Download or read book The Significance of the Women s Movement to Marketing written by Alladi Venkatesh and published by Greenwood. This book was released on 1985 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this study, Venkatesh explores how the attitudes of women are reflected in their consumer behavior. Inparticular, she focuses on how the women's movement influenced women's consumer behavior, providing insights into the relationships between social values and economic decisions.

Download or read book Marketing Implications of the Women s Movement written by George Fisk and published by . This book was released on 1977* with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising and Democracy in the Mass Age written by Terence H. Qualter and published by Springer. This book was released on 2016-07-27 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.

Download or read book Contemporary Marketing Thought written by Barnett Greenberg and published by . This book was released on 1977 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing and Feminism written by Miriam Catterall and published by Routledge. This book was released on 2013-11-05 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: * the dark side of female consumption * women and marketing in Socialist economies * women and advertising * ecofeminism and marketing * gender, marketing and cultural diversity * marketing, sex and sexuality. Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.

Download or read book The Routledge Companion to Marketing and Feminism written by Pauline Maclaran and published by Routledge. This book was released on 2022-02-25 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women’s development and life opportunities. The "F" word is back on the agenda – made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women’s exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.

Download or read book The Women s Movement in Protest Institutions and the Internet written by Sarah Maddison and published by Routledge. This book was released on 2013-08-15 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The death of feminism is regularly proclaimed in the West. Yet at the same time feminism has never had such an extensive presence, whether in international norms and institutions, or online in blogs and social networking campaigns. This book argues that the women’s movement is not over; but rather social movement theory has led us to look in the wrong places. This book offers both methodological and theoretical innovations in the study of social movements, and analyses how the trajectories of protest activity and institution-building fit together. The rich empirical study, together with focused research on discursive activism, blogging, popular culture and advocacy networks, provides an extraordinary resource, showing how the women’s movements can survive the highs and lows and adapt in unexpected ways. Expert contributors explore the ways in which the movement is continuing to work its way through institutions, and persists within submerged networks, cultural production and in everyday living, sustaining itself in non-receptive political environments and maintaining a discursive feminist space for generations to come. Set in a transnational perspective, this book trace the legacies of the Australian women’s movement to the present day in protest, non-government organisations, government organisations, popular culture, the Internet and the Slut Walk. The Women’s Movement in Protest, Institutions and the Internet will be of interest to international students and scholars of gender politics, gender studies, social movement studies and comparative politics.

Download or read book Marketing Doctoral Dissertation Abstracts written by and published by . This book was released on 1977 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Women s Market Handbook written by Carol Nelson and published by Gale Cengage. This book was released on 1994 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook aims to provide concrete advice on how to communicate with and market to women. Advice is given on the following matters: identifying and targeting female audiences; understanding buying patterns; selecting appropriate media; using humour in marketing; and establishing a personal relationship with women customers. The author uses real examples and her own experience, both as a female customer and in her professional roles in advertising and direct marketing, to reveal what sells to women and what doesn't. This guide is aimed at professionals, students, academics and researchers in marketing, advertising, business and management on how to - and how not to - sell to women.

Download or read book Gendered Marketing written by Maclaran, Pauline and published by Edward Elgar Publishing. This book was released on 2022-08-05 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.

Download or read book Journal of Consumer Satisfaction Dissatisfaction and Complaining Behavior written by and published by . This book was released on 1988 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Dissertation Abstracts International written by and published by . This book was released on 2007 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Feminists Feminisms and Advertising written by Kim Golombisky and published by Lexington Books. This book was released on 2019-10-15 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to offer explicitly feminist views on the shared histories of the advertising industry and women's movement. Contributors consider the ways advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages, as well as the ways intersectional audiences and consumers resist.

Download or read book Marketing News written by and published by . This book was released on 1986 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing by Gender written by and published by About Women. This book was released on 1997-01-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book AMA Bibliography Series written by American Marketing Association and published by . This book was released on 1977 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book From the Goddess to the Glass Ceiling written by Janet K. Boles and published by . This book was released on 1996 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains terms from affirmative action to wage gap and includes people from Maya Angelou to Mary of Nazareth.