Download or read book The Reputable Firm written by Pekka Aula and published by Springer. This book was released on 2015-10-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être and a guarantor of trust.

Download or read book The Firm written by John Grisham and published by Dell Publishing Company. This book was released on 2012 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mitch McDeere, a Harvard Law graduate, becomes suspicious of his Memphis tax firm when mysterious deaths, obsessive office security, and the Chicago mob figure into its operations.

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Download or read book The Electrical Review written by and published by . This book was released on 1887 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Practical Druggist and Pharmaceutical Review of Reviews written by Benjamin Lillard and published by . This book was released on 1904 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Strategic Reputation Management written by Pekka Aula and published by Routledge. This book was released on 2020-08-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using real-world examples and studies, from the Finnish Ski Association to Philip Morris International. This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing. Professionals working in PR, business, management and marketing will also find much of interest in this volume.

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