Download or read book The Useful Long Tail written by BPI and published by BPI Publishing. This book was released on with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories that teach and entertain children. Giving the children their first lessons of morals, these books are really enjoyable.
Download or read book The Long Tail written by Chris Anderson and published by Hachette Books. This book was released on 2006-07-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Download or read book The Useful Long Tail written by BPI and published by BPI Publishing. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Delightfully illustrated simple stories are a childs first readers. Large print and flowing narration make these stories really enjoyable. Each story has a moral attached that teaches children right conduct.
Download or read book Free written by Chris Anderson and published by Hachette Books. This book was released on 2009-07-07 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.
Download or read book The Useful Long Tail written by Bele and published by . This book was released on 2009 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Stranger s Long Neck written by Gerry McGovern and published by A&C Black. This book was released on 2010-06-17 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The long-awaited new title from THE corporate expert on building the right web presence to drive sales! In an age that is exploding with information, it's now critically important for companies to identify what truly matters on their Web site. The web customer is a “stranger” online to web teams who must work in a medium where it is very difficult to know who is clicking around on your site. Every Web site has a “long neck” or a small set of tasks that are very important to its customers. If you don't make these tasks easy and fast to complete, your customers will go to your competition. This book will give you practical advice and case studies on how to tune in effectively to deliver precisely what your web customers want to make the sale! Gerry McGovern is widely regarded as the number one worldwide authority on managing web content as a business asset. Named as one of the 100 most influential figures in e-commerce in the UK and Ireland, he has appeared on CNN , CNBC and BBC television and has been featured in numerous print media publications. Top 5 Tips for Improving Your Website by Gerry McGovern 1. On the Web, content may be king but the customer is dictator. There's one word to describe the web customer: IMPATIENT. 2. Traditional marketing and communication is about GETTING ATTENTION. Web marketing and communication is about PAYING ATTENTION. When customers are at your website you already have their attention. Don't waste their time by telling them things they already know. 3. Every website has a small set of top tasks what I call the “long neck” that customers expect to complete quickly and easily. The customers' top tasks are often not what the organisation thinks they are—or wants them to be! 4. The BIGGEST key to website improvement and efficiency of “long neck” consumer tasks is most often overlooked: companies must do rigorous, methodical and continuous testing! Great web management is based on facts about your consumers, not opinions offered by the smartest people in your company. 5. The Web is about doing, not talking about doing. A great website puts task-completion features on the homepage. In Web 1.0 you saw a picture of a hotel room on the homepage of a hotel website. Now, you book your room on the homepage. Find out more in The Stranger's Long Neck
Download or read book Tails written by Melanie Mitchell and published by LernerClassroom. This book was released on 2003-10-01 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: A simple introduction to some different animals that have tails.
Download or read book SUMMARY The Long Tail Why The Future Of Business Is Selling Less Of More By Chris Anderson written by Shortcut Edition and published by Shortcut Edition. This book was released on 2021-06-06 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will learn about the Long Tail economy and the opportunity it represents for business strategies today. You will also learn : how the Long Tail market has progressively imposed itself in front of the best-seller market; how this economic vision is redefining the way traditional sectors make profit; what is the current role of the Long Tail in valuing niche markets and promoting their diversity. With the Long Tail, Chris Anderson takes up a statistical concept. Contrary to the so-called “best-sellers”, the tail represents the end of the sales curve, in other words, low sales. Long favoured by companies for a long time, the hits of head are still perceived as more remunerative than the products of tail, which are assimilated to window articles or missed best-sellers. However, the Tail is getting longer with the digital age, counting more and more products, representing more and more purchases, niches and micro-revenues which, once aggregated, produce a decisive capital. A product with modest sales rates can simply no longer be considered unsold. For ten years now, the Long Tail has been shaking up sales practices, the structure of the offer and the relationship with the consumer. Thanks to online commerce, it responds to every request, however punctual and anecdotal it may be. No item and no potential customer is now excluded from this large-scale economy. *Buy now the summary of this book for the modest price of a cup of coffee!
Download or read book Who Has This Tail written by Laura Hulbert and published by Henry Holt and Company (BYR). This book was released on 2012-10-16 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Short and fuzzy, long and scaled: no matter their size and shape, tails aren't just hanging around—they're useful! This fun, informative book invites readers to guess the owner of nine tails, and then turn the page to see the animal and its tail in action.
Download or read book VC written by Tom Nicholas and published by Harvard University Press. This book was released on 2019-06-03 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: From nineteenth-century whaling to a multitude of firms pursuing entrepreneurial finance today, venture finance reflects a deep-seated tradition in the deployment of risk capital in the United States. Tom Nicholas’s history of the venture capital industry offers a roller coaster ride through America’s ongoing pursuit of financial gain.
Download or read book Semantic Systems The Power of AI and Knowledge Graphs written by Maribel Acosta and published by Springer Nature. This book was released on 2019-11-04 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book constitutes the refereed proceedings of the 15th International Conference on Semantic Systems, SEMANTiCS 2019, held in Karlsruhe, Germany, in September 2019. The 20 full papers and 8 short papers presented in this volume were carefully reviewed and selected from 88 submissions. They cover topics such as: web semantics and linked (open) data; machine learning and deep learning techniques; semantic information management and knowledge integration; terminology, thesaurus and ontology management; data mining and knowledge discovery; semantics in blockchain and distributed ledger technologies.
