Download or read book The Sony Vision written by Nick Lyons and published by Crown. This book was released on 1976 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Sony vision written by and published by . This book was released on 1978 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Portfolio Strategy written by David A. Aaker and published by Free Press. This book was released on 2020-03-24 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
Download or read book Creating Excellence written by Craig R. Hickman and published by Routledge. This book was released on 2018-04-17 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating Excellence, first published in 1984, proposes a rational yet visionary blend of approaches for a winning, strategy-driven culture that can provide you and your company with the confidence that gets results. Based on a programme of six essential leadership skills – vision, sensitivity, insight, versatility, focus, and patience – this step-by-step blueprint for organisational excellence shows the New Age Executive exactly how to: Know your firm’s capabilities – and make the most of them Motivate your people to peak performance Respond positivity to change from within and without Develop long-term goals and see them through And turn crisis into opportunity All these principles are illustrated with fascinating case studies of the most spectacular successes and failures in the history of American enterprise. In addition, hands-on ‘exercises’ will enable you to test their application to the concerns of your own organisation. Whether you work for a small business or a vast conglomerate, in a hot new industry or a mature, stable environment, Creative Excellence can help make you the most important corporate asset of the eighties – and beyond.
Download or read book Customer Advisory Boards written by David L Loudon and published by Routledge. This book was released on 2013-10-18 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn why customer advisory boards are so successful—and how to create one for any business! From a leading authority in business management comes a book to give your company the winning edge. Customer Advisory Boards: A Strategic Tool for Customer Relationship Building examines the customer advisory board (CAB)—one of the most effective competitive tools for building and maintaining customer satisfaction. This business guide shows how to create and make use of an effective CAB, and how doing so can give your company a marketing advantage and improve vital aspects of business, including customer responsiveness, trust-building, and customer satisfaction. Customer Advisory Boards focuses on bringing companies and customers closer together utilizing input and advice from a CAB. This book shows how to use three types of customer bases—existing customers, potential customers, or former buyers—to form three different types of advisory boards: corporate strategy boards to plan future investments, product planning boards to create new product, and launch success boards to improve existing product. Using the information in this book, your company can transform from being customer focused to customer driven. Customary advisory boards benefit your company by: improving sales contact and dialogue dynamics of the company enabling the company to see itself through the customers’ eyes sharing ideas and suggestions to improve a company’s programs and services to its customers showing that the company values its customers’ opinions and wants to improve for them providing access to expertise and experience from a wide range of necessary disciplines without legal liability Customer advisory boards also benefit the board members by: giving them opportunities to offer practical advice that can affect a company allowing them to establish personal and professional contacts from each other rewarding them with company perks and products giving them a sense of belonging and empowerment With case studies, appendices, notes, references, and surveys, Dr. Tony Carter has created an illuminating, educational research tool for company owners and managers. Whether applied to a corporation, a medical or religious institution, or a not-for-profit organization, Customer Advisory Boards will help increase customer loyalty and satisfaction.
Download or read book HWM written by and published by . This book was released on 2007-01 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Singapore's leading tech magazine gives its readers the power to decide with its informative articles and in-depth reviews.
Download or read book What s Wrong with Work written by Blaire Palmer and published by John Wiley & Sons. This book was released on 2011-11-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Work isn't working. We all love to hate our jobs. Everyone moans about the same things: we're not listened to; we're not trusted; we spend our time in pointless meetings; we’re weighed down by bureaucracy; we hate our boss; we're overloaded and work saps time and energy from the rest of our lives. It shouldn't be like this. Work ought to be, and can be meaningful and fulfilling. In What's Wrong with Work? Blaire Palmer shows how work can change. Confronting all the big problems head-on, the book shows what you can do about each one, to make work better for you and those around you, now. Packed with case studies and tips, What's Wrong with Work? is essential reading for the modern office.
Download or read book Japanese Studies from Pre History to 1990 written by Richard Perren and published by Manchester University Press. This book was released on 1992 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book PC Mag written by and published by . This book was released on 1992-03-31 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
Download or read book Achieving Business Excellence written by Pravin Rajpal and published by Om Books International. This book was released on 2007-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: “It is a phenomenon which was waiting to happen. Quality management is no more the legacy of the west. Pravin Rajpal of FICCI Quality Forum has completely reversed the trend where western countries and global business leaders are using our cost- effective solutions in business excellence.” – Economic Times We live in a world, where today’s breakthrough product is tomorrow’s un-differentiated commodity. Customer expectations, needs and demands are changing overnight. They are demanding more than ever before and will not settle for any thing less than the ‘BEST’ or ‘EXCELLENT’. They continuously demand excellent quality, great designs, new features, WOW factors and innovation. For getting all these, they want to spend lesser money, time and efforts.New benchmarks for excellence are set up and even surpassed every day. There is one big question, which every one is asking - “How do we meet these challenges?” The answer is ‘Business Excellence’ – We don’t have any other choice! The book is a 21st century business plan for achieving breakthrough business results, sustainable competitive advantages and innovation, in order to stay ahead in the most competitive and demanding scenario. A unique compilation specially designed for you to ACHIEVE MORE.
