Download or read book The Study Of Advertising Agencies In India written by Mukul Abasaheb Burghate and published by . This book was released on 2004-01-01 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book Deals With The Growing Importance Of Advertisements In Modern Business. It Explains In Brief The Role Ofadvertisementsand Its Implications On Promotion Of Products And Services. It Gives An Account Onhow Advertisements Can Help To Position A Pro

Download or read book Advertising Management Text And Cases written by U. C. Mathur and published by New Age International. This book was released on 2005 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book Provides An Interesting And Exhaustive Tour Of The Exciting World Of Advertising. While The Students Will Go Through The Nuances Of Advertising, They Will Study And Get Involved In The Practical Applications With The Case Studies Provided. The Book Is Meant To Be An Exhaustive Text On Advertising And Is Geared To Show The Path In Difficult Situations, Giving Practical Examples.The Book Also Provides A View Of Inter-Disciplinary Activities Like Sales Promotion, Public Relations, Consumer Behaviour And Marketing Research And How These Can Be Used To Become A First Rate Marketing And Business Person.Contemporary Trends Like Database And Web Advertising Are Highlighted.Several Real Life Case Studies From Leading Advertising Agencies Are Included Alongwith A Large Number Of Review Questions And Exercises.

Download or read book Advertising in India written by Oma Gupta and published by Gyan Publishing House. This book was released on 2005 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Advertising, History, Changing Face and Ethics 2. Scanning Advertisements 3. Advertising Media, Agency Impact 4. Sex in Advertising5. Advertising and Potrayal of Women 6. Impact of Advertising on Rural India 7. Targeting the Consumer 8. Importance of Business Communication Index

Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers

Download or read book Advertising Agencies written by S. Shiva Ramu and published by . This book was released on 1991 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Branding and Advertising written by Seema Gupta and published by Global India Publications. This book was released on 2009-09-27 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's time there is no more dynamic and fascinating field to either practise or study than branding, promotion and advertising. But in today's growing environment this field is undergoing dramatic changes that are changing advertising and promotion forever. The changes are coming from all sides-clients demanding better results from their advertising and promotional money; lean but highly creative smaller advertising agencies; sales promotion and direct-marketing firms, as well as interactive agencies, which want a larger share of the billions of dollars companies spend each year promoting their brands and services; consumers who no longer respond to traditional forms of advertising; and new methods that may reinvent the very process of advertising. This book is an attempt to include all these and many more similar topics related to branding and advertising in a pragmatic and simple way.

Download or read book The Rays before Satyajit written by Chandak Sengoopta and published by Oxford University Press. This book was released on 2016-05-04 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the history of Indian cinema, the name of Satyajit Ray needs no introduction. However, what remains unvoiced is the contribution of his forebears and their tryst with Indian modernity. Be it in art, advertising, and printing technology or in nationalism, feminism, and cultural reform, the earlier Rays attempted to create forms of the modern that were uniquely Indian and cosmopolitan at the same time. Some of the Rays, especially Upendrakishore and his son, Sukumar, are iconic figures in Bengal. But even Bengali historiography is almost exclusively concerned with the family’s contributions to children’s literature. However, as this study highlights, the family also played an important role in engaging with new forms of cultural modernity. Apart from producing literary works of enduring significance, they engaged in diverse reformist endeavours. The first comprehensive work in English on the pre-Satyajit generations, The Rays before Satyajit is more than a collective biography of an extraordinary family. It interweaves the Ray saga with the larger history of Indian modernity.

Download or read book Strategies of Advertising Agencies in India written by Yashmin Sofat Vinayak and published by . This book was released on 2016-09-08 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Handbook of Research on Global Perspectives on International Advertising written by Krom, Ipek and published by IGI Global. This book was released on 2022-06-24 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is utilized across the world is vital to understand the current best practices, challenges, and opportunities in the marketing field. The Handbook of Research on Global Perspectives on International Advertising considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. Covering topics such as branding, political advertising, cultural features, and tourism advertising, this reference work is ideal for industry professionals, academicians, practitioners, researchers, scholars, instructors, and students.

Download or read book A Manuscript of PhD Thesis written by Dr. Mukul A. Burghate and published by mukul burghate. This book was released on with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creation of a constructive work is often driven by two types of forces. One, which directs, assists the artist by being physically present. The other force is the source of inspiration. In this piece of research undertaken by me, the impelling force has been my mother, late Prof. (Mrs) Sheetaltai Abasaheb Burghate . An academician herself, she always encouraged me to give my best. As a token of respect and admiration, which can never be adequately expressed, I dedicate this research project to her.

Download or read book Advertising Media Reach in India written by Jayakrishna Mandalapu and published by LAP Lambert Academic Publishing. This book was released on 2011-05 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Under free global market economies and monopolistic market conditions, advertising has become a major means to reach the consumers either for market entry or to retain the existing market share. In India, two-thirds of 1.21 billion populations are middle class and are potential consumers. Hence, domestic as well international producers are relying heavily on advertising for sales promotion. This book, therefore, provides proximate factors affecting durable and non-durable product advertising to reach potential consumers in India. As an integral part of marketing research, the advertising media reach, is therefore very much needed by various interested groups, i.e. the advertiser, advertising agency, the media and certain government agencies. It helps the advertisers to identify the media reaching the targeted consumers. It can also be gainfully used by the media in identifying market segments, and type of media reach. It aids the advertising agencies to optimise media cost and guides the government in detailing advertisement policy.

Download or read book Advertising Methods Research and Practices written by Noprita Herari and published by Sayak Pal. This book was released on 2024-05-25 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to purchasing behavior and brand choice. Research and advertising are intertwined, and it helps to explore the horizon of advertising that helps to improve the advertising industry. The book “Advertising: Methods, Research and Practices” offers a collection of concepts and perspectives like brand identity, buying habits, online advertising, digital gaming, political advertising, contemporary Indian advertising, new age advertising, the impact of advertising on food habits and consumption preferences, AI intervention in advertising, unethical advertising practices, chocolate advertising, marketing of toys, Digital marketing and advertising. The chapters also include metaphorical language in advertising, advertising appeals, e-sport marketing, sustainable advertising, celebrity and advertising, subliminal advertising, MSME and advertising, women in advertising, public service advertising, advertisement for positive behavior change, advertisements on menstrual health and hygiene and many more. Collectively, the chapters would help in understanding the different perspectives of advertising as practice as well as the dimensions of research requirements.

Download or read book Comparison of Media Selection in the U S and Indian Advertising Industries written by Yashashree A. Potdar and published by . This book was released on 2013 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Advertising is necessary to establish a brand and to increase the sale of the products. Media planning is an important phase of any advertising campaign. The purpose of this study was to determine the media types used in the advertising industries in India and in the U.S. Media professionals from five Indian advertising agencies and five U.S. advertising agencies were interviewed to find out the media selection in both countries. The identification of media was then followed by the comparison of media selection in India and the U.S. The secondary research was carried out to find out media environment in both countries, which included information about the number of newspaper titles published, TV channels, and radio stations in both countries. The media selection depends upon different factors such as cost, geography and demographics. The secondary research was carried out to find out the differences in geography, demographics and culture between India and the U.S. The TV medium is the most important medium for advertising in both countries. Radio advertising is used in both countries but has become stagnant in India. The Internet is in its initial growing stage in India; however, in the U.S., the Internet has become the second most important medium. The major difference was found in the state of print media in India and in the U.S. In U.S., the use of print media is declining, but, in India, it is widely used for advertising. Other media types such as mobile, out-of-home, and social media are used in both countries, but the degree of the usage is different. The secondary research showed that the media environment in both countries, but the degree of the usage is different. The secondary research showed that the media environment in both countries is different. The number of newspaper titles is more in India than in the U.S. The number of TV stations is more in the U.S. than in India. The geographical area of the U.S. is more than that of India, but the population in India is more than the population of the U.S. there are different ethnic groups in both countries. The literacy rate in the U.S. is more than India. There are differences in the cultures and etiquette. These factors affect the media selection and, thus, there are differences in media selection between both countries."--Abstract.

