Download or read book The Power to Persuade written by Richard N. Haass and published by Mariner Books. This book was released on 1995-05 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Power to Persuade answers a fundamental question: how can you navigate a world where persuasion, rather than direct command, is the rule? In public sector organizations, and in today's "flattened" corporate hierarchies, traditional management strategies simply do not work. This book shows how to hone the political skills that are so often the key to improved performance - whether the goal is better policy or greater profit. While teaching at Harvard University, Richard Haass realized that no existing book advised people working in political settings how to be more effective. Now he has filled the gap. Using a compass as his operating metaphor - your boss is north of you, your staff is south, colleagues are east, and so on - Haass provides guidelines for managing relationships, setting goals, and translating goals into results. His interviews with Colin Powell, James Baker, Robert Strauss, and dozens of others yield valuable, practical insight. For the tens of millions of Americans
Download or read book Presidential Power written by Richard E. Neustadt and published by Signet Book. This book was released on 1960 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Power Without Persuasion written by William G. Howell and published by Princeton University Press. This book was released on 2003-07-28 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the early 1960s, scholarly thinking on the power of U.S. presidents has rested on these words: "Presidential power is the power to persuade." Power, in this formulation, is strictly about bargaining and convincing other political actors to do things the president cannot accomplish alone. Power without Persuasion argues otherwise. Focusing on presidents' ability to act unilaterally, William Howell provides the most theoretically substantial and far-reaching reevaluation of presidential power in many years. He argues that presidents regularly set public policies over vocal objections by Congress, interest groups, and the bureaucracy. Throughout U.S. history, going back to the Louisiana Purchase and the Emancipation Proclamation, presidents have set landmark policies on their own. More recently, Roosevelt interned Japanese Americans during World War II, Kennedy established the Peace Corps, Johnson got affirmative action underway, Reagan greatly expanded the president's powers of regulatory review, and Clinton extended protections to millions of acres of public lands. Since September 11, Bush has created a new cabinet post and constructed a parallel judicial system to try suspected terrorists. Howell not only presents numerous new empirical findings but goes well beyond the theoretical scope of previous studies. Drawing richly on game theory and the new institutionalism, he examines the political conditions under which presidents can change policy without congressional or judicial consent. Clearly written, Power without Persuasion asserts a compelling new formulation of presidential power, one whose implications will resound.
Download or read book Invisible Influence written by Kevin Hogan and published by John Wiley & Sons. This book was released on 2013-03-08 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Invisible Influence is a masterpiece in understanding the science of influence and how to take it from convincing to compelling. Kevin Hogan shows you in plain English how to understand, apply, and master the science of persuasion. The book is brilliant— and you can be brilliantly persuasive. Buy the book, read the book, and implement the book." —Jeffrey Gitomer, author of The Sales Bible and The Little Book of Leadership "One eyebrow-raising, head-whacking, forehead-slapping technique after another. Anyone whose daily life depends on influencing people—in other words, everyone—should read this book. Buy copies for your friends and hide it from your enemies." —Richard Brodie, author of Virus of the Mind: The New Science of the Meme "Master persuaders know that it's not really about the words you use or the moves you make—other people get persuaded because of what you think and how you feel. Kevin Hogan explains in delightfully clear detail how to make these master-persuader secrets work for you. Not only that, he also explains why all of this works, and he shows you the exact scientific research that proves it!" —David Garfinkel, author of Advertising Headlines That Make You Rich "Invisible Influence is a masterpiece. It will be the master influencer's reference book for the years to come. Invisible influence is like oxygen, you can't see it, but your life depends on it. In this book, you will discover the persuasion tactics that will compel your clients to say yes to you—again and again." —Roberto Monaco, www.influenceology.com "Dump the script—it's old news before the ink's dry. Trust yourself and use your new understanding of the ever-changing context to succeed. In his fascinating book, Hogan weaves established research findings into a handbook for successful influence. The guidelines are obvious but hidden, simple but profound. Understand them and you've mastered the complex and crucial art of persuasion." —William D. Crano, author of The Rules of Influence: Winning When You're in the Minority "Many write on the topic of persuasion. Precious few genuinely understand it. Kevin is one of those precious few. Read everything you can by him." —Mark Joyner, founder and CEO of Simpleology, www.simpleology.com
Download or read book Presidential Power written by Robert Y. Shapiro and published by Columbia University Press. This book was released on 2000 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on Richard Neustadt's work "Presidential Power: the Politics of Leadership", this work offers reflections and implications from what has been learned about presidential power. Each essay takes a different look at the state of the American presidency.
