Download or read book The Status of Color Television as an Advertising Medium written by Diane Hanna Earl and published by . This book was released on 1968 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Analysis of the Potentialities of Television as an Advertising Medium written by Joseph Wayne Lindquist and published by . This book was released on 1949 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bright Signals written by Susan Murray and published by Duke University Press. This book was released on 2018-07-26 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: First demonstrated in 1928, color television remained little more than a novelty for decades as the industry struggled with the considerable technical, regulatory, commercial, and cultural complications posed by the medium. Only fully adopted by all three networks in the 1960s, color television was imagined as a new way of seeing that was distinct from both monochrome television and other forms of color media. It also inspired compelling popular, scientific, and industry conversations about the use and meaning of color and its effects on emotions, vision, and desire. In Bright Signals Susan Murray traces these wide-ranging debates within and beyond the television industry, positioning the story of color television, which was replete with false starts, failure, and ingenuity, as central to the broader history of twentieth-century visual culture. In so doing, she shows how color television disrupted and reframed the very idea of television while it simultaneously revealed the tensions about technology's relationship to consumerism, human sight, and the natural world.
Download or read book Television as an Advertising Medium written by United States. Office of Domestic Commerce and published by . This book was released on 1949 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Applicability of Television as an Advertising Medium for the Large Local Advertiser written by Richard Karl Ahrendt and published by . This book was released on 1953 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Present Status of Color Television written by United States. Advisory Committee on Color Television and published by . This book was released on 1950 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Colour Television written by H.W. Coleman and published by Taylor & Francis. This book was released on 2023-12-22 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colour Television (1968) examines the rapid growth of colour television in the 1960s as technological advances enabled programmes to be effectively transmitted in colour for the first time. It looks at the technologies involved, the differences in programme-making that colour required, the audience response, and the changes in advertising and network systems that colour broadcasting brought about.
Download or read book The Effectiveness of Television as an Advertising Medium written by William Allen Walsh and published by . This book was released on 1950 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hollywood in the Age of Television written by Tino Balio and published by Routledge. This book was released on 2013-12-17 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of papers examines the evolving relationship between the motion picture industry and television from the 1940s onwards. The institutional and technological histories of the film and TV industries are looked at, concluding that Hollywood and television had a symbiotic relationship from the start. Aspects covered include the movement of audiences, the rise of the independent producer, the introduction of colour and the emergence of network structure, cable TV and video recorders. Originally published in 1990.
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Download or read book Report written by United States. Congress. House and published by . This book was released on with total page 2610 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Armed Forces Talk written by and published by . This book was released on with total page 960 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brought to You By written by Lawrence R. Samuel and published by University of Texas Press. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Download or read book Reinforcing Patriarchy written by Chetna Bhatia and published by Educreation Publishing. This book was released on with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The life of a common Indian woman is full of struggles, dilemmas, pressures and conflicts. Family's pressure to plan kids, explanations for opting night shift jobs, scolding about going alone to eating places and movies, reservation of seats in public transport, reaching out to diet and cosmetic industries to attain size zero and ultra-fair faces to get her boyfriend’s attention back.Where does 21st century Indian society stand on such issues? Also, what role does mass media, especially advertising plays in influencing public mindset about women ? This work acknowledged the need of examining it with reference to a wider context of the hard core issues faced by women in their bedrooms, kitchens, offices, streets and living rooms. Therefore, a sincere effort was put in reaching out to the people and mapping their minds through a set of questions (hidden form) about the control over a woman's body, the concept of her beauty, aspects of her occupation and mobility, her role in decision-making and in division of labor in the households. The book goes one step ahead of the typical impact studies or analysis of stereotypes in advertisements. For those interested in women studies, the book contains facts about women's movement in India till 2016 and a complete list of issues affecting a woman from her bedroom to her workplace.Those interested in advertising and cultural studies can find a full-length discussion on basic aspects of advertising as a format and as an institution .For the scholars of media studies or sociology, the work contains self-constructed Likert scales and codes. Further, the research has attempted to directly compare the advertisements and society on common parameters. The study draws its basic concepts and critical perspective from the works of Richard W Polay, John Fiske, John Hartley, Daniel Schandler, Lewis Hedwig, Kamla Bhasin, Nivedita Menon, Naomi Wolf, Radha Kumar, Foucault, Erving Goffman and Laura Mulvey. The issue has been examined thoroughly in the light of contemporary events and factors which make it more relevant to the present stage of globalized Indian society.
Download or read book Handbook of International Management written by Tracy Murray and published by John Wiley & Sons. This book was released on 1991-01-16 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume grew out of Wiley's well-received Handbook of International Business, published in 1982. The latter has been updated and expanded and now appears as two separate books: the Handbook of International Business, Second Edition, and this book, the Handbook of International Management. Distinguished contributing authors provide enlightening discussion of topics such as the legal and political aspects of managing an international business, international banking, taxation, accounting, international marketing, labor relations, and public relations. Chapters also cover forecasting exchange rates; organization design; offshore sourcing, subcontracting, and manufacturing; technology transfer; international investment banking; and much more.
Download or read book Broadcasting written by and published by . This book was released on 1967-04 with total page 1426 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hearings Reports and Prints of the Senate Committee on Commerce written by United States. Congress. Senate. Committee on Commerce and published by . This book was released on 1969 with total page 1454 pages. Available in PDF, EPUB and Kindle. Book excerpt:
