Download or read book The Psychology of Design written by Rajeev Batra and published by Routledge. This book was released on 2015-07-24 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other’s work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.
Download or read book Environmental Psychology for Design written by Dak Kopec and published by Bloomsbury Publishing USA. This book was released on 2018-02-08 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental Psychology for Design, Third Edition, shows how rooms and buildings can affect an occupant's behavior and health by explaining psychosocial responses. Recipient of the American Society of Interior Designers Joel Polsky Prize, the book introduces you to the discipline of environmental psychology and encourages you to embrace its key concepts and use them in your practice. This new edition adds information about aging and vulnerable populations and has updated resources and research. Features -Cultural Connection and Sustainability Connection box features highlight the great diversity in the application of the subject ideas and concepts -Point of Views (POVs) highlight different professional opinions and practice beliefs to show that many esteemed scholars can hold differing or complementary views -All new Learning Objectives outline what you will learn in each chapter New to this Edition -New and updated examples, including neurobiological development and decline, basic understanding of the nervous system, and discussion of hypotheses and theories with an emphasis on the biophillia hypothesis -Increased emphasis on evidence-based design methods -New organization integrates ideas into concept-driven chapters Environmental Psychology for Design STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions
Download or read book Psychology for Designers written by Joe Leech and published by mrjoe press. This book was released on with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to apply psychology to web design and the design process. - Where to find design psychology - The different types of psychology and how to apply them to digital design - How to solve design problems with psychology - How to talk about design and advocate design choices using psychology In this book, I will show you how psychological theory can be applied to design. It won’t demand you read every single research study. In fact, it contains very little in the way of theory. What it will show you are the benefits of taking a psychological approach, as well as how to find and apply relevant ideas, and advocate your design decisions based on sound psychological reasoning, making your designs – and the way you talk about them – better.
Download or read book The Psychology of Graphic Design Pricing written by Michael C Janda and published by Independently Published. This book was released on 2019-02-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to price creative work with confidence. Win more bids. Make more money. When it comes to pricing their work, far too many freelance designers and agencies merely guess what to charge their clients. As a result, profitable projects have as much to do with luck as they do anything else. In The Psychology of Graphic Design Pricing, you'll learn how to take luck out of the equation by calculating the cost to produce your work, understanding its market value, and extracting your client's budget. These three variables are used in a pricing spectrum, empowering you to price your work with confidence and profitability in every project opportunity. This book will teach you how to calculate your production costs, understand market value, extract your client's budget, bid with the right project price, and increase your profitability.
Download or read book Bottlenecks written by David C. Evans and published by Apress. This book was released on 2017-02-11 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike. Innova tors in design and students of psychology will learn: The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness Strategies for marketing and product development in an age of social media and behavioral targeting Hypotheses for research that both academics and enterprises can perform to better meet users’ needs Who This Book Is For Designers and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content. Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector. Praise “Bottlenecks’ is a tight and eminently actionable read for business leaders in startups and enterprises alike. Evans gives us a rich sense of key psychological processes and even richer examples of them in action.” - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products “Clients frequently ask our UX researchers and designers for deeper truths about why certain designs work and others fail. Bottlenecks offers practical explanations and evidence based on the idea that human cognition did not begin with the digital age.” - John Dirks, UX Director and Partner, Blink UX “Bottlenecks brings together two very important aspects of user experience design: understanding users and translating this into business impact. A must-read for anyone who wants to learn both.” - Josh Lamar, Sr. UX Lead, Microsoft Outlook
Download or read book Laws of UX written by Jon Yablonski and published by O'Reilly Media. This book was released on 2020-04-21 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces. You’ll learn: How aesthetically pleasing design creates positive responses The principles from psychology most useful for designers How these psychology principles relate to UX heuristics Predictive models including Fitts’s law, Jakob’s law, and Hick’s law Ethical implications of using psychology in design A framework for applying these principles
Download or read book Designing with the Mind in Mind written by Jeff Johnson and published by Elsevier. This book was released on 2013-12-17 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this completely updated and revised edition of Designing with the Mind in Mind, Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list or rules to follow. Early UI practitioners were trained in cognitive psychology, and developed UI design rules based on it. But as the field has evolved since the first edition of this book, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In this new edition, you'll find new chapters on human choice and decision making, hand-eye coordination and attention, as well as new examples, figures, and explanations throughout. Provides an essential source for user interface design rules and how, when, and why to apply them Arms designers with the science behind each design rule, allowing them to make informed decisions in projects, and to explain those decisions to others Equips readers with the knowledge to make educated tradeoffs between competing rules, project deadlines, and budget pressures Completely updated and revised, including additional coverage on human choice and decision making, hand-eye coordination and attention, and new mobile and touch-screen examples throughout
Download or read book Some Place Like Home written by Toby Israel and published by . This book was released on 2010-07-16 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Designing for Behavior Change written by Stephen Wendel and published by "O'Reilly Media, Inc.". This book was released on 2013-11-05 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes. Learn the three main strategies to help people change behavior Identify your target audience and the behaviors they seek to change Extract user stories and identify obstacles to behavior change Develop effective interface designs that are enjoyable to use Measure your product’s impact and learn ways to improve it Use practical examples from products like Nest, Fitbit, and Opower
Download or read book Introduction to Human Factors written by Nancy J. Stone and published by CRC Press. This book was released on 2017-09-01 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive, but accessible text that introduces students to the fields of human factors and ergonomics. The book is intended for undergraduate students, written from the psychological science perspective along with various pedagogical components that will enhance student comprehension and learning. This book is ideal for those introductory courses that wish to introduce students to the multifaceted areas of human factors and ergonomics along with practical knowledge the students can apply in their own lives.
