Download or read book The Responsive Chord written by Tony Schwartz and published by Doubleday. This book was released on 1974 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Utilizes the resonance principle to explain the ways in which the electronic media is reviving nonlinear communication in modern society
Download or read book Ads Fads and Consumer Culture written by Arthur Asa Berger and published by Rowman & Littlefield. This book was released on 2007 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features up-to-date examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing and comes complete with updated ads and Berger's signature drawings. Whether new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.
Download or read book Messages written by Arthur Asa Berger and published by Routledge. This book was released on 2016-06-16 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brief, inexpensive, informal introductory text for the basic course in communication, Messages features lively writing, a focus on theorists of communication, and inclusion of contemporary topics of identity, social media, and visual communication.
Download or read book Agricultural Advertising written by Elmer E. Critchfield and published by . This book was released on 1912 with total page 1148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reason Why Advertising With Intensive Advertising written by John E. Kennedy and published by Lulu.com. This book was released on 2017-08-18 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion. ""But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested. ""Many Advertisers, however, seem satisfied to spend their money on mere Opinions about Advertising when they might have invested it on Evidence about Advertising. ""When it is anything less than Salesmanship it is not real Advertising, but only 'General Publicity.' And, 'General Publicity' admittedly claims only to 'Keep the Name before the People, ' - to produce a 'General impression on the Trade, ' and to 'Influence Sales' for the salesmen. ""The only way to judge Advertising is to judge it by the amount of goods It is conclusively known to Sell, at a given cost."" Get Your Copy Today.
Download or read book Inside Political Campaigns written by Gary A. Copeland and published by Bloomsbury Publishing USA. This book was released on 1997-04-22 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.' This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to choose a particular campaign strategy by explaining how various strategies work with the voting public. While the book is research-driven, its academic findings are tempered and expanded by the authors' personal political consulting experiences. The text will be of interest to scholars, students, and practitioners alike in political communication, advertising, public opinion, political science, political rhetoric, and campaigns and elections.
Download or read book Federal Communications Commission Reports written by United States. Federal Communications Commission and published by . This book was released on 1986 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Media the Second God written by Tony Schwartz and published by Doubleday. This book was released on 1983 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the media's increasing influence in medicine, education, business, politics, and daily life
Download or read book The What How and Why of Advertising Masters of Marketing Secrets Unknown Basics That Shape Ad Response written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-29 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: "ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion. "But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested. "Many Advertisers, however, seem satisfied to spend their money on mere Opinions about Advertising when they might have invested it on Evidence about Advertising. "When it is anything less than Salesmanship it is not real Advertising, but only 'General Publicity.' And, 'General Publicity' admittedly claims only to 'Keep the Name before the People,' — to produce a 'General impression on the Trade,' and to 'Influence Sales' for the salesmen. "The only way to judge Advertising is to judge it by the amount of goods It is conclusively known to Sell, at a given cost." Get this copy for yourself and learn these Secrets...
Download or read book Visual Leaders written by David Sibbet and published by John Wiley & Sons. This book was released on 2012-12-26 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Visual Meetings did for meetings and Visual Teams did for teams, this book does for leaders Visual Leaders explores how leaders can support visioning and strategy formation, planning and management, and organizationchange through the application of visual meeting and visual team methodologies organization wide—literally "trans-forming" communications and people's sense of what is possible. It describes seven essential tools for visual leaders—mental models, visual meetings, graphic templates, decision theaters, roadmaps, Storymaps, and virtual visuals—and examples of methods for implementation throughout an organization. Written for all levels of leadership in organizations, from department heads through directors, heads of strategic business units, and "C" level executives Explores how communications has become interactive and graphic and how these tools can be used to shape direction and align people for implementation Brings tools, methods and frameworks to life with stories of real organizations modeling these practices Visual Leaders answers the question of how design thinking and visual literacy can help to orient leaders to the complexity of contemporary organizations in the private, non-profit, and public sectors.
Download or read book Annual Convention of the Associated Advertising Clubs of America Held in written by Associated Advertising Clubs of America and published by . This book was released on 1912 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Annual Convention of the Associated Advertising Clubs of America written by Advertising Federation of America and published by . This book was released on 1912 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Radio as Art written by Anne Thurmann-Jajes and published by transcript Verlag. This book was released on 2019-08-31 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acoustic signals, voice, sound, articulation, music and spatial networking are dispositifs of radiophonic transmission which have brought forth a great number of artistic practices. Up to and into the digital present radio has been and is employed and explored as an apparatus-based structure as well as an expanded model for performance and perception. This volume investigates a broad range of aesthetic experiments with the broadcasting technology of radio, and the use of radio as a means of disseminating artistic concepts. With exemplary case studies, its contributions link conceptual, recipient-response-related, and sociocultural issues to matters of relevance to radio art's mediation.
Download or read book The Corporate Warrior written by James P. Farwell and published by Rothstein Publishing. This book was released on 2022-02-04 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: You make critical strategic and leadership decisions in real-time. You need clear, concise, timely information to meet goals, improve performance, and increase profitability. With threats, technology, and competition changing the game at cyber-speed you, as a corporate leader and strategist, are constantly faced with life-or-death business challenges. Leading international military strategists who have learned survival lessons the hard way on the front lines and yet emerged victoriously can be your guides to winning strategies. The Corporate Warrior is a practical book loaded with direct, actionable strategies. Thanks to James Farwell's direct relationships and experiences working with these well-known military leaders, you will learn powerful strategies and tactics to enable your enterprise to confront insurmountable challenges and conquer competition while winning valuable customer recognition and support for your brand!
Download or read book Media Worlds in the Postjournalism Era written by David Altheide and published by Routledge. This book was released on 2019-01-08 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of media logic, a theoretical framework for explaining the relationship between mass media and culture, was first introduced in Altheide and Snow's influential work, Media Logic. In Media Worlds in the Postjournalism Era, the authors expand their analysis of how organizational considerations promote a distinctive media logic, which in turn is conductive to a media culture. They trace the ethnography of that media culture, including the knowledge, techniques, and assumptions that encourage media professionals to acquire particular cognitive and evaluative criteria and thereby present events primarily for the media's own ends.
Download or read book Winning Elections written by Ronald A. Faucheux and published by M. Evans. This book was released on 2003-10-15 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.
Download or read book Silence Civility and Sanity written by Stephanie Anne Bennett and published by Rowman & Littlefield. This book was released on 2022-02-21 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Silence, Civility, and Sanity focuses on the importance of silence to temper speech and embrace the art of listening in order to foster a more positive dialogue and civil society in a divided nation.
