Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

Download or read book How to Sell 100 Cars a Month written by Ali Reda and published by . This book was released on 2017-01-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Assumptive Selling written by Steve Stauning and published by Createspace Independent Publishing Platform. This book was released on 2018-07-16 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assumptive selling is about knowing everyone is a buyer... and knowing that the first time you believe someone is not, you'll be right. Take charge of your sales career by recognizing that everyone is a buyer and they want to buy today. What's more, is that if you do take charge, if you are direct, and if you provide the right guidance, they'll want to buy from you!

Download or read book Words That Sell Cars written by SIMON. BOWKETT and published by Rethink Press. This book was released on 2019-02-06 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Out-dated sales scripts, that might have worked in the past, aren't working now. Customers are more informed, know exactly what they want, and will shop around to get the best deal. As manager of a busy car sales dealership, recruiting and retaining great sales people is increasingly difficult. Keeping them motivated can be even harder.

Download or read book Pervasive Prejudice written by Ian Ayres and published by University of Chicago Press. This book was released on 2003-10-15 with total page 893 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're a woman and you shop for a new car, will you really get the best deal? If you're a man, will you fare better? If you're a black man waiting to receive an organ transplant, will you have to wait longer than a white man? In Pervasive Prejudice? Ian Ayres confronts these questions and more. In a series of important studies he finds overwhelming evidence that in a variety of markets—retail car sales, bail bonding, kidney transplantation, and FCC licensing—blacks and females are consistently at a disadvantage. For example, when Ayres sent out agents of different races and genders posing as potential buyers to more than 200 car dealerships in Chicago, he found that dealers regularly charged blacks and women more than they charged white men. Other tests revealed that it is commonly more difficult for blacks than whites to receive a kidney transplant because of federal regulations. Moreover, Ayres found that minority male defendants are frequently required to post higher bail bonds than their Caucasian counterparts. Traditional economic theory predicts that free markets should drive out discrimination, but Ayres's startling findings challenge that position. Along with empirical research, Ayres offers game—theoretic and other economic methodologies to show how prejudice can enter the bargaining process even when participants are supposedly acting as rational economic agents. He also responds to critics of his previously published studies included here. These studies suggest that race and gender discrimination is neither a thing of the past nor merely limited to the handful of markets that have been the traditional focus of civil rights laws.

Download or read book Mastering Your Way to the Top written by Joe Girard and published by Booksurge Publishing. This book was released on 2009-12-01 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard has written his most inspirational and important book yet-a book for everyone who is ready to make changes in his or her life, set goals, and master the climb to the top.

Download or read book Car Dog Millionaire written by Jim Flint and published by . This book was released on 2016-01-25 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Showcasing the undeniable link between online presence and automotive sales, this marketing guide combines a unique quiz show spin with vital information on how to make more money selling cars.

Download or read book Win the Game of Googleopoly written by Sean V. Bradley and published by John Wiley & Sons. This book was released on 2015-01-21 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy that pushes you to the front of the line. The Page One Domination strategy incorporates all the ways in which you can beef up your Internet presence and online reputation. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy. Understand how search engines return results Design an effective, all-encompassing SEO strategy Create the content that gets page views and improves rank Optimize social media and video as part of an overall SEO plan The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there.

Download or read book Ladies on the Lot written by Helene M. Lawson and published by Rowman & Littlefield. This book was released on 2000 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this unique and lively ethnography of women who sell cars, sociologist Helene M. Lawson and the "ladies on the lot" take readers behind the scenes of one of the last bastions of a predominantly male workplace: the car dealership. Linking the women's own stories within the broader framework of gender and occupation, Lawson presents an engaging and important case study on the impact of gender differences and behavior in the workplace. In doing so, Ladies on the Lot makes an original contribution to the field and will be of interest for a wide variety of courses, including gender and occupations, the sociology of work, the sociology of women, and various courses in women's studies and qualitative methods.

