Download or read book The Sense and Nonsense of Consumer Product Testing written by Priya Raghubir and published by Now Publishers Inc. This book was released on 2009 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sense and Nonsense of Consumer Product Testing reviews the classic issue of product taste testing based on recent advancements made in psychology, neuroscience, and marketing, on how sensory cues affect product judgments. The authors: examine the implications that the five different sensory modalities (the olfactory, auditory, tactile, gustatory and visual systems) interact with each other, rather than exert independent influences, to define a customer's experience; propose that since consumers are unaware of the influence of a range of stimuli on their judgments and experience, they cannot explicate them, creating methodological challenges for managers to collect valid and reliable consumer insights regarding the consumers' experience; propose that the methodological paradigm of taste testing can be used to examine the effect of strategic and tactical marketing mix decisions. The goal of this monograph is to use the taste-test as a paradigm to understand how consumers make a range of sensory decisions combining intrinsic product information with the information available in the environment -- specifically the research testing context. The Sense and Nonsense of Consumer Product Testing yields reliable insights for managers that would be elusive using standard survey techniques, and adds to the nascent, but growing, literature in marketing on how sensory product experience is multi-modal.
Download or read book Consumer and Sensory Evaluation Techniques written by Cecilia Y. Saint-Denis and published by John Wiley & Sons. This book was released on 2018-02-05 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical reference on the latest sensory and consumer evaluation techniques available to professionals and academics working in food and consumer goods product development and marketing This unique manual describes how to implement specific sensory and consumer methods based on context and objective. Presented in a direct and straightforward language that will speak to the industry professionals and academics who are on the ground attempting to solve technical questions, it reviews, step by step, the various stages of a product evaluation. Included are practical examples from many industries that practitioners can relate to. The book also shows how to build a sustainable short-, medium-, and long-term product evaluation strategy, and guides readers on how to create customized methods, or even completely new approaches. Consumer and Sensory Evaluation Techniques speaks to management and decision-makers within organizations and addresses the main questions (eg: "How much will it cost?" and "How quickly can it be achieved?") that are faced when developing and testing new products before a launch. Chapters cover: the pillars of good consumer and sensory studies; sensory profile of a product: mapping internal sensory properties; the foundations of consumer evaluation; study plans and strategy—sustainable short, mid and long-term vision; real-life anticipation with market factors: concept, price, brand, market channel; and internal studies versus sub-contracting. Uses examples from multiple sectors to show how to build a sustainable product evaluation strategy Analyses the critical milestones to follow and the pitfalls to avoid Supports the decision-making process while developing fast yet robust test strategies that will increase the likelihood of a product's success Consumer and Sensory Evaluation Techniques is the perfect resource for students, faculty and professionals working in product development, including formulators and marketers.
Download or read book Constructions of Remembering and Metacognition written by P. Higham and published by Springer. This book was released on 2011-03-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing contributions from world leaders honouring Bruce Whittlesea's lifetime contribution to memory research, this volume reflects the current understanding amongst memory researchers that memory is more than passive acquisition and retrieval, but involves constructions, attributions, and inferences.
Download or read book Sensory Marketing written by Aradhna Krishna and published by Routledge. This book was released on 2011-02-25 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.
Download or read book Consumer Driven Innovation in Food and Personal Care Products written by S R Jaeger and published by Elsevier. This book was released on 2010-08-30 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing. Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the focus of the next section. Different viewpoints on consumer research methods and statistics for NPD are reviewed in later chapters. The final part of the book looks towards the future of innovation, covering the implications for NPD of topics such as human genetic variation in taste perception and neuroimaging. Several chapters are not standard scientific articles. Rather they are written records of conversations between two people on a particular topic related to consumer-driven innovation in foods and personal care products. In them the interviewees speak freely about their views and experiences in NPD, providing unique insights. Consumer-driven innovation in food and personal care products will broaden readers’ understanding of the many approaches available to NPD personnel and ways in which they can be used to support innovation activities. Provides expert insight into the changes in the global market place and developments in research methodologies underpinning NPD Examines the business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing Chapters review the different viewpoints on consumer research methods and statistics for NPD
Download or read book Science Sense Nonsense written by Dr. Joe Schwarcz and published by Anchor Canada. This book was released on 2009-11-03 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: When did "chemical" become a dirty word? Forty or so years ago, chemistry -- which had been recognized as a miracle-making boon to humanity - somehow became associated with warfare, sinister food additives, "toxins" and pollution. It's a situation that Dr. Joe Schwarcz aims to put into perspective. Yes, there's a downside to chemistry, he says, but this is dwarfed by its enormous benefits. Dr. Joe's new collection of commentaries will inspire an appreciation for the science of everyday life, and equip you to spot the muddled thinking, misunderstandings and deceptions in media stories and advertising claims. Does organic food really always equal better food? Are vaccines dangerous? Will the latest health fad make you ill? Do expensive wrinkle creams do the job? What are the best ways to avoid cancer? The answers to such questions often lie in an understanding of the chemistry involved. Ask Dr. Joe. Science, Sense and Nonsense celebrates chemistry's great achievements, lambastes its charlatans, and explores its essential connections to our wellbeing. And does so in authoritative, highly readable, good humoured style.
