Download or read book The Silver Market Phenomenon written by Florian Kohlbacher and published by Springer Science & Business Media. This book was released on 2010-11-01 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.
Download or read book The Silver Market Phenomenon written by Florian Kohlbacher and published by Springer Science & Business Media. This book was released on 2008 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "silver market," the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.
Download or read book The Silver Market Phenomenon written by Florian Kohlbacher and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book User Innovators in the Silver Market written by Konstantin Wellner and published by Springer. This book was released on 2015-03-03 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness.
Download or read book The Silver Mania written by W.J. Streeter and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a definitive study of the phenomenon known as Silver Mania. The conclusions can all be stated in a few pages but the underlying facts are carefully presented to provide a basic under standing and to substantiate the conclusions. Most of those afflicted with silver mania are undaunted by facts; they don't want to be persuaded of the reality of things. Speculators do not learn from history, so this study is not for them. It is for the masses who have been innocent victims of silver mania, and who are able in a democratic society to correct injustices. Silver and gold and copper have a chemical as well as historical relationship. Both silver and gold were scarce until the discovery of silver in the Americas in the 1500's, and the scarcity ratio from pre-1500 is cited by silver bulls as a 'natural price relationship'. During the period that silver was becoming overly abundant it also came into wide usage as a monetary standard and this led to inflation. This was solved by demonetizing silver and the world was thus oversupplied with an attractive metal that was useful only for jewelry and tableware. Silver mines in the United States were the major source of newly-mined silver in the world and the mine operators were able to lobby successfully for legislation to support the price of their product until industrial use started increasing during the 1950's.
Download or read book Artificial Intelligence in HCI written by Helmut Degen and published by Springer Nature. This book was released on 2020-07-10 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the First International Conference on Artificial Intelligence in HCI, AI-HCI 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020, in July 2020. The conference was planned to be held in Copenhagen, Denmark, but had to change to a virtual conference mode due to the COVID-19 pandemic. The conference presents results from academic and industrial research, as well as industrial experiences, on the use of Artificial Intelligence technologies to enhance Human-Computer Interaction. From a total of 6326 submissions, a total of 1439 papers and 238 posters has been accepted for publication in the HCII 2020 proceedings. The 30 papers presented in this volume were organized in topical sections as follows: Human-Centered AI; and AI Applications in HCI.pical sections as follows: Human-Centered AI; and AI Applications in HCI.
Download or read book Universal Access in Human Computer Interaction User and Context Diversity written by Constantine Stephanidis and published by Springer. This book was released on 2013-07-03 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: The three-volume set LNCS 8009-8011 constitutes the refereed proceedings of the 7th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2013, held as part of the 15th International Conference on Human-Computer Interaction, HCII 2013, held in Las Vegas, USA in July 2013, jointly with 12 other thematically similar conferences. The total of 1666 papers and 303 posters presented at the HCII 2013 conferences was carefully reviewed and selected from 5210 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The total of 230 contributions included in the UAHCI proceedings were carefully reviewed and selected for inclusion in this three-volume set. The 78 papers included in this volume are organized in the following topical sections: age-related issues, human vision in universal access, emotions and persuasion in universal access, design for autistic spectrum disorders, cognitive issues for universal access, universal access to the Web and social communities.
Download or read book Advertising in the Aging Society written by Florian Kohlbacher and published by Springer. This book was released on 2016-04-08 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.
Download or read book Lead Markets in Age Based Innovations written by Nils Levsen and published by Springer. This book was released on 2015-02-18 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.
Download or read book From Grey to Silver written by Sven Kunisch and published by Springer Science & Business Media. This book was released on 2010-11-08 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demographic change is one of the most crucial issues of our time. This book sheds light on the demographic implications companies face. Based on an integrated framework, the book investigates three important perspectives: An economic and social perspective helps organisations and managers better understand the basic parameters of demographic change and its influences on the labour market. A human resources and leadership perspective reveals how age management can help retain employees of different age groups as motivated and productive workforce members. An innovation and marketing perspective examines how companies can exploit the potentials that senior customers offer. A combination of research-driven and practice-oriented chapters makes this book a profound and an interesting read. It primarily addresses executives from various organisational fields, including HR, marketing, and management. Professional trainers, scholars and students of economy and business will also gain valuable insights.Dr. Guenter Pfeiffer, Chief Personnel Officer and member of the Executive Board, Swisscom Group “New approaches are required to restructuring, redeployment and age management that go beyond the typical instruments of part-time models and flexible retirement schemes.” Dr. Guenter Pfeiffer, Chief Personnel Officer and member of the Executive Board, Swisscom Group “Recognising the business consequences of the demographic developments and taking these into consideration are imperative for the competitiveness of not only companies, but also entire economies.” Bundespraesident a.D. Prof. Dr. Roman Herzog Former President of the Federal Republic of Germany
Download or read book Imploding Populations in Japan and Germany written by and published by BRILL. This book was released on 2011-06-09 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Japan and Germany are at the vanguard of a new population dynamics in developed countries: population decline in the absence of war, famine and pandemics. This book presents an in-depth overview of the social and economic implications of this development.
