Download or read book The Vignelli Canon written by Massimo Vignelli and published by Lars Müller Publishers. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An important manual for young designers from Italian modernist Massimo Vignelli The famous Italian designer Massimo Vignelli allows us a glimpse of his understanding of good design in this book, its rules and criteria. He uses numerous examples to convey applications in practice - from product design via signaletics and graphic design to Corporate Design. By doing this he is making an important manual available to young designers that in its clarity both in terms of subject matter and visually is entirely committed to Vignelli's modern design.
Download or read book Design Vignelli written by Massimo Vignelli and published by Rizzoli International Publications. This book was released on 1981 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Vignelli written by Massimo Vignelli and published by Images Publishing. This book was released on 2007 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This superbly presented volume is a treasure trove of the thoughts of internationally acclaimed designers Lella and Massimo Vignelli. For the past ten years, Massimo Vignelli has taught a summer course at the School of Design and Architecture at Harvard on subjects that were initially alphabatized for convienence, but now
Download or read book Thoughts on Design written by Paul Rand and published by Chronicle Books. This book was released on 2014-08-19 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
Download or read book Knoll Design written by Eric Larrabee and published by Harry N Abrams Incorporated. This book was released on 1989 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Design is One written by Massimo Vignelli and published by Images Publishing. This book was released on 2004 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Design is One' is a photo and caption sampling of Lella and Massimo's work from 1955 to 2003.
Download or read book Helvetica written by Lars Müller and published by Springer Science & Business Media. This book was released on 2005-01-14 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: An ode to the beloved typeface Helvetica is a sans-serif typeface. It is simple and clean, and commonly seen in advertising, signage, and literature. The R has a curved leg, and the i and j have square dots. The Q has a straight angled tail, and the counterforms inside the O, Q, and C are oval. It is an all-purpose type design that can deliver practically any message clearly and efficiently. It is one of the most popular typefaces of all time. Helvetica: Homage to a Typeface presents 400 examples of Helvetica in action, selected from two diametrically opposed worlds. Superb applications by renowned designers are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use.
Download or read book How to Think Like a Great Graphic Designer written by Debbie Millman and published by Simon and Schuster. This book was released on 2010-06-29 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a peek inside the heads of some of the world’s greatest living graphic designers. How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand designer Debbie Millman. The internet radio talk host of Design Matters, Millman persuades the greatest graphic designers of our time to speak frankly and openly about their work. How to Think Like a Great GraphicDesigners offers a rare opportunity to observe and understand the giants of the industry. Designers interviewed include: —Milton Glaser —Stefan Sagmeister —David Carson —Paula Scher —Abbott Miler —Lucille Tenazas —Paul Sahre —Emily Oberman and Bonnie Siegler —Chip Kidd —James Victore —Carin Goldberg —Michael Bierut —Seymour Chwast —Jessica Helfand and William Drenttel —Steff Geissbuhler —John Maeda Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Download or read book The Great New York Subway Map written by Emiliano Ponzi and published by Museum of Modern Art. This book was released on 2018-02-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both a love letter to New York City and an introduction to graphic design, this is the story of how the designer Massimo Vignelli tackled the problem of creating a subway map that could be understood by all New Yorkers as well as out-of-towners. Filled with depictions of trains, subway stations, and the New York City skyline, the book follows Vignelli around the city as he tries to understand the system in order to translate it into a map. The book is produced in collaboration with the New York Transit Museum and features a section of historical and archival images and photographs. A groundbreaking work of information design, the subway map designed by Vignelli is an iconic work used by over a billion people every year. The Museum of Modern Art acquired the original 1972 diagram in 2004.
Download or read book Lella and Massimo Vignelli written by Jan Conradi and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lella and Massimo Vignelli: Two Lives, One Vision is a portrait of two important twentieth-century designers whose careers intertwined since the 1950s. The Vignellis promote a modernist philosophy of designing for a better society: resourceful use of space and materials, clear communication, lasting quality, and logical functionality. Through a mix of archival research and personal interviews with Lella, Massimo, and their many colleagues and clients, Jan Conradi documents the Vignellis nuanced approach to cleaning up an often chaotic and messy society by adhering to a minimalist and structured design method. The Vignellis lifetime commitment to a world of design is marked by vibrant client relationships and unwavering attention to detail. With wit, grace, focus, and finesse, the Vignellis sustained pattern of working and living has influenced, and continues to inspire, generations of designers worldwide.
Download or read book Experience Design written by Patrick Newbery and published by John Wiley & Sons. This book was released on 2013-08-08 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. The book teaches businesses how to think about design as a process, and how this process can be used to create a better quality of experience across the entire customer journey. Experience Design also serves as a reference tool for both designers and business leaders to help teams collaborate more effectively and to help keep focus on the quality of the experiences that are put in front of customers. Explains how to use experience-centric design for better customer engagement Offers a framework for thinking and talking about "experience design," from a company and customer perspective Authors Patrick Newbery and Kevin Farnham are the Chief Strategy Officer and CEO of Method respectively, an experience design company that solves business challenges through design to create integrated brand, product, and service experiences Improve the quality of the experiences customers have with your company and watch engagement soar.