Download or read book Persuasive Games written by Ian Bogost and published by MIT Press. This book was released on 2010-08-13 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the way videogames mount arguments and make expressive statements about the world that analyzes their unique persuasive power in terms of their computational properties. Videogames are an expressive medium, and a persuasive medium; they represent how real and imagined systems work, and they invite players to interact with those systems and form judgments about them. In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players. Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique function in software in general and videogames in particular. The field of media studies already analyzes visual rhetoric, the art of using imagery and visual representation persuasively. Bogost argues that videogames, thanks to their basic representational mode of procedurality (rule-based representations and interactions), open a new domain for persuasion; they realize a new form of rhetoric. Bogost calls this new form "procedural rhetoric," a type of rhetoric tied to the core affordances of computers: running processes and executing rule-based symbolic manipulation. He argues further that videogames have a unique persuasive power that goes beyond other forms of computational persuasion. Not only can videogames support existing social and cultural positions, but they can also disrupt and change these positions themselves, leading to potentially significant long-term social change. Bogost looks at three areas in which videogame persuasion has already taken form and shows considerable potential: politics, advertising, and learning.
Download or read book Persuade written by Andres Lares and published by John Wiley & Sons. This book was released on 2021-07-07 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your ability to persuade and negotiate with this practical new resource In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan PhD deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting. In this important book you'll discover: Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions Real world examples and practical exercises to illustrate and practice the concepts discussed A fun yet rigorous approach of a complex subject that can be practically applied in any business situation Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.
Download or read book Tell to Win written by Peter Guber and published by Crown Currency. This book was released on 2011-03-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.
Download or read book Command and Persuade written by Peter Baldwin and published by MIT Press. This book was released on 2021-10-05 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why, when we have been largely socialized into good behavior, are there more laws that govern our behavior than ever before? Voted one of the best law books of 2021 by the UK Times. Levels of violent crime have been in a steady decline for centuries--for millennia, even. Over the past five hundred years, homicide rates have decreased a hundred-fold. We live in a time that is more orderly and peaceful than ever before in human history. Why, then, does fear of crime dominate modern politics? Why, when we have been largely socialized into good behavior, are there more laws that govern our behavior than ever before? In Command and Persuade, Peter Baldwin examines the evolution of the state's role in crime and punishment over three thousand years. Baldwin explains that the involvement of the state in law enforcement and crime prevention is relatively recent. In ancient Greece, those struck by lightning were assumed to have been punished by Zeus. In the Hebrew Bible, God was judge, jury, and prosecutor when Cain killed Abel. As the state’s power as lawgiver grew, more laws governed behavior than ever before; the sum total of prohibited behavior has grown continuously. At the same time, as family, community, and church exerted their influences, we have become better behaved and more law-abiding. Even as the state stands as the socializer of last resort, it also defines through law the terrain on which we are schooled into acceptable behavior.