Download or read book Innovation Economics Engineering and Management Handbook 2 written by Dimitri Uzunidis and published by John Wiley & Sons. This book was released on 2021-07-21 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation, in economic activity, in managerial concepts and in engineering design, results from creative activities, entrepreneurial strategies and the business climate. Innovation leads to technological, organizational and commercial changes, due to the relationships between enterprises, public institutions and civil society organizations. These innovation networks create new knowledge and contribute to the dissemination of new socio-economic and technological models, through new production and marketing methods. Innovation Economics, Engineering and Management Handbook 2 is the second of the two volumes that comprise this book. The main objectives across both volumes are to study the innovation processes in todays information and knowledge society; to analyze how links between research and business have intensified; and to discuss the methods by which innovation emerges and is managed by firms, not only from a local perspective but also a global one. The studies presented in these two volumes contribute toward an understanding of the systemic nature of innovations and enable reflection on their potential applications, in order to think about the meaning of growth and prosperity
Download or read book Gerontechnology written by Dr. Sunkyo Kwon, PhD and published by Springer Publishing Company. This book was released on 2016-08-28 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two mega-trends of modern culture, the rapid aging of the population and the inexorable advances in technology, have fueled the development of gerontechnology--the use oftechnology to sustain individual autonomy to an advanced age. This expansive bookencompasses state-of-the-art research in gerontechnology and promising new technologies,products, and services that can improve activities of daily living, general health, and wellbeingof older individuals. It addresses current and future applications in such crucial areasas mobility and transportation, assistive devices, smart homes for senior citizens, in-hometechnologies, safety and privacy, and research and development highlighting--amongothers--design. Topics include, but are not limited to, virtual environments as a research tool, sensation, perception, and cognition research advancements, novel accessibility challenges to information and communication technology, as well as the evolving characteristics of the elderly. These are among the welcome developments addressed in the book. Contributors from around the globe, including the UK, Germany, Japan, Canada, The Netherlands, Korea, the United States, and more, bring unprecedented cross-cultural insight to the intersections of aging phenomena and technology. Key Features: Disseminates empirically proven findings and evidence-based theories, models, and concepts Written by world-recognized leaders in the field of technology and aging Reflects the global usage of gerontechnological applications Includes new technologies, research, and applications for virtual environments, smart homes, assistive technology care, and robotics Discusses computer-assisted social engagement, technology-facilitated caregiving, business case examples, and more
Download or read book Innovation Economics Engineering and Management Handbook 2 written by Dimitri Uzunidis and published by John Wiley & Sons. This book was released on 2021-06-08 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation, in economic activity, in managerial concepts and in engineering design, results from creative activities, entrepreneurial strategies and the business climate. Innovation leads to technological, organizational and commercial changes, due to the relationships between enterprises, public institutions and civil society organizations. These innovation networks create new knowledge and contribute to the dissemination of new socio-economic and technological models, through new production and marketing methods. Innovation Economics, Engineering and Management Handbook 2 is the second of the two volumes that comprise this book. The main objectives across both volumes are to study the innovation processes in todays information and knowledge society; to analyze how links between research and business have intensified; and to discuss the methods by which innovation emerges and is managed by firms, not only from a local perspective but also a global one. The studies presented in these two volumes contribute toward an understanding of the systemic nature of innovations and enable reflection on their potential applications, in order to think about the meaning of growth and prosperity
Download or read book Product Development for Distant Target Groups written by Malte Marwede and published by Springer. This book was released on 2017-05-03 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group.
Download or read book Personality Design and Marketing written by Gloria Moss and published by Taylor & Francis. This book was released on 2017-01-20 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a marketing truism that products should be shaped around the preferences of customers, not designers, and that a design or advert that is effective with one personality type may not be effective with another. Since purchasing intent can be increased by providing products that appeal to particular types of customers, an understanding of the impact of personality on design will help maximise the effectiveness of design and advertising efforts. Gloria Moss brings together contributions from leading experts in academia and industry, including Professor Judi Harris, Dr Ceri Sims, Professor Paul Springer, Holly Buchanan and the late Bill Wylie. This book reveals the extent to which design and advertising effectiveness can be improved through an understanding of the personalities of a range of stakeholders. While the impact of demographic factors (age, class, geographical location) is the object of considerable research, the impact of personality on production and preference aesthetics has been greatly overlooked. It is only by grouping together research conducted on diverse fields that a larger picture of the impact of personality on design production and preference aesthetics can be constructed. Personality, Design and Marketing will be of great interest to those who would like to see the effectiveness of design and marketing enhanced, whether it is those working in the area of design, or marketing or general management. It shows the extent to which preferences vary according to personality and the limitations of a one-size-fits-all approach to design.
Download or read book Marketing to the Ageing Consumer written by D. Stroud and published by Springer. This book was released on 2012-12-14 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
