Download or read book The Social Selling Journal written by Marki Lemons Ryhal and published by . This book was released on 2020-04-29 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the Social Selling Journal? The Social Selling Journal is all about being social every day, both online and offline, to stay number one in your customer's mind. How does the Social Selling Journal work? The Social Selling Journal is 66 days of social accountability. It takes exactly 66 days for a new behavior to become a habit. Step-by-step, the Social Selling Journal will guide you toward creating and sustaining new social behaviors in your life.
Download or read book Social Selling Mastery written by Jamie Shanks and published by John Wiley & Sons. This book was released on 2016-08-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. Reach and engage customers online Provide value and insight into the buying process Learn more effective Social Selling tactics Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change—top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.
Download or read book Liberation Technology written by Larry Diamond and published by JHU Press. This book was released on 2012-07-30 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Liberation Technology brings together cutting-edge scholarship from scholars and practitioners at the forefront of this burgeoning field of study. An introductory section defines the debate with a foundational piece on liberation technology and is then followed by essays discussing the popular dichotomy of liberation'' versus "control" with regard to the Internet and the sociopolitical dimensions of such controls. Additional chapters delve into the cases of individual countries: China, Egypt, Iran, and Tunisia.
Download or read book Seven Figure Social Selling written by Brandon Bornancin and published by . This book was released on 2020-04-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Once you've mastered social selling, you'll never be without work or money again! If you've ever been frustrated by the lack of appointments, lack of sales, or lack of income to provide for your family or build the life you want and always dreamed of, then this is the book you need! One of 15 books inside the "Seven Figure Sales System," Seven Figure Social Selling contains over 400 pages of easy-to-implement social selling scripts, strategies, systems and secrets to winning your dream customers on LinkedIn.This step-by-step guide will help anyone get more leads, appointments and sales no matter what you sell or who you sell to (EVEN IF you don't have a big social network AND ZERO social selling experience!).In fact, Seven Figure Social Selling is the exact playbook Brandon Bornancin and his team at Seamless.AI use to flood their calendars with 75-100 appointments every single day! They generate millions in sales, and consistently receive over 1M views a month on Linkedin. Brandon Bornancin's Seven Figure Social Selling, has helped countless salespeople, marketers, recruiters, and entrepreneurs all around the world make millions in sales, get millions in funding, find partners to launch businesses, and help make all their biggest dreams a reality.
Download or read book How the World Changed Social Media written by Daniel Miller and published by UCL Press. This book was released on 2016-02-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences
Download or read book Social Media and Democracy written by Nathaniel Persily and published by Cambridge University Press. This book was released on 2020-09-03 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.
Download or read book The 40 Day Social Media Fast written by Wendy Speake and published by Baker Books. This book was released on 2020-11-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you addicted to your phone? Do you find yourself engaging online but unengaged at home with the people right in front of you? Do you spend hours scrolling through Facebook, Instagram, newsfeeds, and YouTube videos? Have your devices become divisive--dividing you from family and friends and, most importantly, God? What would happen if you took some time to fast from social media in order to get social with God and others once more? In the pattern of her popular 40-Day Sugar Fast, Wendy Speake offers you The 40-Day Social Media Fast. This "screen sabbatical" is designed to help you become fully conscious of your dependence on social media so you can purposefully unplug from screens and plug into real life with the help of a very real God. Take a break from everyone and everything you follow online. Disconnect in order to reconnect with the only One who said "follow me."
