Download or read book The Social Trade Show written by Traci Browne and published by Que Publishing. This book was released on 2012-05-31 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's new social and virtual platforms and technologies can help you transform the way you market through tradeshows, exhibits, and events - helping you supercharge performance on every metric that matters to you. The Social Tradeshow is the first practical guide to using these new tools to reach more prospects, close more sales, and earn more profits. Renowned industry consultant and thought leader Traci Browne covers every step of the process, revealing what works (and what doesn't). She offers practical advice, realistic examples, and actionable ideas for companies of all sizes, in both B2B and B2C markets. Discover how to: * Create goals, measurable objectives, and strategies * Identify the tools and techniques most likely to work for you * Integrate social media and virtual events with existing pre-show, at-show and post-show tactics * Avoid older "virtual" techniques that have been proven to fail * Make the most of live streaming, video interviewing, mobile polling, and other innovations * Expand and enhance your community of customers and prospects year-round * Demonstrate the value of social media to key decision-makers

Download or read book Fair Trade and Social Justice written by Sarah Lyon and published by NYU Press. This book was released on 2010-06-28 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heroic Desire performs its title--bold, challenging, seductive, and compelling--a vital and exciting addition to the discourse on lesbian identities, their dissolves and perpetual becomings. Sure to incite and inspire." —Lynda Hart, Author of Fatal Women: Lesbian Sexuality and the Mark of Aggression "Right on the edge of exciting and daring new writing on lesbian representation. Moving beyond post- modernism's rejection of identity politics, Munt draws on a wealth of scholarship and personal reflection to refigure the heroic narrative in the service of lesbian liberation strategies. A thoughtful and thought- provoking book." —Esther Newton , State University of New York, Purchase "In Heroic Desire Sally Munt revisits identity politics through the figure of the lesbian hero. The result is one of the most exciting works of lesbian theory to appear in years. Written in a strong and engaging personal voice, Heroic Desire will excite, provoke, enlighten, and entertain the reader with this original insights into questions of lesbian identity, culture, and community." —Bonnie Zimmerman, San Diego State University

Download or read book Fair Trade Sustainability and Social Change written by I. Hudson and published by Springer. This book was released on 2013-03-25 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors critically evaluate the fair trade movement's role in pursuing a more just and environmentally sustainable society. Using fair trade as a case study of the shift toward non-state forms of governance, they focus on its role not only as a regulatory tool, but as a catalyst for broader social and political transformation.

Download or read book The Trade Show Bible written by Manuel Garber - Esmond Frank and published by Lulu.com. This book was released on 2012-08-01 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides organisations with the full understanding on why, how and when to exhibit at Trade Shows. There are tens of thousands of Trade Shows every year, offering businesses a unique opportunity to market their products and services successfully. In today's world of electronic commerce and social media, a Trade Show has become a valuable opportunity to meet face to face with your customer. This book was written by experts in the field and it includes sections covering planning, promoting, generating leads, following up, and much more. An appendix with additional useful resources is also included. The latest updates and additional current information is made available through www.tradeshowbible.com

Download or read book Fair Trade Coffee written by Gavin Fridell and published by University of Toronto Press. This book was released on 2007-01-01 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using case studies from Mexico and Canada, this book examines the fair trade coffee movement at both the global and local level, assessing its effectiveness and locating it within political and development theory. It provides an analysis of fair trade coffee in the context of global trade.

Download or read book Hidden Hands in the Market written by Peter Luetchford and published by Emerald Group Publishing. This book was released on 2008-09-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engages with a range of alternative ethical perspectives and the initiatives to which they give rise. This book features case studies that covers a range of places, commodities and initiatives, including Fair Trade and organic production activism in Hungary, Fair Trade coffee in Costa Rica and handicrafts made in Indonesia.

Download or read book Fair Trade from the Ground Up written by April Linton and published by University of Washington Press. This book was released on 2012-09-01 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fair Trade promises to raise living standards in developing countries through: - worldwide minimum prices for commodities - support for democratically governed cooperatives - requirement of minimum wages and safety standards for workers - training to help producers improved quality and develop business skills - encouragement of eco-friendly practices - third-party certification In contrast to the free trade status quo, Fair Trade relies on informed consumers to choose more direct supply chains that minimize the role of middlemen, offering economic justice and social change as a viable and sustainable alternative to charity. But does it work? Fair Trade from the Ground Up documents achievements at both the producer and the consumer ends of commodity chains and assesses prospects for future growth. From Guatemalan coffee farmers to student activists on U.S. college campuses, the stories of individuals inform April Linton's analysis. Drawing on studies by social scientists and economists, as well as on new case studies, she provides balanced answers to hard questions: How can large institutions be persuaded to commit to using Fair Trade suppliers? Does ethical consumerism work? Are the "social premiums" that are built into Fair Trade prices really being used for community projects? Will Fair Trade market growth reach the scale of organics or green products? This book meets a long-felt need among economic-justice activists, consumer groups, and academics for a reliable qualitative and quantitative overview of achievements of the Fair Trade movement.