Download or read book Presidential Power and the Modern Presidents written by Richard E. Neustadt and published by Simon and Schuster. This book was released on 1991-03 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a revised edition of Presidential power, 1980, which was originally published by Wiley in 1960. Annotation copyrighted by Book News, Inc., Portland, OR
Download or read book Voice Power written by Renee Grant-Williams and published by AMACOM Div American Mgmt Assn. This book was released on 2018 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wonder what makes us buy from a certain salesperson or prefer one TV news announcer over another? In each case, a human voice is subtly captivating our ear and commanding our attention. Now celebrity voice coach Renee Grant-Williams reveals the trade secrets behind those persuasive voices and shows readers how to apply positive vocal techniques to business and personal situations. Much more than a guide to proper breathing or voice projection, this is a life-altering ""owner's manual"" to unleashing and directing the powers of communication within one's speaking voice. By exploring the rich connections between singing and speaking, Grant-Williams helps readers: Evaluate their ""VoicePower"" quotients Literally breathe new life into their voices Tap the amazing power of consonants?and silence Deliver sales pitches virtually guaranteed to sell Turn a voice mail message (incoming or outgoing) into a personal calling card Become more confident, persuasive presenters and public speakers.
Download or read book Pre Suasion written by Robert Cialdini and published by Simon and Schuster. This book was released on 2016-09-06 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
Download or read book Persuade written by Scott Hogle and published by Made For Success Publishing. This book was released on 2018-01-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Becoming successful in business requires that you win with others relationally before you can persuade them financially. It is not enough to sell your product - you must sell yourself. Customers must buy what you are saying before they buy what you are selling. Persuade is a success playbook filled with skills that will help you connect quicker, communicate confidently, and close more sales. But Persuade is not your typical business book. It is filled with stories of life and love, family and friends, and success strategies that will help you serve more, sell more, and succeed more.
If your success is dependent on your ability to build relationships and increase revenue, you will find this book invaluable. Persuade will help you grow in your confidence to communicate, connect, and successfully persuade customers through the stages of the sale.
Top salespeople become the best because they learn from the best. The author includes insightful intelligence from sellers and executives at Facebook, Google, iHeart Radio, Amazon, New York Life, Hawaiian Airlines, Dell EMC, Microsoft Xbox, Clear Channel Airports, and Zillow who share stories & case studies on how they deploy the powers of persuasion discovered in Persuade.
Download or read book The Politics Presidents Make written by Stephen Skowronek and published by Harvard University Press. This book was released on 1997-03-25 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study aims to demonstrate that presidents are persistent agents of change, continually disrupting and transforming the political landscape. The politics of the "third way" is also discussed in relation to Bill Clinton's political strategies.
Download or read book Politicians and Rhetoric written by J. Charteris-Black and published by Springer. This book was released on 2016-01-03 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.
Download or read book 27 Powers of Persuasion written by Chris St. Hilaire and published by Penguin. This book was released on 2010-09-07 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful persuasion is about reading your audience-of one or one million-and creating a message that aligns with what they already believe. As a message strategist for some of the most famous names in America, Chris St. Hilaire knows this better than anyone. He has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs. Drawing on the techniques St. Hilaire perfected while working with chief figures in the major communications disciplines-politics, marketing, journalism, and the law-27 Powers of Persuasion provides practical strategies that have helped his clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You'll learn how to: *Persuade people without browbeating them. *Unite with your audience, not conquer them. *Use language that lets people agree with you on their terms. *Get people to see things your way and feel good about it. With provocative excerpts from focus groups and courtroom testimony, behind-the-scenes insights from some of the nation's canniest political operatives, and stories pulled from headlines and corporate hush files, 27 Powers of Persuasion delivers tactics you can start using the moment you close the book.
Download or read book Writing to Persuade How to Bring People Over to Your Side written by Trish Hall and published by Liveright Publishing. This book was released on 2019-06-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former New York Times Op-Ed page editor, a definitive and entertaining resource for writers of every stripe on the neglected art of persuasion. In the tradition of The Elements of Style comes Trish Hall’s essential new work on writing well—a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. As the person in charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and trendsetting ideas—but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers—laid out in illuminating chapters such as “Cultivate Empathy,” “Abandon Jargon,” and “Prune Ruthlessly.” Combining boisterous anecdotes with practical advice (relayed in “tracked changes” bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.
