Download or read book Zone to Win written by Geoffrey A. Moore and published by Diversion Books. This book was released on 2015-11-03 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?” Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moore’s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey. “For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today’s disruptive, connected, fast-paced business world.” —Marc Benioff, CEO, Salesforce “Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today’s competitive, disruptive business environment.” —Satya Nadella, CEO, Microsoft "With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game!" —Gary Kovacs, CEO, AVG “ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business.” —Lip-Bu Tan, President and CEO, Cadence Design Systems

Download or read book The Winning Zone written by Tilak Fernando and published by Tilak Inc. This book was released on 2020-02-07 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this story of adventure, two old friends meet on a flight to Las Vegas and reconnect. They talk about the excitement they might have while there. After the flight, the two are separated and both go on a common unintended path with the same mysterious man. Patterns and mysteries of life are revealed to both on a a surprising journey that gives a whole new meaning to what happens in Vegas.

Download or read book The Winning Zone written by Al Smith and published by . This book was released on 2002 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sports psychologist explains the secrets used by professional athletes to become winners. He applies these powerful programs to daily concerns that will work for everyone.

Download or read book Trading in the Zone written by Mark Douglas and published by Penguin. This book was released on 2001-01-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Douglas uncovers the underlying reasons for lack of consistency and helps traders overcome the ingrained mental habits that cost them money. He takes on the myths of the market and exposes them one by one teaching traders to look beyond random outcomes, to understand the true realities of risk, and to be comfortable with the "probabilities" of market movement that governs all market speculation.

Download or read book In The Zone written by Clyde Brolin and published by Bonnier Publishing Ltd.. This book was released on 2017-04-20 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the untapped power of the human mind How do champions like Lewis Hamilton, Novak Djokovic and Usain Bolt suppress their fear of failure and find the belief to win? How did Michael Phelps and Jessica Ennis-Hill visualise their own future? What exactly is 'The Zone'? And how do you get there? Drawing on over one hundred exclusive interviews with the world's elite stars of sports ranging from boxing to rugby union, Formula One to the Paralympics, Clyde Brolin sets out to discover the secrets of true success and show how they can be used by all of us in our own lives, whoever we are. 'PEOPLE LOOK AT CHAMPIONS AND THINK THEY'RE A DIFFERENT BREED, BUT WE ALL UNDERESTIMATE WHAT WE'RE CAPABLE OF' CHRIS HOY 'THE MAGIC LIVES INSIDE EVERY ONE OF US - DESPITE OUR ENVIRONMENT, OUR STRUGGLES AND OUR DOUBTS' CATHY FREEMAN

Download or read book The Genius Zone written by Gay Hendricks, PH.D. and published by St. Martin's Essentials. This book was released on 2021-06-29 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Too often we live lives that we find unfulfilling, fail to reach our own potential, and neglect to practice creativity in our daily routines. Gay Hendricks's The Genius Zone offers a way to change that by tapping into your own innate creativity. Dr. Gay Hendricks broke new ground with his bestselling classic, The Big Leap, which has become an essential resource for coaches, entrepreneurs, executives, and health practitioners around the world. Originally published as The Joy of Genius, The Genius Zone has been updated and expanded throughout, making it the essential next step beyond The Big Leap. In The Genius Zone, Hendricks introduces his brilliant exercise, the Genius Move, a simple, life-altering practice that allows readers to end negative thinking and thrive authentically. By using the Genius Move, readers will learn to spend more of their lives in their zone of genius—where creativity flows freely and they are actively pursuing the things that offer them fulfillment and satisfaction. Filled with hands-on exercises and personal stories from the author, The Genius Zone is an essential guide to creative fulfillment. If you are committed to bringing forth your innate genius and making your largest possible creative contribution, The Genius Zone will become a trusted companion for the journey.