Download or read book The Car Salesman s Bible written by Ron Vest and published by Createspace Independent Publishing Platform. This book was released on 2016-08-22 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the greatest compliments I have ever received came very unexpectedly. I had been in the car business for about 20 years and had personally trained over 300 salespeople. The same training you are about to receive. I was just hired as the general manager of a dealership and was holding my first meeting with the salespeople. I was making the point that following a process is extremely important and I listed the steps in the sales training that are in this book. One of the salespeople raised their hand, took out a folded up piece of paper, and read the steps of the sales process I had just listed. I asked him where he got that from and he said that salespeople had been passing it around for years because they never received better training from their employers. That is the reason for this book. To give the person who wants to be a professional car salesperson a map on how to achieve success. This book is very extensive and was written for the new hire as well as the seasoned pro. I truly hope this becomes a tool that you use often and you have the discipline to follow the process. In other words, I hope this becomes The Car Salesman's Bible. Best regards, Ron

Download or read book American Car Dealership written by Robert Genat and published by MotorBooks International. This book was released on 1999 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Art and Science of Running a Car Dealership written by Max Zanan and published by . This book was released on 2019-10-09 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the pocket guide I wish I had when I first became a general manager of a Mitsubishi dealership in New York. Honestly, I am not the brightest star in the sky and made every mistake anyone could've possibly made. Unfortunately, I see dealer principals/general managers/general sales managers making the same mistakes today. The only difference is the time and consequences of these mistakes. I got my first GM gig in 2004. That was in the beginning days of the Internet, before millennials joined the workforce, and way before any viable disrupters entered the market space. It was a lot easier to get away with mistakes then. I don't think you could get away with making the same mistakes now. The stakes are too high. Automotive retail profit margins are tiny. According to the National Automobile Dealers Association (NADA), automotive net profit margin as of March 31, 2019 was merely 1.38 percent. As a result, every misstep makes it harder to stay in business.The car business desperately needs better leadership skills, understanding of social media, inventory management, fixed operations, and so much more. There is no educational barrier to the entry into car business, and there are only a handful of universities offering a major in car dealership general management, such as Liberty and Keiser. On top of that, only a tiny percentage of dealer principals and general managers attend the National Automobile Dealer Association University. That means that a vast majority of general managers receive training on the job, even if we took business-related classes in college. The auto business is a different animal. General information will only carry you so far. That is exactly why general managers make the same mistakes year after year. My goal is to break this vicious cycle and provide as much information as possible to ensure that automotive retail survives the disruptions we are witnessing today. We need to be ready for the next generation of car buyers, people who are more computer savvy and not afraid to search for better deals. According to surveys, 80 percent of millennials plan to buy a vehicle in the next five years. In fact, millennials worldwide will buy about 40 percent of all vehicles in the next decade. At the same time, they spend an average of 17 hours on line before going to a dealership.Are you ready for them?

Download or read book Effective Car Dealer written by Max Zanan and published by . This book was released on 2020-07-13 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is my fourth book on the auto industry, and I have written it because this business is complicated, sophisticated, and ever-changing. Automotive retail is changing slowly, and one of the main reasons for that are the franchise laws. I want to urge you to operate as though franchise laws don't exist to protect you. Carvana is not going anywhere and neither is Amazon. At some point they will join forces. Also, OEM's such as Tesla, Rivian, and many more are going to go directly to the consumer, bypassing the dealer network altogether. At the end of the day, awesome customer service, whether in sales, service, or parts, will keep your customers coming back for more. Poor service and a cumbersome sales experience will drive them elsewhere-Carvana, CarMax, Tesla, Jiffy Lube, Firestone, Good Year, Valvoline, NAPA Parts, Pep Boys, etc.COVID-19 is already having a profound effect on consumer behavior and the way in which we buy and service cars. I predict that there will be two types of dealers after this pandemic abates-the first will change their business operations, adopting frictionless digital and showroom retail; the second will hope that things go back to normal and that nothing needs to change. Unfortunately, the second type of dealer will be out of business. It is ultimately your choice whether to accept change. Consumers will continue to purchase cars. The only question is: Will they will be buying from you?

Download or read book Car Business 101 written by Max Zanan and published by Independently Published. This book was released on 2018-12-24 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Automotive retail is at crossroads--either it gets better or becomes extinct. Consumers are dissatisfied with the sales process in brick and mortar dealerships and that is the driving force behind the rise of Carvana and other industry disrupters. However, it is not too late to fix the way car dealerships operate and improve their reputation. Car Business 101 highlights irrational and counterproductive behavior that car dealers engage in on a daily basis. If you own or work in a car dealership it will be easy to recognize insanity that goes on in Sales, F&I, BDC, HR, and Parts & Service departments. This book offers a fresh perspective and plenty of practical solutions that should be implemented as soon as possible. It is informative and entertaining at the same time. It is a must read for dealer principals, dealership employees, and vendors that service car dealers.

