Download or read book The Social Media Reader written by Michael Mandiberg and published by NYU Press. This book was released on 2012 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of web 2.0 and social media platforms taking over vast tracts of territory on the internet, the media landscape has shifted drastically in the past 20 years, transforming previously stable relationships between media creators and consumers. The Social Media Reader is the first collection to address the collective transformation with pieces on social media, peer production, copyright politics, and other aspects of contemporary internet culture from all the major thinkers in the field. Culling a broad range and incorporating different styles of scholarship from foundational pieces and published articles to unpublished pieces, journalistic accounts, personal narratives from blogs, and whitepapers, The Social Media Reader promises to be an essential text, with contributions from Lawrence Lessig, Henry Jenkins, Clay Shirky, Tim O'Reilly, Chris Anderson, Yochai Benkler, danah boyd, and Fred von Loehmann, to name a few. It covers a wide-ranging topical terrain, much like the internet itself, with particular emphasis on collaboration and sharing, the politics of social media and social networking, Free Culture and copyright politics, and labour and ownership.Theorizing new models of collaboration, identity, commerce, copyright, ownership, and labour, these essays outline possibilities for cultural democracy that arise when the formerly passive audience becomes active cultural creators, while warning of the dystopian potential of new forms of surveillance and control.
Download or read book The New Media Reader written by Noah Wardrip-Fruin and published by MIT Press. This book was released on 2003-02-14 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sourcebook of historical written texts, video documentation, and working programs that form the foundation of new media. This reader collects the texts, videos, and computer programs—many of them now almost impossible to find—that chronicle the history and form the foundation of the still-emerging field of new media. General introductions by Janet Murray and Lev Manovich, along with short introductions to each of the texts, place the works in their historical context and explain their significance. The texts were originally published between World War II—when digital computing, cybernetic feedback, and early notions of hypertext and the Internet first appeared—and the emergence of the World Wide Web—when they entered the mainstream of public life. The texts are by computer scientists, artists, architects, literary writers, interface designers, cultural critics, and individuals working across disciplines. The contributors include (chronologically) Jorge Luis Borges, Vannevar Bush, Alan Turing, Ivan Sutherland, William S. Burroughs, Ted Nelson, Italo Calvino, Marshall McLuhan, Jean Baudrillard, Nicholas Negroponte, Alan Kay, Bill Viola, Sherry Turkle, Richard Stallman, Brenda Laurel, Langdon Winner, Robert Coover, and Tim Berners-Lee. The CD accompanying the book contains examples of early games, digital art, independent literary efforts, software created at universities, and home-computer commercial software. Also on the CD is digitized video, documenting new media programs and artwork for which no operational version exists. One example is a video record of Douglas Engelbart's first presentation of the mouse, word processor, hyperlink, computer-supported cooperative work, video conferencing, and the dividing up of the screen we now call non-overlapping windows; another is documentation of Lynn Hershman's Lorna, the first interactive video art installation.
Download or read book Social Media and Democracy written by Nathaniel Persily and published by Cambridge University Press. This book was released on 2020-09-03 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.
Download or read book The Media Reader written by Hugh Mackay and published by SAGE. This book was released on 1999-06-22 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: `Alertness to the changing terms of debate, familiarity with the latest scholarship and a shrewd, practical sense of what works in teaching make this collection a very worthwhile addition to course reading lists' - John Corner, University of Liverpool The Media Reader is an essential sourcebook of key statements about transformations in media culture. The Reader explores the technological, economic, social and cultural processes implicated in the production, regulation, circulation and consumption of media forms. It applies theoretical approaches, supported by a range of case studies, to past and present media transformations. Divided into four parts: Mass Communications and the Modern World;
Download or read book The Children s Culture Reader written by Henry Jenkins and published by NYU Press. This book was released on 1998-10 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: A reader on children's culture
Download or read book Social Media Metrics written by Jim Sterne and published by John Wiley & Sons. This book was released on 2010-03-18 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.
