Download or read book Myth in Modern Media Management and Marketing written by Kreft, Jan and published by IGI Global. This book was released on 2019-06-14 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.

Download or read book The Ride of a Lifetime written by Robert Iger and published by Random House. This book was released on 2019-09-23 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • A memoir of leadership and success: The executive chairman of Disney, Time’s 2019 businessperson of the year, shares the ideas and values he embraced during his fifteen years as CEO while reinventing one of the world’s most beloved companies and inspiring the people who bring the magic to life. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets. Today, Disney is the largest, most admired media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era. In The Ride of a Lifetime, Robert Iger shares the lessons he learned while running Disney and leading its 220,000-plus employees, and he explores the principles that are necessary for true leadership, including: • Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming. • Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity. • Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale. • Fairness. Treat people decently, with empathy, and be accessible to them. This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology. “The ideas in this book strike me as universal” Iger writes. “Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives.”

Download or read book Tinker Belles and Evil Queens written by Sean P. Griffin and published by NYU Press. This book was released on 2000-02-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to address the interaction between the Walt Disney Company and the gay community From its Magic Kingdom theme parks to its udderless cows, the Walt Disney Company has successfully maintained itself as the brand name of conservative American family values. But the Walt Disney Company has also had a long and complex relationship to the gay and lesbian community that is only now becoming visible. In Tinker Belles and Evil Queens, Sean Griffin traces the evolution of this interaction between the company and gay communities, from the 1930s use of Mickey Mouse as a code phrase for gay to the 1990s "Gay Nights" at the Magic Kingdom. Armed with first-person accounts from Disney audiences, Griffin demonstrates how Disney animation, live-action films, television series, theme parks, and merchandise provide varied motifs and characteristics that readily lend themselves to use by gay culture. But Griffin delves further to explore the role of gays and lesbians within the company, through an examination of the background of early studio personnel, an account of sexual activism within the firm, and the story of the company's own concrete efforts to give recognition to gay voices and desires. The first book to address the history of the gay community and Disney, Tinker Belles and Evil Queens broadly examines the ambiguous legacy of how modern consumerism and advertising have affected the ways lesbians and gay men have expressed their sexuality. Disney itself is shown as sensitive to gay and lesbian audiences, while exploiting those same audiences as a niche market with strong buying power. Finally, Griffin demonstrates how queer audiences have co-opted Disney products for themselves-and in turn how Disney's corporate strategies have influenced our very definitions of sexuality.

Download or read book The Jungle Book written by Disney Enterprises, Inc and published by . This book was released on 1997-11 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mowglie decides to visit his friends in the Jungle and on his way meets an injured Tigress. Will Mowgli help the hurt Tigeress and her cubs?

Download or read book Fairy Dust and the Quest for the Egg written by Gail Carson Levine and published by Disney Electronic Content. This book was released on 2011-08-31 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fairy Haven's newest arrival, Prilla, along with Rani and Vidia, embarks on a journey filled with danger, sacrifice, and adventure. The fate of Never Land rests on their shoulders.

Download or read book Disney A to Z written by Dave Smith and published by Hyperion Books. This book was released on 1996 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes full descriptions of all Donald Duck, Mickey Mouse, Pluto, and Goofy cartoons; the story of Mickey's birth; the Disney Channel Premiere films and Disney television shows; the Disney parks; Disney Academy Awards and Emmy Awards; the Mouseketeers throughout the years; and details of Disney company personnel and primary actors.

