Download or read book The Social Media Business Equation written by Eve Mayer Orsburn and published by Course Technology. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook®, Twitter, LinkedIn®, and YouTube(tm) have changed the way consumers communicate today and businesses today must be a part of this social phenomenon or risk losing significant marketing opportunities. THE SOCIAL MEDIA BUSINESS EQUATION: USING ONLINE CONNECTIONS TO GROW YOUR BOTTOM LINE clearly demonstrates how you and your organization can use social media to unlock exponential growth and immediate opportunities, no matter what your business size or industry.Author Eve Mayer Orsburn, CEO of one of the largest social media optimization companies in the world, introduces a proven, step-by-step methodology -- The Social Media Equation(tm) -- in this quick, practical read. Fourteen case studies highlight social media at work in companies large and small, including the Mayo Clinic and General Motors. This book focuses on results-oriented strategies as the author dispels the myths and reveals the true secrets of using social media for amazing business growth.
Download or read book The Impact Equation written by Chris Brogan and published by Penguin. This book was released on 2012-10-25 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.” Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above and more. Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. As the traditional channels for marketing, selling, and influencing disappear and more people interact mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.
Download or read book Your Customer Creation Equation written by Brian Massey and published by CMI Books, Division of Z Squared Media, LLC. This book was released on 2012-07-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally-a book that shows marketers how to truly achieve real results from their websites. Brian Massey, The Conversion Scientist, takes the mystery out of how to create high-performing sites. By walking the reader through five online formulas-aka "customer creation equations"-he shows you how to determine the best formula your own particular business structure and how to optimize it for stellar results. Key to this process is setting up a "digital conversion lab," and Brian shows you how. Jam-packed with easy-to-understand equations for things like increasing your conversion rate and decreasing your abandonment rate-as well as practical strategies for attracting prospects, turning buyers into triers, and morphing buyers into loyal brand advocates-this book will enable anyone to stop hoping for success and start enjoying higher profits. The Advanced Curriculum in Visitor Studies gives readers additional guidance on how to really understand their targets and customers-an understanding that is at the heart of all successful websites, and businesses, everywhere.
Download or read book The Conversion Equation written by Terri Levine, PhD and published by Morgan James Publishing. This book was released on 2021-05-04 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Conversion Equation is a no-nonsense guide for business owners to ensure their business gets more prospects, closes more sales, and makes more money immediately. Times have moved on, yet businesses haven’t changed their sales and marketing. Buyers are more knowledgeable and the traditional lead generation techniques of direct mail, exhibitions, telemarketing are no longer effective. The days of persuasion selling are gone while 61% of business owners say lead generation is their top challenge. Most businesses are doing marketing all wrong and wasting valuable time, spending hard-earned money, and using up limited energy on marketing that is not proven and does not work. In The Conversion Equation, best-selling author Dr. Terri Levine shares a proven process that has grown 8 multi-million-dollar businesses for her personally and has helped more than 6,000 business owners worldwide. She shows what is being done wrong in marketing and how to quickly shift to what works that is little known by almost all business owners. The Conversion Equation provides a process that can grow any business in any environment or situation. Terri teaches how to first have the right inner mindset, framework, and beliefs to generate qualified leads and have them close themselves. She combines her knowledge of human behavior and blends it with her Conversion Equation. The unique approach of this information is why her clients create more income fast.
Download or read book Whole Heart Social Media Success Formula TM written by Diana Concoff Morgan and published by Amazon Direct Publishing. This book was released on 2024-06-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book evolved out of my passion for helping heart centered purpose-driven entrepreneurs learn how to use social media and other internet marketing strategies to make a bigger impact. My goal is two-fold. First, I offer you 17 years of the tried and tested strategies that I have used and taught my clients. These are "evergreen" strategies, meaning they will work no matter how the social media landscape evolves. Read through this book and then use it as a guide. Implement these strategies to grow your visibility, influence, impact, and your business! Second, I hope my story will inspire you to take the risk to become more visible. I share my story because, maybe I was you, the introvert, the shy person who existed behind the scenes, watching all those people who could just "put it out there," while wishing I could do that. It seemed so easy for them. I'm here to tell you, you don't have to be that person to create an authentic and monetizeable online presence. You can be yourself and grow a following and a thriving business on social media! "I have a vision of a world of compassion and love where all people of all generations are inspired and empowered to connect and share their hearts!" May you reach the people who need you and create the healing and transformation you came here to create for yourself, your family, your community, and the world.
