Download or read book The Whuffie Factor written by Tara Hunt and published by Random House Digital, Inc.. This book was released on 2009 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on ways to connect with customers through social networks in order to create demand and sell more products.
Download or read book The Power of Social Networking written by Tara Hunt and published by Crown Business. This book was released on 2010 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traverse the landscape of Web 2.0 to become a player. Embrace the chaos! [This book} weaves stories from Moleskine, 37Signals, Threadless, Willitblend, and Gary Vaynerchuk into a compelling story of the way business is now done.--Seth Godin, author of "Meatball Sundae."
Download or read book Wordcraft written by Alex Frankel and published by Crown Currency. This book was released on 2005-03-22 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Wordcraft, Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM’s “e-business.” Behind each name is an account of how words and language infuse the products we use every day with meaning, and how great words actually succeed in changing people’s behavior. The book is filled with stories about words that come from every corner of our world: technology, health, sports, food, business, and more.
Download or read book Redefining Success written by W Brett Wilson and published by Penguin Canada. This book was released on 2012-11-06 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: W. Brett Wilson, Dragons' Den co-star and Risky Business host, often gets asked about his secrets to success. He became one of Canada's top investment bankers because he was driven, willing to take risks and saw opportunity where others saw roadblocks. But along the path to business success, he tripped over a multitude of misguided priorities. For many years, Wilson pursued business with uncompromising focus, working long hours, seven days a week. In the process, his marriage and his health suffered greatly: he was rarely home as his children were growing up, divorce became inevitable and cancer struck at age forty-three. He truly learned the hard way that one can find financial success and the respect of business peers while almost losing what matters most: health, family and friends. Redefining Success details how Wilson was forced to redefine his life, making health and key relationships his first priorities. Through trial and error, he discovered that these simple virtues are foundational for real, enduring success, both in business and in life. Wilson's compelling insights are the basis for Redefining Success. Not just for entrepreneurs and business people, the book outlines how we can change our lives for the better by re-evaluating our personal definitions of success, then reworking them into a life plan that is feasible, lasting and rewarding. Inspirational and paradigm-changing, Redefining Success will help you implement and sustain lasting, positive change in your life—and make your world a little more meaningful—everyday.
Download or read book Emotional Value written by Janelle Barlow and published by Berrett-Koehler Publishers. This book was released on 2000-04-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -the economic value of customers' feelings when they positively experience products and services -to their customers' experiences. Janelle Barlow and Dianna Maul, with more than forty years combined experience in the service industry, detail five practices for adding emotional value to customer and staff experiences.
Download or read book The Whuffie Factor written by Tara Hunt and published by Tantor Media Incorporated. This book was released on 2014-05-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Tactics for success in the world of online communities.
Download or read book Aligned Thinking written by Jim Steffen and published by Berrett-Koehler Publishers. This book was released on 2006-01-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern life is filled with frustrations - too much work, too many interruptions, not enough personal time, and an increasing sense of losing control and meaning. "Aligned Thinking offers a simple, sensible remedy. The key lies in three questions: "How do I get the most from the only thing I control - my actions now?"; "With the many options I have, how do I stay focused on what I really want?"; and "What do I really want from life and work?" Written in the style of a simple fable, the book invites readers to join Ray and Carol Walters as they learn to apply the techniques of "Aligned Thinking to their own lives. Together, they discover how to understand their priorities and develop practical ways to focus on what's important. Equally good for at work or at home, "Aligned Thinking helps partners communicate and grow closer, allowing them to reduce stress and increase productivity, motivation, morale, and, most important, satisfaction.
Download or read book The 4 Routes to Entrepreneurial Success written by John B. Miner and published by Berrett-Koehler Publishers. This book was released on 1996-08 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on 20 years of research of a systematic seven-year study of 100 entrepreneurs, this book details the distinctive characteristics of each personality type--Personal Achiever, Supersalespeople, Real Managers, and Expert Idea Generators-- and explains why they succeed or fail.
Download or read book Think Like a Stripper written by Erika Lyremark and published by Hillcrest Publishing Group. This book was released on 2013-05-07 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a former stripper, Erika Lyremark has seen it all: disrespectful club managers, cutthroat dancers, and a never-ending supply of sleazeballs. Don't even mention the long hours in six-inch stilettos. Yet beneath the stigma of this enigmatic industry, Erika uncovered the secrets of success: Remove the safety net and embrace risk victory will be yours. Ask for the dance, and an influx of new business will follow. Say yes to yourself, and you'll inspire those around you to help your business grow. Whether your goal is to build your business, increase your sales, or carry out your Red Carpet Dreams, "Think Like a Stripper" delivers the lessons you need to thrive as an entrepreneur, and the advice you'd never (ever, ever) learn in business school.
Download or read book The Sushi Economy written by Sasha Issenberg and published by Penguin. This book was released on 2007-05-03 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The highly acclaimed exploration of sushi’s surprising history, global business, and international allure One generation ago, sushi’s narrow reach ensured that sports fishermen who caught tuna in most of parts of the world sold the meat for pennies as cat food. Today, the fatty cuts of tuna known as toro are among the planet’s most coveted luxury foods, worth hundreds of dollars a pound and capable of losing value more quickly than any other product on earth. So how did one of the world’s most popular foods go from being practically unknown in the United States to being served in towns all across America, and in such a short span of time? A riveting combination of culinary biography, behind-the- scenes restaurant detail, and a unique exploration of globalization’s dynamics, the book traces sushi’s journey from Japanese street snack to global delicacy. After traversing the pages of The Sushi Economy, you’ll never see the food on your plate—or the world around you—quite the same way again.