Download or read book Summary The Long Tail written by BusinessNews Publishing, and published by Primento. This book was released on 2013-02-15 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Chris Anderson's book: "The Long Tail: Why the Future of Business is Selling Less of More". This complete summary of the ideas from Chris Anderson's book "The Long Tail" shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better and more profitable to sell a few units in many niche markets than to try and sell a million units in one mass market. By reading about this new strategic thinking used by some of the top companies in the world, you can start paving the way for the future success of your business. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "The Long Tail" and find out how your business can become more profitable by selling less of more.
Download or read book An Elegant Puzzle written by Will Larson and published by Stripe Press. This book was released on 2019-05-20 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: A human-centric guide to solving complex problems in engineering management, from sizing teams to handling technical debt. There’s a saying that people don’t leave companies, they leave managers. Management is a key part of any organization, yet the discipline is often self-taught and unstructured. Getting to the good solutions for complex management challenges can make the difference between fulfillment and frustration for teams—and, ultimately, between the success and failure of companies. Will Larson’s An Elegant Puzzle focuses on the particular challenges of engineering management—from sizing teams to handling technical debt to performing succession planning—and provides a path to the good solutions. Drawing from his experience at Digg, Uber, and Stripe, Larson has developed a thoughtful approach to engineering management for leaders of all levels at companies of all sizes. An Elegant Puzzle balances structured principles and human-centric thinking to help any leader create more effective and rewarding organizations for engineers to thrive in.
Download or read book The Useful Long Tail written by Patrick Morais and published by . This book was released on 200? with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Statistical Consequences of Fat Tails written by Nassim Nicholas Taleb and published by . This book was released on 2020-06-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The book investigates the misapplication of conventional statistical techniques to fat tailed distributions and looks for remedies, when possible. Switching from thin tailed to fat tailed distributions requires more than "changing the color of the dress." Traditional asymptotics deal mainly with either n=1 or n=∞, and the real world is in between, under the "laws of the medium numbers"-which vary widely across specific distributions. Both the law of large numbers and the generalized central limit mechanisms operate in highly idiosyncratic ways outside the standard Gaussian or Levy-Stable basins of convergence. A few examples: - The sample mean is rarely in line with the population mean, with effect on "naïve empiricism," but can be sometimes be estimated via parametric methods. - The "empirical distribution" is rarely empirical. - Parameter uncertainty has compounding effects on statistical metrics. - Dimension reduction (principal components) fails. - Inequality estimators (Gini or quantile contributions) are not additive and produce wrong results. - Many "biases" found in psychology become entirely rational under more sophisticated probability distributions. - Most of the failures of financial economics, econometrics, and behavioral economics can be attributed to using the wrong distributions. This book, the first volume of the Technical Incerto, weaves a narrative around published journal articles.
Download or read book The Too Long Tail written by T. V. W. Carpenter and published by . This book was released on 1953 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Quicklet on Chris Anderson s The Long Tail CliffNotes like Summary written by Tom Szollosi and published by Hyperink Inc. This book was released on 2012-02-24 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: ABOUT THE BOOK Sporting the provocative subtitle: “Why The Future of Business Is Selling Less of More,” The Long Tail is a watershed moment in how we think about business in the Internet Age. Twentieth Century businesses founded on the idea of “hits” emphasized the top ten, twenty, fifty -- pick a number -- of almost anything that could be sold. Movie box office, music, or new cars were judged by sales rankings, and those rankings were equated with quality, desirability, and value. Author Chris Anderson, in many ways a true man of the 21st Century, has a different theory. He posits that in an age of vast digital storage capacities, Internet staples like Amazon, iTunes, Ebay and others have forever altered how customers consider what to buy. In 2004, as Editor-In-Chief of Wired magazine, he first wrote an article entitled “The Long Tail,” which asserted that “endless choice” creates “unlimited demand.” Translation: if you have everything in stock, you can keep selling it. In this new reality, instead of a business model driven solely by hits, Anderson held that the new digital model would depend as much or more upon “niche” buying, because product that took up no physical space could be kept available for sale virtually forever. MEET THE AUTHOR Tom Szollosi graduated from UCLA in 1972 with a degree in English Literature. After a short stint in advertising, he wrote for television beginning in 1976, and has continued to the present, logging over 100 episodes of both drama and comedy. Tom has also written five motion pictures, four novels, and taught screenwriting at UCLA Extension for six years. Tom loves baseball, writing, books, and politics, though not necessarily in that order. Most recently, he has been exploring the world of e-books. He is married, has two sons, and lives in Los Angeles. EXCERPT FROM THE BOOK Chris Anderson himself says it best in The Long Tail: “The theory of the Long Tail can be boiled down to this: Our culture and economy are increasingly shifting away from a focus on a relatively small number of hits (mainstream products and markets) at the head of the demand curve, and moving toward a huge number of niches in the tail.” These niches, according to Anderson, are “everything else.” No wonder it’s long. Very little of what’s out there is hot at any particular moment. What is hot, a “hit,” comprises the front, or head, of that demand curve. Everything else is part of the tail. You can sell less of a hit if small quantities of all those other things keep moving, and the research says they do. First, Anderson explains how the Internet has “unified elements of a supply-chain revolution that had been brewing for decades.” At lightening speed, TV and top-40 radio lost much of their taste-shaping clout to the computer and its secret weapon, the Internet. Buy a copy to keep reading!