Download or read book The Media Equation written by Byron Reeves and published by Center for the Study of Language and Information Publications. This book was released on 1996-09-13 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to popular wisdom, humans never relate to a computer or a television program in the same way they relate to another human being. Or do they? The psychological and sociological complexities of the relationship could be greater than you think. In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Using everyday language, the authors explain their novel ideas in a way that will engage general readers with an interest in cutting-edge research at the intersection of psychology, communication and computer technology. The result is an accessible summary of exciting ideas for modern times. As Bill Gates says, '(they) ... have shown us some amazing things'.
Download or read book Social Media Profit Secrets written by Ace Glenn and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Profit Secrets is an 8-step formula that shows internet entrepreneurs how to start or grow any business online with social media.
Download or read book The P A I D Equation written by Isis Woods and published by Fiu Business Press. This book was released on 2023-05-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The P.A.I.D. Equation guides you on how to start and build your brand and business. Through social media branding and selling digital products, you can scale your business to be extremely lucrative--let's get started!
Download or read book Whole Heart Social Media Success Formula TM written by Diana Concoff Morgan and published by . This book was released on 2024-08-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book evolved out of my passion for helping heart centered purpose-driven entrepreneurs learn how to use social media and other internet marketing strategies to make a bigger impact. My goal is two-fold. First, I offer you 17 years of the tried and tested strategies that I have used and taught my clients. These are "evergreen" strategies, meaning they will work no matter how the social media landscape evolves. Read through this book and then use it as a guide. Implement these strategies to grow your visibility, influence, impact, and your business! Second, I hope my story will inspire you to take the risk to become more visible. I share my story because, maybe I was you, the introvert, the shy person who existed behind the scenes, watching all those people who could just "put it out there," while wishing I could do that. It seemed so easy for them. I'm here to tell you, you don't have to be that person to create an authentic and monetize-able online presence. You can be yourself and grow a following and a thriving business on social media! "I have a vision of a world of compassion and love where all people of all generations are inspired and empowered to connect and share their hearts!" May you reach the people who need you and create the healing and transformation you came here to create for yourself, your family, your community, and the world.
Download or read book The Social Employee How Great Companies Make Social Media Work written by Cheryl Burgess and published by McGraw Hill Professional. This book was released on 2013-08-23 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom "Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand "Get a copy of this book for your whole team and get ready for a surge in measurable social media results!" -- MARI SMITH, author, The New Relationship Marketing, and coauthor, Facebook Marketing "Practical and insightful, The Social Employee is sure to improve your brand-building efforts." -- KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management "This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today's networked economy." -- DAVID ARMANO, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review "The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture." -- ANN HANDLEY, Chief Content Officer, MarketingProfs.com, and coauthor, Content Rules
Download or read book 10x Marketing Formula written by Garrett Moon and published by Coschedule. This book was released on 2018-03-26 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dream of content marketing is that it's going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine. But what should you do when it doesn't work like that? Or even at all? Garrett Moon presents the formula he used to grow his startup CoSchedule from zeroes across the board to 1.3M+ monthly pageviews, 250k+ email subscribers, and thousands of customers in 100 countries in just 4 years. Learn to overcome a lack of time, struggling to produce content, an inability to engage your audience, and so many more marketing roadblocks.
Download or read book Summary of The Impact Equation Review Keypoints and Take aways written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-11-28 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of The Impact Equation – Are You Making Things Happen or Just Making Noise? presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The book "The Impact Equation" from 2012 takes a novel approach to the question of how businesses can successfully introduce a product to a market while achieving the greatest possible impact and maintaining that product's relevance over the course of time. These ideas will instruct you on how to articulate your message, convey it to your audience in a way that is most effective for them, and build the trust that is necessary to keep customers coming back for more. The Impact Equation summary includes the key points and important takeaways from the book The Impact Equation by Chris Brogan and Julien Smith. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].
Download or read book The Entrepreneur Equation written by Michael Port and published by ReadHowYouWant.com. This book was released on 2011-04 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's time to drop the rose-colored glasses and face the facts: most new businesses fail, with often devastating consequences for the would-be entrepreneur. The Entrepreneur Equation helps you do the math before you set down the entrepreneurial path so that you can answer more than just Could I be an entrepreneur? but rather Should I be an entrepreneur?. By understanding what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circumstances, you can learn how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever.Through illustrative examples and personalized exercises, tell-it-like-it-is Carol Roth helps you create and evaluate your own personal Entrepreneur Equation as you: Learn what it takes to be a successful entrepreneur in today's competitive environment. Save money, time and effort by avoiding business ownership when the time isn't right for you.Identify and evaluate the risks and rewards of a new business based on your goals and circumstances. Evaluate whether your dreams are best served by a hobby, job or business. Gain the tools that you need to maximize your business success. The Entrepreneur Equation is essential reading for the aspiring entrepreneur. Before you invest your life savings, invest in this book!