Download or read book Supersized Strange Tales From A Fast Food Culture written by Morgan Spurlock and published by Dark Horse. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you dare find out what's happening behind the counters of your neighborhood fast-food joint? Then grab a bucket and dive into one of the creepiest graphic novels of the year! Supersized: Strange Tales from a Fast-Food Culture is an entertaining—and at times gut-wrenching—series of stories focusing on America's ubiquitous and potentially destructive fast-food culture. A perfect companion to Super Size Me, the graphic novel bridges the gaps between humor, fact, and heart, while peering behind the scenes of the fast-food world. • Written by Morgan Spurlock with writer Jeremy Barlow and drawn by a variety of creators, Supersized: Strange Tales from a Fast-Food Culture is an original graphic-novel companion to the Academy Award-nominated movie and expands on some of the bizarre stories not featured in the original film. • The creative brain trust behind The Simpsons chose Morgan Spurlock (Super Size Me, 30 Days, Where in the World Is Osama bin Laden?) to direct the Simpsons twentieth-anniversary documentary.
Download or read book Engage Revised and Updated written by Brian Solis and published by John Wiley & Sons. This book was released on 2011-02-25 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
Download or read book Why People Don t Believe You written by Rob Jolles and published by Berrett-Koehler Publishers. This book was released on 2018-10-02 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: For some, projecting confidence and credibility is second nature. For others, it seems like a foreign language they'll never learn – until now.Rob Jolles delivers down-to-earth solutions for anyone looking to enhance the most basic need of all; to be believed. He leverages his over 30 years of experience to equip readers with empowering and practical tools for achieving business and social success. Jolles argues that credibility is as much about attitude as it is about aptitude. So-called “soft skills” like pitch, pace, and tone of voice, are actually some of the most crucial factors in determining how people perceive us. As he puts it, “it's not the words, it's the tune” that really makes us memorable and credible. This book is about finding the necessary magic to help others believe you. It requires an unshakable belief in yourself, so Jolles starts there. With that as a solid foundation, you can move on to the specific tactics and practices that will make you credible and convincing. But these can be tough to practice in the face of the inevitable setbacks we all face, so he also offers advice on maintaining courage and confidence when doubt naturally creeps in. And he concludes with a discussion of sustaining your newfound credibility for the long haul. There isn't a soul on earth who hasn't questioned themselves at some point. And most of us are just one or two brutal rejections away from questioning all that we are. Why People Don't Believe You helps readers cultivate a robust mental framework and a set of what Jolles calls “performance skills” to tackle these doubts. You are good enough –and after reading this stirring book, you'll be ready to make the world believe that as well.
Download or read book Accelerando written by Charles Stross and published by Penguin. This book was released on 2005-07-05 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Singularity. It is the era of the posthuman. Artificial intelligences have surpassed the limits of human intellect. Biotechnological beings have rendered people all but extinct. Molecular nanotechnology runs rampant, replicating and reprogramming at will. Contact with extraterrestrial life grows more imminent with each new day. Struggling to survive and thrive in this accelerated world are three generations of the Macx clan: Manfred, an entrepreneur dealing in intelligence amplification technology whose mind is divided between his physical environment and the Internet; his daughter, Amber, on the run from her domineering mother, seeking her fortune in the outer system as an indentured astronaut; and Sirhan, Amber’s son, who finds his destiny linked to the fate of all of humanity. For something is systematically dismantling the nine planets of the solar system. Something beyond human comprehension. Something that has no use for biological life in any form...
Download or read book E Marketing written by Stephen Dann and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.
Download or read book Digital Marketer written by Eileen Brown and published by BCS, The Chartered Institute for IT. This book was released on 2018-08-16 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing is now essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and array of skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps to advance your digital marketing career.
Download or read book Learning Futures written by Keri Facer and published by Routledge. This book was released on 2011-03-29 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the twenty-first century, educators around the world are being told that they need to transform education systems to adapt young people for the challenges of a global digital knowledge economy. Too rarely, however, do we ask whether this future vision is robust, achievable or even desirable, whether alternative futures might be in development, and what other possible futures might demand of education. Drawing on ten years of research into educational innovation and socio-technical change, working with educators, researchers, digital industries, students and policy-makers, this book questions taken-for-granted assumptions about the future of education. Arguing that we have been working with too narrow a vision of the future, Keri Facer makes a case for recognizing the challenges that the next two decades may bring, including: the emergence of new relationships between humans and technology the opportunities and challenges of aging populations the development of new forms of knowledge and democracy the challenges of climate warming and environmental disruption the potential for radical economic and social inequalities. This book describes the potential for these developments to impact critical aspects of education – including adult-child relationships, social justice, curriculum design, community relationships and learning ecologies. Packed with examples from around the world and utilising vital research undertaken by the author while Research Director at the UK’s Futurelab, the book helps to bring into focus the risks and opportunities for schools, students and societies over the coming two decades. It makes a powerful case for rethinking the relationship between education and social and technological change, and presents a set of key strategies for creating schools better able to meet the emerging needs of their students and communities. An important contribution to the debates surrounding educational futures, this book is compelling reading for all of those, including educators, researchers, policy-makers and students, who are asking the question 'how can education help us to build desirable futures for everyone in the context of social and technological change?'
