follows the money, surveys the restaurant war battleground, and imagines wines that even money cannot buy before concluding that money, taste, and wine might have a complicated relationship but sometimes they have the power to change the world. His engaging and enlightening book will surprise, inform, inspire, and delight anyone with an interest in wine—or complicated relationships.
Download or read book Wine Wars written by Mike Veseth and published by Rowman & Littlefield Publishers. This book was released on 2011-06-16 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market trends that are redrawing the world wine map and the terroirists who resist them. Wine and the wine business are at a critical crossroad today, transformed by three powerful forces. Veseth begins with the first force, globalization, which is shifting the center of the wine world as global wine markets provide enthusiasts with a rich but overwhelming array of choices. Two Buck Chuck, the second force, symbolizes the rise of branded products like the famous Charles Shaw wines sold in Trader Joe's stores. Branded corporate wines simplify the worldwide wine market and give buyers the confidence they need to make choices, but they also threaten to dumb down wine, sacrificing terroir to achieve marketable McWine reliability. Will globalization and Two Buck Chuck destroy the essence of wine? Perhaps, but not without a fight, Veseth argues. He counts on "the revenge of the terroirists" to save wine's soul. But it won't be easy as wine expands to exotic new markets such as China and the very idea of terroir is attacked by both critics and global climate change. Veseth has "grape expectations" that globalization, Two Buck Chuck, and the revenge of the terroirists will uncork a favorable future for wine in an engaging tour-de-force that will appeal to all lovers of wine, whether it be boxed, bagged, or bottled.
Download or read book Big Macs Burgundy written by Vanessa Price and published by Abrams. This book was released on 2020-10-13 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: The national bestseller that turns you into “an expert at pairing wine with just about anything, from pizza and Lucky Charms to pad thai and Popeye’s” (Maxim). Featured on Today and CBS This Morning Named one of the best books of the year by Food & Wine, Saveur, and Town & Country Sancerre and Cheetos go together like milk and cookies. The science behind this unholy alliance is as elemental as acid, fat, salt, and minerals. Wine pro Vanessa Price explains how to create your own pairings while proving you don’t necessarily need fancy foods to unlock the joys of wine. Building upon the outsize success of her weekly column in Grub Street, Price offers delightfully bold wine and food pairings alongside hilarious tales from her own unlikely journey as a Kentucky girl making it in the Big Apple and in the wine business. Using language everyone can understand, she reveals why each dynamic duo is a match made in heaven, serving up memorable takeaways that will help you navigate any wine list or local bottle shop. Charmingly illustrated and bubbling with personality, Big Macs & Burgundy will open your mind to the entirely fun and entirely accessible wine pairings out there waiting to be discovered—and make you do a few spit-takes along the way. “The book explores all different kinds of combinations, including breakfast pairings like avocado toast and Rueda Verdejo, pairings for entertaining like shrimp cocktail & Valdeorras Godello, and even some pairings with popular Trader Joe’s items.” —Food & Wine “A smart, useful guide to drinking the world’s great wine, whether you’re pairing it with foie gras or Fritos.” —Town & Country
Download or read book Drink This written by Dara Moskowitz Grumdahl and published by Ballantine Books. This book was released on 2009-11-24 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever been baffled by a wine list, stood perplexed before endless racks of bottles at the liquor store, or ordered an overpriced bottle out of fear of the scathing judgment of a restaurant sommelier? Before she became a James Beard Award—winning food and wine writer, Dara Moskowitz Grumdahl experienced all these things. Now she presents a handy guide that will show you how to stop being overwhelmed and intimidated, how to discover, respect, and enjoy your own personal taste, and how to be whatever kind of wine person you want to be, from budding connoisseur to someone who simply gets wine you like every time you buy a bottle. Refreshingly simple, irreverent, and witty, Drink This explains all the insider stuff that wine critics assume you know. It will teach you how to taste and savor wine, alone, with a friend, or with a group. And perhaps most important, this book gives you the tools to learn the only thing that really matters about wine: namely, figuring out what you like. Grumdahl draws on her own experience and savvy and interviews some of the world’s most renowned critics, winemakers, and chefs, including Robert M. Parker, Jr., Paul Draper, and Thomas Keller, who share their wisdom about everything from pairing food and wine to the inside scoop on what wine scores and reviews really mean. Readers will learn how to master tasting techniques and understand the winemaking process from soil to cellar. Drink This also reveals how to get your money’s worth out of wine without spending all you’ve got. At last there’s a reason for wary wine lovers to raise a glass in celebration. Savor the insider’s viewpoint and straight talk of Drink This, and watch your intimidation of wine transform into well-grounded, unshakeable confidence.
Download or read book Wine Markets written by Michael T. Hannan and published by Columbia University Press. This book was released on 2022-02-01 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of wine encompasses endless variety. Consumers want to understand what makes one bottle of wine different from another; vintners need to know how to communicate what makes their product distinctive. Drawing on a decade of fieldwork in Italy and France as well as interviews with critics and analysis of market data, Giacomo Negro, Michael T. Hannan, and Susan Olzak provide an unprecedented sociological account of the dynamics of wine markets. They demonstrate how the concepts of genre and collective identity illuminate producers’ choices, whether they are selling traditional or nonconventional wines. Winemakers face a fundamental choice: produce an existing style and develop an identity as a proponent of tradition or embrace foreign, new, or emerging categories and be seen as an innovator. To explain this dilemma, Negro, Hannan, and Olzak develop the notion of wine genres, or shared understandings among producers and the public. Genres emerge through the social structure of production, including factors such as group solidarity, social cohesion, and collective action, and become key reference points for critics and consumers. Wine Markets features case studies of the creation of a modern wine genre and a countermovement against modernism in Piedmont, the failure of producers of Brunello di Montalcino in Tuscany to define a clear collective identity, and the emergence of the biodynamic wine movement in Alsace. This book not only offers keen sociological insight into the wine world but also sheds new light on the logic of markets and organizations more broadly.