Download or read book Finding Your Zone written by Michael Lardon and published by Penguin. This book was released on 2008-06-03 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first research-based program to offer concise, clear ways to realize your best performance. As a therapist, physician, and mental coach, Dr. Michael Lardon has dedicated his career to helping athletes understand and better achieve peak performance. In Finding Your Zone, he shares with readers what he's discovered about reaching the state in which thoughts and actions are occurring in complete synchronicity, and how this state is accessible to all, not just the few. In ten key lessons illustrated by personal anecdotes from his clients' Lardon teaches readers how to access the zone not only in sports but in all aspects of their lives, by understanding how to: - Transform desire into will - Channel emotions to victory - Trust instincts and keep it simple - Conquer fear through acceptance - Perform under pressure

Download or read book Markets in the Making written by Michel Callon and published by Princeton University Press. This book was released on 2021-12-07 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Slicing through blunt theories of supply and demand, Callon presents a rigorously researched but counterintuitive model of how everyday market activity gets produced. If you’re convinced you know what a market is, think again. In his long-awaited study, French sociologist and engineer Michel Callon takes us to the heart of markets, to the unsung processes that allow innovations to become robust products and services. Markets in the Making begins with the observation that stable commercial transactions are more enigmatic, more elusive, and more involved than previously described by economic theory. Slicing through blunt theories of supply and demand, Callon presents a rigorously researched but counterintuitive model of market activity that emphasizes what people designing products or launching startups soon discover—the inherent difficulties of connecting individuals to things. Callon’s model is founded upon the notion of “singularization,” the premise that goods and services must adapt and be adapted to the local milieu of every individual whose life they enter. Person by person, thing by thing, Callon demonstrates that for ordinary economic transactions to emerge en masse, singular connections must be made. Pushing us to see markets as more than abstract interfaces where pools of anonymous buyers and sellers meet, Callon draws our attention to the exhaustively creative practices that market professionals continuously devise to entangle people and things. Markets in the Making exemplifies how prototypes, fragile curiosities that have only just been imagined, are gradually honed into predictable objects and practices. Once these are active enough to create a desired effect, yet passive enough to be transferred from one place to another without disruption, they will have successfully achieved the status of “goods” or “services.” The output of this more ample process of innovation, as redefined by Callon, is what we recognize as “the market”—commercial activity, at scale. The capstone of an influential research career at the forefront of science and technology studies, Markets in the Making coherently integrates the empirical perspective of product engineering with the values of the social sciences. After masterfully redescribing how markets are made, Callon culminates with a strong empirical argument for why markets can and should be harnessed to enact social change. His is a theory of markets that serves social critique.

Download or read book Strike Zone written by Mike Lupica and published by Penguin. This book was released on 2019-09-10 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely and heartfelt follow-up to #1 New York Times bestseller Heat, about a young baseball prodigy and his immigrant family living in today's America. Twelve-year-old star Little League pitcher Nick Garcia has a dream. Several in fact. He dreams he'll win this season's MVP and the chance to throw out the first pitch at Yankee Stadium. He dreams he'll meet his hero, Yankee's pitcher Michael Arroyo. He dreams they'll find a cure for Lupus so he sister won't have to suffer. But mostly, he dreams one day his family can stop living in fear of the government. For one kid, it's almost too much to bear. Luckily, Nick has his two best friends Ben and Diego to keep him balanced. But when Nick notices a mysterious man lurking on his street corner, he senses a threat. Suddenly, his worst fears are realized, and just when it seems there's no one they can trust, an unexpected hero emerges and changes everything. Praise for Strike Zone: *"Lupica skillfully addresses the timely and complicated topic of living as the child of undocumented immigrants and the uncertainty facing many American families....This exceptional baseball novel delivers both lively sports action and critical subject matter." --Kirkus Reviews (starred review) --"Lupica's action sequences are thrilling and fast-paced....[a] solid purchase where Mike Lupica and the Yankees are popular." --School Library Journal --"As he did in Heat, Lupica skillfully juggles the baseball drama with the larger social issues that swirl around it, vividly putting a human face on the immigration crisis." --Booklist --"Strike Zone brings the game of baseball to life, but moreover, it addresses immigration, a current issue in U.S. culture and politics. Teens will choose to read Strike Zone as a "sports book" but will root for Nick both on and off the field. The Garcia family's desire to become legal U.S. citizens is well woven into this fast-paced story." --VOYA