Download or read book The Dark Side of Social Media written by Pavica Sheldon and published by Academic Press. This book was released on 2019-07-06 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dark Side of Social Media: Psychological, Managerial, and Societal Perspectives examines how social media can negatively affect our lives. The book tackles issues related to social media such as emotional and mental health, shortened attention spans, selective self-presentation and narcissism, the declining quality of interpersonal relationships, privacy and security, cyberstalking, cyberbullying, misinformation and online deception, and negative peer effects. It goes on to discuss social media and companies (loss of power, challenging control mechanisms) and societies as a whole (fake news, chatbots, changes in the workplace). The Dark Side of Social Media: Psychological, Managerial, and Societal Perspectives empowers readers to have a more holistic understanding of the consequences of utilizing social media. It does not necessarily argue that social media is a bad development, but rather serves to complement the numerous empirical findings on the "bright side" of social media with a cautionary view on the negative developments. Focuses on interpersonal communication through social media Focuses on psychology of media effects Explores social media issues on both an individual and societal level Documents the rise of social media from niche phenomenon to mass market Examines the differences between creating and consuming content
Download or read book How to Get a Meeting with Anyone written by Stu Heinecke and published by BenBella Books, Inc.. This book was released on 2016-02-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authored by Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke, this book reveals methods he's developed to get those crucial conversations after years of experience, and from studying the secrets of others whov́e had similar breakthrough results. --
Download or read book The Social Media Age written by Zoetanya Sujon and published by SAGE. This book was released on 2021-04-07 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring power and participation in a connected world. Social media are all around us. For many, they are the first things to look at upon waking and the last thing to do before sleeping. Integrated seamlessly into our private and public lives, they entertain, inform, connect (and sometimes disconnect) us. They’re more than just social though. In addition to our experiences as everyday users, understanding social media also means asking questions about our society, our culture and our economy. What we find is dense connections between platform infrastructures and our experience of the social, shaped by power, shifting patterns of participation, and a widening ideology of connection. This book introduces and examines the full scope of social media. From the social to the technological, from the everyday to platform industries, from the personal to the political. It brings together the key concepts, theories and research necessary for making sense of the meanings and consequences of social media, both hopefully and critically. Dr Zoetanya Sujon is a Senior Lecturer and Programme Director for Communications and Media at London College of Communication, University of the Arts London.
Download or read book Social Media Monetization written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2022-09-23 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media innovations, best business practices, successful monetization cases, and strategic trends in future social media monetization. Top executives need to read this book to have a big picture of corporate-wide “social strategy,” form a “social mindset,” and infuse a “social gene” into their company’s culture, strategy, and business processes. Armed with these social elements, companies can gain confidence, effectively introduce social media tools, and invest in major social media initiatives. Due to changing consumer behavior, social media is also ideal for building and sustaining quality relationships with customers – which is why it is becoming an indispensable element in today’s business.
Download or read book Platforms and Cultural Production written by Thomas Poell and published by John Wiley & Sons. This book was released on 2021-10-14 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The widespread uptake of digital platforms – from YouTube and Instagram to Twitch and TikTok – is reconfiguring cultural production in profound, complex, and highly uneven ways. Longstanding media industries are experiencing tremendous upheaval, while new industrial formations – live-streaming, social media influencing, and podcasting, among others – are evolving at breakneck speed. Poell, Nieborg, and Duffy explore both the processes and the implications of platformization across the cultural industries, identifying key changes in markets, infrastructures, and governance at play in this ongoing transformation, as well as pivotal shifts in the practices of labor, creativity, and democracy. The authors foreground three particular industries – news, gaming, and social media creation – and also draw upon examples from music, advertising, and more. Diverse in its geographic scope, Platforms and Cultural Production builds on the latest research and accounts from across North America, Western Europe, Southeast Asia, and China to reveal crucial differences and surprising parallels in the trajectories of platformization across the globe. Offering a novel conceptual framework grounded in illuminating case studies, this book is essential for students, scholars, policymakers, and practitioners seeking to understand how the institutions and practices of cultural production are transforming – and what the stakes are for understanding platform power.
Download or read book ECSM 2019 6th European Conference on Social Media written by Wybe Popma and published by Academic Conferences and publishing limited. This book was released on 2019-06-13 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital Marketing Journal written by The Messenger Group and published by . This book was released on 2019-09-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Share written by Natalie T. Wood and published by Business Expert Press. This book was released on 2017-02-08 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each day, millions of consumers venture online to search and exchange product information and to seek out and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries (King, Racherla, and Bush 2014). A significant portion of eWOM occurs on social media platforms. Whether it is a status update to Facebook of an upcoming vacation, a picture of a laundry room makeover on Pinterest, or a YouTube video discussing the features on the new iPhone, consumers are turning to a variety of social platforms to make everyday purchasing decisions easier for themselves and others. Indeed, social word of mouth (sWOM)—a subset of eWOM—has incredible reach with the potential to influence over two billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. The goal of this book is to bring together industry best practices and academic research to help construct social media content that speaks with your brand voice, stimulates engagement, inspires consumers to share (#share), and complies with industry and federal guidelines. Each chapter highlights a key area of sWOM that will further your understanding and provide actionable information to assist you in mobilizing positive sWOM for your company.
Download or read book Social Media and Society written by Regina Luttrell and published by Rowman & Littlefield. This book was released on 2024-07-01 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.
Download or read book The SAGE Handbook of Social Media Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-16 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media
