Download or read book The Ultimate Sales Planner For The Master Closer written by Calbert Coakley and published by . This book was released on 2021-01-20 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Planner is highly recommended for entrepreneurs, sales professionals, and entry level sales people. Color Hardback

Download or read book Secrets of a Master Closer written by Mike Kaplan and published by . This book was released on 2012-06-12 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to know, step by step, how to quickly, easily, and smoothly walk anyone from being a skeptical prospect to a happy customer that refers you friends, family, and colleagues...then you want to read this book. Here's the deal: At its core, selling isn't a patchwork of cheesy closing techniques, annoying high-pressure tactics, or gimmicky rebuttals. True salesmanship follows very specific laws, has very specific steps and stages, and leaves a customer feeling happy and helped. It's honest, respectful, enlightening, friendly, and done with real care. It's the type of selling that wins you not only customers, but fans. Not coincidentally, this is the type of selling that truly great salespeople have mastered. This is the type of selling that keeps pipelines full and moving, and that builds a strong, loyal customer base that continues to give back to you in the form of customer loyalty, reorders, and referrals. Well, that's what this book is all about. It will give you a crystal-clear picture of the exact steps that every sale must move through and why, and how to methodically take any prospect through each, and eventually to the close. And how to do it with integrity and pride. In this book, you'll learn things like... . The eight precise steps of every sale. Leave any out, and you will struggle. Use them all correctly, and you will be able to close unlimited sales. . How to easily discover which prospects can use and pay for your product/service, and which can't. Time is your most valuable commodity as a salesperson, and if wasted, it costs you money. . The true purpose of the presentation and the crucial, often-missing steps that need to be taken first. If you're making the same presentation mistakes as most other salespeople, this chapter alone could double your sales. . Learn how to smoothly create an abundance of closing opportunities, and know when to act on them and close. This is the hallmark of every master closer. Learn it, use it, and profit. . Why it's a myth that you need to know multiple ways to close deals. Learn this one, simple method, and you'll be able to use it to close all of your sales. . Simple formulas to turn any objection into a closing opportunity. Use them and never fear hearing a prospect's objection ever again. . And a whole lot more! This is more than a just a book, really. It's a step-by-step sales training course. Each chapter ends with precise exercises that will help you master each technique taught and each step of the sales process. If you are new to sales, make this book the first one you read, and you will greatly increase your chances for quick success. If you are a seasoned veteran and are looking for ways to improve your numbers, this book will help you make your sales goals a reality. SPECIAL BONUS FOR READERS! With this book you'll also get a free "Road Map" from the author that lays out, in a PDF chart, every step and key principles taught in the book. Print it out and keep it handy because it makes for a great "cheat sheet" to use while selling, or just to refresh on what you've learned. Scroll up, click the "Buy" button now, learn the secrets of master closers, and use them to sell more, sell easier, and sell faster!"

Download or read book The Ultimate Sales Book written by Christine Harvey and published by Teach Yourself. This book was released on 2018-04-19 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to be the best, you have to have the right skillset. From sales strategy and account management to negotiation and customer service,THE ULTIMATE SALES BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises. This is your complete course in successful selling. ABOUT THE SERIES ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

Download or read book Secrets of a Master Closer written by Mike Kaplan and published by Createspace Independent Pub. This book was released on 2012-06-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to know, step by step, how to quickly, easily, and smoothly walk anyone from being a skeptical prospect to a happy customer that refers you friends, family, and colleagues...then you want to read this book. Here's the deal: Selling is, at its core, isn't a patchwork of cheesy closing techniques, annoying high-pressure tactics, or gimmicky rebuttals. True salesmanship follows very specific laws, has very specific steps and stages, and leaves a customer feeling happy and helped. It's honest, respectful, enlightening, friendly, and done with real care. It's the type of selling that wins you not only customers, but fans. Not coincidentally, this is the type of selling that truly great salespeople have mastered. This is the type of selling that keeps pipelines full and moving, and that builds a strong, loyal customer base that continues to give back to you in the form of customer loyalty, reorders, and referrals. Well, that's what this book is all about. It will give you a crystal-clear picture of the exact steps that every sale must move through and why, and how to methodically take any prospect through each, and eventually to the close. And how to do it with integrity and pride. In this book, you'll learn things like... The eight precise steps of every sale. Leave any out, and you will struggle. Use them all correctly, and you will be able to close unlimited sales. The true purpose of the presentation and the crucial, often-missing steps that need to be taken first. If you're making the same presentation mistakes as most other salespeople, this chapter alone could double your sales. How to easily discover which prospects can use and pay for your product/service, and which can't. Time is your most valuable commodity as a salesperson, and if wasted, it costs you money. Know exactly when it's time to go for a close, and know how to smoothly create an abundance of closing opportunities. This is the hallmark of every master closer. Learn it, use it, and profit. Why it's a myth that you need to know multiple ways to close deals. Learn this one, simple method, and you'll be able to use it to close all of your sales. Simple formulas to turn any objection into a closing opportunity. Use them and never fear hearing a prospect's objection ever again. And a whole lot more! This is more than a just a book, really. It's a step-by-step sales training course. Each chapter ends with precise exercises that will help you master each technique taught and each step of the sales process. If you are new to sales, make this book the first one you read, and you will greatly increase your chances for quick success. If you are a seasoned veteran and are looking for ways to improve your numbers, this book will help you make your sales goals a reality. SPECIAL BONUS FOR READERS! With this book you'll also get a free "Road Map" from the author that lays out, in a PDF chart, every step and key principles taught in the book. Print it out and keep it handy because it makes for a great "cheat sheet" to use while selling, or just to refresh on what you've learned. Scroll up, click the "Buy" button now, learn the secrets of master closers, and use them to immediately improve your numbers!