Download or read book Working the Crowd written by Eileen Brown and published by BCS, The Chartered Institute. This book was released on 2012 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging with social media such as Facebook, Twitter, blogs and social news sites is now a key part of global business communications. This book is an excellent resource for anyone planning a social media strategy or individual campaign . The new edition covers the latest thinking, practices and technology such as Google+.
Download or read book The Customer Equation written by Vipresh Dwivedi and published by Independently Published. This book was released on 2023-08-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Customer Equation" is a comprehensive book that equips businesses with the knowledge, strategies, and tools to cultivate meaningful customer relationships and drive business success in the digital age. From understanding customer needs and expectations to delivering exceptional experiences, this guide covers a wide range of topics essential for creating a customer-centric culture. With practical advice, real-world examples, and actionable insights, readers will learn how to build trust, foster loyalty, and exceed customer expectations. The book explores the importance of personalized marketing, effective communication, and continuous improvement in enhancing customer experiences. It also delves into the power of social media, online reputation management, and leveraging technology for customer engagement and support. From small startups to established enterprises, this guide is suitable for businesses across industries looking to enhance customer relationships, drive customer success, and achieve remarkable business growth. Whether you're a business owner, manager, or customer service professional, "The Customer-Centric Guide" will empower you to develop a customer-centric mindset and implement strategies that make a positive impact on your customers and bottom line. Key Topics: Understanding customer needs and expectations Mapping the customer journey and enhancing touchpoints Effective customer communication and feedback management Delivering exceptional customer experiences through personalization Building trust, loyalty, and customer advocacy Implementing customer success strategies and aligning with business goals Leveraging technology for enhanced customer interactions Managing online reputation and utilizing social media for brand building Effective complaint handling and conflict resolution Aligning sales and marketing efforts with customer preferences Measuring customer satisfaction and loyalty "The Customer Equation" is a valuable resource for any business seeking to thrive in today's customer-driven marketplace by putting customers at the heart of their strategies and operations.
Download or read book Social Media Security written by Michael Cross and published by Newnes. This book was released on 2013-11-01 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social networks, particularly public ones, have become part of the fabric of how we communicate and collaborate as a society. With value from micro-level personal networking to macro-level outreach, social networking has become pervasive in people's lives and is now becoming a significant driving force in business. These new platforms have provided new approaches to many critical enterprise functions, including identifying, communicating, and gathering feedback with customers (e.g., Facebook, Ning); locating expertise (e.g., LinkedIn); providing new communication platforms (e.g., Twitter); and collaborating with a community, small or large (e.g., wikis). However, many organizations have stayed away from potential benefits of social networks because of the significant risks associated with them. This book will help an organization understand the risks present in social networks and provide a framework covering policy, training and technology to address those concerns and mitigate the risks presented to leverage social media in their organization. The book also acknowledges that many organizations have already exposed themselves to more risk than they think from social networking and offers strategies for "dialing it back" to retake control. - Defines an organization's goals for social networking - Presents the risks present in social networking and how to mitigate them - Explains how to maintain continuous social networking security
Download or read book Global Changes and Sustainable Development in Asian Emerging Market Economies Vol 1 written by An Thinh Nguyen and published by Springer Nature. This book was released on 2021-11-02 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set presents the conference papers from the 1st International Conference on Economics, Development and Sustainability (EDESUS 2019), organized by the University of Economics and Business, Vietnam National University, Hanoi. The collection addresses global changes and sustainable development in Vietnam and other emerging market economies in Asia, and covers wider topics such as economics and business (e.g. economic theory, national and international income distribution, macroeconomic policies, sectors of economy, productivity developments, financial market, business governance, bank financing), development and sustainability (e.g. developing process, development policy, public policy, sustainable growth, sustainability tools, sustainable livelihood, sustainable tourism, green growth), and resources and global change (e.g. human resources, natural resources, climate change, globalization, global challenges). The books are of interest to professors, researchers, lecturers, and students in economics and geography, consultants, and decision makers interested in global changes and sustainable development. Volume 1 focuses on economic development in Vietnam and other emerging market economies in Asia. This covers topics such as economics and business (e.g. economic theory, national and international income distribution, macroeconomic policies, sectors of economy, productivity developments, financial market, business governance, bank financing) and development studies (e.g. developing process, development policy, public policy, green growth).