Download or read book Marketing In India Cases And Readings written by S.Neelamegham and published by Vikas Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues including market segmentation, brand strategy, product planning, advertising, pricing and distribution strategies as well as challenges of rural marketing are given. This Fourth Edition boasts of incisive coverage of all contemporary concepts and formats of marketing, including retailing, Internet marketing and telemarketing. It is further enriched by varied case studies that are drawn from the Indian experience and will go a long way to inculcate skills of analysis, logical thinking and decision making in students. Valuable not only to students and teachers of marketing management, the book is a must-have for practising managers who want to stay abreast with the latest developments in their field.

Download or read book Advertising Management Theory Practice written by Dr. Mahendra Kumar Padhy and published by Laxmi Publications. This book was released on 2011-06 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Sociology of Consumption written by Joel Stillerman and published by John Wiley & Sons. This book was released on 2015-08-20 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sociology of Consumption: A Global Approach offers college students, scholars, and interested readers a state-of-the-art overview of consumption the desire for, purchase, use, display, exchange, and disposal of goods and services. The book’s global focus, emphasis on social inequality, and analysis of consumer citizenship offer a timely, exciting, and original approach to the topic. Looking beyond the U.S. and Europe, Stillerman engages examples from his and others’ research in Chile and other Latin American countries, Europe, the Middle East, Africa, and East and South Asia to explore the interaction between global and local forces in consumption. The text explores the lived experience of being a consumer, demonstrating how social inequalities based on class, gender, sexuality, race, and age shape consumer practices and identities. Finally, the book uncovers the important role consumption has played in fueling local and international activism. This welcome new book will be ideal for classes on consumer culture across the social sciences, humanities, and marketing.

Download or read book Goyal s ICSE Commercial Studies Specimen Question Bank with Model Test Papers Class 10 for 2024 Examination written by and published by Goyal Brothers Prakashan. This book was released on 2023-05-19 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Goyal's ICSE Commercial Studies Specimen Question Bank with Model Test Papers Class 10 for 2024 Examination Chapter-wise STUDY NOTES include Important Terms, Concepts, Definitions, etc. for revision of the chapter Chapter-wise QUESTION BANK includes all types of questions as per the Latest Examination Pattern Prescribed by the CISCE I.C.S.E. EXAMINATION PAPER 2023 {SOLVED) SPECIMEN QUESTION PAPER {SOLVED) for Annual Examination MODEL TEST PAPERS for Annual Examination to be held in February-March, 2024 QR CODES to access Solutions of Unsolved Model Test Papers There will be one written paper of two hours duration carrying 80 marks and Internal Assessment of 20 marks. The paper will be divided into two section A and B. Section A (Compulsory) will consist of questions requiring short answers and will cover the entire syllabus. There will be no choice of questions. Section B will consist of questions, which will require detailed answers. There will be a choice and candidates will be required to answer four questions from this section. 1. Stakeholders in Commercial Organisations (a) Meaning of stakeholder, types: Internal (shareholder, employee and employer- meaning of each) and External stakeholders (supplier, creditor, government and society- meaning of each); differences between internal and external stakeholders. (b) Expectations of employers (owners and managers), employees, creditors and suppliers, government and society from a commercial organization. 2. Marketing and Sales (a) Marketing Meaning and objectives of marketing. Difference between marketing and sales. (b) Product and service Meaning and difference between a product and a service (with examples). (c) Pricing Meaning and objectives (d) Advertising and Sales promotion Advertising: meaning, importance of advertising; merits and demerits, difference between advertising and publicity. Advertising Agency; meaning and functions only, Social advertising media - Concept and examples only. Sales promotion - meaning and techniques; difference between advertising and sales promotion. (e) Consumer Protection Consumer Protection Act (2019); features of the Act, rights of a consumer, Consumer exploitation; meaning and types, Importance of consumer awareness. (f) E-commerce Introduction and benefits over traditional methods of transactions, E-tailing, E-advertising, E-marketing and E-security (meaning only). ERP and its modules (brief concept).