Download or read book The Closers Part 1 written by Ben Gay III and published by Kydala Publishing, Inc.. This book was released on with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a master closer ... with the Secret Blue Books that could double - even triple - your income. The Closers-Part 1 is quite simply the most powerful book on selling ever written. With over two million copies sold, it explains selling the way it is, not how some people wish it were. If you have only one book on selling in your personal library, make sure it's this "sales closers bible"! The Closers is NOT some hypothetical textbook. NO vague theories, generalities, claptrap, and NO assorted nonsense. Nor is it another "positive attitude" or feel-good book. Topics include Types of SalespeopleCloser CharacteristicsThe Closers AttitudeTypes of CustomersBasic Closing FoundationWhy Customers won't buy and what to do about it35 Psychological TipsMaster Closer Strategy20 Greatest Closes on Earth15 Objections and 45 Red Hot Closer ResponsesOver 100 More INSIDER "How-To's"

Download or read book The Perfect Close written by James Muir and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to discover how to close sales using the best practice (one that's non-pushy, flexible, natural & easy to learn) then read this book. Author James Muir shares unique insights on how 'closing the sale' can be done with a natural, non-pushy sales strategy that breaks the stigma often associated with professional sales. The latest science shows that old, counter-productive closing tactics backfire and hold you back. In The Perfect Close you will learn a closing method that is nearly always successful (in the 95% range). It's zero pressure and involves just two questions. It's a clear & simple approach that is flexible enough to use on every kind of sale at every given stage. It can be learned in less than an hour and mastered in a day. In The Perfect Close: The Secret to Closing Sales you will learn:- A simple method to closing that is nearly always successful (95% range) - Is zero pressure & involves just two questions- How traditional closing techniques damage trust & what you can do remain on emotionally higher ground- How to close more sales in a way that makes clients feel more educated, in control and see you as a facilitator & consultant- A proven and repeatable process for advancing sales that can be used in any kind of sale at any given stage- How to add continuous momentum & advance your sales in a way that results in more closed business & faster closed business- A natural way to close that doesn't require that you change your personality or become someone you're not- How to completely eliminate the stress & tension that some people feel when it comes to asking for commitments- How to add value on every sales encounterEverything you need to know to advance every sale to closure The Perfect Close represents the best practice in closing sales today.