Download or read book Walt Disney written by Neal Gabler and published by Vintage. This book was released on 2007-10-09 with total page 914 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive portrait of one of the most important cultural figures in American history: Walt Disney. Walt Disney was a true visionary whose desire for escape, iron determination and obsessive perfectionism transformed animation from a novelty to an art form, first with Mickey Mouse and then with his feature films–most notably Snow White, Fantasia, and Bambi. In his superb biography, Neal Gabler shows us how, over the course of two decades, Disney revolutionized the entertainment industry. In a way that was unprecedented and later widely imitated, he built a synergistic empire that combined film, television, theme parks, music, book publishing, and merchandise. Walt Disney is a revelation of both the work and the man–of both the remarkable accomplishment and the hidden life. Winner of the Los Angeles Times Book Prize for Biography USA Today Biography of the Year

Download or read book Building a Company written by Bob Thomas and published by . This book was released on 1998-07-15 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roy O Disney and the Creation of an Entertainment Empire Roy and Walt Disney will go down in entertainment history as one of its all-time most successful teams. Everyone knows about Walt but what of Roy, the older brother whose stormy relationship with Walt helped build their business empire? This is a fully authorised look at the other Disney genius, featuring previously unpublished interviews, notes, letters, and photographs. It illuminates the Disney story as never before.

Download or read book Be Our Guest written by Disney Institute and published by . This book was released on 2003-06 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword by Michael D. Eisner. All organisations drive towards the same goal - how best to serve their customers. Walt Disney World has always enjoyed a reputation as a company that set the benchmark for outstanding business practices. Now, for the first time, one critical element of the method behind the magic is revealed: that of quality service. Here, their proven principles and processes are fully outlined, to help your organisation focus its vision and assemble its infrastructure to deliver exceptional customer service.

Download or read book Disney U How Disney University Develops the World s Most Engaged Loyal and Customer Centric Employees DIGITAL AUDIO written by Doug Lipp and published by McGraw Hill Professional. This book was released on 2013-03-29 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership lessons from the iconic brand you can use to drive Disney-style success In helping Walt Disney create “The Happiest Place on Earth,” Van France and his team started a business revolution in 1955 that eventually became the Disney University—the employee training and development program that powers one of the most famous brands on earth. Disney U examines how Van France's timeless company values and leadership expertise have turned into a training and development dynasty: the Disney U. The book reveals the heart of the Disney Culture and describes the company's values and operational philosophies that support the world-famous Disney brand. Doug Lipp is an internationally acclaimed expert on customer service, leadership, change management and global competitiveness, specializing in the lessons he learned at the Disney U.

Download or read book Walt Disney Productions Around the Year with Pooh written by Walt Disney Productions and published by . This book was released on 1980 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winnie-the-Pooh, Christopher Robin, and their friends enjoy seasonal activities throughout the year.

Download or read book How We Became the Little Einsteins written by Disney Book Group and published by Disney Press. This book was released on 2007-02-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did Leo, June, Quincy and Annie become the Little Einsteins? It all began when Leo stumbled upon the baby mobile that used to hang over his crib – the one with the curious little rocket hanging over it. Building on the success of the Baby Einstein’s 93% U.S. brand awareness, Little Einsteins keeps with the unique educational philosophy of using classical music, art, and real-world imagery to engage and teach preschoolers about the natural world around them. Anchored by a U.S.Video/DVD premiere in August 2005 and followed by a much-anticipated TV series in October 2005, the Little Einsteins series is sure to be the next beloved brand on the preschool reading level.

Download or read book Walt Disney s Ultimate Inventor written by Don Iwerks and published by Disney Editions. This book was released on 2019-12-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gorgeous never-before-published photographs and fascinating personal memories celebrate the half-a-century career of Disney Legend Ub Iwerks, a self-taught animator who became the first to animate Mickey and Minnie Mouse and an exceptional draftsman, prolific innovator, and all-around technical genius who directly collaborated with Walt Disney to create some of the most loved moments throughout film and theme parks. Even before the creation of Mickey, Walt established a reputation as a technical leader in Hollywood and frequently relied on the counsel, expertise, ingenuity, and creativity of a kindred spirit, lifelong friend, and fellow virtuoso: Ub Iwerks. Up till now, Ub and his many technical inventions and techniques have been largely unknown by the general public. His illustrious career consisted of dozens of innovative contributions, large and small, to both animated and live-action motion pictures, as well as the fields of optics, film processes, and special effects. He was also the major force behind the design of special cameras, projectors, electronics, and audio for theme park projects, and much more. The high standard set by Walt and Ub continues to inspire artists and technicians within The Walt Disney Company as they explore new avenues of quality entertainment. Here is a one-of-a-kind appreciation to an extraordinary man and an outstanding career, a record of his many inventions and accomplishments, and a tribute from a grateful son to his remarkable father.

Download or read book The Disney Way written by Bill Capodagli and published by McGraw Hill Professional. This book was released on 1999-01-21 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I dream, I test my dreams against my beliefs, I dare to take risks, and I execute my vision to make those dreams come true." -Walt Disney. Walt Disney's dreams, beliefs, and daring gave birth to captivating characters, thrilling theme park attractions, and breathtaking tales that have inspired the imaginations of generations of children and adults. Disney also launched an entertainment and marketing empire whose influence is felt around the world, and whose success provides a model of business excellence that can guide any company. Each principle is then examined in detail by illustrating the principle at work at Disney as well as at other successful companies. Capodagli and Jackson have spent their careers studying Disney and teaching this unique management method to others. As consultants to companies ranging from Illinois Power to Bristol-Myers Squibb and Whirlpool, they have used the Disney principles again and again, and have seen them yield startling performance improvements. They have distilled this wisdom in THE DISNEY WAY. In this book, you'll learn how to: Give every member of your organization the chance to dream, and tap into the creativity those dreams embody; Treat your customers like guests; Build long-term relationships with key suppliers and partners; Dare to take calculated risks in order to bring innovative ideas to fruition; Align long-term vision with short-term execution. And more. No fairy dust. No magic wands. No wishing on a star. Just sound, effective management principles that stem from Walt Disney's values, vision, and philosophy. Lists of questions to ask and actions to take, along with real-life examples, will help you adapt the Disney Way to suit your company's needs. From the hiring and training of employees to the realization of a creative concept to exceptional customer service, every aspect of the Walt Disney Company is linked to Walt Disney's vision.

Download or read book The Walt Disney Studios written by Rebecca Cline and published by Disney Editions. This book was released on 2019-09-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1923, two enterprising brothers named Walt and Roy Disney decided to go into the movie business together, establishing the Disney Brothers Studio in Los Angeles, California. Since then, Walt Disney Studios has released hundreds of groundbreaking and entertaining shorts and full-length feature films in both animation and live-action, garnering countless awards, accolades, and aficionados the world over. But just as Walt was never a man to rest on his laurels, the Disney Studio continues to surpass itself, innovating new technology, pioneering new techniques, and gleaning higher box-office returns with every passing decade. Abundantly illustrated with behind-the-scenes photographs and artwork from the studio's ninety-plus years of productions, The History of the Walt Disney Studio celebrates Walt Disney's dream factory, which has always been and continues to be the heart of the Walt Disney Company. From Pinocchio and Fantasia, World War II propaganda films to the Disneyland TV show, Bedknobs and Broomsticks to Pirates of the Caribbean, some of the company's most monumental and iconic creations have been brought to life at the Studio. So park your car in the Zorro lot, take a stroll down Mickey Avenue, and get ready for an insider tour . . . this is the Walt Disney Studios like it's never been seen before.

Download or read book Disney s 101 Dalmatians written by Anne Mazer and published by Hyperion. This book was released on 1996 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roger and Anita are unaware that Anita's boss, Cruella De Vil, is willing to kidnap their Dalmatian puppies to make a stylish coat.

Download or read book Walt Disney s Sleeping Beauty written by and published by Parragon Pubishing India. This book was released on 1959 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paper doll figures of Princess Aurora, the Prince, Maleficent, the fairies, knights, a horse and a dragon. Includes a castle to assemble.