Download or read book Topology of Violence written by Byung-Chul Han and published by MIT Press. This book was released on 2018-04-20 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of today's most widely read philosophers considers the shift in violence from visible to invisible, from negativity to excess of positivity. Some things never disappear—violence, for example. Violence is ubiquitous and incessant but protean, varying its outward form according to the social constellation at hand. In Topology of Violence, the philosopher Byung-Chul Han considers the shift in violence from the visible to the invisible, from the frontal to the viral to the self-inflicted, from brute force to mediated force, from the real to the virtual. Violence, Han tells us, has gone from the negative—explosive, massive, and martial—to the positive, wielded without enmity or domination. This, he says, creates the false impression that violence has disappeared. Anonymized, desubjectified, systemic, violence conceals itself because it has become one with society. Han first investigates the macro-physical manifestations of violence, which take the form of negativity—developing from the tension between self and other, interior and exterior, friend and enemy. These manifestations include the archaic violence of sacrifice and blood, the mythical violence of jealous and vengeful gods, the deadly violence of the sovereign, the merciless violence of torture, the bloodless violence of the gas chamber, the viral violence of terrorism, and the verbal violence of hurtful language. He then examines the violence of positivity—the expression of an excess of positivity—which manifests itself as over-achievement, over-production, over-communication, hyper-attention, and hyperactivity. The violence of positivity, Han warns, could be even more disastrous than that of negativity. Infection, invasion, and infiltration have given way to infarction.
Download or read book Graphic Design Discourse written by Henry Hongmin Kim and published by Chronicle Books. This book was released on 2018-03-20 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: If the aim of graphic design is to communicate meaning clearly, there's an irony that the field itself has struggled between two contradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicate with its audience. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication establishes a new paradigm for graphic design methodologies for the twenty-first century. This illuminating anthology is essential reading for practicing designers, educators, and students trying to understand how to design in a singular, expressive way without forgoing clear and concise visual communication.
Download or read book Graphic Design Visionaries written by Caroline Roberts and published by Laurence King Publishing. This book was released on 2015-06-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring 75 of the world's most influential designers, this book presents the story of graphic design through the fascinating personal stories and significant works that have shaped the field. Arranged in chronological order, the book shows the development of design, from early innovators such as Edward McKnight Kauffer and Alexey Brodovitch to key figures of mid-century Swiss Design and corporate American branding. The book profiles masters of typography, such as Wim Crouwel and Neville Brody; visionary magazine designers, such as Leo Lionni and Cipe Pineles; designers who influenced the world of film, such as Saul Bass and Robert Brownjohn; and the creators of iconic poster work, such as Armin Hofmann, Rogério Duarte and Yusaku Kamekura. Combining insightful text and key visual examples, this is a dynamic and richly illustrated guide to the individuals whose vision has defined the world of graphic design.
Download or read book Josef M ller Brockmann Suttl Pioneer of Swiss Graphic Design written by Josef Müller-Brockmann and published by Lars Muller Publishers. This book was released on 2015-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition showing the work of one of the most famous Swiss designers: a comprehensive overview of his oeuvre.
Download or read book Unimark International written by Janet Conradi and published by Lars Müller Publishers. This book was released on 2009-10-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unimark International was a firm with global reach, with eleven offices in five different countries. Its use of the most modern design approaches and latest marketing methods quickly made it famous and unrivaled. Its clients were international corporations like Gillette, Jaguar, Ferrero, Knoll International, Olivetti, Pirelli, Ranx Xerox, Unilever, IBM, as well as American Airlines and Ford, for which it created visual corporate identities that are still in use today. Unimark was known for always using the latest technological innovations and for using computers long before anyone else. With their visual outlook, Unimark designers had a defining influence on our environment; they left an enduring legacy with their practice and their theory. Many Unimark designers have been honored with international awards for their achievements. A distinctive hallmark of Unimark design is the systematic use of the Helvetica typeface for the corporate identity of firms. The success of Unimark International, which is documented here for the first time, points the way for designers and the marketing sector today.
Download or read book Richard Sapper Edited by Jonathan Olivares written by Jonathan Olivares and published by Phaidon Press. This book was released on 2016-06-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth study of the work of German-born industrial designer Richard Sapper, most famous for designs such as the Tizio lamp and the Brionvega radio. Richard Sapper (1932-2015) a German-born designer who was based in Milan most of his working career, is considered one of the most important designers of his generation. Within his lifetime, he received numerous international design accolades, including ten prestigious Compasso d'Oro awards. Sapper developed and designed a wide variety of products, ranging from ships and cars, to computers and electronics as well as furniture and kitchen appliances. His clients included Alessi, Artemide, B&B Italia, Brionvega, FIAT, Heuer, Kartell, Knoll, IBM, Lenovo, Lorenz Milano, Magis, Molteni, Pirelli and many others. This investigation of Sapper's work, based on over forty hours of interviews with the designer Jonathan Olivares, studies his objects, the circumstances that shaped them and the resulting ideals that emerge. The inter-generational conversation explores themes that reoccur throughout Sapper's oeuvre, and which have a particular importance for a younger generation of designers and those with a desire to understand Sapper's work from a fresh perspective. An illustrated timeline, packed with images from Sapper's personal archives, reveals the incredible variety and technical brilliance of his work. Richard Sapper died in Milan on 31 December 2015. Designed by SM Associati, the agency of Marco Velardi from Apartamento magazine, the book opens with an image essay featuring candid commissioned photography by Ramak Fazel.