Download or read book The Social Foundations of World Trade written by Sungjoon Cho and published by Cambridge University Press. This book was released on 2017-09-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As highlighted by Pascal Lamy, the former head of the WTO, world trade traditionally involves state-to-state contracts and is based on an anachronistic 'monolocation' production/trade model. It therefore struggles to handle new patterns of trade such as global value chains, which are based on a 'multilocation' model. Although it continues to provide world trade on a general level with a powerful heuristic, the traditional 'rationalist' approach inevitably leaves certain descriptive and normative blind spots. Descriptively, it fails to explain important ideational factors, such as culture and norms, which can effectively guide the behaviour of trading nations with or without material factors such as interests and utilities. Normatively, the innate positivism of the traditional model makes it oblivious to the moral imperatives of the current world trading system, such as development. This book emphatically redresses these blind spots by reconstructing the WTO as a world trade community from a social perspective.

Download or read book Trade Shows in the Globalizing Knowledge Economy written by Harald Bathelt and published by Oxford University Press, USA. This book was released on 2014 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows. The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.

Download or read book Fair Trade Organizations and Social Enterprise written by Benjamin Huybrechts and published by Routledge. This book was released on 2012 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the diverse organizational avenues through which Fair Trade entrepreneurs may concretely implement the hybrid aims of Fair Trade: making business, impacting small-scale producer groups and achieving systemic social change. Through a study across Europe, this book examines Fair Trade Social Enterprises at the crossroads between civil society and the market.

Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Download or read book Social Trading For Beginners written by Jimmy Putnik and published by Silica Lyne. This book was released on 2017-11-14 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: social trading has grown by over 150% in the past two years with sites like eToro gaining over 2 million users. Y You can join in today and start making money just like the pros with no learning. In this guide book we will go though: - The best social trading platforms How to choose a social trading platform How to create your investors profile How to choose the best traders: - This is an interactive guide book designed for all social trading beginners, you will also learn other aspects like managing your portfolio how to deal with losing traders get your copy of social trading for dummies and learn how the end of day trading as we know it has come.

Download or read book A Social History of Soviet Trade written by Julie Hessler and published by Princeton University Press. This book was released on 2020-10-06 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this sweeping study, Julie Hessler traces the invention and evolution of socialist trade, the progressive constriction of private trade, and the development of consumer habits from the 1917 revolution to Stalin's death in 1953. The book places trade and consumption in the context of debilitating economic crises. Although Soviet leaders, and above all, Stalin, identified socialism with the modernization of retailing and the elimination of most private transactions, these goals conflicted with the economic dynamics that produced shortages and with the government's bureaucratic, repressive, and socially discriminatory political culture. A Social History of Soviet Trade explores the relationship of trade--official and unofficial--to the cyclical pattern of crisis and normalization that resulted from these tensions. It also provides a singularly detailed look at private shops during the years of the New Economic Policy, and at the remnants of private trade, mostly concentrated at the outdoor bazaars, in subsequent years. Drawing on newly opened archives in Moscow and several provinces, this richly documented work offers a new perspective on the social, economic, and political history of the formative decades of the USSR.

Download or read book Introduction to Electronic Commerce and Social Commerce written by Efraim Turban and published by Springer. This book was released on 2017-04-23 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. the following="" tutorials="" are="" not="" related="" to="" any="" specific="" chapter.="" they="" cover="" the="" essentials="" ec="" technologies="" and="" provide="" a="" guide="" relevant="" resources.="" p

Download or read book Evaluation of social efficiency in trade written by A. Nikishin and published by Litres. This book was released on 2022-01-29 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: The manual considers methods for assessing the social efficiency of trade and is recommended for both undergraduate and graduate university students studying the areas directly related to the trade.

Download or read book The Social Construction of Free Trade written by Francesco Duina and published by Princeton University Press. This book was released on 2013-10-24 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a compelling new interpretation of the proliferation of regional trade agreements (RTAs) at the end of the twentieth century. Challenging the widespread assumption that RTAs should be seen as fundamentally similar economic initiatives to pursue free trade, Francesco Duina proposes that the world is reorganizing itself into regions that are highly distinctive and enduring. With evidence from Europe, North America, and South America, he challenges our understanding of globalization, the nature of markets, and the spread of neoliberalism. The pursuit of free trade is a profoundly social process and, as such, a unique endeavor wherever it takes place. In an unprecedented comparative analysis, the book offers striking evidence of differences in the legal architectures erected to standardize the worldview of market participants and the reaction of key societal organizations--interest groups, businesses, and national administrations--to a broader marketplace. The author gives special attention to developments in three key areas of economic life: women in the workplace, the dairy industry, and labor rights. With its bold and original approach and its impressive range of data, The Social Construction of Free Trade represents a major advance in the growing fields of economic sociology and comparative regional integration.

Download or read book Trade Shows in the 21st Century written by Béliard, Anne-Sophie and published by Edward Elgar Publishing. This book was released on 2022-09-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do professionals keep attending face-to-face industry gatherings when digitization offers cheap, fast and time-saving technological solutions for professional interactions? This book sets out to explain such a phenomenon by analysing the reasons why professionals go to professional events, the role of events on individual careers and the way events can be instrumental in structuring emerging professions and (re)affirming stable, shared professional identities.