Download or read book The History of Television 1942 to 2000 written by Albert Abramson and published by McFarland. This book was released on 2007-09-29 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Albert Abramson published (with McFarland) in 1987 a landmark volume titled The History of Television, 1880-1941 ("massive...research"--Library Journal; "voluminous documentation"--Choice; "many striking old photos"--The TV Collector). At last he has produced the follow-up volume; the reader may be assured there is no other book in any language that is remotely comparable to it. Together, these two volumes provide the definitive technical history of the medium. Upon the development in the mid-1940s of new cameras and picture tubes that made commercial television possible worldwide, the medium rose rapidly to prominence. Perhaps even more important was the invention of the video tape recorder in 1956, allowing editing, re-shooting and rebroadcasting. This second volume, 1942 to 2000 covers these significant developments and much more. Chapters are devoted to television during World War II and the postwar era, the development of color television, Ampex Corporation's contributions, television in Europe, the change from helical to high band technology, solid state cameras, the television coverage of Apollo II, the rise of electronic journalism, television entering the studios, the introduction of the camcorder, the demise of RCA at the hands of GE, the domination of Sony and Matsushita, and the future of television in e-cinema and the 1080 P24 format. The book is heavily illustrated (as is the first volume).
Download or read book Making Purpose Work written by Franchee Harmon and published by HPH Publishing. This book was released on 2006 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first business book to directly address the issue of belief in the workplace in a secular context, it makes this information accessible to all readers and helps them become more aware of how the way meaning is interpreted feeds into the things they hate most about their environments. Providing knowledge rather than prescriptions, it discusses ways to take responsibility for improving the outcomes and meanings created in their lives to make business environments better.
Download or read book HBR s 10 Must Reads on Strategy 2 Volume Collection written by Harvard Business Review and published by Harvard Business Press. This book was released on 2020-04-07 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you read nothing else on strategy, read these definitive articles from Harvard Business Review. Defining--and executing--the best strategy for your company is fraught with challenge. Do you have the right strategy to lead your company into the future? HBR's 10 Must Reads on Strategy 2-Volume Collection provides enduring ideas and practical advice on how to accelerate your organization's strategy development and execution. Bringing together HBR's 10 Must Reads on Strategy, Vol. 1 and HBR's 10 Must Reads on Strategy, Vol. 2, this collection includes twenty articles selected by HBR's editors and features the indispensable article "What is Strategy?" by Michael E. Porter. From timeless classics to the latest game-changing ideas from thought leaders W. Chan Kim, Renee Mauborgne, Jim Collins, and more, HBR's 10 Must Reads on Strategy 2-Volume Collection will inspire you to: Distinguish your companies from your rivals Reinvent your business model to keep you on the competitive map Craft a vision for an uncertain future Create and capture new markets--and break free from overcrowded ones Clarify decision roles for faster decision making See the growing relevance of data analytics in your organization Transform your products and services into platforms Identify the signals of future disruption and take steps to avoid it HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.
Download or read book Ecommerce written by Robert T. Plant and published by Prentice Hall Professional. This book was released on 2000 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on research at more than 40 top e-commerce organizations, he helps you optimize brand, technology, service, market, and development - and answer critical questions."--BOOK JACKET.
Download or read book The 20 Ps of Marketing written by David Pearson and published by Kogan Page Publishers. This book was released on 2013-12-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Häagen-Dazs and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing.
Download or read book The 20th Century Go N written by Frank N. Magill and published by Routledge. This book was released on 2014-03-05 with total page 2946 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each volume of the Dictionary of World Biography contains 250 entries on the lives of the individuals who shaped their times and left their mark on world history. This is not a who's who. Instead, each entry provides an in-depth essay on the life and career of the individual concerned. Essays commence with a quick reference section that provides basic facts on the individual's life and achievements. The extended biography places the life and works of the individual within an historical context, and the summary at the end of each essay provides a synopsis of the individual's place in history. All entries conclude with a fully annotated bibliography.
Download or read book Encyclopedia of Japanese Business and Management written by Allan Bird and published by Routledge. This book was released on 2005-10-18 with total page 879 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Japanese Business and Management is the definitive reference source for the exploration of Japanese business and management. Reflecting the multidisciplinary nature of this field, the Encyclopedia consolidates and contextualises the leading research and knowledge about the Japanese business system and Japanese management thought and practice. It will be welcomed by scholar and student alike as an essential resource for teaching, an invaluable companion to independent study, and a solid starting point for wider exploration.
