Download or read book The Task of Marketing Management written by and published by . This book was released on 1980 with total page 876 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Task of Marketing Management written by G. H. G. Lucas and published by . This book was released on 1983 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Task of Marketing Management written by Gysbert Hendrik George Lucas and published by . This book was released on 2004-08-31 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Management in the 21st Century written by Noel Capon and published by . This book was released on 2001 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introduction to the role of marketing in the modern corporation (both at the level of the firm and the marketing function) focuses on what the prospective manager - not just the marketer - needs to know about developing marketing strategy and managing the marketing process.

Download or read book Marketing Management written by M. C. Cant and published by Juta and Company Ltd. This book was released on 2009 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.

Download or read book The Management Task written by Rob Dixon and published by Routledge. This book was released on 2007-08-22 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a third edition of the Management Task, a diploma level book in the Chartered Management of Institute series. This book addresses the task of management in terms of the different processes involved , for example, planning, decision-making, organizing, communication, and the more specific management functions such as personnel, marketing and the environment of management and business. It covers the knowledge and understanding required as part of any competency-based management programme. This new edition has nearly doubled in length to cover the new areas of the CMI diploma syllabus and now includes two new sections on marketing and new management thinking.

Download or read book Scientific Marketing Management Its Principles and Methods written by Percival White and published by . This book was released on 1927 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Management written by Dr. Raju Tanchak and published by Lulu.com. This book was released on 2013-04-14 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management is a management of / services. Marketing is a process of managing people.

Download or read book Marketing Management written by and published by Atlantic Publishers & Distri. This book was released on with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Management in Action written by Victor P. Buell and published by . This book was released on 1966 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Essentials of Marketing Management written by Geoffrey Lancaster and published by Routledge. This book was released on 2017-08-24 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.

Download or read book Managing Marketing written by Roger Palmer and published by Routledge. This book was released on 2012-06-14 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well served with guides on strategy, mainly of the “four minute plan” variety, but poorly served in terms of basic advice on implementing the strategy and plans. This book is therefore designed to give clear guidance in managing the marketing function as a practical entity and allowing the new marketer to grasp how the theory can be applied to the job. Written by practitioners who are also active in the marketing education and training sectors it gives the reader a clear overview of- *How the key areas of marketing knowledge can be made operationally effective *How to make marketing practical and measurable *A huge range of examples and vignettes illustrating best practice *A truly international perspective The book will be an invaluable toolkit for the newly qualified and newly appointed marketer trying to apply their knowledge of the theory

Download or read book Marketing Decision Making and the Management of Pricing written by Rajagopal and published by IGI Global. This book was released on 2013-05-31 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.

Download or read book Marketing Management written by S. Jayachandran and published by Excel Books India. This book was released on 2004-05 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.

Download or read book Strategic Marketing Management written by S. Soundaian and published by MJP Publisher. This book was released on 2019-06-05 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Strategic Marketing Management, The Process of Strategic Marketing Management, Analysing Buyer Behaviour, Strategic Marketing Factors for Growth, Strategic Marketing Planning, Situation Analysis, Market Segmentation and Product Positioning, Strategic Product Pricing, The Distribution Strategy, Product Life Cycle Management Strategies, New Product Strategies, Competition-Winning Strategies, Advertising and Sales Promotion Strategies, Salesforce Management Strategies, Strategies Brand Management, Creation of Competitive Advantages, Strategic Services Management, Customer Relationship Strategies

Download or read book Marketing Management written by R S N Pillai and published by S. Chand Publishing. This book was released on 2010 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in simple and conversational language.Main points are given in Bold Letters or in Boxes. Themes are easily understandable, even to a lay-man.A good number of case studies are included and each chapter has been discussed in detail & discussed throughly.

Download or read book Marketing Management written by Noordin Jella and published by LAP Lambert Academic Publishing. This book was released on 2012 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Marketing management has the task of influencing the level, timing, and composition of demand in a way that help the organization achieve its objectives. Marketing management is essentially demand management. Marketing managers manage demand by carrying out marketing research, planning, implementation and control. Within marketing planning, marketers must make decisions on target markets, market positioning, product development, pricing, distribution channels, physical distribution, communication, and promotion. Marketing work in the customer market is formally carried out by sales managers, salespeople, advertising and promotion manages, marketing researchers, customer service managers, product and brand managers, market and industry managers, and the marketing director. This is radically analyzing deeply the concept, philosophy, practice and outcomes of market and marketing processes. This book is special for business people and higher learning institutions worldwide.