Download or read book The Perfect Close Workbook written by James Muir and published by . This book was released on 2018-12-17 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master The Best Practice in Closing Sales Everything has changed. The latest science shows that old, counter-productive closing tactics backfire and hold you back. In The Perfect Close you will learn a closing method that is nearly always successful (in the 95% range). It's zero pressure and involves just two questions. It's a clear & simple approach that is flexible enough to use on every kind of sale at every given stage. It can be learned in less than an hour and mastered in a day. It is especially helpful for new and inexperienced salespeople and professionals who dislike the "stigma" of selling or find the selling process awkward or uncomfortable. In The Perfect Close: The Secret to Closing Sales you will learn: A simple method to closing that is nearly always successful (95% range), is zero pressure & involves just two questions. How traditional closing techniques damage trust & what you can do remain on emotionally higher ground. How to close more sales in way that makes clients feel more educated, in control and see you as a facilitator & consultant. A proven and repeatable process for advancing sales that can be used in any kind of sale at any given stage. How to add continuous momentum & advance your sales in a way that results in more closed business & faster closed business. A natural way to close that doesn't require that you change your personality or become someone you're not. How to completely eliminate the stress & tension that some people feel when it comes to asking for commitments. How to add value on every sales encounter. Everything you need to know to advance every sale to closure The Perfect Close represents the best practice in closing sales today. Apply it yourself and discover how this simple technique along with being genuinely authentic creates the highest levels of success and happiness. This is more than a just a book. It's a sales training course that outlines step-by-step what you need to do to advance your sales to closure. If you are new to sales, make this the first book you read. It will teach you how to be effective immediately and will literally teach you the rest of the steps in your sales process. If you are an experienced professional looking for ways to improve your performance, this book will help take your closing skills to a whole new level. SPECIAL BONUSES! With this workbook you will get access to a load of complimentary online resources including: Electronic Version of All the Forms, models & figures, The Perfect Close Mind Map, Opportunity Research Forms, Encounter Planning Forms, Sample Meeting Agendas, The 21 Closing Secrets Reference Guide, Special Reports and much more. Praise for The Perfect Close Workbook "Master this material and it will change the way you sell, and... it will change your life. I have seen these methods used and perfected for over 20 years and I can tell you this is the real deal." - J. Kelly Skeen Vice President of Sales, NextGen Healthcare "This belongs on every single bookshelf of every single seller. It will give you the clarity, confidence and competence to make every sale more natural. The Perfect Close is one of my all-time favorites about selling. I can't think of any seller in any industry who wouldn't benefit by reading and applying The Perfect Close." - Deb Calvert President of People First Productivity Solutions and author of DISCOVER Questions Get You Connected "I have read literally hundreds of sales books and I would put The Perfect Close in my top ten. The Perfect Close Workbook will give you excellent ideas and tools to dramatically increase your sales effectiveness, I very highly recommend it." - John Spence, One of the top 100 Business Thought Leaders in America & author of Awesomely Simple

Download or read book The Ultimate Sales Planner written by Inspire Publishing and published by . This book was released on 2021-11-11 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is NOT just another sales planner. This has been specially developed by one of the world's leading sales experts and drawing from over 30 years of experience. ★ INCLUDES BONUS SALES ACCELERATOR CHECKLIST DOWNLOAD This quarterly professional sales planner has been specially designed to help you skyrocket your sales figures and for you to win more and close more sales. If you are a professional sales person, a sales representative out on the road, a sales manager, an office based telephone account manager then this is a must. How often are we given something to use that has been designed by someone who has never used it? This guide has been specially designed drawing from over 30 years of experience dealing with customers and clients both face to face and on the phone in different parts of the world. This guide has been kept simple but comprehensive and has been extensively tested for ease of use. While electronic CRM systems can be difficult to access and fiddly, nothing beats the simplicity of being able to write down freehand exactly what it is that you want to say. Here is how it will help you transform your sales. ✓ Powerfully Measure Your Success Against Listed Daily Goals ✓ Effortlessly Record Phone Activity & Outcomes ✓ Efficiently List Down Your "Things To Do To" For Maximum Impact ✓ Easily Uncover New Opportunities ✓ Comprehensively Log Meeting Outomes & Follow Up ✓ Skyrocket Your Customer Knowledge & Opportunity Set ✓ Effectively Plan & Prepare & Control Your Meetings ✓ Creatively Expand Your Thoughts In The Free Flow Section ✓ Naturally Set Reminders For Business Or Pleasure ✓ Rapidly Accelerate Your Success By Delighting Your Clients, Cutomers & Boss With Your Efficiency Start now and benefit from the proven technology used and developed by the experts. To Your success!

Download or read book More Art of Closing Any Deal written by James W. Pickens and published by SP Books. This book was released on 1991 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Battle strategies to become a "Master Sales Closer" and manager

Download or read book Master Closer written by John Fenton and published by Management Books 2000. This book was released on 2007-11-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides inspirational advice from the master of selling, showing readers how to negotiate, and above all close that elusive sale. Packed with examples, sample pitches, charts and illustrations, this book will provide an invaluable tool for salespeople at any level - whether as an aide-memoire for the experienced, or a training manual for the beginner. The author's down-to-earth no-nonsense approach to selling is both refreshing and informative. This is not a theoretical book; it is a practical guide to success in the field.