Download or read book Gender Race and Class in Media written by Gail Dines and published by SAGE. This book was released on 2003 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender, Race and Class in Media examines the mass media as economic and cultural institutions that shape our social identities. Through analyses of popular mass media entertainment genres, such as talk shows, soap operas, television sitcoms, advertising and pornography, students are invited to engage in critical mass media scholarship. A comprehensive introductory section outlines the book′s integrated approach to media studies, which incorporates three distinct but related areas of investigation: the political economy of production, textual analysis and audience response. The readings include a dozen new original essays, edited for maximum accessibility. The book provides: - A comprehensive, critical introduction to Media Studies - An analysis of race that is integrated into all chapters - Articles on Cultural Studies that are accessible to undergraduates - An extensive bibliography and section on media resources - Expanded coverage of "queer" representations in mass media - A new section on the violence debates - A new section on the Internet Together with new section introductions, these provide a comprehensive critical introduction to mass media studies.
Download or read book The Race and Media Reader written by Gilbert B. Rodman and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Race and Media Reader provides a wide-ranging introduction to major issues and debates surrounding the role that the media plays in ongoing struggles around race and racism in the US today. The essays collected here come from a wide variety of disciplinary, theoretical, and methodological perspectives, and focus on a broad range of media practices, racial and ethnic populations, and historical moments. With concise introductory notes by Gilbert Rodman, these selections ask readers to take a critical stance on the media's role as one of the most powerful institutions involved in the creation and maintenance of problematic racial hierarchies, and to consider ways of thinking and acting that might bring us closer to a world where racism no longer exists.
Download or read book Reader Come Home written by Maryanne Wolf and published by HarperCollins. This book was released on 2018-08-14 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of the acclaimed Proust and the Squid follows up with a lively, ambitious, and deeply informative book that considers the future of the reading brain and our capacity for critical thinking, empathy, and reflection as we become increasingly dependent on digital technologies. A decade ago, Maryanne Wolf’s Proust and the Squid revealed what we know about how the brain learns to read and how reading changes the way we think and feel. Since then, the ways we process written language have changed dramatically with many concerned about both their own changes and that of children. New research on the reading brain chronicles these changes in the brains of children and adults as they learn to read while immersed in a digitally dominated medium. Drawing deeply on this research, this book comprises a series of letters Wolf writes to us—her beloved readers—to describe her concerns and her hopes about what is happening to the reading brain as it unavoidably changes to adapt to digital mediums. Wolf raises difficult questions, including: Will children learn to incorporate the full range of "deep reading" processes that are at the core of the expert reading brain? Will the mix of a seemingly infinite set of distractions for children’s attention and their quick access to immediate, voluminous information alter their ability to think for themselves? With information at their fingertips, will the next generation learn to build their own storehouse of knowledge, which could impede the ability to make analogies and draw inferences from what they know? Will all these influences change the formation in children and the use in adults of "slower" cognitive processes like critical thinking, personal reflection, imagination, and empathy that comprise deep reading and that influence both how we think and how we live our lives? How can we preserve deep reading processes in future iterations of the reading brain? Concerns about attention span, critical reasoning, and over-reliance on technology are never just about children—Wolf herself has found that, though she is a reading expert, her ability to read deeply has been impacted as she has become increasingly dependent on screens. Wolf draws on neuroscience, literature, education, and philosophy and blends historical, literary, and scientific facts with down-to-earth examples and warm anecdotes to illuminate complex ideas that culminate in a proposal for a biliterate reading brain. Provocative and intriguing, Reader, Come Home is a roadmap that provides a cautionary but hopeful perspective on the impact of technology on our brains and our most essential intellectual capacities—and what this could mean for our future.
Download or read book The Social Employee How Great Companies Make Social Media Work written by Cheryl Burgess and published by McGraw Hill Professional. This book was released on 2013-08-23 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom "Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand "Get a copy of this book for your whole team and get ready for a surge in measurable social media results!" -- MARI SMITH, author, The New Relationship Marketing, and coauthor, Facebook Marketing "Practical and insightful, The Social Employee is sure to improve your brand-building efforts." -- KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management "This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today's networked economy." -- DAVID ARMANO, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review "The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture." -- ANN HANDLEY, Chief Content Officer, MarketingProfs.com, and coauthor, Content Rules
Download or read book The Gender and Media Reader written by Mary Celeste Kearney and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Gender and Media Reader' is an interdisciplinary anthology of the most influential writings in gender and media studies. It provides a useful tool for those interested in the development of gender and media studies, its primary topics, debates and theoretical approaches.