Download or read book Be Bold and Win the Sale Get Out of Your Comfort Zone and Boost Your Performance written by Jeff Shore and published by McGraw Hill Professional. This book was released on 2014-01-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT’S THE KEY TO SALES SUCCESS? BOLDNESS. "Jeff Shore shows how to gain the essential confidence that is the first step to a great sales career." -- Neil Rackham, bestselling author of SPIN Selling "This book is loaded with great ideas to educate, inspire, and make you unstoppable in sales." -- Brian Tracy, bestselling author of Unlimited Sales Success Includes interviews with Daniel Pink, Larry Winget, Linda Richardson, and many others The most common challenge every sales professional must overcome is not indecisive customers, inferior products, or innovative competitors. It's the discomfort you feel when initiating calls, dealing with difficult customers, and asking for the sale. Sales expert Jeff Shore argues that boldness is required to embrace this discomfort and leverage it to land the sale. And it is a skill that can be learned. In this inspiring, humor-filled guide, he teaches you: How to figure out exactly what inhibits you Why you make certain decisions in moments of discomfort How to train your brain to prepare for uncomfortable moments How your customer's own discomforts affect his or her purchase decisions Featuring self-assessment tools, hands-on exercises, and case studies showing Shore's methods in action, Be Bold and Win the Sale is an indispensable resource for any sales professional.

Download or read book 1668 written by Peter Sahlins and published by Princeton University Press. This book was released on 2017-11-17 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peter Sahlins’s brilliant new book reveals the remarkable and understudied “animal moment” in and around 1668 in which authors (including La Fontaine, whose Fables appeared in that year), anatomists, painters, sculptors, and especially the young Louis XIV turned their attention to nonhuman beings. At the center of the Year of the Animal was the Royal Menagerie in the gardens of Versailles, dominated by exotic and graceful birds. In the remarkable unfolding of his original and sophisticated argument, Sahlins shows how the animal bodies of the menagerie and others (such as the dogs and lambs of the first xenotransfusion experiments) were critical to a dramatic rethinking of governance, nature, and the human. The animals of 1668 helped to shift an entire worldview in France — what Sahlins calls Renaissance humanimalism — toward more modern expressions of Classical naturalism and mechanism. In the wake of 1668 came the debasement of animals and the strengthening of human animality, including in Descartes’s animal-machine, highly contested during the Year of the Animal. At the same time, Louis XIV and his intellectual servants used the animals of Versailles to develop and then to transform the symbolic language of French absolutism. Louis XIV came to adopt a model of sovereignty after 1668 where his absolute authority is represented in manifold ways with the bodies of animals and justified by the bestial nature of his human subjects. 1668: The Year of the Animal in France explores and reproduces the king’s animal collections — in printed text, weaving, poetry, and engraving, all seen from a unique interdisciplinary perspective. Sahlins brings the animals of 1668 together and to life as he observes them critically in their native habitats — within the animal palace itself by Louis Le Vau, the paintings and tapestries of Charles Le Brun, the garden installations of André Le Nôtre, the literary work of Charles Perrault and the natural history of his brother Claude, the poetry of Madeleine de Scudéry, the philosophy of René Descartes, the engravings of Sébastien Leclerc, the trans_fusion experiments of Jean Denis, and others. The author joins the non_human and human agents of 1668 — panthers and painters, swans and scientists, weasels and weavers — in a learned and sophisticated treatment that will engage scholars and students of early modern France and Europe and readers broadly interested in the subject of animals in human history.