Download or read book SECRETS OF A MASTER CLOSER written by William Brennan and published by . This book was released on 2023-05-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to know, step by step, how to sell and quickly, easily, and smoothly walk anyone from being a skeptical prospect to a happy customer that refers you friends, family, and colleagues...then you want to read this sales book. Here's the deal: At its core, selling isn't a patchwork of cheesy closing techniques, annoying high-pressure tactics, or gimmicky rebuttals. True salesmanship follows very specific laws, has very specific steps and stages, and leaves a customer feeling happy and helped. It's honest, respectful, enlightening, friendly, and done with real care. It's the type of selling that wins you not only customers, but fans. Not coincidentally, this is the type of selling that truly great salespeople have mastered. This is the type of selling that keeps pipelines full and moving, and that builds a strong, loyal customer base that continues to give back to you in the form of customer loyalty, reorders, and referrals. Well, that's what this book is all about. It will give you a crystal-clear picture of the exact steps that every sale must move through and why, and how to methodically take any prospect through each, and eventually to the close. And how to do it with integrity and pride. In this book, you'll learn things like... * The eight precise steps of every sale. Leave any out, and you will struggle. Use them all correctly, and you will be able to close unlimited sales. * The true purpose of the presentation and the crucial, often-missing steps that need to be taken first. If you're making the same presentation mistakes as most other salespeople, this chapter alone could double your sales. * How to easily discover which prospects can use and pay for your product/service, and which can't. Time is your most valuable commodity as a salesperson, and if wasted, it costs you money. * Learn how to smoothly create an abundance of closing opportunities, and know when to act on them and close. This is the hallmark of every master closer. Learn it, use it, and profit. * Why it's a myth that you need to know multiple ways to close deals. Learn this one, simple method, and you'll be able to use it to close all of your sales. * Simple formulas to turn any objection into a closing opportunity. Use them and never fear hearing a prospect's objection ever again. * And a whole lot more! This is more than a just a book, really. It's a step-by-step sales training course. Each chapter ends with precise exercises that will help you master each technique taught and each step of the sales process. If you are new to sales, make this book the first one you read, and you will greatly increase your chances for quick success. If you are a seasoned veteran and are looking for ways to improve your numbers, this book will help you make your sales goals a reality. With this book you'll also get a free "Road Map" from the author that lays out, in a PDF chart, every step and key principles taught in the book. Print it out and keep it handy because it makes for a great "cheat sheet" to use while selling, or just to refresh on what you've learned.

Download or read book Sales and Operations Planning Best Practices written by John Dougherty and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within this book, you'll be able to "go inside" a baker's dozen companies and learn how they use Sales & Operations Planning to run their businesses better. You'll meet large companies and smaller ones, household names and names not widely known, companies whose products you use and companies whose products you've never heard of. You'll also hear from the consultant who helped them implement S&OP. The Best Practices Companies are: Agfa Amcor Cast-Fab Coca-Cola Midi Danfoss Eclipse Eli Lilly EMS Interbake Foods Norse Dairy Products Pyosa The Scotts Company Unicorn Medical Learn: What is this thing called S&OP and why do successful companies use it? What's involved, what are the steps, and how does it work? Where does S&OP work? With which kinds of products? With which kinds of customers? Does it help with the New Product Development and Design process? How are the demand and supply plans for the detailed product mix managed in a way that is consistent with the volume plans from S&OP? Is S&OP really needed in a company using Continuous Improvement methods like Lean Manufacturing or TQM/6 Sigma? How does S&OP work with Supply Chain Management: outside the company, with customers, and with suppliers? In what size company does S&OP work best? How does it work in privately-held companies, global companies and companies using a matrix organization structure? Does S&OP survive ownership or organization changes? How can a company be sure that its financial plans match its operational plans?

Download or read book Mastery Collection written by R. Almstead and published by Strategic Book Publishing & Rights Agency. This book was released on 2018-02-14 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastery Collection will teach any sales professional to take their closing, negotiating, and communication skills to the level of mastery. Mastery Collection is a step-by-step closing guide on how to expertly negotiate and close the sale. You will learn the common pitfalls and miscommunications that cause sales people to miss a deal. This is not a book on the theory of sales. Here you find real-life situations that commonly come up when you’re negotiating and pitching a client. These helpful hints will aid you to overcome objections and gain rapport with even the most difficult client, so you will start winning at the highest level in any professional sales situation. • Find out how to teach your client to want to negotiate with you. • Find your client’s true motives and objections through relationship selling. • Learn how Master Closers use leverage to create real urgency instead of high pressure. “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Aristotle

Download or read book Sales EQ written by Jeb Blount and published by John Wiley & Sons. This book was released on 2017-03-20 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo. Deteriorating attention spans have made it difficult to get buyers to sit still long enough to “challenge,” “teach,” “help,” give “insight,” or sell “value.” And a relentless onslaught of “me-too” competitors have made differentiating on the attributes of products, services, or even price more difficult than ever. Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It’s no wonder many companies are seeing 50 percent or more of their salespeople miss quota. Yet, in this new paradigm, an elite group of top 1 percent sales professionals are crushing it. In our age of technology where information is ubiquitous and buyer attention spans are fleeting, these superstars have learned how to leverage a new psychology of selling—Sales EQ—to keep prospects engaged, create true competitive differentiation, as well as shape and influence buying decisions. These top earners are acutely aware that the experience of buying from them is far more important than products, prices, features, and solutions. In Sales EQ, Jeb Blount takes you on an unprecedented journey into the behaviors, techniques, and secrets of the highest earning salespeople in every industry and field. You’ll learn: How to answer the 5 Most Important Questions in Sales to make it virtually impossible for prospects to say no How to master 7 People Principles that will give you the power to influence anyone to do almost anything How to shape and align the 3 Processes of Sales to lock out competitors and shorten the sales cycle How to Flip the Buyer Script to gain complete control of the sales conversation How to Disrupt Expectations to pull buyers towards you, direct their attention, and keep them engaged How to leverage Non-Complementary Behavior to eliminate resistance, conflict, and objections How to employ the Bridge Technique to gain the micro-commitments and next steps you need to keep your deals from stalling How to tame Irrational Buyers, shake them out of their comfort zone, and shape the decision making process How to measure and increase you own Sales EQ using the 15 Sales Specific Emotional Intelligence Markers And so much more! Sales EQ begins where The Challenger Sale, Strategic Selling, and Spin Selling leave off. It addresses the human relationship gap in the modern sales process at a time when sales organizations are failing because many salespeople have never been taught the human skills required to effectively engage buyers at the emotional level. Jeb Blount makes a compelling case that sales specific emotional intelligence (Sales EQ) is more essential to success than education, experience, industry awareness, product knowledge, skills, or raw IQ; and, sales professionals who invest in developing and improving Sales EQ gain a decisive competitive advantage in the hyper-competitive global marketplace. Sales EQ arms salespeople and sales leaders with the tools to identify their most important sales specific emotional intelligence developmental needs along with strategies, techniques, and frameworks for reaching ultra-high performance and earnings, regardless of sales process, industry, deal complexity, role (inside or outside), product or service (B2B or B2C).

Download or read book SPIN Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

Download or read book Sales Planner written by S. D. G. Sales SDG Sales Planners and published by . This book was released on 2019 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This quarterly professional sales planner is designed to help you plan better and WIN more! Great for professional salespeople and representatives who are making calls, visiting customers, and on the road out trying to find new contacts, identify opportunities, and win more deals. In today's competitive business environment, organizations are expecting more. In many cases, sales reps are being asked to track more than ever before - often times in digital formats like databases and online CRM systems. We've kept this planner simple for you in a compact 6x9 format for those that still prefer pen & paper note taking and planning. It is un-dated so you can pick it up at any time and get started. There are 13 weeks so that you can plan for a fiscal quarter at a time. Each week starts out with a weekly planner for you to schedule activities, set your top priorities, and plan the to-do list of the week. There is a dot-grid journal page for you to make additional notes and plans followed by a daily sales planner and meeting planner (5 days/week). The daily sales planner pages allow you to: Plan your day's schedule by the hour Set your top 3 priorities for the day Track your customer call count for the day Track your customer visit count for the day Record new contacts Take notes on new opportunities Capture notes, takeaways for the day The back of each daily planner page allows you to plan out up to 3 customer meetings in detail. The more prepared you are going into a meeting with the customer the better. It doesn't take long to prepare. Research your customer and know who you are meeting, what their role in the business is. Identify your primary objective and goal for the meeting - what do you want to accomplish? Draft questions in advance that you plan to ask. When you meet with the customer, use the planner to capture the customer's responses to your questions. Also, try to find out what the most important priority is for that customer. Record notes and takeaway actions. Be sure to check back on these follow-up actions and close them out to build up your customer's trust. At the end of your day or week, you can use the notes in your planner to debrief and update any other systems that you use like sales reports and CRM systems. That's it! We trust this planner will help you succeed in growing your sales and winning more than ever before.

Download or read book The Challenger Sale written by Matthew Dixon and published by Penguin. This book was released on 2011-11-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.