Download or read book Understanding Social Media written by Larissa Hjorth and published by SAGE. This book was released on 2019-09-23 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape. Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and intimacy The rise of apps and platforms, and how they shape our experiences Sharing economies and social media publics The increasing importance of visual economies AR, VR and social media play Death and digital legacy Tying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.
Download or read book Social Writing social Media written by Douglas M. Walls and published by CSU Open Press. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the impact of social media on three writing-related themes: publics and audiences, presentation of self and groups, and pedagogy at various levels of higher education.
Download or read book Instagram written by Tama Leaver and published by Polity. This book was released on 2020-02-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instagram is at the heart of global digital culture, having made selfies, filters and square frames an inescapable part of everyday life since it was launched in 2010. In the first book-length examination of Instagram, Tama Leaver, Tim Highfield and Crystal Abidin trace how this quintessential mobile photography app has developed as a platform and a culture. They consider aspects such as the new visual social media aesthetics, the rise of Influencers and new visual economies, and the complex politics of the platform as well as examining how Instagram's users change their use of the platform over time and respond to evolving features. The book highlights the different ways Instagram is used by subcultural groups around the world, and how museums, restaurants and public spaces are striving to be 'Insta-worthy'. Far from just capturing milestones and moments, the authors argue that Instagram has altered the ways people communicate and share, while also creating new approaches to marketing, advertising, politics and the design of spaces and venues. Rich with grounded examples from across the world, from birth pictures to selfies at funerals, Instagram is essential reading for students and scholars of media and communication.
Download or read book The Social Media Age written by Zoetanya Sujon and published by Sage Publications Limited. This book was released on 2021-05-08 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are all aware of social media and how it is seamlessly integrated into our private and public lives as everyday users, but this book aims to provide a deeper understanding of social media by asking questions about its place in our society, our culture and our economy.
Download or read book The Digital Media Reader written by Jonathan Bishop and published by Lulu.com. This book was released on 2017 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital Media Reader combines a number of chapters relating to media practice, identity and culture, and society and politics. Its advantage over other textbooks is its focus on contemporary digital media and cultures. A significant number of the chapters relate to the hacktivist movement Anonymous and contemporary events like the Arab Spring and Citizen Journalism.
Download or read book The Social Media Revolution written by Jarice Hanson and published by Bloomsbury Publishing USA. This book was released on 2016-05-23 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media shapes the ways in which we communicate, think about friends, and hear about news and current events. It also affects how users think of themselves, their communities, and their place in the world. This book examines the tremendous impact of social media on daily life. When the Internet became mainstream in the early 2000s, everything changed. Now that social media is fully entrenched in daily life, contemporary society has shifted again in how we communicate, behave as consumers, seek out and enjoy entertainment, and express ourselves. Every one of the new applications of social media presents us with a new way of thinking about the economy that supports technological development and communication content and offers new models that challenge us to think about the economic impact of communication in the 21st century. The Social Media Revolution examines the tremendous influence of social media on how we make meaning of our place in the world. The book emphasizes the economic impacts of how we use the Internet and World Wide Web to exchange information, enabling readers to see how social media has taken root and challenged previous media industries, laws, policies, and social practices. Each entry in this useful reference serves to document the history, impact, and criticism of every subject and shows how social media has become a primary tool of the 21st-century world—one that not only contributes to our everyday life and social practices but also affects the future of business. The coverage of topics is extremely broad, ranging from economic models and concepts relevant to social media, such as e-commerce, crowdfunding, the use of cyber currency, and the impact of freeware; to key technologies and devices like Android and Apple iOS, apps, the cloud, streaming, and smartphones and tablets; to major entrepreneurs, inventors, and subjects of social media, such as Julian Assange, Bill Gates, Steve Jobs, Marissa Mayer, Edward Snowden, Steve Wozniak, and Mark Zuckerberg.