Download or read book Dr Joe s Science Sense and Nonsense written by Dr. Joe Schwarcz and published by Anchor Canada. This book was released on 2011-05-24 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: When did "chemical" become a dirty word? Forty or so years ago, chemistry -- which had been recognized as a miracle-making boon to humanity - somehow became associated with warfare, sinister food additives, "toxins" and pollution. It's a situation that Dr. Joe Schwarcz aims to put into perspective. Yes, there's a downside to chemistry, he says, but this is dwarfed by its enormous benefits. Dr. Joe's new collection of commentaries will inspire an appreciation for the science of everyday life, and equip you to spot the muddled thinking, misunderstandings and deceptions in media stories and advertising claims. Does organic food really always equal better food? Are vaccines dangerous? Will the latest health fad make you ill? Do expensive wrinkle creams do the job? What are the best ways to avoid cancer? The answers to such questions often lie in an understanding of the chemistry involved. Ask Dr. Joe. Science, Sense and Nonsense celebrates chemistry's great achievements, lambastes its charlatans, and explores its essential connections to our wellbeing. And does so in authoritative, highly readable, good humoured style.
Download or read book Sense and Nonsense of Statistical Inference written by Charmont Wang and published by CRC Press. This book was released on 2020-07-24 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the abuse of statistical inference in scientific and statistical literature, as well as in a variety of other sources, presenting examples of misused statistics to show that many scientists and statisticians are unaware of, or unwilling to challenge the chaotic state of statistical practices.;The book: provides examples of ubiquitous statistical tests taken from the biomedical and behavioural sciences, economics and the statistical literature; discusses conflicting views of randomization, emphasizing certain aspects of induction and epistemology; reveals fallacious practices in statistical causal inference, stressing the misuse of regression models and time-series analysis as instant formulas to draw causal relationships; treats constructive uses of statistics, such as a modern version of Fisher's puzzle, Bayesian analysis, Shewhart control chart, descriptive statistics, chi-square test, nonlinear modeling, spectral estimation and Markov processes in quality control.
Download or read book Product Testing Activities written by and published by . This book was released on 1993 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains activities in which students make practical use of their knowledge of science and technology to test the quality of a variety of consumer goods. Encourages students to make intelligent choices as consumers.
Download or read book Sense and Nonsense in Knit Testing written by American Association of Textile Chemists and Colorists. Knit Fabrics Technology Committee and published by . This book was released on 1975 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book FDA Consumer written by and published by . This book was released on 1987 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Product Testing Act written by United States. Congress. Senate. Committee on Commerce. Consumer Subcommittee and published by . This book was released on 1976 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dealing with consumer uncertainty written by Karin Bergmann and published by Springer Science & Business Media. This book was released on 2002-01-11 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how. Intensive three-year research showed that industrial methods of food production are predestined to result in wayward fears and worry over its healthiness. This is due to the fact that during the process of industrialisation, we gradually passed responsibility for the quality of food into the producers' hands. This, in turn, has resulted in information gaps that we, as the addressees of diverse, often overwhelming and contrad- tory information supplied by varying sources, feel today. We exchanged the daily search for food for the daily search for information long ago. Con- quently, a practical concept for public relations stands at the end of my - search into the uncertain consumer. It accounts for uncertainty regarding processed food as a point of reference for public relations targeted towards various groups. Public relations oriented towards the future calls for the sharing of expert information with all interested consumers. It is the goal of businesses to actively build up trust among the consumers in order to be prepared for new causes for uncertainty appearing periodically. To this day the issue of consumer uncertainty has not lost its topicality.
Download or read book Genetic Explanations written by Sheldon Krimsky and published by Harvard University Press. This book was released on 2013-02-26 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: No longer viewed by scientists as the cell’s fixed master molecule, DNA is a dynamic script that is ad-libbed at each stage of development. What our parents hand down to us is just the beginning. Genetic Explanations urges us to replace our faith in genetic determinism with scientific knowledge about genetic plasticity and epigenetic inheritance.
Download or read book Viewpoints and Controversies in Sensory Science and Consumer Product Testing written by Howard R. Moskowitz and published by John Wiley & Sons. This book was released on 2008-02-28 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.
Download or read book Marketing Transformation Marketing Practice in an Ever Changing World written by Patricia Rossi and published by Springer. This book was released on 2017-11-16 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by understanding these changes and transformations that marketers have a better knowledge of the discipline. Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Do You Believe in Magic written by Paul A. Offit, M.D. and published by Harper Collins. This book was released on 2013-06-18 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medical expert Paul A. Offit, M.D., offers a scathing exposé of the alternative medicine industry, revealing how even though some popular therapies are remarkably helpful due to the placebo response, many of them are ineffective, expensive, and even deadly. Dr. Offit reveals how alternative medicine—an unregulated industry under no legal obligation to prove its claims or admit its risks—can actually be harmful to our health. Using dramatic real-life stories, Offit separates the sense from the nonsense, showing why any therapy—alternative or traditional—should be scrutinized. He also shows how some nontraditional methods can do a great deal of good, in some cases exceeding therapies offered by conventional practitioners. An outspoken advocate for science-based health advocacy who is not afraid to take on media celebrities who promote alternative practices, Dr. Offit advises, “There’s no such thing as alternative medicine. There’s only medicine that works and medicine that doesn’t.”