Download or read book Wine Wars II written by Mike Veseth and published by Rowman & Littlefield. This book was released on 2022-07-01 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here’s the inside scoop on the wine world. Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market forces that are redrawing the world wine map and the terroirists who resist them. This is the battle for the future of wine—and for its soul. The fight isn't just over bottles bought and sold, however; power and taste are also at stake. Who will call the shots in the wine market of the future? Who will set the price? Whose palate will prevail? Veseth masterfully brings all of these questions together in the only book on the wine business written for all lovers of wine. Wine Wars II begins by exploring wine globalization, where readers follow “Missionaries, Migrants, and Market Reforms” to faraway New Zealand and learn how to unlock the secrets of their local retail “Wine Wall” by mastering the “DaVino Code.” Globalization brings a world of wine to our doorsteps. Commodification helps us make sense of the resulting embarrassment of riches, but at a cost. Readers must decide if they are Martians or Wagnerians, consider why “They Always Buy the Ten Cent Wine,” and then probe the puzzle of “Outlaws, Prisoners, and the Great Escape.” Who stands in the way of the global wine market's assault on wine's very soul? The“Revenge of the Terroirists!” Resistance is not futile, because 'We Are All Terroirists Now,” but that doesn't mean the future of wine is secure. A final section explores “Wine's Triple Crisis,” environmental crisis plus economic crisis, plus identity crisis. Taken together these crises pose the most serious threat to wine as we know and love it. Each section of Wine Wars II ends with a suggested wine tasting that invites readers to experience the book's ideas and arguments with all their senses by sampling a few carefully chosen wines. Can the soul of wine survive – and thrive – in this unfriendly environment? You'll have to read Wine Wars II to find out!
Download or read book The Booklovers Guide to Wine written by Patrick Alexander and published by Mango Media Inc.. This book was released on 2017-09-19 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: A delightfully informative guide to two of the world’s most rewarding pleasures—fine wine and great literature—that make for an irresistible pairing. Nothing in the world is more satisfying to the soul than a glass of excellent cabernet sauvignon, pinot grigio, bordeaux, or any number of fine varietals—unless it’s curling up by the fire with a truly exceptional novel, history, or collection of short fiction. Now Patrick Alexander, wine aficionado and author of The Illustrated Proust, combines these unparalleled pleasures in a unique guidebook to delight connoisseurs of both Gatsby and the grape. In The Booklovers’ Guide to Wine, Alexander shares his passion for the culture and history of wine and his love of great authors and their enduring works. Eschewing the traditional pairings of food and drink, he explores instead the most pleasing combinations of reds, whites, and rosés with their most compatible writers—be it Shakespeare with sherry, Jane Austin with chardonnay, or J.R.R. Tolkien with albariño. In addition, he examines the most interesting and thought-provoking wine references in literature while providing an intriguing history of the beloved beverage from biblical times to the latest trends. Chock-full of intriguing facts, expert opinions, and entertaining anecdotes, The Booklovers’ Guide to Wine is a book to be savored by anyone who appreciates the complexity of a full-bodied shiraz or the unmistakable flavor of a great author.
Download or read book Pinot Central written by Alan Brady and published by Penguin Books. This book was released on 2010 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Alan Brady planted his experimental vineyard on a few dusty acres in Gibbston, Central Otago, leading experts warned that the region was too cold to sustain a viable wine industry. Brady, an Irish born journalist with no experience of winemaking, doggedly persisted with his experiment. Ten years later, his Gibbston Valley Wines was attracting international attention and winning numerous awards for its Pinot Noir. Brady had proved the sceptics wrong. Today Central Otago Pinot Noir is recognised as some of the finest in the world.This is the story of New Zealand's most spectacular wine region told with wit and honesty by one of its seminal pioneers. It's a story of Kiwi ingenuity and Irish obstinacy and the magic spell of a landscape like no other. Alan Brady captures the optimism and determination of the early winegrowers as well as their passion for a grape variety that, while unpredictable and elusive, ultimately seduces all who fall under its thrall.
Download or read book Divine Vintage written by Randall Heskett and published by Macmillan + ORM. This book was released on 2012-11-13 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Gourmand Wine Books prize for 'Best Drinks Writing Book' in the UK A fascinating journey through ancient wine country that reveals the drinking habits of early Christians, from Abraham to Jesus. Wine connoisseur Joel Butler teamed up with biblical historian Randall Heskett for a remarkable adventure that travels the biblical wine trail in order to understand what kinds of wines people were drinking 2,000 to 3,500 years ago. Along the way, they discover the origins of wine, unpack the myth of Shiraz, and learn the secrets of how wine infiltrated the biblical world. This fascinating narrative is full of astounding facts that any wine lover can take to their next tasting, including the myths of the Phoenician, Greek, Roman, and Jewish wine gods, the emergence of kosher wine, as well as the use of wine in sacrifices and other rites. It will also take a close a look at contemporary modern wines made with ancient techniques, and guide the reader to experience the wines Noah (the first wine maker!) Abraham, Moses and Jesus drank.