Download or read book Car Sharks and Closers written by Gary Swanson and published by Createspace Independent Pub. This book was released on 2012-10-12 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Car Sharks and Closers is a complete automobile sales training manual with only one goal - To train salespeople, Sales Managers, and Finance Managers to close sales at maximum gross profit, with the highest customer satisfaction ratings! That's it - Closing sales! Period! It's a shame to see a dealer invest a fortune on a magnificent facility, allocate enormous advertising budgets, and then struggle with outdated, unprofessional, and crude sales techniques! This book will rejuvenate and professionalize your sales team. It begins with helping new people through their training, and puts them on a fast track to success! It virtually eliminates the high turnover by preparing them for the frustrations, and helps to overcome the “mind games,” and misdirection from their peers, and the “wait and see if they make it” attitude from their trainers. This manual contains “exact” closing scripts, along with the body language so critical to their success! It also explores the psychology of why these closes work so well. The secrets of making “multiple passes” to achieve the maximum profit, while maintaining guaranteed customer satisfaction are revealed in detail. The author is a Master Closer with 30 years of perfecting these techniques with some of the largest dealerships and auto groups in the country. He has personally closed over 17,000 sales of cars, trucks and motorhomes. Having held every dealership position, from salesman to Sales Manager, Finance Manager, Closer, and owner of a multi-line dealership. He has perfected the art of closing car deals! Consider Car Sharks and Closers as a complete course for achieving your “Master's Degree” in closing car deals! Every dealership sales team must be using the same song sheet for maximum success. Even sharks hunt better when “schooled!” This book will absolutely raise your closing ratio and bottom line profit!

Download or read book The Greatest Salesman in the World written by Og Mandino and published by Bantam. This book was released on 2011-01-05 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The runaway bestseller with more than five million copies in print! You too can change your life with the priceless wisdom of ten ancient scrolls handed down for thousands of years. “Every sales manager should read The Greatest Salesman in the World. It is a book to keep at the bedside, or on the living room table—a book to dip into as needed, to browse in now and then, to enjoy in small stimulating portions. It is a book for the hours and for the years, a book to turn to over and over again, as to a friend, a book of moral, spiritual and ethical guidance, an unfailing source of comfort and inspiration.”—Lester J. Bradshaw, Jr., Former Dean, Dale Carnegie Institute of Effective Speaking & Human Relations “I have read almost every book that has ever been written on salesmanship, but I think Og Mandino has captured all of them in The Greatest Salesman in the World. No one who follows these principles will ever fail as a salesman, and no one will ever be truly great without them; but, the author has done more than present the principles—he has woven them into the fabric of one of the most fascinating stories I have ever read.”—Paul J. Meyer, President of Success Motivation Institute, Inc. “I was overwhelmed by The Greatest Salesman in the World. It is, without doubt, the greatest and the most touching story I have ever read. It is so good that there are two musts that I would attach to it: First, you must not lay it down until you have finished it; and secondly, every individual who sells anything, and that includes us all, must read it.”—Robert B. Hensley, President, Life Insurance Co. of Kentucky

Download or read book The Auto Sales Log Book written by Evan Henry and published by . This book was released on 2020-10-02 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you the kind of salesman that is making auto sales so quickly, that you lose valuable information like past sales, contact information for clients, or your notes, due to not being organized? I have just the thing for you! Whether you are selling cars, trucks, boats, motorcycles, ATVs, RVs, or even scooters, you will love this handy sales tracking notebook, which any car salesman can use for organizing your most important sales information, all in one place. Best of all, the 6x9"Auto Sales Logbook is small enough that you easily carry it with you outside when talking to customers, but big enough that you can jot down lots of notes on each page. This car salesman planner is specifically designed for auto sales, so it has everything that you need on each of the over 200 formatted sales order log pages: Large highly visible information entry lines, so you can quickly and easily find what you are looking for Keep track of Deal Number, Stock Number, Client Telephone Number and Spouse's Name, Make and Model of Vehicle, Trade Stock Number and Referral Info on each car sales logbook page Each page contains a large area of blank lines for keeping notes on each contact A quick reference for work extensions Convenient pages for keeping track of your VIP customers and their contact info, and also a handy password organization page Also makes a great gift! Your $15 will make you thousands! Order now.