Download or read book The Headshot written by Peter Hurley and published by New Riders. This book was released on 2015-07-15 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt: It used to be that the only people that needed professional-looking headshots were actors and models, but now thanks to Facebook, Twitter, LinkedIn, and social media in general, headshots are hot! They've never been more in demand than they are today, and Peter Hurley's unique headshot style and trademark look have made him the most sought-after headshot photographer in the world today. Here's your chance to learn exactly how to create "the look" that everybody's after. This is bankable stuff! If you're not adding headshots to what you offer as a photographer, you're leaving a lot of money on the table. Peter knows first-hand the secrets to not only lighting your headshots like a pro (there's a whole chapter on that alone), but in this book he reveals, in the very same fashion that made him a famous name with photographers everywhere, how he gets authentic expressions and incredibly flattering positioning that will make your clients look better than they ever have in any photo—period! It's all here: he shows you his positioning techniques, his secrets for getting genuine smiles and images that look so natural you won't believe they're posed (but of course, they are), and you'll learn the very same techniques that Peter uses to create amazing headshots for everyone from execs at top Fortune 500 companies, to Silicon Valley startups, to actors and public figures who know all too well how important a great-looking headshot really is. Peter doesn't hold anything back. He reveals all his tricks of the trade, from his trademark lighting look, to how to create good-looking backgrounds on location, to positioning tricks you won't hear anywhere else, and it's all written in Peter's fun, quirky, inspiring style that lets you know, right from the beginning, you can do this, and you can do this big! These are the techniques that Peter has crafted from years in front of the lens, as a model for top brands like Abercrombie & Fitch and Guess, and years behind the lens, giving him an insight few photographers will ever possess, and he's willing to share every bit of it—every trick, every technique, and every nuance—in this book that will pay for itself at your very next shoot. Yes, it's that good.

Download or read book Popular Photography written by and published by . This book was released on 1984-07 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book American Photo written by and published by . This book was released on 1990-07 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Popular Photography written by and published by . This book was released on 1985-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Best Digital Marketing Campaigns in the World written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2011-06-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.

Download or read book Popular Photography written by and published by . This book was released on 1993-12 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Popular Photography written by and published by . This book was released on 1993-11 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Popular Photography written by and published by . This book was released on 1992-11 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Popular Photography written by and published by . This book was released on 1994-10 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Cutting Edge Advertising written by Jim Aitchison and published by FT Press. This book was released on 2012-12-11 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.

Download or read book Popular Photography written by and published by . This book was released on 1982-10 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Popular Photography written by and published by . This book was released on 1984-04 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Popular Photography written by and published by . This book was released on 1984-10 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Popular Photography written by and published by . This book was released on 1994-02 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book American Photo written by and published by . This book was released on 1996-11 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book American Photo ND written by and published by . This book was released on 1992-01 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: