Download or read book Sports Marketing written by Sam Fullerton and published by SAGE Publications. This book was released on 2024-05-15 with total page 707 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.
Download or read book Representing Professional Athletes and Teams written by and published by . This book was released on 1993 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE Publications. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Download or read book Sports Marketing written by Matthew D. Shank and published by Routledge. This book was released on 2014-10-03 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
Download or read book The Business of Professional Sports written by Paul D. Staudohar and published by University of Illinois Press. This book was released on 1991 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond the highly publicized heroics and foibles of players and teams, when the grandstands are empty and the scoreboards dark, there is a world of sport about which little is known by even the most ardent fan. It is the business world of sport; it is characterized by a thirst for power and money, and its players are just as active as those on the professional teams they oversee. In this collection, some of the best scholars in the field use examples from baseball, football, basketball, and hockey to illuminate the significant economic, legal, social, and historic aspects of the business of professional sports. Contributors: Dennis A. Ahlburg, Rob B. Beamish, Joan M. Chandler, James B. Dworkin, Lawrence M. Kahn, Charles P. Korr, John J. MacAloon, David Mills, Roger G. Noll, Steven A. Reiss, Gary R. Roberts, Stephen F. Ross, Peter D. Sherer, Leigh Steinberg, and David G. Voigt,
Download or read book Comparative Elite Sport Development written by Jonathan Grix and published by Taylor & Francis. This book was released on 2024-10-31 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised, extended and updated new edition, this is the only book to offer a comparative overview of the development of elite sport systems around the world. The book examines sport policies and programmes in 20 developed and developing countries that have achieved international sporting success, including the United States, the United Kingdom, China, Japan, Brazil, Russia, Australia, and South Korea, helping the reader to understand the factors behind that success. For each country, it sets out the historical and political context in which elite sport has developed, before explaining the country-specific structures of elite sport and the investment that each country has made in elite sport development. The book also considers how countries have used the hosting of mega-events as sport policy tools, and how factors such as geo-politics, states’ governance and political ideology, and levels of economic development, all have influence on national sport policy. Introducing the foundational concepts and principles of elite sport policy and development, and showing how those policies shape global sport, this book is fascinating reading for all students, researchers, policymakers and practitioners working in sport development, sport policy, sport management, event management, public policy, and political science.
Download or read book The Sports Event Management and Marketing Playbook written by Frank Supovitz and published by John Wiley & Sons. This book was released on 2013-09-23 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.
Download or read book Principles and Practice of Sport Management with Navigate Advantage Access written by Lisa Pike Masteralexis and published by Jones & Bartlett Learning. This book was released on 2023-06-15 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Principles and Practice of Sport Management provides students with the foundation they need to prepare for a variety of sport management careers. Intended for use in introductory sport management courses at the undergraduate level, the focus of this text is to provide an overview of the sport industry and cover basic fundamental knowledge and skill sets of the sport manager, as well as to provide information on sport industry segments for potential employment and career opportunities"--
Download or read book Adopting New Technologies in Sports Marketing written by Hyun-Woo Lee and published by Frontiers Media SA. This book was released on 2021-12-30 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Human Resources in Sports written by Kelley Walton and published by Jones & Bartlett Learning. This book was released on 2017-08-15 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preseason planning -- Xs and Os: strategic human resource planning in sports organizations -- Roster changes: preparing for vacancies in sports organizations -- Monday morning quarterback: legal issues in human resource planning for sports organizations -- The grind: recruiting in sport organizations -- Pre-game staffing: line-ups and match ups -- Blue chippers and bench warmers: screening and selecting employees in sports organizations -- Show me the money: compensation and benefits administration in sports -- Hard knocks: negotiations, employment agreements, and labor relations -- Game time: executing a winning performance -- Practice makes perfect: training in sports organizations -- Leading the league: staff supervision and leadership -- Sport and human resources: a managerial approach -- Game changers: performance counseling & conflict resolution in sports organizations -- Post-game extras: preparation never ceases -- A must-win ballgame: diversity and inclusion in sports organizations -- Selected workplace issues in sports -- The next level: professional development and career trends in sports
Download or read book Talent Identification and Development in Sport written by Joseph Baker and published by Routledge. This book was released on 2020-10-29 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identifying and developing talented athletes to their fullest potential is a central concern of sport scientists, sports coaches, and sports policy makers. The second edition of this popular text offers a state of the science synthesis of current knowledge in talent identification and development in sport, from the biological basis of talent to the systems and processes within sport through which that talent is nurtured. Written by a team of leading international experts, the book explores key factors and issues in contemporary sport, including: nature and nurture in the development of sporting talent designing optimal developmental environments long-term modelling of athlete development understanding the complexity of talent selection in-depth case studies of successful talent development systems. With an emphasis on practical implications for all those working in sport, the book offers an authoritative evaluation of the strengths and weaknesses of contemporary systems for identifying and developing talent in sport. This is important reading for any student, researcher, or practitioner with an interest in skill acquisition, youth sport, elite sport, sports coaching, or sports development.
Download or read book The Business of Sports written by Scott Rosner and published by Jones & Bartlett Publishers. This book was released on 2011 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. It contains a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories. The Second Edition continue to provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, it features concise introductions, targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics discussed. This book is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry.
Download or read book Handbook of Power Systems II written by Steffen Rebennack and published by Springer Science & Business Media. This book was released on 2010-08-26 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Energy is one of the world`s most challenging problems, and power systems are an important aspect of energy related issues. This handbook contains state-of-the-art contributions on power systems modeling and optimization. The book is separated into two volumes with six sections, which cover the most important areas of energy systems. The first volume covers the topics operations planning and expansion planning while the second volume focuses on transmission and distribution modeling, forecasting in energy, energy auctions and markets, as well as risk management. The contributions are authored by recognized specialists in their fields and consist in either state-of-the-art reviews or examinations of state-of-the-art developments. The articles are not purely theoretical, but instead also discuss specific applications in power systems.
Download or read book Frontiers in Sports and Active Living Anniversary Edition written by Frontiers Editorial Office and published by Frontiers Media SA. This book was released on 2020-05-15 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: As we celebrate one year since the launch of Frontiers in Sports and Active Living, in this anniversary edition we wish to showcase a collection of selected articles published across both the natural and social science specialty sections. Led by Gregoire Millet (University of Lausanne) and Richard Giulianotti (Loughborough University), Frontiers in Sports in Active Living provides a multidisciplinary platform to examine sports, physical activity, exercise training and active living from all perspectives and, as a journal, we would like to thank all our editors and authors for their contributions and support.
Download or read book Professional Basketball written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly and published by . This book was released on 1972 with total page 1980 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sports Law in Italy written by Michele Colucci and published by Kluwer Law International B.V.. This book was released on 2022-02-21 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Derived from the renowned multi-volume International Encyclopaedia of Laws, this practical analysis of sports law in Italy deals with the regulation of sports activity by both public authorities and private sports organizations. The growing internationalization of sports inevitably increases the weight of global regulation, yet each country maintains its own distinct regime of sports law and its own national and local sports organizations. Sports law at a national or organizational level thus gains a growing relevance in comparative law. The book describes and discusses both state-created rules and autonomous self-regulation regarding the variety of economic, social, commercial, cultural, and political aspects of sports activities. Self-regulation manifests itself in the form of by-laws, and encompasses organizational provisions, disciplinary rules, and rules of play. However, the trend towards more professionalism in sports and the growing economic, social and cultural relevance of sports have prompted an increasing reliance on legal rules adopted by public authorities. This form of regulation appears in a variety of legal areas, including criminal law, labour law, commercial law, tax law, competition law, and tort law, and may vary following a particular type or sector of sport. It is in this dual and overlapping context that such much-publicized aspects as doping, sponsoring and media, and responsibility for injuries are legally measured. This monograph fills a gap in the legal literature by giving academics, practitioners, sports organizations, and policy makers access to sports law at this specific level. Lawyers representing parties with interests in Italy will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative sports law.
Download or read book Green ICT Energy written by Jaco H. Appelman and published by CRC Press. This book was released on 2013-12-16 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the connection between the growing body of literature on sustainability and the topics of energy and ICT. It aims to show how stakeholders active in this area need to play their part ensuring that the ICT-sector evolves towards a sector that can lead throughgreening by IT and also shows that it cangreen its own IT as well.