Download or read book In the Zone written by Cyrus Lakdawala and published by New In Chess. This book was released on 2020-04-21 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt: A winning streak in chess, says Cyrus Lakdawala, is a lot more than just the sum of its games. In this book he examines what it means when everything clicks, when champions become unstoppable and demolish opponents. What does it mean to be ‘in the zone’? What causes these sweeps, what sparks them and what keeps them going? And why did they come to an end? Lakdawala takes you on a trip through chess history looking at peak performances of some of the greatest players who ever lived: Morphy, Steinitz, Pillsbury, Lasker, Capablanca, Alekhine, Botvinnik, Fischer, Tal, Kasparov, Karpov, Caruana and Carlsen. They all had very different playing styles, yet at a certain point in their rich careers they all entered the zone and simply wiped out the best players in the world. In the Zone explains the games of the greatest players during their greatest triumphs. As you study and enjoy these immortal performances you will improve your ability to overpower your opponents. You will understand how great moves originate and you will be inspired to become more productive and creative. In the Zone may bring you closer to that special place yourself: the zone.

Download or read book The Grey Zone written by Jason McMillan and published by . This book was released on 2018-09-21 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The future is grey.For most of the world life had improved after the implementation of the Basic Human Standard and the formation of The Global Federation of Nations. However, after fifteen years, there are some who still fight against the principles of the organization. Natalie Kelley is a journalist for the Chicago Tribune whose reporting focuses on American terrorist groups in opposition to the GFN. When an Oklahoma City restaurant is attacked, Natalie travels to investigate the incident, but soon begins to question whether the assault was an amateur action or part of a larger conspiracy. The Grey Zone follows Natalie and a cast of characters from both sides of the battle and explores the ramifications of an exceedingly globalized planet as conflicting ideologies clash across the United States.

Download or read book Red Zone written by Tiki Barber and published by Simon and Schuster. This book was released on 2010-08-31 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hidden Valley Eagles have the championship in sight—but will chicken pox get in the way? The Hidden Valley Eagles are on track to make the playoffs. Full of focus and determination, every player is at his best, and the team is working better together than ever before. But when a bout of chicken pox threatens to overtake the team, will their playoff dreams disappear?

Download or read book Beloved Brands written by Graham Robertson and published by Createspace Independent Publishing Platform. This book was released on 2018-01-06 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. "Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book." Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential.

Download or read book The White Zone written by Carolyn Marsden and published by Carolrhoda Books ®. This book was released on 2012-02-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nouri and his cousin Talib can only vaguely remember a time before tanks rumbled over the streets of their Baghdad neighborhood—when books, not bombs, ruled Mutanabbi Street. War has been the backdrop of their young lives. And now Iraq isn't just at war with Americans. It's at war with itself. Sunnis fight Shiites, and the strife is at the boys' doorsteps. Nouri is Shiite and Talib is half Sunni. To the boys, it seems like only a miracle can mend the rift that is tearing a country and a family apart. In early 2008, Iraq experienced a miracle. Snow fell in Baghdad for the first time in living memory. As snow covered the dusty streets, the guns in the city grew silent and there was an unofficial ceasefire. During these magical minutes, Sunni and Shiite differences were forgotten. There was no green zone, no red zone. There was only the white zone. Against this real-life backdrop, Nouri and Talib begin to imagine a world after the war.

Download or read book Signaling written by Tilak Fernando and published by Archway Publishing. This book was released on 2017-04-20 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the year AD 4544, a confluence of events shatters a spacecraft in the outer reaches of the solar system, hurling its lone commander, Samantha Hunter, through time and space deep into the past. Meanwhile, in the near future, award-winning New York Times science editor Jonathan Elliot awakens in the middle of the night to an uninvited guest who appears to have materialized out of thin air. The strange visitor tells him a story so unbelievable that Jonathan feels compelled to write a speculative feature article for the Sunday edition. This midnight visit launches a nine-day whirlwind of events that extend from New York City across the continent to Las Vegas, setting off a chain of inexplicable incidents, a national manhunt involving the top levels of government, a series of revelatory conversations about the future, and a team of unlikely collaborators in a race to save a beautiful, mysterious heroineand quite possibly the future of the human species. Who are we really, and where are we going? Pondering these questions and offering an uplifting message of hope for the future, this novel tells the story of an accidental time traveler stranded in the twenty-first century whose presence may change the course of humanitys future.