Download or read book Designing for Humans written by Jan Noyes and published by Psychology Press. This book was released on 2002-09-26 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nature aside, the world in which we live should be designed for us, from everyday products like scissors and chairs to complex systems in avionics, medicine and nuclear power applications. Now more than ever, technological advances continue to increase the range and complexity of tasks that people have to perform. As a discipline, human factors psychology (ergonomics) therefore has an increasingly important role to play in ensuring that the human user's physical characteristics, cognitive abilities and social needs are taken into account in the development, implementation and operation of products and systems. In this book, Jan Noyes provides a comprehensive and up-to-date overview of human-machine interaction and the design of environments at work. Focusing on topics relevant to user-centred design, she includes coverage of the capabilities and limitations of humans, human-machine interactions, work environments, and organizational issues. Health and safety issues underpin a large amount of work on the human factors of design, and these are addressed fully throughout the book. Each chapter includes case studies that demonstrate the real-world relevance of the points being made and concludes with a list of key points. Although aimed primarily at advanced undergraduates, postgraduates and researchers in organizational and occupational psychology, this book will also be of relevance to students on engineering, computing and applied psychology/human factors programmes.
Download or read book Designing Positive Psychology written by Kennon M. Sheldon and published by Oxford University Press. This book was released on 2011-01-31 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positive psychology exploded into public consciousness 10 years ago and has continued to capture attention around the world ever since. This book evaluates the first decade of this fledgling field of study from the perspective of nearly every leading researcher in the field.
Download or read book Experimental Design and Analysis for Psychology written by Herve Abdi and published by Oxford University Press. This book was released on 2009-02-26 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete course in data collection and analysis for students who need to go beyond the basics. A true course companion, the engaging writing style takes readers through challenging topics, blending examples and exercises with careful explanations and custom-drawn figures ensuring the most daunting concepts can be fully understood.
Download or read book Death by Design written by Craig Haney and published by Oxford University Press. This book was released on 2005-08-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can otherwise normal, moral persons - as citizens, voters, and jurors - participate in a process that is designed to take the life of another? In DEATH BY DESIGN, research psychologist Craig Haney argues that capital punishment, and particularly the sequence of events that lead to death sentencing itself, is maintained through a complex and elaborate social psychological system that distances and disengages us from the true nature of the task. Relying heavily on his own research and that of other social scientists, Haney suggests that these social psychological forces enable persons to engage in behavior from which many of them otherwise would refrain. However, by facilitating death sentencing in these ways, this inter-related set of social psychological forces also undermines the reliability and authenticity of the process, and compromises the fairness of its outcomes. Because these social psychological forces are systemic in nature - built into the very system of death sentencing itself - Haney concludes by suggesting a number of inter-locking reforms, derived directly from empirical research on capital punishment, that are needed to increase the fairness and reliability of the process. The historic and ongoing public debate over the death penalty takes place not only in courtrooms, but also in classrooms, offices, and living rooms. This timely book offers stimulating insights into capital punishment for professionals and students working in psychology, law, criminology, sociology, and cultural area studies. As capital punishment receives continued attention in the media, it is also a necessary and provocative guide that empowers all readers to come to their own conclusions about the death penalty.
Download or read book Psychology of Web Design written by Smashing Magazine and published by Smashing Magazine. This book was released on 2012 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Among the most important ingredients for successful Web designs are creativity, planning, coding and design skills. However, many people forget that various psychological factors also play an important role when making design decisions. Psychology of Web Design gives you insights on how the human brain deals with different elements, colors, contrast, symmetry and balance. Combining the usability guidelines from Maslows pyramid will surely help you design closer to your audiences desires. TABLE OF CONTENTS - Persuasion Triggers In Web Design - Designing For A Hierarchy Of Needs - Designing For The Mind - 10 Useful Usability Findings And Guidelines - 30 Usability Issues To Be Aware Of - Designing For Start Ups: How To Deliver The Message Across - Color Theory For Designers Part 1 - Color Theory For Designers - Part 2 - Color Theory For Designers Part 3
Download or read book Emotional Design written by Don Norman and published by Basic Books. This book was released on 2007-03-20 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.
Download or read book Designing for Emotion written by Aarron Walter and published by Book Apart. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspiring guidance for the principles of designing for humans.
